Thursday, October 20, 2016

MIDO – BELLUNA Chronograph Caliber 60
















MIDOBELLUNA Chronograph Caliber 60 Automatic NEW

A sport-chic model that combines elegance and performance

Sporty and sophisticated, the new Belluna Chronograph Caliber 60 perfectly encapsulates Mido's watchmaking expertise. Its round steel case with polished rose PVD treatment reveals a subtle anthracite dial. Decorated with a beautiful wave pattern, it houses two snailed counters outlined by a gold-coloured border. The Belluna Chronograph Caliber 60 also features exceptional autonomy, as it is equipped with the Caliber 60 – an automatic chronograph movement at the cutting edge of watchmaking innovation that offers up to 60 hours of power reserve. The Belluna Chronograph Caliber 60 is a sport-chic model that combines elegance and performance.

Inaugurated in 1871 to promote the arts and science, London's Royal Albert Hall is now one of the most renowned concert halls in the United Kingdom. Built in a style true to the Victorian era, this huge red brick monument consists of a series concentric circles. Its curvaceous, rounded architecture is impressively dominated by a central glass dome. Just like this magnificent building, the Belluna range displays perfectly harmonious forms and embodies classic, timeless elegance.

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In the new Belluna Chronograph Caliber 60, elegance rivals performance. This sport-chic model perfectly encapsulates Mido's watchmaking expertise. Its slender round case measuring 42 mm in diameter is made from polished rose PVD-treated steel. It reveals a superb anthracite dial decorated with a wave pattern and protected by a sapphire crystal coated with an anti-reflective treatment on both sides. The two counters are snailed and surrounded by a gold-coloured border. The chronograph's 30-minute counter is positioned at 3 o'clock, while the small-seconds counter is located at 9 o'clock. The date, meanwhile, is displayed in an aperture at 6 o’clock. It can easily be adjusted thanks to the quick corrector situated at 10 o’clock. Just like London's Royal Albert Hall, whose harmonious curves inspired this timepiece, the Belluna Chronograph Caliber 60 exhibits undeniable delicacy and subtlety.

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Yet behind its great elegance, the Belluna Chronograph Caliber 60 conceals a much sportier side. The timepiece is fitted with an automatic movement at the cutting edge of watchmaking innovation: the Caliber 60, which gives it up to 60 hours of power reserve. This characteristic is sure to appeal to all men who love sport and fine mechanical watchmaking. The transparent case back will enable them to endlessly admire the finely decorated movement, with its blued screws and an oscillating weight adorned with Geneva stripes and the Mido logo.

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Water-resistant up to a pressure of 5 bars (50 m/165 ft), the Belluna Chronograph Caliber 60 is supplied with a brown crocodile-style leather strap integrated into the case. It is equipped with a highly ergonomic Mido folding clasp featuring two safety buttons that secure its opening.

Two other versions of this model are available.

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TECHNICAL INFORMATION

Model:  BELLUNA Chronograph Caliber 60

Ref M024.427.36.061.00

Movement
Automatic chronograph Mido Caliber 60 (ETA A05H31 base),
13¼’’’, Ø30.40 mm, height: 7.90 mm, 27 jewels, 28,800 vph,
ANACHRON - ETASTABLE balance-spring, NIVAFLEX NM mainspring.
Finely decorated TOP movement with blued screws,
oscillating weight decorated with Geneva stripes and Mido logo.
Adjusted on 5 different positions for high accuracy.
Up to 60 hours of power reserve.
Functions
HMS + Chrono + Date
    Time:
  •  Hour and minute hands, small seconds at 9 o’clock.
  •  Chrono: 60-second counter in the centre, 30-minute counter at 3 o’clock
  •  Date at 6 o'clock.
Case
316L stainless steel with polished rose PVD treatment,
Ø 42 mm, 3 pieces, sapphire crystal with anti-reflective treatment on both sides,
screwed case back, quick date corrector at 10 o'clock,
transparent case back revealing the finely decorated movement, engraved serial number,
water-resistant up to a pressure of 5 bars (50 m/165 ft).
Dial
Anthracite, wave pattern, snailed counters,
polished applied indexes, date at 6 o'clock.
Hands    Leaf-shaped.
Strap
Brown calfskin with crocodile look, integrated into the case,
highly ergonomic folding clasp in 316L stainless steel with rose PVD treatment and with two safety buttons.

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press.mido.ch
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www.Mido.ch

MAURICE LACROIX – AIKON Chronograph 44















MAURICE LACROIXAIKON Chronograph 44 mm NEW

Recognise your success, be your own icon.

Few watches are regarded as an icon. The aspiration to create a watch that is immediately recognised by many purely by seeing its unique design, is shared by all watch companies. In the 1990s, Maurice Lacroix had such a watch, the Calypso. This iconic quartz timepiece graced the wrists of many style conscious wearers and proved very successful.


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In 2016, the progressive watch company, Maurice Lacroix, has updated this iconic watch, aptly
named the AIKON; a timepiece with a new, contemporary design, honed to modern tastes. Each
element of the AIKON's specification exudes luxury with fine quality finishing and a high precision
quartz movement.

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The new AIKON is available in three distinct models, AIKON Ladies 35mm, AIKON Gents 42mm
and, the ultimate expression of sportiness, the AIKON Chronograph 44mm.

Your time is now. It is time to choose your own AIKON.


The foundations of an iconic timepiece

The round case of the new AIKON features a prominent bezel, incorporating six 'arms' which embrace its form. This aspect of the design confers a unique contrast. On one hand, the arms represent strength and robustness while, conversely, they characterise a caring and loving embrace.

In watchmaking there is a long tradition of companies offering 'his' and 'hers' timepieces where couples choose to be reminded of each other by wearing a similar watch. The AIKON upholds this tradition. However, whilst both male and female watches share a strong likeness, there are subtle differences.

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The case and bracelet of the gents' AIKON models incorporate assertive, sharp, strong lines, whilst the ladies' AIKON models feature smoother, gentler, curving details. Clearly, both male and female models share a strong likeness to each other. However, through its design expertise, Maurice Lacroix has refined the small details of the timepieces created for both genders, leading to the AIKON perfectly meeting the needs of stylish wearers, now and in the future.

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Each of the three models in the AIKON collection shares a common identity with key design elements that have made this a classic timepiece since 1990. It has always been an iconic design and is likely to remain so for decades to come.


The AIKON Chronograph 44mm

The ultimate watch for competitive gents who seek success in everything they do is the chronograph.

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The AIKON Chronograph 44mm offers superb wrist presence, exhibiting a strong character and confident persona. Similar to other AIKON watches, this timepiece provides excellent legibility and, courtesy of its thoughtful case design, delivers exceptional wearer comfort. This is a watch equipped with a convenient stop-watch complication, proving ideal for measuring elapsed periods of time when vital seconds matter.

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However, the AIKON Chronograph 44mm is equally suited to evening attire, when the pace is more relaxed and a handsome, reliable timepiece is the perfect horological partner for a night out. Available with a choice of silver, black or cool blue dials, the AIKON Chronograph 44mm harnesses the greatness of an iconic watch from the past whilst delivering a new look for the future.

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Maurice Lacroix has created a timepiece that encapsulates Swiss watchmaking savoir faire and the company's exceptional design expertise. This timepiece delivers superb value, standing out from the crowd with its unique and admirable array of qualities. It is the perfect watch for the successful professional. Embrace the AIKON, exhibit your own style. Your time is now. Be your own icon.

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 Technical Specifications

Model: AIKON Chronograph 44 mm

Ref: AI1018-SS002-131-1 Silver-blue
Ref: AI1018-SS001-130-1 Sun-brushed silver
Ref: AI1018-SS001-330-1 Black

MOVEMENT
QUARTZ Chronograph movement
CASE
- Ø 44 mm, Stainless steel case
- Sapphire crystal with anti-reflective coating
- Water-resistant to 10 atm
- Screwed crown
DIAL
- Sun-brushed silver, black, silver-blue
- Rhodium indexes
- Black or silver printings
HANDS
- Diamond-cut hour, minute and second hands available in rhodium execution
- White SLN (Green light) on hour and minute hands
STRAP/BRACELET
- Calf leather strap with alligator pattern with applied polished logo
- 5 rows brushed finishing bracelet in stainless steel
BUCKLE
- Double folding clasp with push buttons, brushed-polished- perlage finishing

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Maurice Lacroix S. A.
Thurgauerstrasse 40
CH-8050 Zürich
Phone +41 (0)44 209 11 11
Fax +41 (0)44 209 12 52
info@mauricelacroix.com
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