Thursday, April 10, 2025

H. MOSER & CIE. – ENDEAVOUR Centre Seconds Concept Purple

 

H. MOSER & CIE.ENDEAVOUR Centre Seconds Concept Purple Grand Fumé Enamel Dial - 2025

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 THE MAGIC OF FUMÉ, THE BRILLIANCE OF ENAMEL: THIS ALCHEMY BEARS
H. MOSER & CIE.’S SIGNATURE

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Faithful to its heritage of craftsmanship, H. Moser & Cie. has reinterpreted its iconic fumé dials by highlighting the ancestral art of enamelling. Revisited with a resolutely contemporary approach, this expertise gives rise to an original, bright and vibrant shade, the hammered texture of which creates a captivating play of light. 

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Housed in a 40-mm steel case and powered by an HMC 201 automatic movement, the Endeavour Centre Seconds Concept Purple Enamel combines the timeless elegance of a three-hand watch with a bold aesthetic and powerful charisma.

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An absolute classic in watchmaking, the three-hand watch demands impeccable technical mastery, where every detail counts. To stand out, the aesthetics must attain perfection, achieving a perfect balance: immaculate proportions, harmonious forms, high-end finishes. 

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With the Endeavour Centre Seconds Concept Purple Enamel model, H. Moser & Cie. has turned this timeless elegance on its head by adding a daring touch: a dial that radiates an unprecedented depth of colour, produced using a reinvented enamelling technique. True to its unique approach, the Manufacture has revisited the ancestral art of “Grand Feu” enamelling to bring it in line with contemporary tastes, thereby preserving this precious technique while reinterpreting it in its own way. 

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The process begins with a white gold base on which a textured motif is engraved, creating a hammered effect. Then six enamel pigments, all in different colours, are carefully washed and finely crushed before being meticulously applied in a gradation to create the dial’s bright hue. The master enameller spends hours adjusting each shade with extreme precision, ensuring the colours blend harmoniously together during successive firings, with no pixelation. 

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A dial must be fired multiple times to create H. Moser & Cie.’s unique signature fumé effect. The result is striking: an intense depth, a texture enhanced by the transparency of the “Grand Feu” enamel, and a fascinating colour, called Purple Haze, which is particularly difficult to achieve. This is a true work of watchmaking art that the Manufacture has chosen to let express itself freely and in complete purity, with no logo or index.

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Beating at the heart of the 40-mm steel case is a 100% Swiss mechanical Manufacture movement: the HMC 201 calibre. This automatic movement is equipped with a regulating organ manufactured by H. Moser & Cie.'s sister company, Precision Engineering AG, and comprises a double hairspring, instantly identifiable thanks to the purple seconds hand and the blue balance bridge. Thanks to its architecture that supports openness, the watch components are revealed through partially skeletonised bridges, accentuated by an ultra-modern anthracite grey finish. 

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This opening elegantly allows the wheels of the gear train, central seconds and bidirectional automatic winding system to be viewed, while the rotor has also been openworked so as not to obstruct the view of the movement, which still guarantees a power reserve of at least 3 days. The timepiece is set off to stunning effect by a purple kudu leather strap, whose velvety texture and deep hue extend the intensity of the dial, adding the final touch to this powerfully bold creation.

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 H. Moser & Cie.'s own and unique take on Haute Horlogerie.

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TECHNICAL SPECIFICATIONS

Model:   ENDEAVOUR CENTRE SECONDS CONCEPT PURPLE ENAMEL

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Reference 1201-1200, steel model, Purple Haze fumé dial, purple kudu leather strap


Case
Steel
Diameter: 40.0 mm
Height: 11.2 mm
Sapphire crystal and see-through case back
Crown adorned with an "M"
Dial
Grand Feu” enamel Purple Haze fumé with hammered texture
Leaf-shaped hour and minute hands
Purple central seconds hand
Movement
Automatic calibre HMC 201

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Diameter: 32.0 mm or 14 1/4 lignes
Height: 5.5 mm
Frequency: 21,600 Vib/h
27 jewels
Automatic bi-directional pawl winding system
Solid 18-carat gold oscillating weight, engraved
Power reserve: minimum of 3 days
Hacking seconds
Original Straumann® double hairspring
Anthracite finish with Moser double stripes
Partially skeletonised bridges
Functions
Hours and minutes
Central seconds
Strap
Hand-stitched purple kudu leather strap
Steel pin buckle

🔴Prices     CHF 27 000 /€ 29.100 💰

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Press release - 2025
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H. MOSER & CIE.
MOSER SCHAFFHAUSEN AG
Rundbuckstrasse 10
CH-8212 Neuhausen am Rheinfall
Switzerland
TEL.          +41 52 674 0050
FAX          +41 52 674 0055
E-MAIL      info@h-moser.com
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