Thursday, July 7, 2016

EBERHARD & CO. – Extra-fort Special Edition for MORESCHI


EBERHARD & CO.Extra-Fort Automatic Special Edition for MORESCHI NEW


One of the best examples of Swiss excellence in the watch-making world paired with the most sophisticated of leather goods has produced the “Extra-fort Special Edition for Moreschi”;

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... an elegant and refined watch that best expresses a number of characteristics shared by the two companies: a unique and unmistakable style, timeless class and great attention to detail.

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The idea of creating an Eberhard & Co. watch for Moreschi was inspired by the long-standing and deep-rooted bond of friendship and mutual respect between the two companies: indeed, the watchmaker’s timepiece owned by Mario Moreschi, the company’s founder and grandfather of the current proprietor, dates back to 1949.

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Jealously guarded and handed down from generation to generation, as tradition would have it for the most valuable and best-loved products, this watch has been a source of inspiration for both companies, eventually leading to the idea of creating a special product that would combine Swiss watch-making know-how with Made in Italy craftsmanship.

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“When we thought about a product that could meet Moreschi’s aesthetic and functionality
requirements”
, states Mario Peserico, CEO of Eberhard Italia, “our choice fell immediately
on one of our most popular collections: the
Extra-fort in its most essential version: the Extra-
fort
Automatic. We wanted to offer Moreschi a watch that has extremely smooth, clean
lines but which is elegant and charming at the same time.”

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Francesco Moreschi - Marketing and Communication Manager at Moreschi SpA - adds:
Moreschi and Eberhard are two concerns, two companies, two brands that are able to
blend tradition and innovation, classic elegance and contemporary style. Hence the
Extra-
fort
limited edition
for Moreschi that not only keeps time, but also marks the history of our
family and therefore of our company.”

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The “time-only” mechanical self-winding watch uniquely expresses Eberhard & Co.’s predilection for elegance and harmony. It has a 40 mm case and a beige dial with “soleil” finish.
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The colour choice comes from the desire to evoke the warm tones of the finest leather.

The dial is customised with the symbolic logo of the company for which it was created, positioned at twelve o'clock, two men's shoes that come together to form the brand’s identifying M.

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The dark brown ostrich leather strap with hand-sewn beige stitching was specifically designed by Moreschi and matches the dial perfectly. The watch has a screw-down crown, curved sapphire glass and is water resistant to 50 metres.

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A vintage style and a clear, linear design make the "Extra-fort Special Edition for Moreschi", a refined watch, rich in charm, a perfect blend of tradition and modernity, as well as the ideal companion for businessmen of every era.

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After being “unveiled” for the very first time at the international watch-making fair in Basel, the model, in a limited edition of 200 pieces, was officially presented at the Milan Men’s Fashion Week (17 - 21 June) during a dedicated event in Milan on Monday 20 June, at Pisa Orologeria.

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The watch will be available as from the autumn in Moreschi mono and multi-brand stores around the world.

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www. Moreschi.it
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This product will be shipped on October 2016 will retail for $3,000 USD

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Technical details

Model: Extra-fort Special Edition for Moreschi

Reference: 41029

Movement
Calibre 11½, Sellita SW200, soigné
Mechanical with automatic winding
Functions
Hours, minutes, central small seconds’ hand
Date at 6 o’clock
Case
Stainless Steel
Diameter of the case: 40 mm
Thickness of the case: 10, 07 mm  
Case back: secured by 6 screws, with engraving
Water-resistance: 50 m
Crown: Screw-in, water-resistant, personalised with “E”
Bezel: polished
Crystal: Sapphire, domed, anti-reflective (inside).
Dial
Beige with Moreschi logo at 12 o’clock, applied indexes,
rhodium-plated – dauphine hours’ and minutes’ hands,
rhodium-plated – central seconds’ hand rhodium-plated.
At 6 o’clock, date’s contour applied and rhodium-plated.
Strap
Dark brown, in ostrich, with hand-sewn beige stitching
Steel buckle personalised E&C
Strap attachment: 19 mm

Limited edition: to 200 timepieces

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www. Moreschi.it
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ARNOLD & SON - Royal Collection HM Dragon & Fenghuang Edition



ARNOLD & SON - Royal Collection HM Dragon & Fenghuang Limited Edition NEW

Royal Collection - HM Dragon & Fenghuang
Limited to 5 timepieces


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Arnold & Son celebrates the dragon and the fenghuang
(Chinese Phoenix) with an exquisitely crafted limited edition

The latest limited edition from Arnold & Son combines inspiration from traditional Chinese paper cutting with traditional Haute Horlogerie. This special tribute to the dragon and fenghuang is limited to just five timepieces.

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HM Dragon & Fenghuang
Manufacture Arnold & Son A&S1001 calibre, hours, minutes,
red dragon and fenghuang on white mother-of-pearl dial, 18-karat rose gold case, diameter 40 mm

© Arnold & Son

In Chinese mythology the dragon is a divine creature signifying power and good fortune, and is the free spirit of the zodiac. In ancient and modern Chinese culture, the dragon is often depicted along with the fenghuang.

The dragon and fenghuang are indeed considered symbolic of blissful relations between husband and wife, a common yin and yang metaphor. A symbol of high virtue and grace, the fenghuang has multiple positive connotations.

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This limited edition was created to celebrate these divine creatures. The dragon and fenghuang are depicted with a technique reinterpreting the principles of the ancestral art of Chinese paper cutting, also named Jianzhi. Instead of paper the motive is created on mother-of-pearl by applying successive layers of lacquer with a miniature pad, executed with exquisite delicacy of touch and featuring fine details that evoke the depth and texture of the dragon and the fenghuang.

Arnold & Son is proud of this singular timepiece, as Fabien Dutriaux explains: “The light reflected from the depths of the white mother-of-pearl dial illuminates the richness of detail in the exquisite motive and eloquently expresses our mastery of the decorative arts.” It is no small tribute to the craftsman who created it to say that the image on the dial captures all the finesse in the ancestral Chinese art of paper cutting.

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The watch is powered by the A&S1001 movement, which is just 2.70 mm thick and manufactured entirely in-house. Housed in a 40 mm 18-karat rose gold case, it has twin barrels that generate a 90-hour power reserve, guarantee a more constant force and in turn a more constant rate and greater accuracy. All the plates and bridges in the movement are hand-chamfered and decorated – a further indication of the traditional craftsmanship upheld by Arnold & Son.

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Manufacture Arnold & Son mechanical movement calibre A&S1001 hand-wound,
diameter 30 mm, thickness 2.70 mm

© Arnold & Son

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The HM Dragon and Fenghuang is limited to just 5 timepieces.

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Technical Characteristics

Ref. 1LCAP.M08A.C110A/C111A   

HM Dragon & Fenghuang Rose Gold Case 40mm - Limited Edition

Movement                                
Calibre A&S1001
Manufacture Arnold & Son mechanical movement, hand-wound, 
21 jewels, diameter 30 mm, thickness 2.7 mm, 
Power reserve 90 h, two barrels,
21'600 vibrations/h
 
Functions:
Hours, minutes.
Movement decoration:
Nickel-silver movement, rhodium treated with Haute Horlogerie finishing: 
hand-chamfered bridges with polished edges, 
fine circular graining and Côtes de Genève rayonnantes, 
blued screws with bevelled and mirror-polished heads 
Dial:  
Red dragon and fenghuang on white mother-of-pearl
Case:   
18-karat Red Gold
diameter 40 mm, available with or without diamond-set bezel, 
cambered sapphire with anti-reflective coating on both sides, 
see-through sapphire case back
Strap:
Hand-stitched brown or black alligator leather, 
18-karat Rose gold buckle with Arnold & Son logo
Water resistance: 30 Meters

Limited edition: to 5 timepieces

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Marketing & Sales
Boulevard des Eplatures 38
CH – 2300 La Chaux-de-Fonds
Switzerland
info@arnoldandson.com
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www.Arnold&Son.com