IWC Schaffhausen – BIG PILOT’s Watch Edition “Le Petit Prince” 46 mm Special Edition
IWC LAUNCHES
GLOBAL ADVERTISING CAMPAIGN
WITH BRAND AMBASSADOR
BRADLEY COOPER
GLOBAL ADVERTISING CAMPAIGN
WITH BRAND AMBASSADOR
BRADLEY COOPER
Schaffhausen, 2018 – In April, IWC Schaffhausen will kick off a worldwide omnichannel advertising campaign with actor Bradley Cooper. This is the first time that the Swiss luxury watch manufacturer has produced such an extensive on and offline campaign with a single ambassador as the face of the brand. Shot in the desert outside Los Angeles, the campaign features strong imagery such as Cooper on a motorbike in front of a vintage aeroplane.
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It underscores IWC’s appeal to free-spirited individuals who dislike borders and limits and are eager to take on challenges instead. With the Big Pilot’s Watch Edition “Le Petit Prince”, the advertisements also feature one of the most iconic timepieces from the Schaffhausen-based company.
At the Salon International de la Haute Horlogerie (SIHH) held in Geneva in January, IWC Schaffhausen welcomed Bradley Cooper as a new brand ambassador. Now, the Swiss luxury watch manufacturer is strengthening the partnership by rolling out a comprehensive marketing campaign with the four-time Oscar nominee. This marks the first time that IWC has produced such an extensive omnichannel campaign with one brand ambassador.
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Bradley Cooper is no stranger to the IWC brand: “I have been wearing IWC watches for the past 15 years. When this collaboration was proposed and the idea of the cam-paign came up, it made sense and I was excited by the creative. I was happy to help bring Christoph’s vision to life.” With a strong personality and character traits such as a pioneering spirit, confidence and vitality, Cooper perfectly embodies IWC’s core values.
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“With this campaign, we continue to develop the emotional storytelling around our brand. We could not have imagined a better partner than Bradley to present our high-quality mechanical timepieces, such as our Pilot’s Watches, to a growing and global audience,” explains Christoph Grainger-Herr, CEO of IWC Schaffhausen.
STRONG VISUALS UNDERSCORE
THE BRAND’S GROWING APPEAL
The campaign was produced during a multi-day shoot on the outskirts of Los Angeles in the Mojave Desert. It centres on Bradley Cooper, seen riding his motorbike through the desert – fuelled only by his adventurous and free spirit.
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With the campaign story and visuals, IWC makes a bold statement, demonstrating that, thanks to its authenticity and uniqueness, it strongly appeals to individuals who are open-minded, curious and adventurous and who live life to the fullest. Swiss photographer Marco Grob shot the impressive visuals. Grob, who lives in New York City, is famous for his portraits, having worked with some of the biggest names in the entertainment industry.
ONE OF THE MOST ICONIC WATCHES
FROM SCHAFFHAUSEN
The remarkable co-star of the campaign is the IWC Big Pilot’s Watch Edition “Le Petit Prince” (Ref. IW501002) on Bradley Cooper’s wrist. With an impressive case diameter of 46 millimetres, this timepiece features a characteristic blue dial, which has become the trademark of IWC’s special editions in tribute to Antoine de Saint-Exupéry’s most famous literary work. The watch is powered by the IWC-manufactured 52110-calibre movement, fea-turing an efficient Pellaton automatic winding system with ceramic parts. With the help of two barrels, it builds up a power reserve of 7 days and its soft-iron inner case provides optimal protection against magnetic fields.
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It features an efficient Pellaton automatic winding system with parts made from black or white ceramic. With the help of two barrels, it builds up a reserve of 7 days. The display at “3 o’clock” provides an indication of the remaining power reserve. The Big Pilot’s Watch has a date display at “6 o’clock” and the central seconds essential in any watch used for flying. With its soft-iron inner case, it is optimally shielded against the influence of magnetic fields. This Pilot’s Watch has an engraving on the rear of the little prince with his cape and sword.
BRADLEY COOPER
Bradley Cooper was born on 5 January 1975 in Pennsyl-vania and attended acting school in New York. He was nominated for his first Oscar in 2012 for his leading role in the movie “Silver Linings Playbook”. He received his second nomination in 2014 for a supporting role in “American Hustle” and also received two nominations as an actor and producer in 2015 for his critically acclaimed role in
“American Sniper”. Cooper was nominated for a Tony award in 2014 for the play “The Elephant Man”, which he previously performed at the Williamstown Theatre Festival and later went on to perform in London’s West End. Cooper made his commercial breakthrough with the lead role in the comedy “The Hangover”. This October, Cooper will make his directorial debut with “A Star is Born” playing opposite Lady Gaga. He was also responsible for the film’s screen-play, alongside Will Fetters and Eric Roth. The film will be released on 5 October 2018 by Warner Brothers. In 2014, Cooper set up the Bradley Charles Cooper Foundation with a pilot programme, the Charles J. Cooper Patient Support Fund, which aims to bring care coordination, financial assistance and support to patients diagnosed with cancer and their families across the United States.
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Technical Specifications
Model: BIG PILOT’s Watch Edition “Le Petit Prince”
REF. IW501002 Stainless steel 46.3 mm
FEATURES
Mechanical chronograph movement
Soft-iron inner case for protection against magnetic fields
7 days power reserve
Power reserve display
Date display
Glass secured against displacement by drop in air pressure
Sapphire glass, convex, antireflective coating on both sides
Pellaton automatic winding
Central hacking seconds
MOVEMENT
IWC-manufactured movement
Calibre 52110
Frequency 28,800 A/h | 4 Hz
Jewels 31
Côtes de Genève, perlage
Power reserve 168 h
Winding Automatic
WATCH
Materials
Stainless steel case
DIAL
Blue dial with luminescence
White printed indices and numerals
Glass Sapphire, convex, antireflective coating on both sides
Water-resistant 6 bar
Diameter 46,2 mmHeight 15.6 mm
STRAP
Brown calfskin leather strap
* IWC Schaffhausen is not the owner of the Super-LumiNova® trademark.
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Further Information
Clemens von Walzel
Department Manager Public Relations
Tel. +41 (0)52 235 79 29
E-mail clemens.vonwalzel@iwc.com
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Press releases - 2018
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IWC Schaffhausen
Uwe Liebminger
Department Manager Public Relations
Mobile +41 (0)79 957 72 52
E-mail uwe.liebminger@iwc.com
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