Thursday, July 25, 2019

RADO – TRUE Thinline Deep Web Edition


















RADOTRUE Thinline Deep Web Ceramic Automatic Limited Edition 2019

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Rado True Thinline Deep Web: Flora Miranda for Rado


Shaping our future

Belgian-based Austrian fashion designer Flora Miranda is the latest designer to apply her unique vision to the True Thinline as part of the 2019 Rado Designer Series. The design-led Swiss watchmaker follows the success of its 2017 designer collaborations with a raft of new limited editions and was keen to secure Flora’s participation.

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Describing her design work as “extraterrestrial, extravagant, extreme, exclusive and exciting”, her collaboration with Rado was guaranteed to push the boundaries of possibility.

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Using her True Thinline as a blank canvas for self-expression, Flora created the dream-like Deep Web. Under the sapphire crystal, two transparent discs sit on top of each other. Each disc has a metallic coloured web pattern. As the discs overlap, an illusion of hands is created. It is a truly futuristic and ethereal approach to telling the time.

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Unlike the other models in the series, the Deep Web is powered by an automatic movement, which was required to ensure there is enough momentum to power the overlapping discs that sit under the box-shaped sapphire crystal. As a result, the watch is very slightly bigger than the other watches in the Designer Series.

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Speaking about the collaboration with Flora Miranda, Rado CEO Matthias Breschan said: “Flora first came to our attention when she won the Rado Star Prize Austria 2017 We knew her futuristic and disruptive approach to fashion design would take her far.

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The balance of light and dark in her design presented technical challenges but we knew that overcoming them to create Deep Web would result in a design that is immediate, compelling and totally timeless in its appeal.

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The True Thinline Deep Web in polished black high-tech ceramic with innovative turning disc hands is available in a limited edition of 1,001 pieces, each with a special case back engraving.

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About Flora Miranda

A graduate of the Royal Academy of Fine Arts in Antwerp, Austrian-born Belgian-based fashion designer Flora Miranda won the Rado Star Prize Austria in 2017. Since then, she has continued to develop her unique aesthetic, which focuses on the human being, the body, senses and perception performing in an actual or virtual reality.

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She is breaking down boundaries in fashion and aims to create deep dreams, desires and motives. She embraces experimentation and explores techniques that are detached from design tradition or history. She is the first Rado Star Prize winner to design a watch for Rado.

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TECHNICAL DATA

Model: TRUE Thinline Deep Web Edition



Ref. 629.0969.3.018

Movement
Automatic 
Calibre: ETA 2892-A2,
21 jewels, 2 disc hands
Case
Polished black high-tech ceramic case
Dimensions 40.0 x 44.6 x 9.0 (WxLxH in mm)
Monobloc construction polished black high-tech ceramic crown
box-shaped sapphire crystal with anti-reflective coating on both sides
black PVD coated titanium case back with a black metallised sapphire crystal
Special engraving on case back: LIMITED EDITION ONE OUT OF 1001
FLORA MIRANDA
Water-resistant to 3 bar (30m)
Metallisation: Silver coloured Rado logo
Dial 
Black
Hands: Silver coloured hours disc
rose gold coloured minute disc
Bracelet
Three-row polished black high-tech ceramic
Titanium three-fold clasp

Limited Edition to 1001 watches

Suggested Retail Price     CHF 2'300 (VAT Incl.)

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