Wednesday, July 11, 2018

MIDO – BARONCELLI AutomIIatic Black 100th Anniversary Edition
















MIDO BARONCELLI II Automatic Steel Black PVD Anthracite Dial 100th Anniversary Limited Edition

BARONCELLI 2118 EDITION


a futuristic interpretation of a timeless watch

With the Baroncelli 2118, Mido looks ahead to the next 100 years with daring and confidence. This model, with a signature aesthetic that is both powerful and contemporary, perfectly reflects the brand’s values: timeless design, quality materials and technical innovation. Its polished steel case with matte black PVD treatment reveals a dial that catches the eye due to the quality of its finishes, its sunray satin-finish that produces fascinating mirror effects and its Bordeaux red varnished small seconds hand. The watch’s external decoration has an eye on the future and is paired with a bracelet in Cordura® fabric on leather base, renowned for its ability to stand the test of time. A limited edition of 2,118 pieces that offers a glimpse into the durability of fine watchmaking.

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The Rennes Opera House is an operatic landmark characterised by its distinctive rounded architecture. The harmonious lines and subtle curves, typical of the neoclassical tradition, make it a particularly outstanding monument. The sophisticated forms of the Baroncelli collection pay tribute to the timeless elegance of this building. This collection, which epitomises Mido's watchmaking expertise, celebrated its 40th anniversary in 2016.

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Baroncelli 2118 is a bold piece with a sophisticated and timeless aesthetic signature. It marks Mido out as a confidently forward-looking brand thanks to the contemporary touch added to its balanced lines and subtle curves. Its polished steel case with matte black PVD treatment reveals an anthracite dial with finishes of exceptional quality. Its sunray satin finish captures and diffuses the light to produce fascinating mirror effects. The stamped and rounded leaf-shaped hour and minute hands recall the elegance of the Baroncelli collection, and the Bordeaux red varnished small seconds hand lends this piece a powerful feel. They can be admired through the sapphire crystal, which protects the dial. This watch is a futuristic interpretation of a timeless model and will delight devotees of beautiful timepieces.

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The transparent case back of this limited edition reveals the finely decorated cutting-edge movement and its oscillating weight decorated with Geneva stripes and Mido logo. The movement also features a small seconds at 6 o’clock: a petite complication particularly dear to Mido as it has been used in the collections since 1934. It is housed in a 38 mm polished steel case with matte black PVD treatment.

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Water-resistant to a pressure of 5 bar (50 m / 165 ft), this bold piece is fitted with an elegant Cordura® fabric strap on leather base, renowned for its ability to stand the test of time. Mido has painstakingly added a black plaque engraved with 100th Anniversary. The black PVD-treated stainless steel folding clasp adds an extra touch of modernism to this model.

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The Baroncelli 2118 reflects Mido's confidence in its future and has been specially developed to commemorate the company’s 100th anniversary. It is available as a limited edition of 2,118 numbered pieces and comes in a special case.

100 YEARS OF MIDO

Georges Schaeren chose to found Mido on 11 November 1918, on the same day as the Armistice. Since this symbolic date, Mido has continued to look towards the future with confidence, sustained by the visionary strength of its founder. In 2018, the brand is celebrating its 100th anniversary by continuing along the path set out by Georges Schaeren. This exceptional year will be punctuated by new timepieces that will reaffirm the values that have been an essential part of Mido’s DNA for a century: timeless design, quality materials and technical innovation.

Today, Mido is based in the town of Le Locle in the heart of the Swiss Jura mountains. The name Mido comes from the Spanish “Yo mido”, meaning “I measure”.

Since its inception, Mido’s philosophy has combined innovation, aesthetics and functionality. The brand shares these essential values with some iconic architectural glories from which it draws inspiration for its collections. Cutting-edge technology, automatic movements renowned for their excellence, and high-quality materials are the three pillars on which Mido's unique expertise rests. In addition, the refined, understated designs of Mido timepieces endow them with a resolutely timeless quality. Beyond fashion and passing trends, Mido watches are thus distinguished by their durability.

For a century, Mido has been a global benchmark in Swiss-made mechanical watches.

Mido watches are available from 2,700 official retailers in 70 countries. The brand is part of the Swatch Group, the world leader in watchmaking.

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TECHNICAL INFORMATION

Model: BARONCELLI II Automatic 100th Anniversary Edition

Ref: M8608.3.18.9

Movement
Automatic Caliber ETA 2825-2,
11½’’’, Ø25.60 mm, height: 6.60 mm,
25 jewels, 28,800 vib/h,
NIVACHOC and NIVACOURBE, NIVAFLEX NO mainspring, NIVAROX II balance-spring.
Finely decorated Elaboré-grade movement,
oscillating weight decorated with Geneva stripes and Mido logo.
Functions: HMD + off-centred seconds at 6 o’clock.
Adjusted on 3 different positions for high accuracy.
Up to 38 hours of power reserve.
Case
Polished 316L stainless steel case with black PVD treatment, Ø38 mm, 3 parts,
sapphire crystal with anti-reflective treatment on both sides,
finely decorated Elaboré-grade movement visible through the transparent case back,
Limited Edition xxxx/2118, engraved serial number,
water-resistant to a pressure of 5 bar (50 m / 165 ft).
Dial
Anthracite, sunray satin-finished starting from the small seconds,
polished applied indexes.
Hands Stamped and rounded leaf-shaped hour and minute hands.
Bordeaux red varnished small seconds hand.
Strap
Cordura® fabric on leather base, folding clasp in 316L stainless steel with black PVD
treatment.
Plaque: black PVD-treated steel, engraved with the 100 th Anniversary signature.

Limited to 2,118 pieces

Suggested retail price: CHF 1,130.00

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Press Release - 2018
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Headquarter MIDO
Mido SA
Ch. Des Tourelles 17
2400 Le Locle
Switzerland
Tel: +41 (0)32 933 35 11
Fax: +41 (0)32 933 35 00
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www.Midowatches.com