EDOX – Chronodakar Limited Edition 2015

EDOX – Chronodakar Limited Edition 2015

Driven to distinction

The Dakar Rally is the toughest motor sport event on Earth; a gruelling 9000km journey through Argentina, Chile and Bolivia that is the ultimate endurance test for man and machine. And in the race to the finish line in Buenos Aires, timing is everything. Mere seconds can mean the difference between triumph or despair in each stage. The Edox Chronodakar Limited Edition 2015, from boutique Swiss watchmaker Edox, delivers competitors and fans alike the perfect Dakar timing companion. Powered by a superbly accurate Swiss quartz chronograph movement, the Edox Chronodakar (limited to 1000 models worldwide) is the official watch of Dakar 2015.

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The titanium construction means the 45 mm watch is ultra-light but ultra-strong and its clean, fluid design makes it the perfect sport or dress watch. Big start/stop buttons on the left-hand size of the case enable easy access to the chronograph functions, even when the watch is worn over driving gloves. Water resistant to 100m, the Edox Chronodakar proudly displays its motor sport DNA via the "spoked wheel and tyre" design on the caseback. The tyre tread-style rubber strap ensures a perfect fit on the wrist, whether the watch is being worn blasting through the Atacama Desert, in a boardroom meeting, or on a relaxing night out.

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The Dakar Rally 2015 begins in Buenos Aires on January 3, 2015. Founded in 1979 by Frenchman Thierry Sabine, the rally (originally held in Africa) is now the undisputed pinnacle of rallying.
Edox is an independent watchmaker founded in Jura, Switzerland, in 1884. In the 131 years since, the company has been one of the world›s leading watchmakers, introducing many timekeeping innovations. It is the Official Timekeeper of the Dakar Rally, Extreme Sailing Series and World Curling Federation.

▶  See the map in large size (PDF, 8 Mo)

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Technical Specifications

Ref. 10303 TIN NV

Calibre:
Edox 103, based on Ronda 5021.D
Functions: Display of hours, minutes, date, chronograph functions
Case: 
Titanium, black PVD coating,
limited numbering engraved on black PVD coated side plate.
Diameter 45 mm
Water resistance: 
100 meters / 10 ATM / 300 feet
Dial: Black carbon fibre with green numberings and indices
Crystal: scratch-proof and glare-proof sapphire crystal
Strap: 
Genuine black rubber strap, tired tread pattern

Limited Edition: 1000 pieces worldwide

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 www.Edox.ch

Backes & Strauss – new Royal ASHOKA® Collection

Backes & Strauss – Royal ASHOKA® Empress NEW

Masters of Diamonds, Backes & Strauss unveils the Royal ASHOKA® Collection, a new line of one-of-a-kind diamond watches bringing William Goldberg’s exceptional ASHOKA® diamonds to the world of haute horlogerie.

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The inaugural piece from the collection which will be unveiled during the World Presentation of Haute Horlogerie (taking place in Japan from October 28 - 31) is set with no fewer than 92 ASHOKA® cut diamonds, 131 Ideal Cut diamonds and two baguette cut diamonds - making a total of 225 diamonds, one for every year that Backes & Strauss, the world's oldest diamond company, has been in existence. The total weight of diamonds used in the watch amounts to 26.21 carats.

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Visitors will be truly dazzled by this unique timepiece from Masters of Diamonds Backes & Strauss, which draws its inspiration from the legendary Ashoka the Great, benevolent ruler of India's Maurya dynasty during the third century BC.

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From the depths of the Hindu Kush to the jungles of Bengal, Ashoka presided over an impressive empire - but, unlike many of his peers, he ruled with love, respect and compassion for his subjects having decided to turn his back on war and adopt Buddhism as his way of life. He spread the doctrine throughout Asia, establishing monuments to Gautama Buddha.

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Many hundreds of years after his death in 232 BC, Ashoka's name was adopted for a 41.37 carat, D colour, internally flawless diamond which was pulled from an Indian mine and cut by an unknown craftsman of unrivalled skill. Such is its beauty, it has been credited with the ability to abolish sorrow and eradicate pain. Inspired by the mystical 'Ashoka Diamond', William Goldberg, the legendary Manhattan diamond company, created an entirely new, unique and original cut called the 'ASHOKA®' that was granted its very own patent.

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An elongated, antique cushion cut that captures light and disperses it with a fiery brilliance, the ASHOKA® can only be executed using diamonds that meet the Goldberg family's exacting specifications -  and only Goldberg master craftsmen have the skill, experience and expertise to bring to life the ASHOKA® cut which has 62 displayed facets and rounded corners.

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Backes & Strauss is proud to have created the Royal ASHOKA® Collection, a new line of one-of-a-kind timepieces which bring William Goldberg's exceptional ASHOKA® diamonds to the world of fine watchmaking for the very first time.

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“We are thrilled to be partnering with Backes & Strauss for the launch of the Royal ASHOKA® watch collection. The beauty of our diamonds will be accentuated in the magnificent Backes & Strauss timepieces and we are very excited with the launch in Japan as demand for ASHOKA® diamonds grows internationally,” says Saul Goldberg, CEO, William Goldberg.

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Combining a brilliance for horology and a passion for diamonds, Backes & Strauss is the ultimate diamond watch company. Adding a line of unique timepieces using William Goldberg’s ASHOKA® diamonds was the perfect addition to the world’s oldest diamond company’s Royal collection. “William Goldberg and Backes & Strauss both share a deep appreciation for handcrafted precision and challenging their craftsmen at the highest level. The result of this meeting of masters is a collection of timepieces so intricate they are masterpieces inside and out,” comments Vartkess Knadjian, CEO, Backes & Strauss.

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ABOUT BACKES & STRAUSS

As the world’s oldest diamond company (est. 1789), Backes & Strauss has constantly looked forward, pioneering new diamond cutting techniques and enthralling connoisseurs with its compelling designs.

Today, Backes & Strauss is part of the Franck Muller group. Backes & Strauss and the Franck Muller Group are masters of the art and science of their respective crafts. While Backes & Strauss is occupied with light and Franck Muller is concerned with time, both share a devotion to mathematical precision.

The result of this meeting of masters is a collection of timepieces so intricate; they are veritable masterpieces both inside and out.

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www.WilliamGoldberg.com 
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76 Brook Street, Mayfair, London, W1K 5EE
TEL: +44 207 518 2585
Email: info@backesandstrauss.com
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www.Backes and Strauss.com