TAG Heuer – CARRERA 160 Years MONTREAL Chronograph - Limited Edition 2020
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TAG HEUER’S 160TH ANNIVERSARY
CELEBRATIONS CONTINUE WITH THE RE-EDITION OF
A HEUER MONTREAL COLLECTOR’S TIMEPIECE
The TAG Heuer Carrera 160 Years Montreal Limited Edition, a colourful creation that pays homage to the brand’s heritage, blends the 1972 Montreal timepiece with the TAG Heuer Carrera of today.
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La Chaux-de-Fonds, Switzerland – 25 June 2020: After unveiling the TAG Heuer Carrera 160 Years Silver Dial Limited Edition at the beginning of the year to kick off the luxury watchmaker’s 160th anniversary, the brand is now introducing a second collector’s edition to mark the historic milestone: the TAG Heuer Carrera 160 Years Montreal Limited Edition.
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“Montreal” was the name of a collection of luminous and captivating Heuer automatic chronographs launched in 1972. Now, the Montreal design makes a striking comeback in the form of an elegant 39 mm TAG Heuer Carrera that is limited to only 1,000 pieces.
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“The Heritage Department selected the white Montreal design to mark TAG Heuer’s anniversary year because the piece is pure beauty and the colourful dial is full of joy. We played with the existing design codes and brought them to life in a bold new way, merging them with the Carrera spirit and breaking the rules in true TAG Heuer fashion,”
says Catherine Eberle-Devaux, TAG Heuer Heritage Director.
Combining the heritage of two TAG Heuer greats: the Carrera and the Montreal
The creativity behind this limited-edition anniversary timepiece stems from the idea of fusing the designs and DNA of two iconic
TAG Heuer watches. The new
TAG Heuer Carrera 160 Years Montreal Limited Edition is directly inspired by the White
Heuer Montreal, reference
110503W,
which launched in 1972. Today, it is an exceedingly rare collector’s item.
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For the anniversary model,
TAG Heuer borrowed the original, perfectly balanced red, yellow and blue colour palette of the White
Heuer Montreal. The bright dial is emblematic of the
1970s,
when watch design was transformed by the ability to use coloured
luminescent materials; this invention opened-up a fantastic new era of
creativity, especially for
Heuer.
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Ten years earlier, in
1962, then-
CEO Jack Heuer heard the story of the legendary
Carrera Panamericana, one of the most treacherous road races in the world. The word carrera, which in Spanish can mean road, race, career or course, caught his attention: he knew immediately that this would be the perfect name for a new timepiece.
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The first
Heuer Carrera chronographs left the factory the following year. As a lover of clean, modern design,
Jack Heuer wanted the aesthetics of the
Heuer Carrera chronograph to be pure and well-proportioned – features that make the watch perfect for drivers who need to see the time at a glance during adrenaline-pumping races.
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These stories and designs all merge on the matte white dial of this special timepiece, which holds three stunning blue “azurage” counters. The chronograph minute counter at
3 o’clock stands out with three curved lines from
1 to
5,
10 to
15, and
20 to
25 that are coloured with yellow Super-LumiNova®. The same yellow Super-LumiNova® is also found on the central minute and hour hands, while the central chronograph seconds hand features a distinctively different bold red lacquer.
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HEUER – Montreal Ref. 110.503 W (1972 Years)
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The dial is protected by a domed “
glassbox” sapphire crystal. The polished stainless-steel timepiece paired with a blue alligator leather strap, reflecting the splash of colour on the dial. The unique limited-edition number of each piece is engraved on the case back, where the innovative
Calibre Heuer 02 and its dedicated oscillating mass are visible through the sapphire crystal.
Vintage design with modern technology
The
TAG Heuer Carrera line has always featured the most advanced technology that the brand has developed. Possibly the most significant difference between the
Heuer Montreal and the modern limited-edition model is the movement within the timepiece. The tribute model is powered by the brand’s
Calibre Heuer 02 manufacture movement.
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This sophisticated in-house innovation is entirely Swiss-made in
TAG Heuer’s Chevenez manufacture. It comprises
168 components,
including a column wheel and a vertical clutch – signatures of improved
chronograph timekeeping and high-quality manufacture movements – and
boasts an impressive power reserve of 80 hours.
TAG Heuer’s Calibre Heuer 02 manufacture movement offers five key benefits:
A power reserve of 80 hours – an increase of 30 hours compared to the
Calibre Heuer 01.
A thinner movement, which allows for a thinner case design and improved comfort for the wearer. The thickness is 6.95 mm, compared to the
Heuer 01’s 7.30 mm.
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The vertical clutch improves the precision of the start-and-stop
functions as well as the running of the chronograph second hand, meaning
that there is no loss of time when using the chronograph function. There is a column wheel, which provides more accurate and precise functionality – made noticeable by the smooth movement when manipulating the pushers. Precision and greater stability with a frequency of
4 Hz (
28,800 vibrations per hour).
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Packaged in a special box that highlights the heritage of this prominent timepiece, the
TAG Heuer Carrera 160 Years Montreal Limited Edition will be available exclusively in
TAG Heuer boutiques and online at www.tagheuer.com for select countries in
July 2020.
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What better way to mark
TAG Heuer’s
160th anniversary milestone than with a timepiece that takes the very best of two of the watchmaker’s most illustrious and appealing creations? Using its past to take off into the future,
TAG Heuer continues to strengthen its DNA while staying at the cutting edge of innovation and on-trend design.
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TECHNICAL DETAILS
Model:
TAG Heuer CARRERA 160 Years MONTREAL Limited Edition (39 mm)
Calibre Heuer 02 Automatic Chronograph
Reference
CBK221C.FC6488
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Limited to
1860 pieces
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Press Release -
2020
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For further information, please contact:
Sonja Hagmann, International PR Manager
Tel. +41 32
919 81 52
Mobile: +41 79
898 54 73
E-mail:
sonja.hagmann@tagheuer.com
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