MAURICE LACROIX – AIKON Automatic Skeleton 45mm Label Noir Edition

 

MAURICE LACROIX – AIKON Automatic Skeleton 45mm LABEL NOIR Black Steel Limited Edition - 2025

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Label Noir x Maurice Lacroix
Years of Creative Collaboration 

Responding to numerous customer requests, Maurice Lacroix has collaborated again with Label Noir, the Genevan-based watchmaker. The two companies have previously worked together, creating co-branded watches in 2020 and 2024, both of which promptly sold out. Now, the Swiss companies have united to create a third limited edition model. 

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Based on the AIKON Manufacture Skeleton but dressed in black with the addition of eye popping turquoise accents, this model makes a powerful statement wherever it goes. However, based on past experience and with only 100 pieces available, it's almost inevitable that demand will outstrip supply.

Success breeds success

Over the last 50 years, Maurice Lacroix has demonstrated its expertise in crafting fine watches, some equipped with in-house movements, within the confines of its Manufacture. 

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Likewise, over the years, the brand from the Franches-Montagnes has shown it is not afraid to collaborate with others and has created some fascinating cobranded watches that evince an alternative character.

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In 2020, Maurice Lacroix collaborated with Label Noir. This independent company, located in Geneva, was founded in 2011 and built on the belief that style has no limits. It is known for customising timepieces using a palette of black shades, sometimes with an added pop of colour to evoke a sense of excitement. Label Noir was entrusted with creating a limited edition AIKON, the Jura-based brand's bestselling watch. The resultant timepiece, limited to 50 examples, immediately sold out.

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 Buoyed by the success of the initial collaboration, the two companies joined forces again in 2024, creating a second limited edition. On this occasion, Label Noir reimagined the Masterpiece Skeleton, viewing it through a monochromatic lens. Imbued with subtle shades of black and executed in an array of finishes, the resultant watch played with transparency and juxtaposed black hues with smatterings of white detail. Once again, this limited edition of 288 pieces promptly sold out.

A third limited edition – dithering is not an option

Now, the two companies have created a third model, this time uniting the AIKON's popular urban style with an in-house Manufacture Skeleton movement, brimming with refined finishes. Housed in a stainless steel case measuring 45 mm in diameter, the model is endowed with brushed and polished surfaces, executed in black DLC. Black hour and minute hands, lined with turquoise Super-LumiNova, prove highly legible, day or night. A vivid turquoise circlet fringing the display is punctuated with black hour markers, denoting the hours clearly. A turquoise small seconds hand is located at 6 o'clock, pairing white and turquoise markings.

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Beyond the dial indications, the wearer can also see the in-house Manufacture movement, the ML234. This automatic movement reveals many components often hidden from view, including the balance, openworked barrel and the sketonised mainplate formed of five concentric circles. An exhibition caseback, featuring a black, smoked sapphire crystal also grants sight of the self-winding movement and bears the inscription 'LIMITED EDITION of 100'.

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The watch is supplied with two straps: a dark grey nubuck strap with a debossed M-logo and a turquoise FKM rubber strap, embossed with 'MAURICE LACROIX' text. Courtesy of the Maurice Lacroix Easy Strap Exchange system, the wearer can easily adapt the look of their watch without the need for tools with just a few user-friendly clicks.

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Based on past experience, it is likely this limited edition of 100 pieces will sell out very quickly, hence hesitation is not recommended!

A few words from Stéphane Waser

Stéphane Waser, Managing Director of Maurice Lacroix, remarks, “Since we met Label Noir and worked on our first collaboration, a limited edition AIKON Automatic, we have enjoyed a great working relationship. Label Noir has a remarkable talent for reimaging watches using various shades of grey and black, employing different finishes and sometimes adding soupçons of bright colours. In this instance, the turquoise works well against the black bezel, case, etc. The wearer can also see our in-house Manufacture movement with its refined finishing and observe various components in motion. We have responded to customer requests, in some cases from people who missed out on earlier Label Noir models, and worked with the team to create this third limited edition timepiece. If you like this watch, I strongly recommend you don't hang around!”

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TECHNICAL SPECIFICATIONS 

Collaboration 🤝Collection: AIKON 

Model: AIKON Automatic Skeleton 45mm LABEL NOIR Edition

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 Ref. AI6028-DLB0B-030-H -  

CASE
DIAMETER: 45 mm
MATERIAL: Black DLC-plated stainless steel 
FINITION: Brushed and polished
HEIGHT: 12 mm
FRONT GLASS: Sapphire crystal with double anti-reflective coating
CASE BACK: Open case back with sapphire glass and anti-reflective coating
BEZEL: Bezel featuring eye-catching six “claws” design 
CROWN: Screwed crown
WATER RESISTANCE: Water-resistant to 20 ATM
DIAL & HANDS
DIAL: Sapphire dial with translucent black varnish and turquoise flange
HOUR MARKERS:  Indexes, matte black-plated
HANDS: Turquoise-plated, turquoise super-luminova 
MOVEMENT & FUNCTIONS
    MOVEMENT TYPE: Automatic
    FUNCTIONS:
    - Hours, minutes and seconds
    - Small seconds at 6 o’clock
    Caliber: Automatic ML234
    POWER RESERVE: 50 hours
    FREQUENCY: 18'000 vph
    DECORATIONS: Rhodium-plated movement with Perlage and Colimaçon; Côtes de Genève on the rotor
    Jewels: 34
STRAP
    Grey nubuck strap with debossed M-logo
    Black DLC butterlfy buckle
    Delivery with a second turquoise rubber strap with 'MAURICE LACROIX' embossed on it
    Easychange system

 🔰Edition of ✅100 pieces
 🔴Price:   $8,500.00  / 6.900,00 CHF / 7.950,00 € (incl. Swiss VAT)💰

Launch year 2025

 #YourTimeIsNow #MasterYourTime #PulseoftheCity

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www.LabelNoirdesign.com
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International PR Manager
Lucie Notari
Phone +41 78 638 70 09
lucie.notari@mauricelacroix.com
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Press release – 2025
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Maurice Lacroix S. A.
Thurgauerstrasse 40
CH-8050 Zürich
Phone +41 (0)44 209 11 11
Fax +41 (0)44 209 12 52
info@mauricelacroix.com
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