ZENITH – EL PRIMERO Revival A384 ‘Edge of Space’ for MR PORTER

ZENITH – 50th EL PRIMERO Revival A384 ‘Edge of Space’ for MR PORTER Titanium Anniversary Limited Edition

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MR PORTER collaborates with Zenith and Bamford Watch Department on a second exclusive:
The El Primero Revival A384 Edge of Space Limited Edition

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14 OCTOBER 2019 (GLOBAL) – MR PORTER, the award-winning online destination for men’s style, has once again partnered with Swiss fine-watch manufacturer Zenith and British watch customiser Bamford Watch Department in creating an exclusive limited-edition timepiece, the El Primero Revival A384 Edge of Space Limited Edition, with only 50 produced, available for sale on 18 November 2019. 

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This is the second collaboration between the three parties, having launched last year’s sell-out success, the Solar Blue.  For the El Primero Revival A384 Edge of Space Limited Edition, Mr George Bamford of Bamford Watch Department and MR PORTER worked alongside Zenith in the design of this watch, which was entirely developed and produced in-house at Zenith’s Manufacture.

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Inspired by the Zenith El Primero Revival A384 model, the watch takes inspiration from several of the brand’s historical design elements. These subtle touches include the tachymeter, which references back to a 1984/86 El Primero, sub dials inspired by the calibre 146-HP from 1970, aesthetic reminders of a vintage chronograph case alongside vintage dial text font restored from the original A384.

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Its unique “Edge of Space” blue dial is framed by a 37mm titanium micro blasted case, fitted with a navy blue Cordura-effect rubber strap featuring minimal white stitching designed to complement the white dial markings. Combining all of these various touchpoints, Zenith, Bamford Watch Department and MR PORTER have created a watch that is both familiar and yet altogether minimal and modern. Each of these limited-edition watches will feature a special open case-back engraved and individually numbered one to 50.

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“Following on from the success of last years ‘Solar Blue’ Limited Edition, we are excited to launch our next exclusive collaboration with Zenith and Bamford Watch Department – the ‘Edge of Space’. Taking inspiration from Zenith’s archive and weaving iconic elements into the El Primero A384, the end result is supremely modern and unique.”

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Ms Fiona Firth, Buying Director, MR PORTER

"I’m always positively surprised when I see how Bamford Watch Department reimagines one of iconic watches. For the 50th anniversary of the El Primero, the A384 was the perfect canvas to create something outstanding yet typical of Bamford’s distinctive style, exclusively for MR PORTER.”

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 Mr Julien Tornare, CEO, Zenith

“I am so excited to be working on another limited edition created by the amazing team at Zenith exclusively for MR PORTER. Using the historic case of the El Primero A384, this edition feels almost like a prototype straight out of Zenith’s skunk works, with a titanium case and a black-blue dial paired back to the essential elements of the original A384, creating a fresh interpretation of this watch model. The classic references meeting the modern design has been an amazing process from a designer and manufacturer perspective.”

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TECHNICAL DETAILS

Collection: 50th Ll Primero Anniversary
 
Model:  EL PRIMERO Revival A384 ‘Edge of Space’ Limited Edition

Reference: 97.A384.400/27.C821

UNIQUE SELLING POINTS

• Based on the original revival of the A384
• Automatic El Primero column-wheel chronograph
• Prototype inspiration for the whole design
• 37-mm titanium micro blasted case
• Special “Edge of Space” dial

MOVEMENT
Movement: El Primero 400, Automatic
Caliber: 13 ¼ ‘’’ (Diameter: 30 mm)
Movement thickness: 6.6 mm
Components: 254
Jewels: 31
Frequency: 36,000 VpH (5 Hz)
Power-reserve: min. 50 hours
Finishes: Oscillating weight with “Côtes de Genève” motif

FUNCTIONS
Hours and minutes in the centre
Small seconds at nine o’clock 
Chronograph:

• central chronograph hand
• 12-hour counter at six o’clock
• 30-minute counter at three o’clock

Tachymetric scale
Date indication at 4.30
CASE
Dimeter: 37 mm
Material: Titanium case with dark grey microblasted finishings
Dimeter opening: 32.3 mm
Thickness: 12.60 mm
Crystal: Domed sapphire crystal with anti-reflective treatment on both sides
Case-back: Transparent sapphire crystal engraved with limited edition
Water-resistance: 5 ATM
DIAL & HANDS
Dial: Special “Edge of Space” blue dial with black counters.
Hour-markers: white dots in Super-LumiNova®SLN C1 – Blue emission
Hands: rhodium-plated, faceted and coated with Super-LumiNova®SLN C1 – Blue emission
STRAPS & BUCKLES
Strap: Blue “cordura effect” strap and white stitching
Buckle: Titanium micro blasted pin buckle

Limited Edition
Available for sale on 18 November exclusively only 50-Piece 


 Mr George Bamford, Founder, Bamford Watch Department
Prices: €8,900 EUR / £7,200 GBP / $8,600 USD
Customers can sign up and register interest at MR PORTER here ▶️ http://bit.ly/2Be0v2D


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About MR PORTER
Since launching in February 2011, MR PORTER has established itself as the award-winning global retail and content destination for men’s style, with an unparalleled product offering from the world’s best menswear and lifestyle brands, including own labels Mr P. and Kingsman. MR PORTER publishes unmatched content through its weekly shoppable digital magazine, The Journal, its bimonthly newspaper, The MR PORTER Post, and its bite-sized, several-times-a-day digital news source, The Daily. MR PORTER offers express worldwide shipping to more than 170 countries, including same-day delivery to New York and London, and provides a seamless shopping experience across mobile, tablet, and desktop, with easy returns and multi-lingual customer care and personal-shopping teams who are available 24/7, 365 days a year.  
MR PORTER.COM
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Press Release - 2019
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ZENITH | Swiss Watch Manufacture Since 1865
Rue des Billodes 34-36 | CH-2400 Le Locle
Minh-Tan-Bui
Tel. +41 32 930 65 59
Mobile +41 79 515 47 54
Email: minh-tan.bui@zenith-watches.com

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