Louis Erard – Le Regulateur Louis Erard x CEDRIC JOHNER Edition

 

Louis Erard – EXCELLENCE Le Régulateur Louis Erard x CEDRIC JOHNER Edition 2024

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 THE PEARL OF THE ART OF WATCHMAKING

Louis Erard's new collaboration represents a new stage in the exploration of fine contemporary watchmaking. This time, the collaboration with watchmaker and jeweler Cédric Johner takes craftsmanship to new heights, as he personally hand-decorates the oscillating weight of each movement. With a sleek 39-millimeter case available in two captivating variations – blue and mauve – this limited edition release consists of two sets of 178 meticulously crafted pieces each.

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That's how a watch becomes a message. Better still, a symbol. The very image of sharing. Louis Erard has made a habit of opening up the field of vision of contemporary watchmaking, by inviting architects, artists, craftsmen and independent watchmakers. This new collaboration with Geneva-based Cédric Johner is at the crossroads of all these paths.

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In his own words, Cédric Johner practices "intuitive watchmaking". In other words, he makes his watches without plans. He makes a first component, then the next, which will fit in. And so on, until the finished, decorated watch. Watch after watch, one at a time, on demand, just a few units a year. He often starts with existing movements. 

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He loves vintage mechanisms. He selects them for the balance of their architecture, for their condition. Then he dismantles them, restores them, decorates them and reassembles them. He then moves on to the trim, which he makes in his workshop, by hand, starting with raw or barely shaped metal, which he manufactures on conventional machines. No plans, no computer assistance.

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He works alone. And with just his two hands, he can do anything. How does he do it? That's the story of Cédric Johner. A craftsman in a class of his own, he has lived through all the changes in the industry and practised every trade. His career began with an apprenticeship as a jeweller with Chopard. He went on to train as a watchmaker. But it was practice that taught him everything. He took advantage of every opportunity and every encounter to learn.

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He became self-employed immediately after completing his apprenticeship. Putting himself at the service of customers, he made bespoke pieces. Jewellery, bracelets, cases, complete watches. One day in the 1990s, he took the plunge and made his first watch, for himself. He designed a case, which he named Abyss. A unique design. One of its distinctive features is a hexagonal dial opening. On this basis, he would indulge in all manner of variations, from three hands to grand complications. He developed his own decorations, using the traditional machines such as his tapestry of beads made with a perloir, a pure jeweller's tool.

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There was one thing missing: to create a less exclusive piece, not reserved for collectors, but without making any concessions and retaining all the signatures of his art.

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It was at that moment when Manuel Emch, both Artistic Director and CEO of Louis Erard, reached out to Cédric Johner. Having already established a mutual understanding and shared values, their meeting was more akin to a reunion. Their handshake symbolized a bridge connecting two distinct realms: the realm of artistic watches and that of refined yet accessible watchmaking. Thus, the partnership was born. Their shared vision can be succinctly captured in a few words: to craft a limited series that exudes the refinement of a bespoke piece, without compromising on quality or craftsmanship.

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The awaited unveiling has arrived. Behold the Le Régulateur Louis Erard x Cédric Johner, presented in two exquisite variations: one adorned with a captivating blue dial, the other boasting a striking mauve hue. Limited to just two editions, each comprising 178 meticulously crafted pieces. All the signatures are present. Louis Erard's, the Excellence case, the fir-tree crown, the regulator calibre. The unmistakable essence of Cédric Johner is also evident, epitomizing unparalleled craftsmanship. 

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The extreme sophistication of the dial, with its engraved guilloché decoration and concave turned hour and minute counters to add contrast and volume. The iconic hexagonal bezel opening further adds to its distinctive allure. witness the meticulously adorned automatic movement, each delicately decorated by the skilled hand of Cédric Johner with 230 intricately crafted beads, meticulously placed one by one, oscillating weight by oscillating weight, within the confines of his workshop.

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TECHNICAL SPECIFICATIONS   

🤝 COLLABORATIONS:   

Collection: EXCELLENCE

Model:  Le Régulateur Louis Erard x Cédric Johner Mauve 

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ref. 85249AA02.BVA153
Limited edition of 178 pieces  - Price excl. tax: CHF 4'000
 

Movement     Automatic regulator, Sellita SW266-1calibre, 11½’’’, Ø25.60 mm, height: 5.60 mm, 31 jewels, 28,800 VpH (4Hz), élaboré grade movement, meticulously decorated, special openworked oscillating weight decorated by Cédric Johner, approx. 38 hours of power reserve

Functions     HMS
    Hour hand in counter at 12 o'clock, central minute hand, seconds hand in counter at 6 o'clock
 
Case     Polished stainless steel, Ø39 mm, lug width: 20 mm, lug to lug: 45.90 mm, thickness: 12.82 mm, 3 pieces, domed hexagonal sapphire crystal with anti-reflective treatment on both sides, movement visible through the transparent black caseback, water resistant up to a pressure of 5 bars (50 m/165 ft), signature fir tree crown
 
Dial     Mauve PVD dial base with sunray pattern, hour flange at 12 o'clock and seconds flange at 6 o'clock, circular satin-finished in anthracite with polished angles, white transfers

hands     Polished rhodium-plated leaf-shaped hands

Bracelet     Grey grained calf leather bracelet with tone-on-tone stitching, black grained calf leather lining, polished stainless steel pin buckle, ergot bars for quick strap change.
    Dimensions: 20/18mm width, 80/115 mm length

Collaboration    Watch developed in collaboration with Cédric Johner in a limited edition of 178 pieces
 

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Model:  Le Régulateur Louis Erard x Cédric Johner Blue 

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ref. 85249AA01.BVA150
Limited edition of 178 pieces  - Price excl. tax: CHF 4'000

Movement     Automatic regulator, Sellita SW266-1 calibre, 11½’’’, Ø25.60 mm, height: 5.60 mm, 31 jewels, 28,800 VpH (4Hz), élaboré grade movement, meticulously decorated, special openworked oscillating weight decorated by Cédric Johner, approx. 38 hours of power reserve

Functions     HMS
    Hour hand in counter at 12 o'clock, central minute hand, seconds hand in counter at 6 o'clock
 
Case     Polished stainless steel, Ø39 mm, lug width: 20 mm, lug to lug: 45.90 mm, thickness: 12.82 mm, 3 pieces, domed hexagonal sapphire crystal with anti-reflective treatment on both sides, movement visible through the transparent black caseback, water resistant up to a pressure of 5 bars (50 m/165 ft), signature fir tree crown
 
Dial     Blue PVD dial base with sunray pattern, hour flange at 12 o'clock and seconds flange at 6 o'clock, circular satin-finished in anthracite with polished angles, white transfers

hands     Polished rhodium-plated leaf-shaped hands

Bracelet     Black grained calf leather bracelet with tone-on-tone stitching, black grained calf leather lining, polished stainless steel pin buckle, ergot bars for quick strap change.
    Dimensions: 20/18mm width, 80/115 mm length

Collaboration    Watch developed in collaboration with Cédric Johner in a limited edition of 178 pieces

🔰 Limited edition of 178 pieces

                                                    3 YEARS WARRANTY

🔴 Price excl. tax : CHF 4,000  💰

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Press release- 2024
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CONTACT:
LOUIS ERARD
Rue de l’Ouest 2
CH–2340 Le Noirmont
Suisse
info@louiserard.com
+41 (0) 32 957 65 30 
Cristina Saiu, Digital Marketing Executive
+41 32 957 65 34, Cristina.Saiu@louiserard.com

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LOUIS ERARD X ALAIN SILBERSTEIN – Le Regulateur Tourbillon Black Edition

 

Louis Erard – EXCELLENCE Le Régulateur Louis Erard x ALAIN SILBERSTEIN Edition 2024

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Le Régulateur Tourbillon Louis Erard x Alain Silberstein Black unveils a new collaboration between the watch brand and the designer, who have been working together since 2019. 

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The tourbillon, the pinnacle of the art of watchmaking, the pinnacle of Alain Silberstein's thinking, has never before been offered as a single piece - only in a triptych. 

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Nor on a black background, that color which is not one, but on which all the others are revealed. A syncretic, mythical piece. Limited edition to 78 pieces.

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Black is not a color. It's better. It's a revealer. The background on which colors unfold all their expressive potential. Black is the expressway to reach the essential, the reading of time, of times. There are infinite ways to play with these elements. Alain Silberstein has his own. 

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Throughout his career of over 35 years, he has explored all possibilities, even to the point of creating his own color ranges. But his roots are in the essential, the basic spectrum, blue, red, yellow, on a black background. The brand image of Alain Silberstein, for a long time, since his early Bauhaus-inspired creations in the 1990s.

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The tourbillon, the gravity hunter that Breguet has given to the watchmaking heritage, is not just an ingenious mechanism. The tourbillon is life. It's the mechanism that expresses time that never stands still. Time that escapes convention. Time that is neither social nor technical, that escapes and flows. 

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Time that is not shared, but that is lived. Obviously, all this is a bit conceptual and philosophical. You need to take a step back and look at it from a height to be able to appreciate it. But once you've taken that approach, the watch takes on a whole new dimension. 

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Time gains in depth, as does the timepiece, opened at six o'clock, to let the tourbillon breathe and appreciate the mechanics beneath the bodywork. Alain Silberstein. His dada has always been to make watches that express this complexity, that reveal time in all its dimensions.

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Alain Silberstein had not had the opportunity to create a timepiece equipped with a tourbillon for over a decade. His friendship with Manuel Emch, CEO and Artistic Director of Louis Erard, made this return possible. With the complicity of a third inspiration: 

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The renowned watchmaker Olivier Mory, a figure of contemporary mechanical creativity. A few years ago, he revolutionized the art of the tourbillon by creating a customizable, affordable, yet totally Swiss made movement, made entirely within a few kilometers of his workshop in La Chaux-de-Fonds, in the heart of Swiss watchmaking country.

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Manuel Emch acted as curator and orchestrated these talents. With the same objective: to do what Louis Erard has always done best, to make fine Swiss watchmaking accessible. As we now know, accessible fine watchmaking is not just a question of price, it's an art in itself. 

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The art of bringing together technique, aesthetics and watchmaking culture and to concentrate all these forces in an exclusive product. The Louis Erard x Alain Silberstein Régulateur Tourbillon Black houses a Swiss made tourbillon and is available in a limited edition of 78 pieces at an unbeatable price - even if it's not a fight with any of the competition, besides, how can you fight when you're alone in your category?

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Just a few more words. The manufacturer of the tourbillon, Olivier Mory, is a discreet but unique personality on the Swiss watchmaking scene. He trained at Sellita, before moving on to haute horlogerie at ValFleurier, where he bridged the gap between the two worlds, making the unattainable accessible. 

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The movement he developed for Louis Erard bears witness to his talent. The tourbillon is not traditionally coupled to the regulator - Louis Erard's signature since its creation in 1929 - even though both complications have the same origin: chronometry. 

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All that was missing was a vision to bring the two worlds together, that of Manuel Emch, and a stage direction, left to Alain Silberstein. They have already cemented their complicity through numerous collaborations.

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Once again, Louis Erard’s motto comes true: Together we’re always stronger.

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TECHNICAL SPECIFICATIONS   

🤝 COLLABORATIONS:   

Collection: EXCELLENCE

Model:  Le Régulateur Louis Erard x Alain Silberstein Tourbillon Black Edition - 

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\

Ref.  89356TT02.BTT82

• Limited edition of 78 pieces

Movement     
Tourbillon régulateur mechanical hand-wound, BCP T02 calibre, Ø31.80 mm, height: 6.50 mm, 19 jewels, 21,600 VpH (3Hz), circular decoration on the movement, approx. 100 hours of power reserve, tourbillon cage makes a complete rotation every 60 seconds   

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Functions    Tourbillon HMS
Hour hand in a counter at 12 o'clock, central minute hand, seconds hand in a counter at 6 o'clock
Case     
Microblasted grade 2 titanium & polished grade 5 titanium, Ø40 mm, lug width: 22 mm, lug to lug: 47 mm, thickness: 11.80 mm, 2 pieces, sapphire crystal with anti-reflective treatment on both sides, movement visible through the transparent caseback, water resistant up to a pressure of 10 bars (100 m/330 ft), Alain Silberstein red lacquered signature crown with Louis Erard symbol, caseback engraved with “Louis Erard x AS 1 of 78”
Dial     
Matt black with silvered counter at 12 o'clock, white transfers, cut out at 6 o'clock to see the tourbillon, black flange with white transfers featuring yellow and red indexes
Hands    Alain Silberstein signature hands: red lacquered hour hand, blue lacquered minute hand and yellow lacquered second hand
Strap     
Black nylon and microblasted grade 2 titanium, hook-and-loop fastener system for quick adjustment, functional catch spring bars allowing the strap to be changed quickly
Dimensions: 22.70 mm width, 225 mm length, suitable for a wrist circumference of 140 to 200 mm
Collaboration    Watch developed in collaboration with Alain Silberstein in a limited edition of 78 pieces

🔰 Limited edition of 78 pieces

                                                    3 YEARS WARRANTY

🔴 Price excl. tax : CHF 15,900  💰

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Press release - 2024
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ABOUT ALAIN SILBERSTEIN

“Real happiness is being passionate about one’s work.”

Alain Silberstein was born in 1950. He has had a rather unusual career, beginning as an interior architect and designer in Paris before becoming a watchmaker in Besançon, France, at the end of the 1980s, when he set up his own company. At a time when the disappearance of mechanical watchmaking seemed almost inevitable, he joined the narrow circle of Swiss watchmakers behind a renaissance in mechanical watches with innovative features.

His work pays tribute to the Bauhaus art movement, which traces its roots to Germany in 1919, and to major artists such as Gropius, Itten, Moholy-Nagy, Kandinsky, Klee, Albers, Bayer and Mies van der Rohe, all of whose works continue to influence graphic design, architecture and design in general.
Alain Silberstein has developed a unique style where the geometrical rigour of shapes and mechanical movements play mischievously with a rainbow of evocative colours and innovative materials. It is an artistic and playful approach to high-end watchmaking which sometimes surprises and often beguiles. It is the original approach of a watchmaker and artist who creates singular watches, taking on the challenge of offering a poetic approach to the passing of time and the emotions found in personal and shared times.
Every year for twenty-five years, Alain Silberstein designed and created around a thousand exceptional watches, all made in limited series and numbered, in his workshop at the heart of French-Swiss watchmaking country. Since the closure of his company in 2012, he has turned his talent to working with other watchmaking brands such as MB&F, Romain Jerome and now Louis Erard.
Alain Silberstein continues to explore a watchmaking universe which is somewhere between art and craft, where strict shapes, innovative materials and evocative colours harmoniously come together.

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CONTACT:
LOUIS ERARD
Rue de l’Ouest 2
CH–2340 Le Noirmont
Suisse
info@louiserard.com
+41 (0) 32 957 65 30 
Cristina Saiu, Digital Marketing Executive
+41 32 957 65 34, Cristina.Saiu@louiserard.com

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Louis Erard – Le Regulateur Louis Erard x Olivier Mosset Edition

 

Louis Erard – EXCELLENCE Le Régulateur Louis Erard x Olivier Mosset Edition 2024

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Easy timer

Louis Erard breaks new ground, bringing its fine watchmaking to the world of contemporary art. A new collaboration with a historic and rebellious figure in abstract art, Swiss artist Olivier Mosset. A black-on-black model with sparkling inlays. Limited edition of 178.
 

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A manufacturer of fine mechanical timepieces. A contemporary artist, figure of 60's abstraction, gestures, objects, attitude. A meeting point between the two worlds lies somewhere between the Franches-Montagnes and Arizona, between Noirmont and Tucson. The result is more than a watch. An essay. A compendium. A few grams of polysemy, a bit of artist Olivier Mosset in a watch that strives not to become all art, but to keep telling the time. 

 

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This watch is a frontier. On one side, the land of signs; on the other, the land of watchmaking. This watch is an invitation to cross this frontier, a journey. Of course, Olivier Mosset doesn't just make art, he's also a biker. “Easy Rider” in the Jura. An artist in “Watchland”. Everything is black: case, bracelet, hands. A pure work of art, with no labels, no logos. Only the dial contrasts, decorated with silver glitter. The hands are batons, hour, minute, second, three times the same, same length, same width, same rounded ends. There's just one detail: the size of the hole that gives the direction, a minimalist reference, just enough to ensure that you don't lose the sense of reading altogether.
 

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This watch is an abstraction. A minimalist geometric reinterpretation of the regulator, whose three hands - minute in the center, hour at the top, seconds at the bottom - are mechanically separated. Normally, this improves precision and legibility. In this case, though, it is rather a work of art.
 

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The artist's codes have been translated into the watch's design. Geometric reduction. Chromatic reduction. Flat colour tints. It's all there. Then comes the dial, which takes up another aspect of Olivier Mosset's work. The artist loves street culture, including motorbikes and cars, all of which have a place in his work. He adapts and presents them like sculptures. 

 

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This watch evokes the look and feel of an automobile body with its metallic paint, black and glittering dial. This collaboration was initiated by Manuel Emch, director of Louis Erard and a keen connoisseur of contemporary art, of which Olivier Mosset is a leading figure since his participation in the B.M.P.T group - founded in Paris in December 1966 by Daniel Buren, Olivier Mosset, Michel Parmentier and Niele Toroni. Olivier Mosset had never designed an object, and certainly never a watch. But when Manuel Emch suggested this project, he let himself be drawn in, with amusement and a touch of sentiment. 

 

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After all, he grew up in the Val-de-Ruz, in the watchmaking heartland of the canton of Neuchâtel, and his grandfather is linked to the history of Ébauches SA: "Time is a rather complex matter." For the rest, Olivier Mosset relies on his biker credentials: "What amuses me about watches is their accessory aspect - a watch is useless today. It reminds me of the scene in “Easy Rider”, when they've just bought their bikes and are about to leave, Peter Fonda takes off his watch and throws it away." He adds, in conclusion: "It's in the collection that this collaboration makes sense."

 

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  Erected as a work of art, each of the 178 timepieces comes with a red seal bearing the words "work of art - do not wear". Two interchangeable bracelets complete the case, one signed by the artist. Shaking up the codes of watchmaking is the direction taken by Louis Erard through its artistic collaborations, which delight collectors and contemporary art lovers the world over.
 

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  With Le Régulateur Louis Erard x Olivier Mosset, the watchmaking brand continues its initiatory journey. Other collaborations are to come, involving artists, craftsmen and independent watchmakers. Always limited to 178 pieces. 

 

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This number holds significance, representing strength in unity.

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TECHNICAL SPECIFICATIONS   

🤝 COLLABORATIONS:   

Collection: EXCELLENCE

Model:  Le Régulateur Louis Erard x Olivier Mosset Edition - 

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Ref. 85237NN62
 

Limited edition of 178 pieces


Movement     Automatic regulator, Sellita SW266-1 calibre, 11½’’’, Ø25.60 mm, height: 5.60 mm, 31 jewels, 28,800 VpH (4Hz), élaboré grade movement, meticulously decorated, special openworked oscillating weight with Louis Erard symbol, approx. 38 hours of power reserve
Functions    HMS
Hour hand at 12 o'clock, central minute hand, second hand at 6 o'clock
Case    Sand-blasted stainless steel with black PVD treatment, Ø42 mm, lug width: 22 mm, lug to lug: 49.60 mm, thickness: 12.25 mm, 3 pieces, domed sapphire crystal with anti-reflective treatment on both sides, movement visible through the transparent black caseback, water resistant up to a pressure of 5 bars (50 m/165 ft), signature fir tree crown, caseback engraved with “Olivier Mosset x Louis Erard Limited Edition 1 of 178”
Dial    Shiny black lacquered dial inlaid with silver glitter
Hands        Satin-finish hour, minute and seconds hands with black PVD treatment
Strap    Two black Baranil calf leather bracelets with tone-on-tone stitching, black calf leather lining, sandblasted stainless steel pin buckle with black PVD treatment, functional catch spring bars
enabling the strap to be changed quickly
Handwritten signature of artist Olivier Mosset on one of the two straps
Dimensions: 22/20mm width, 80/115mm length

Collaboration    Watch developed in collaboration with atelier Olivier Mosset in a limited edition of 178 pieces
 

Recommended retail price: CHF 3,750

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ABOUT Olivier Mosset

Olivier Mosset was born in Bern in 1944 and entered the art world in the early 1960s. He worked as an assistant to Jean Tinguely and then Daniel Spoerri. He arrived in Paris in 1963 and began to question the meaning of art and the role of the artist and took up painting. At first, Olivier Mosset painted small formats with the letter "A". Then came some of his emblematic motifs, including a black circle on a white background, which he painted 200 times between 1966 and 1974, his way of reaching degree zero in painting.

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ABOUT LOUIS ERARD   

 

Based in the Jura mountains, the birthplace of watchmaking, Louis Erard embodies the values of Swiss mechanics, the tradition that keeps its promises. Combining luxury, timelessness and elegance, this independent brand is renowned for its mechanical watches and, in particular, its iconic regulators. A collection on which the brand, founded by Mr. Louis Erard in 1929, built its reputation.   
Today, continuing the work of its founder and honouring watchmaking tradition, the Maison is reinterpreting the codes in a contemporary language. Louis Erard continues to set itself apart from mass-market brands. Inspired by high-end watchmaking, the brand draws on its values to enhance its mechanical timepieces.
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Press release - 2024
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CONTACT:
LOUIS ERARD
Rue de l’Ouest 2
CH–2340 Le Noirmont
Suisse
info@louiserard.com
+41 (0) 32 957 65 30 
Cristina Saiu, Digital Marketing Executive
+41 32 957 65 34, Cristina.Saiu@louiserard.com

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