ArtyA – Purity Tourbillon QATAR Sapphire Edition

 

ArtyA – COMPLICATION Purity Tourbillon QATAR Sapphire Edition - 2024

ArtyA pulls out all the stops for the
Doha Jewellery & Watches Exhibition 2024

 

For its participation in the 2024 edition of this beacon event,
ArtyA is showcasing two one-off creations inspired by two of its most sought-after timepieces of the moment.

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A dial, adorned with the colors emblematic of the State of Qatar, elegantly enhances the manufacture movement from the Geneva-based Maison. The handcrafted leather strap completes the delicate, refined tone-on-tone color scheme.

The celebrated Purity manufacture movement

The two unique timepieces presented today in Doha feature the two latest high-complication movements manufactured by the Swiss watchmaker: the Tiny Purity Tourbillon movement designed for the 39 mm sapphire case; and the Curvy Purity Tourbillon movement designed for the tonneau-shaped sapphire case. 

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Both movements, born of the Purity collection, have come to symbolize ArtyA's mastery and savoir-faire in the realm of intricate watch movements.

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The in-house caliber impresses with its performance, achieved through an oversized tourbillon – 18 mm in diameter and operating at 4Hz – driven by two parallel-mounted barrels. This considerable technical prowess, encapsulated in a mere 9 grams, ensures a power reserve of 72 hours. Beyond precision and reliability, the aesthetic appeal is equally compelling thanks to a fully skeletonized movement with the highest possible level of finishing, such as iron microblasting and hand-beveling.

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Complementing these technical feats is a manufacture movement adorned with a watch face that is satin-finished and polished by hand. Chamfered and diamond-polished hour-markers enhance its legibility. The perfectly finished dial proudly displays the colors of Qatar, a welcoming land for ArtyA, as a tribute to the brand's friendly and fruitful collaboration with the emirate's retailer, Blue Salon. Already present alongside the renowned Mohammed Rasool Khoory & Sons in Abu Dhabi and Ahmed Seddiqi & Sons in Dubai, ArtyA now consolidates its prestigious presence in the Middle East with Blue Salon, based in Doha.

Sapphire mastery

These watch cases exhibit incredible scratch resistance due to the exceptional hardness of sapphire. Rated 9 on the Mohs hardness scale, sapphire is the third hardest mineral, surpassed only by diamond at a rating of 10 and moissanite at 9.5. This high level of hardness is why crafting a complete sapphire case to ArtyA's exacting standards is a time-consuming, intricate, and cost-intensive endeavor. 

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It also showcases ArtyA’s creativity in pushing the boundaries of watchmaking, merging the unblemished clarity of sapphire crystal with a bold, avant-garde aesthetic, creating timepieces that are not only durable but also artistically compelling.

 
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The Geneva watchmaking house, renowned for its wealth of experience and creative prowess, artfully plays with light and form to create captivating timepieces. Its mastery of sapphire has enabled the creation of watches in various shapes, from an elegant 39-mm round case to an original tonneau style with gracefully voluptuous curves. Each piece is a testament to the Maison’s ability to blend traditional craftsmanship with innovative design.

Hand-stitched artistry

 For the Doha Jewellery & Watches Exhibition 2024, ArtyA called on the finest leatherworkers to work on two unique pieces, developed and produced exclusively for this special occasion. The guiding principle was to honor the host country in a modern and elegant manner. The result is an elegant and original strap in upcycled calfskin with a contemporary design and rich, deep colors, embodying a perfect blend of tradition and innovation.

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Technical Specifications
 
Collection: COMPLICATION 

 Watch name   TINY Purity Tourbillon Qatar Edition

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Limited Series Unique piece 1/1

Case
Sapphire crystal  
Dimensions         39 mm
Case back         Open; screw-in  
Double-sided sapphire crystal
Case back open and screwed
Water resistance     3 ATM, equivalent to 30 meters
Movement
Manufacture double-barrel tourbillon, skeletonized
Double barrel, skeletonized Manufacture tourbillon movement
Conceived, developed and made in Switzerland exclusively by and for ArtyA

 Click, to see the large size. ▶ BIG FOTO    

Improved chronometric reliability thanks to the double barrel system’s torque management for stable power delivery
Oversized tourbillon (18 mm in diameter), positioned at 6 o'clock
High chronometric reliability thanks to double-barrel torque
4 Hz frequency (higher than usual for a tourbillon, ensuring greater stability)
72-hour power reserve
Functions 
Hours, minutes, seconds on the flying tourbillon
Dial
Skeleton 
Fully transparent
Skeletonised bridges
Strap
Special custom upcycled calfskin strap 
Buckle: Pin buckle

Limited Edition to 13 pieces, also as unique pieces 1/1

🔴 Retail price (ex VAT) 

 125,000 CHF (132,000 EUR / 144,000 USD USD / 537'500 QAR – est. exchange rates at time of writing)

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Collection: COMPLICATION  

Watch name      CURVY Purity Tourbillon Qatar Edition
Production        Unique piece 1/1

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Case            

Sapphire crystal
Dimensions     38.5 mm x 43 mm
Caseback        Open, screw-in
Water resistance    3 ATM, equivalent to 30 meters (about 100 ft)
Movement         
Double barrel, skeletonized Manufacture tourbillon movement
Conceived, developed and made in Switzerland exclusively by and for ArtyA
Oversized tourbillon (18 mm in diameter)
Improved chronometric reliability thanks to the double barrel system’s torque management for stable power delivery
Frequency        4 Hz (higher than usual for a tourbillon, ensuring greater stability)
Power reserve     72 hours
Functions         Hours, minutes, seconds on the flying tourbillon
Strap            
Upcycled calfskin, pin buckle

🔴 Retail price (ex VAT)  💰   

135,000 CHF / 143,000 EUR / 155,000 USD / 580'500 QAR
excluding VAT, exchange rates at time of writing


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Press release – 2024
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