Thursday, November 21, 2013

SEVENFRIDAY - Inspired From KUKA Robots Automations














SEVENFRIDAYP1/3;P1/4;P1/5 Inspired From KUKA Robots Automations NEW



SEVENFRIDAY completes its first range of 8 models with “Automations”: 3 tributes to machines & robots



























In its journey through industrialization, SEVENFRIDAY took this time its inspiration from machines & robots. As fascinating pieces of engineering they stimulated the imagination of our designers.

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KUKA robotics, the world’s leading supplier of industrial high-tech robots, immediately appeared as the perfect reference. SEVENFRIDAY strongly identifies itself to the constant quest for innovation of the german firm. The specific and highly recognizable orange color of KUKA products gave the P1/3 its own.

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SEVENFRIDAY went further with 2 colors declinations (blue and green) and offers now 3 colored models in which our designers tried to imprison the exciting energy generated by these captivating machines.

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SEVENFRIDAY’s watches consist of two integral elements – the Box and the Interface. The box – made of stainless steel- is a complex constructed and protecting casing. The shape and style lies between modernity and classic and creates an exciting atmosphere.


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The case is surrounded by the animation ring made of different material catering additionally to the haptic and visual senses of the products respective universe.

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In the box you find the interface which consists of hands, discs, dial and the automatic Myiota 82S7 movement, dubbed “the small truck”, and considered as an almost tireless caliber. The indicators are designed and arranged in way to bring the complexity of the movement to the surface.

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The dial alone is made of 5 separate pieces / layers with eleven different applications. The complex construction attracts and fascinates the spectator and makes checking the time a new.
A variety of materials, finishing and colors completes the uniqueness of the collection and takes the user on a tour of ongoing discoveries.

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