OFFICINE PANERAI – PAM01225 Submersible eLAB-ID™ EcoTitanium™ 44 Automatic 2021
A CONCEPT WATCH WITH THE HIGHEST
PERCENTAGE OF RECYCLED-BASED MATERIAL EVER
With 98.6% of recycled-based material by weight the watch creates a model for circular watchmaking practices
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For generations, Panerai has pioneered advancements in contemporary watchmaking.The brand has consistently proposed novel proportions, materials, and technologies with transformative and far-reaching impact. That track record continues with what may prove to be its most disruptive offering yet. With the introduction of Submersible eLAB-ID™, the watch with the highest percentage of recycled- based material ever made, Panerai is poised to lead a movement toward more environmentally responsible watch manufacturing.
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Submersible eLAB-ID™ is an unprecedented achievement in the history of the watch industry. A total of 98.6% of its weight comes from materials integrating a high rate of recycled elements. Its case, sandwich dial and bridges are composed of EcoTitanium™ , a recycled titanium alloy that is a lightweight aerospace-grade metal made of more than 80% pure recycled content.
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Submersible eLAB-ID™ is the first watch to use 100% recycled SuperLuminova™ on its dial and hands and 100% recycled silicon for its movement escapement. Both are obtained through dedicated, small-scale recycling processes that reuse raw material waste. From the sapphire crystal to the gold hands, most of the major components contain recycled- based material.
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A marvel of innovation and dedication, Submersible eLAB-ID™ is a major accomplishment for Panerai and a tribute to the creativity and tenacity of the Laboratorio di Idee, the research and development incubator that drives the brand’s technical advancements. More significantly, Submersible eLAB-ID™ is an opportunity for the watch industry to understand that making a watch using predominantly recycled-based material is possible, thus reducing the need for virgin material extraction and its associated high environmental impact.
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Panerai invites collaboration with other brands or partners eager to work toward creating a more sustainable future based on a circular use of natural resources. Sourcing the recycled materials needed to build a watch from scratch required Panerai to establish a new supply chain. To realize the ambitious scope of the Submersible eLAB-ID™ project, Panerai challenged partners and suppliers from the watch industry and categories as diverse as aerospace and automobiles, to embark on a journey of experimentation and exploration.
Many of them had never worked with such high levels of recycled content before but did so to help bring the watch concept to life.
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“We will be very happy if all our peers in Switzerland and around the world get
in touch with the same suppliers to use the same materials,” said Panerai CEO
Jean-Marc Pontroué. The looming environmental crisis will have a global impact,
and it will require a global effort to combat it. Panerai is prepared to lead the effort
in the watch sector.
With Submersible eLAB-ID™, the brand has created a model that will serve as a
blueprint for others to follow and build upon. “We don’t want to be the only one
doing this,” said Mr. Pontroué. “Acting alone won’t save the world.”
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TECHNICAL SPECIFICATIONS
Collection: Submersible
Automatic mechanical, P.900e caliber,
12 ½ lignes, 4.2mm thick, 17 recycled jewels,
25 jewels, 28,800 alternations/hour.
Incabloc™ anti-shock device.
One barrel. 161 components.
POWER RESERVE: Three days.
FUNCTIONS
Hours, minutes, small seconds.
Unidirectional rotating bezelf or the calculation of diving time.
CASE
Brushed EcoTitanium™, 44mm diameter.
Safety Lock crown protection device (protected by trademark).
Unidirectional rotating bezel in brushed
EcoTitanium™ with polished knurling, micro-sandblasted engraving.
Screwed caseback in EcoTitanium™.
WATER RESISTANCE: 30 bar (~300 meters).
DIAL
Grey sandwich EcoTitanium™ with luminous hour markers and dots.
Small seconds at 9 o’clock.
STRAP
Recycled Grigio Roccia fabric with light blue
stitching and trapezoidal EcoTitanium™ buckle.
* For further details on the warranty, please refer to the dedicated watch’s warranty
Price: US $ 61,700 (excl. sales taxes)
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Press release - 2021
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