Click, to see the large size. ▶ BIG FOTO
IWC SCHAFFHAUSEN
AND BRADLEY COOPER TEAM UP
FOR CHARITY PROJECT AT THE OSCARS®
Schaffhausen, 21 February 2019 – IWC Schaffhausen and Bradley Cooper are proud to announce a unique charity project. When attending the upcoming Academy Awards® ceremony, the actor and IWC brand ambassador will wear a Big Pilot’s Watch Single Piece with a one-of-a-kind engraving. This watch will then be auctioned by Sotheby’s and IWC will donate its full proceeds to the Antoine de Saint-Exupéry Youth Foundation. With the funds, the foundation will support the association Arrimage, a charitable organization that focuses on teaching visually impaired children how to read drawings using their sense of touch.
Click, to see the large size. ▶ BIG FOTO
Bradley Cooper became a brand ambassador for IWC in 2018. Among other projects, the Swiss luxury watch manufacturer has produced a worldwide advertising campaign with the renowned actor. Cooper co-wrote, directed, produced and stars in “A Star is Born”.
Click, to see the large size. ▶ BIG FOTO
The film has received eight Oscar® nominations: “Best Actor in a Leading Role,” “Best Picture,” “Best Adapted Screenplay,” “Best Actress in a Leading Role,” “Best Actor in a Supporting Role,” “Best Original Song,” “Best Cinematography,” and “Best Sound Mixing.” The American actor previously earned Oscar® nominations for his critically acclaimed performances in “Silver Linings Playbook,” “American Hustle” and “American Sniper”.
Click, to see the large size. ▶ BIG FOTO
A BIG PILOT’S WATCH SINGLE PIECE
WITH A SPECIAL ENGRAVING
During the Academy Awards® ceremony on February 24 at the Dolby Theatre in Hollywood, Bradley Cooper will be wearing a Big Pilot’s Watch Single Piece (Ref. IW500923). The timepiece features a midnight blue dial and is housed in a case made of 18-carat 5N gold.
Click, to see the large size. ▶ BIG FOTO
IWC’S PROCEEDS DONATED TO
THE ANTOINE DE SAINT-EXUPÉRY YOUTH FOUNDATION
THE ANTOINE DE SAINT-EXUPÉRY YOUTH FOUNDATION
IWC will donate its proceeds from the auction to the Antoine de Saint-Exupéry Youth Foundation, helping it to support the association Arrimage in Nice, France. The association was established by Dr. Claude Garrandes, a blind French artist and teacher.
Click, to see the large size. ▶ BIG FOTO
“Supporting disabled children and adolescents is one of the cornerstones of our CSR effort. I am pleased that, together with our brand ambassador Bradley Cooper, and the Antoine de Saint-Exupéry Youth Foundation, we have the opportunity to support the association Arrimage.”
Christoph Grainger-Herr, CEO of IWC Schaffhausen
Click, to see the large size. ▶ BIG FOTOChristoph Grainger-Herr, CEO of IWC Schaffhausen
Click, to see the large size. ▶ BIG FOTO
The starting bid is set at 16,000 Dollars. A personal note signed by Bradley Cooper will accompany the timepiece.
------------------------------
Press releases - 2019
------------------------------
IWC Schaffhausen
Uwe Liebminger
Department Manager Public Relations
Mobile +41 (0)79 957 72 52
E-mail uwe.liebminger@iwc.com
----------------------------------------------
www.facebook.com - IWC Watches
-------------------------------------------------
www.iwc.com