Thursday, May 31, 2012
















TAG Heuer - Monaco Grand Prix F1 NEW

 The 2012 new official watches of the Monaco Grand Prix
 

The quest for excellence and performance.

TAG Heuer partners with the Monaco Grand Prix and the Automobile Club de Monaco for the same reasons it is ineluctably linked to the other two “Triple Crown” races of motorsports, the Indy 500 and the 24 hours of Le Mans — because of a wealth of shared values and history. Motor racing and sports timing have been in TAG Heuer’s blood since it invented “Time of Trip”, the world’s first dashboard chronograph in 1911. Today, it calls the winners of the world’s fastest races with an unrivalled precision of 1/10,000th of a second.

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 The role TAG Heuer plays in the prestige and glamour of Monaco is unparalleled in the Swiss watchmaking world. Official Partner of the Automobile Club of Monaco (ACM), the organizer of the Grand Prix, TAG Heuer is also Official Partner of Monaco’s most winning team — Vodafone McLaren Mercedes (15 victories), and sponsor of more first-place Monaco drivers than any brand in history. TAG Heuer ambassadors who have crossed the checkered flag first at Monaco include Niki Lauda, Jody Scheckter, Alain Prost, Ayrton Senna, Mika Häkkinen, David Coulthard, Kimi Räikkönen, Fernando Alonso, Jenson Button and Lewis Hamilton. And on the wrists of every one of these driving legends, another legend – a TAG Heuer watch.

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The iconic timepieces of modern motorsports

TAG Heuer’s first Grand Prix Ambassador was the Swiss driver Jo Siffert, whose maiden F1 voyage was the Monaco Grand Prix in 1962. The Swiss driver, a close friend of Jack Heuer and the first F1 driver to sign an endorsement deal with a watch brand, was the go-to man for another TAG Heuer icon, the American actor and driver Steve McQueen. When McQueen starred behind the wheel of Porsche 917K in the 1970 film “Le Mans”, he drove Jo Siffert’s car and wore his complete driving suit, with a red “Chronograph Heuer” crest on his chest and a blue Heuer Monaco chronograph on his wrist. Before the shoot, Jack Heuer had a case of Heuer watches sent to McQueen to choose from. The actor took one look at the unusual square shape and colors of the Monaco — nothing short of radical for the time — and made his choice. Watch and racing fans have been making the same one ever since.



























 When in 1969 Tag Heuer launched the Monaco which had an innovative design and was technically ahead of its time, it would turn out to be a commercial failure for the company, this even despite Steve McQueen wearing it in the famous movie Le Mans. At that time Tag Heuer already had 2 models with this new movement, the Carrera and the Autavia. But Jack Heuer wanted a 3rd model which looked as innovative as the new movement technology itself. There was a patent on square cases that were waterproof but Jack managed to negotiate exclusive use of this case for his new model, so the Monaco was born. This shape of a watch was too radical for most watch buyers but what also didn’t help was that Japanese manufacturers started to compete with the Swiss watchmakers at very low prices. Also the US dollar was losing alot of value which caused the prizes of Swiss timepieces to basically double in the US. Tag Heuer tried to fight back by making a lower cost Caliber 15 in 1972 but with no luck. In 1975 the Monaco dissapeared from the market and it is estimated that there were only 4000 to 4500 sold of them.
More then 20 years later, in 1997 the Monaco was relaunched by TagHeuer when they decided to issue some of its famous models from the past. The relaunch of the Monaco made it one of the most wanted models by collecters today.

























 
 Today we continue to tell you about the history of Tag Heuer, we left off in 1969 last time so that’s where we pick it up again. In that year Tag Heuer released two wrist chronographs fitted with automatic self winding movement available through a micro rotor. They were called the Carrera and the Autavia. In 1970 Steve McQueen wore the Monaco watch in the movie Le Mans and made it famous. Also in that year the Hollywood movie directors started using the Film Master model when making their movies. After sponsoring Formula 1 driver Jacky Ickx in 1970 they went on and sponsored the whole team of Ferrari from 1971 to 1979. In the year 1975 Tag Heuer invented the world’s first LCD pocketsize stopwatch which was accurate up to 1/100th of a second. In 1976 they came with another new thing, the transponder technology for race cars which allowed them to record laptimes of cars easily. In 1980 they were introduced as the offical timekeepers of the Olympic Games of Moscow.

 TAG Heuer - Monaco - Twenty Four McQueen Calibre 36

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A super-charged and super-tough reinterpretation of the square-faced Monaco first seen on Steve McQueen’s wrist. The blue dial is a combination of the traditional McQueen template with racing suit white stripes. The award-winning construction, tubular design and extreme shock-protected components are directly inspired by F1 racecar technology. The manifold arms, visible through the crystal caseback, collect vibrations and direct them away from the movement and into the composite filter, which absorbs and dissipates their energy. This is a chronograph is for ultimate precision, with unmatchable Steve McQueen-vintage flair.

TAG Heuer - Monaco Steve McQueen Calibre 11

























A glamorous redesign faithfully based on the watch McQueen chose for “Le Mans” — one of the most sought after pieces on the international vintage market. The first watch with a waterproof square case, the first automatic self-winding chronograph, the blue dialed “McQueen Monaco” completely broke with tradition inside and out. The New Monaco Heuer Calibre 11 Chronograph is perfectly in line with the series’ iconic heritage. Standout features include a dark blue perforated leather strap, a stylish blue dial with vertical white stripes inspired by the stripes on Steve McQueen’s racing suit, red hands, the HEUER logo at 12, and the famous crown at 9 o’clock.

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TAG Heuer - Monaco Automobile Club Monaco Calibre 12 Limited Edition

Tag Heuer introduced the first square-cased watch on the market in 1969, breaking a long tradition of watchmaking. It was in honor of the Monaco Grand Prix and they called it the Monaco.
The original timepiece runs on a Calibre 11 heart and was the very first automatic watch in the world.
In 1971, actor Steve McQueen made the watch famous when he wore it in the movie Le Mans. It became an icon for watch collecters after that. On June 11, 2009 the original watch he wore was sold at an auction for $87,600!
Although This model was discontinued in the mid-70s, the Monaco was relaunched with a new design in 1998 and with an entirely new mechanisms in 2003. The latest model we can see in the above picture. Gorgeous!

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A limited edition Monaco of 1,200 pieces honoring TAG Heuer’s ongoing partnership with the Automobile Club de Monaco. Founded in 1890, ACM is one of the world’s oldest and most prestigious motoring clubs and the organizer of the Grand Prix de Monaco F1 and the equally glamorous Rallye de Monte Carlo. This luxury-level tribute watch has silver sub-counters with exquisite scratch-brushed finishing and a black “soft touch” alligator strap with orange stitching.
The MONACO and TAG Heuer logo appear at 12 o’clock, balanced by the iconic ACM crest at 6. The orange sub-counter and second hands complete the authentic motor-racing allure.

TAG Heuer - Carrera Calibre 16 Chronograph Day Date Monaco Grand Prix Limited Edition


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 Based on the 1964 Jack Heuer tribute to the grueling Carrera Panamericana Mexico road race of the 50’s, his 3,000 numbered and engraved limited edition CARRERA has Monaco Grand Prix red lettering on the bezel and tachymetre scale, a vintage F1 rubber tire strap, inspired by Carrera Panamericana car, red touch on the hands and pusher, a large 43mm case, and a Monaco Grand Prix logo on its scratch-resistant sapphire caseback. It pays Carrera-inspired homage to Monaco — modern motor sports’ most exciting, prestigious, dangerous and glamorous race.


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www.TagHeuer.com

Wednesday, May 30, 2012

Maurice Lacroix - Les Classiques Phases de Lune


















Maurice Lacroix - Les Classiques Phases de Lune  NEW


Maurice Lacroix is thrilled to unveil its fascinating Les Classiques Phases de Lune watch that portrays classic design.
 
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Distinguished by unostentatious elegance, the company’s latest brainchild accommodates a manufactory-made self-winding caliber 37, which uses ETA 2824-2 as its base.

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It is equipped with an additional module that serves to display a date, a day of the week, a current month as well as the moon-phase. The caliber 37 runs at the rate of 28,800 vibrations per hour and provides a 38-hour power reserve.

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The entire mechanism is enclosed in a round-shaped case, which measures 40 mm in diameter. Composed of several well-polished and brushed parts, the case of the new Maurice Lacroix watch is crafted it has an AR-coated sapphire crystal, a sapphire display back, and is water resistant to 30 meters.

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The new Les Classiques Phases de Lune watch sports an angular bezel, sculptured in stainless steel. It forms a graceful guilloche frame around a silver or black dial. The display comprises luminous hour-markers and centrally mounted hands, which display hours, minutes and seconds.

































The date information can be read off the fourth hand, pointing to the Arabic numerals and dot markers, artfully arranged around the dial. The day and month apertures are positioned just beneath 12 o’clock. The moon-phase exhibition window at 6 o’clock ensures the overall equilibrium of the timekeeper.
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Maurice Lacroix S. A.
Thurgauerstrasse 40
CH-8050 Zürich
Phone +41 (0)44 209 11 11
Fax +41 (0)44 209 12 52
info@mauricelacroix.com
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Tuesday, May 29, 2012

SISU - Guardian A3 Automatic

 







  



SISU - Guardian A3 Automatic Limited Edition






























The SISU collection is functional and utilitarian. Our features echo the purposeful aesthetics of instruments and tools. SISU timepieces are quintessentially masculine and personal machine tools. Their purpose is to become extensions of their owners as trusted everyday companions. Their sheer heft, sculpted bracelets and bold, clean dials are uniquely without compromise.



The GUARDIAN A3 features a 3-hand Swiss-made mechanical movement with date, automatic winding, smooth sweeping seconds and 25 jewels. The layered “eclipse” dial is compelling in design and stunningly unique.


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The bold case is of impact-forged, surgical grade 316L stainless steel and precision machine sculpted. The screw-down crown is placed in our signature 10 o’clock position for anatomical ease and distinction.

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 Watch for these men !!!

 
The substantial band is black rubber and incredibly flexible, durable and comfortable. This SISU timepiece is shielded by an anti-reflective pure sapphire crystal, the hardest and most scratch-resistant lens material used in the world of fine watch making.

Configuration
  • Case: Black PVD coated stainless steel
  • Dial: Matte black & black sunray
  • SuperLuminova coated indices and hands
  • Secondary indices raised above hands
  • NBR (Acrylonitrile-butadiene) rubber strap
  • Black PVD coated buckle
  • Exhibition window caseback  
Technical details
  • Case diameter: 54 mm
  • Case Height: 14.6 mm
  • Movement: Self winding automatic
  • Caliber: Swiss ETA 2824 
  • Twenty five jewels
  • 38 hours power reserve (max)
  • 28’800 Vibrations per hour (4Hz)
  • Water resistance: 100m (330 Ft)
  • Screw-down crown
  • Sapphire crystal with anti-reflective coating
$1,495.00
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www.SISUmovement.com

Monday, May 28, 2012

Fraser Timepieces - ONE44 Chronograph Lighthouse Edition

Fraser Timepieces - ONE44 Chronograph Lighthouse Edition


The ONE44 is how this all started. Originally a concept (see history) this is the first design from Fraser Timepieces and is the ultimate in sleek, simple design. 



































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The dial is a sandwich of Anthracite and Superluminova, with slight depressions for the Minute and Hour/1-20th Sub-Dials, the counting seconds flush to the dial and the glorious Big Date complication.

Powered by the Swiss Made Ronda 8040.B Big Date movement, this is a solid, efficient and robust design offering the classiest looking Chronograph watch around. The Lime Green flashes accent the stark dial and echoes the contemporary thinking behind the Fraser Timepiece Company.

Unique, sleek and simple - the ONE44 Chronograph is the basis upon which all future designs will leap from, and it’s not a bad start.

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The ONE44 Chronograph is one of the designs available through the Pleasefund.Us campaign and will have a unique case-back design, upgraded leather strap and some amazing benefits for those early adopters, or Lighthouses as we are calling you.

Head over to the CAMPAIGN PAGE to see the benefits, rewards and pledges.


 Standard Specifications

    •Limited to 144 pcs

    •Stainless Steel - 316L Sand Blasted Case

    •Sapphire Flat Glass with AR Coating

    •Ronda 8040.B Big Date Movement

    •Bead Blasted Anthracite Sandwich Dial

    SuperLuminova BGW9 Lume on Dial & Hands

    •Oversized Crown with concave Icon

    •Charcoal Leather Parallel Strap

    •Eco-Box

    •2 Year Limited Warranty

    •1/10th Second Chronograph, 10 Hour Capability

    •Add & Split Functions

    •13 Jewels, gilt Swiss Made movement

    •Big Date with Quick Change

Lighthouse Edition - £550 excl P+P




Sunday, May 27, 2012

ULYSSE NARDIN - Black Sea Chronograph


ULYSSE NARDIN - Black Sea Chronograph NEW

As authoritative as a steel-colored sea during a storm, the new Ulysse Nardin Black Sea Chronograph offers a commanding presence and the unfaltering reliability expected from master diver watchmakers. Below the water’s surface or on solid ground, this timepiece guides its wearers with exacting precision and endurance.


Steering divers to depths of 200 meters and sporting a rubberized screw crown for added water-resistance, the Black Sea Chronograph features Superluminova on the dial for sharp, luminescent visibility in the darkest of places. Another beneficial component is the unidirectional turning bezel.

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Enhancing its ability to withstand the most challenging environments are the materials from which it is constructed. Its 45.8 mm diameter case is made from stainless steel coated with rubber and finished with a sapphire glass case back. Its buckle, as well as other segments of the watch, is crafted from ceramic, while its rubber strap brings comfort and flexibility.

Black Sea Chronograph also presents a special personalized chronograph seconds hand adorned with the iconic Ulysse Nardin anchor. The permanent seconds indicator is at the 3 o’clock position, while 9 o’clock marks the 30 minutes counter. The date is located at 4 o’clock, and 6 o’clock indicates a 12-hour counter detailed with a red and blue hand. Rubberized pushers offer ease when a hurried start or stop function is necessary.

Complementing its functionality and strength is its styling. Monochromatic in rich black with accents of blue and red, Black Sea Chronograph is masculine, as it is elegant. It is the ideal timepiece to accompany the bespoke and diving suit, alike.
Black Sea Chronograph is for the man who counts the hours before he can return to the sea.


































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TECHNICAL SPECIFICATIONS:

Movement: Calibre UN-35,( ETA 2892-A2 ) 13 ¼ ’’ 57 jewels

Power-Reserve: Approximately 42 h

Winding: Self-winding

Functions: Chronograph with central chronograph seconds hand and permanent seconds in a counter at 3 o’clock, 30 minutes counter at 9 o’clock, a 12-hour counter detailed at 6 o’clock Date at 4 o’clock

Case: Stainless steel treated by vulcanization process with a matte-black rubber coating Vulcanized rubber pushers Unidirectional rotating bezel Grained dial

Diameter: 45.8 mm

Water-resistance: 200 m

Crystal: Anti-reflective sapphire crystal

Crown: Screw down security crown

Case-back: Open case back with sapphire crystal

Bracelet: Rubber strap with two ceramic elements and deployant clasp

www.swisstime.ch 

 www.Ulysse-Nardin.com

Saturday, May 26, 2012

Girard-Perregaux - Sea Hawk 1000 “Big Blue” Limited Edition

Girard-Perregaux - Sea Hawk 1000 “Big Blue” Limited Edition

 World Oceans Day Celebration with Susan and David Rockefeller, Jr. Presented by Girard-Perregaux

New York, NY (May 15, 2012)- Susan and David Rockefeller, Jr.will celebrate World Oceans Day in New YorkCity on June 5, 2012 from 6-9pm at The Museum of Modern Art, in partnership with the iconic, luxury Swiss watch brand Girard-Perregaux. Avid environmental conservationists, Susan and David created this event to celebrate the world’s oceans and raise public awareness to the plight of ocean health and the need for its protection.

The evening includes a special screening, and the New York City premiere, of Susan’s most recent documentary film, Mission of Mermaids. A true love letter to the ocean, this 15-minute call to action views the ocean through the eyes of the mythical mermaid, and explores ocean acidification, overfishing and pollution. The film delivers a message of hope that provokes viewers to rethink how they relate to their global waters.

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Presented by Girard-Perregaux, the sentiment of the night is to “Protect what is Precious” which relates both to the state of the world’s oceans and the rare art of fine watchmaking. In honor of the evening and of Susan and David’s efforts, Girard-Perregaux will launch a limited edition timepiece. The Seahawk 1000 Big Blue” features a steel case and blue rubber strap with blue highlights on the dial and showing the world map, the focus of this important cause.

The evening atMoMAalso coincides with the launch of Susan’sjewelry collection, inspired by Susan’s love of the ocean, which is now available at www.susanrockefeller.com. Susan Rockefeller jewelry is designed to start the conversation and engage people in creative dialogue about the oceans. A portion of the proceeds will benefit Oceana.

“Time is truly the only limited and precious resource that we have in this world,” describes Susan Rockefeller. “The message that Girard-Perregaux, David and I are sharing is that by giving our oceans time to rest and replenish with simple acts of thoughtfulness, they can continue to provide a bounty of necessities for human life.”

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“We are very proud to have partnered with Susan and David to celebrate World Oceans Day”, says Sowind (Girard-Perregaux and JeanRichard) CEO Michele Sofisti. “The clock is ticking. We need to act fast, now, in order to protect our oceans. We have a limited amount of resources available for human consumption, a fact we seem to have let pass by. It is time to raise even more the awareness about this critical issue.”

As a direct result of his work on the Pew Oceans Commission coupled with his more than 40 years of experienced sailing, David founded Sailors for the Sea, anonprofit organization to galvanize the sailing and boating community around ocean health issues. Sailors for the Sea’s core programs, which include Clean Regattas, Ocean Watch Essays, Certified Sea Friendly, and Rainy Day Kits, are designed to connect knowledge with action. David is also the Chairman of The Rockefeller Foundation.

In addition to her documentary film efforts and jewelry design, Susan sits on the board for Oceana and the global leadership council for the NRDC, as well as the Program Committee for Stone Barns Center for Food and Agriculture. She and David have co-chaired the Christie’s Green Auction for three years, while Girard-Perregaux has created unique timepieces for auction. The Christie’s Green Auction has raisednearly $6 million in support of environmental charities.

About Girard-Perregaux

Girard-Perregaux is a Swiss high-end watch manufacturer tracing its origins back to 1791.The history of the brand is marked by legendary watches that combine sharp design with innovative technology such as the renowned Tourbillon with three gold bridges presented by Constant Girard-Perregaux in 1889 at the Paris Universal exhibition where he was awarded a gold medal.
Devoted to the creation of state-of-the-art Haute Horlogerie, Girard-Perregaux is one of the very few watchmakers to unite all the skills of design and manufacture under the same roof including the forging of the “heart” of the watch, the movement.With over 80 registered patents, Girard-Perregaux is fully committed to research and development to constantly fuse its unique heritage into modern watchmaking. Girard-Perregaux is majority owned by PPR, a worldwide leading Luxury and Sport & Lifestyle group.
About Sailors for the Sea


Founded in 2004, Sailors for the Seais a nonprofitorganizationthateducates and empowers the boatingcommunityin the worldwide protection of the oceans. For more information or to participate in any of the Sailors for the Sea programs, or to support the organization, visitwww.sailorsforthesea.org.



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Technical Specifications

SEA HAWK PRO 1000m
A genuine diving instrument with assertive personality and ergonomic design, the Sea Hawk pro 1000m is distinguished by its performances.
Ready for the most extreme adventures, it is equipped with a Girard-Perregaux self-winding movement with power reserve indication. Its case entirely developed and manufactured in-house has a unidirectional rotating bezel for calculating dive times and a helium valve used for decompressing the watch after deep dives. It is also equipped with a screw-down crown and case-back.

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TECHNICAL SPECIFICATIONS

Girard-Perregaux movement GP033R0
Mechanical with automatic winding
Calibre: 11’’’ ½
Frequency: 28’800 vibrations / hour (4Hz)
Jewels: 27
Power reserve: minimum 46 hours


Steel case
Diameter: 44mm
Sapphire crystal
Unidirectional rotating bezel
Helium decompression valve
Screw down case-back and crown
Water resistance: 1000 metres
 

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Press Contacts
SUSAN ROCKEFELLER- Alex Dickerson- E-mail: alex@thecollectiveagency.net T 917.261.4074
GIRARD-PERREGAUX- Fernanda Zapata - E-mail: Fernanda@thepromofact.comT 212.217.9065
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www.Girard-Perregaux.com 

Friday, May 25, 2012

Breitling - Navitimer Cosmonaute Celebrates the 50th Anniversary

 
Breitling - Navitimer Cosmonaute Celebrates the 50th Anniversary  Chronograph Limited Edition NEW

LT Commander Scott Carpenter

On May 24th 1962, Lt Commander Scott Carpenter orbited the Earth three times aboard the Aurora 7 capsule. On his wrist was a Breitling Navitimer.


Breitling celebrates the 50th anniversary of the first spacegoing wrist chronograph

On May 24th 1962, a Breitling Navitimer chronograph became the first wrist instrument to share in the conquest of space by accompanying the Aurora 7 flight. To celebrate the 50th anniversary of this historical feat, the brand is launching into orbit a new Navitimer Cosmonaute equipped with a highperformance Manufacture Breitling movement, entirely developed and produced in the company workshops. This 1,962-piece limited edition is distinguished by its 24-hour display, its manualwinding mode – two nods to the original 1962 chronograph – as well as the Aurora 7 mission insignia engraved on the caseback. Navitimer Cosmonaute. The legend continues. 


MAIDEN SPACE FLIGHT

The early 1960s were all about the space race. The Americans launched the Mercury program intended to develop manned flights. They were looking for a high-performance, accurate and reliable chronograph capable of withstanding exceptional conditions. With this in mind, they naturally turned to Breitling, the “official supplier to world aviation” and a privileged partner of the finest hours in aeronautical history. The Navitimer, the cult pilot’s watch created in 1952, with its famous circular slide rule serving to perform all operations relating to airborne navigation, naturally asserted itself as the ideal instrument in taking up this challenge. It successfully passed all the required tests, and on May 24th 1962, Lt Commander Scott Carpenter orbited the Earth three times aboard the Aurora 7 capsule. On his wrist was a Navitimer equipped with a 24-hour graduated scale serving to distinguish day from night – an absolute necessity in space. Mission accomplished. This was a major new token of recognition for Breitling, and this space conquest pioneer soon entered the brand’s collections under the name of Cosmonaute. 

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THE ENGINE
DRIVING THE ACCOMPLISHMENT

The new Manufacture Breitling Caliber 02 powering the Navitimer Cosmonaute stands out by its 24-hour display and its manual-winding system – two distinctive features echoing the model that accompanied Scott Carpenter in orbiting the Earth. It was developed by the Breitling engineers and watchmakers based on Caliber 01, the world’s best chronograph movement, and is endowed with all the assets of this exceptional “engine” – including an original column-wheel structure, maximum reliability, security and functionality, unfaltering sturdiness and exceptional precision confirmed by a chronometer certificate granted by the COSC (Swiss Official Chronometer Testing Institute). 


Issued in a 1,962-piece Limited Edition, the 50th anniversary Navitimer Cosmonaute features a black dial with silver counters. The dial motif is created using the refined “par épargne” process on a sterling silver base, thereby guaranteeing the peerless radiance and readability of the indications. In addition to the Aurora 7 mission insignia, the engraved caseback also carries a Celsius/Fahrenheit conversion scale – another detail faithful to the design of the vintage Navitimer models.

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Technical characteristics

Movement

Manufacture Breitling Caliber 02
officially chronometer certified by the COSC
mechanical hand-wound, 
highfrequency (28,800 vibrations per hour), 
39 jewels. 
Over 70-hour power reserve. 
1/4th second chronograph, 30-minute and 12-hour totalizers. 
Calendar.

Case

Steel, Limited Series of 1,962
Resistance to 3 bars.
Bidirectional rotating bezel with circular slide rule.
Cambered sapphire crystal, glareproofed on both sides.
Diameter: 43 mm.

Dial

Black, silver counters.

Straps/Bracelets

Barenia leather, crocodile leather/Air Racer (perforated) or Navitimer.

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BREITLING SA

Schlachthausstrasse 2
2540 Grenchen
Switzerland
Telephone: +41 32 654 54 54
Mobile: +41 79 731 90 28
E-mail: romy.hebden@breitling.com
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