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MUCH MORE THAN A CHRONOGRAPH
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Le Chronographe Monopoussoir Louis Erard x Massena LAB. The second collaboration between Louis Erard and Massena LAB, two platforms dedicated to accessible collector's watches. An air of the 19th century. Click, to see the large size. ▶ BIG FOTO
A concentration of classic codes in a resolutely contemporary model equipped with a 21st-century monopusher chronograph calibre. Limited series of 178 pieces, CHF 4,250.
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This is not the first time that Louis Erard has opened the door to classical watchmaking and taken a look back at the 19th century. His aim is to demonstrate that a watch is also - and above all - a means of expression, a wrist notebook in which small mechanical stories can be written.Click, to see the large size. ▶ BIG FOTO
Nor is this the first time that Louis Erard has invited Massena LAB to co-produce a creation. After Le Régulateur, shortlisted for the Grand Prix d'Horlogerie de Genève, the four-handed collaboration this time focused on the monopusher chronograph.
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A highly technical speciality - a single pusher to start, stop and reset the chronograph - which is expressed with great simplicity by Louis Erard: a single 30-minute totalizer on a separate dial at 12 o'clock.Click, to see the large size. ▶ BIG FOTO
Now for the Massena LAB touch. As its name suggests, this is a laboratory, with a laboratory technician, William Massena. He is a leading figure in the world of collector's watches.
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A collector himself, William Massena ran Antiquorum for several years before launching his own label in 2018, not a brand but a platform focused on collaborations.Click, to see the large size. ▶ BIG FOTO
With a single idea in mind: to promote the watchmaking he loves and "democratise a style usually reserved for wealthy collectors", historical watchmaking from the 18th and 19th centuries, in his own way following in the footsteps of Antide Janvier and marine chronometry.
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Making the exceptional accessible. Meeting Louis Erard was a logical and natural step. Manuel Emch, CEO and creative director of the Franches-Montagnes-based brand, has made watchmaking culture his hallmark, opening up his collections to everything that haute horlogerie had previously reserved for itself: métiers d’art, cutting-edge collaborations, independent watchmakers, creative people, artists, craftsmen; Alain Silberstein, Vianney Halter, Konstantin Chaykin, atelier oï, seconde/seconde/, Eric Giroud, Bastien Chevalier - and all the others to come.
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"Together we are stronger" has become the motto of Louis Erard, the new signature of this historic manufacturer, born in the Great Depression of 1929. And it's not just a posture, as Louis Erard is proving, exploring every area of expertise, from collaboration to collaboration, each time pushing the quest for excellence as far as possible.
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How does this excellence reveal itself? In the style, which is thorough, meticulous and detailed. In the finishing, of course. This monopusher chronograph is a striking example: rhodium-plated outer flange and counter with circular satin-finish and diamond-cut corners, rhodium-plated or 2N gilded lower plate with grained finish and silver opaline counter centre, black transfers with Louis Erard symbol and Massena logo at six o'clock.
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And from this quest for excellence comes exclusivity: sophistication is always achieved by hand, and hands are not made for mass production.Click, to see the large size. ▶ BIG FOTO
Like all the other collaborations, Le Chronographe Monopoussoir Louis Erard x Massena LAB is therefore produced in a limited series: 178 pieces - a figure that symbolises "together we are stronger". 178 pieces in two variations: rhodium-plated or gilded dial.
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"To be successful, says William Massena, a collaboration has to make sense". Duly noted. And there are more meaningful beauties to come.
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Le Chronographe Monopoussoir Louis Erard x Massena LAB Silver ref. 74239AA70 Limited series of 178 pieces (78 Silver and 100 Gold) Price excl. tax: CHF 4,250.—
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TECHNICAL SPECIFICATIONS
🤝 COLLABORATIONS:
Collection: EXCELLENCE
Model: Excellence Le Chronographe Monopoussoir Gold
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Ref. 74239AA71.BVA103 - Gold Dial
Automatic monopusher chronograph, Sellita SW500MPCa calibre,
4 hands 30-minute counter at 12 o'clock
13¼’’’, Ø30.00 mm, height: 7.90 mm
25 jewels, 28,800 VpH (4Hz),
élaboré grade movement, meticulously decorated,
special openworked oscillating weight with black lacquered Louis Erard symbol, approx.
48 hours of power reserve
Functions
HMS+ chronograph
Time: central hour and minute hands
Chronograph: central second hand, 30-minute counter at 12 o'clock
Case
Polished stainless steel, Ø43 mm,
lug width: 22 mm, lug to lug: 50.40 mm, thickness: 15.70 mm,
3 pieces, domed sapphire crystal with anti-reflective treatment on both sides,
movement visible through the transparent caseback,
water resistant up to a pressure of 5 bars (50m/165ft)
Signature Massena LAB crown, caseback engraved with “Limited Edition 1 of 178”
Dial
Rhodium-plated outer flange and counter with circular satin-finish and diamond-cut corners,
2N gilded lower plate with grained finish and silver opaline counter centre,
black transfers, Louis Erard symbol and Massena logo at 6 o'clock
Hands Blued steel leaf-shaped hands
Strap
Black grained calf leather with tone-on-tone attachment points, blue grained calf leather lining, polished stainless steel pin buckle, functional catch spring bars enabling the strap to be changed quickly
Dimensions: 22/20mm width, 80/115mm length
🤝 COLLABORATIONS:
Watch developed in collaboration with Massena LAB in a limited edition of 178 pieces
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Limited Edition of 178 pieces. (100 Gold and 78 Silver)
Recommended retail price: CHF 3,250
WARRANTY 3 year guarantee
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Model: Excellence Le Chronographe Monopoussoir Silver
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Ref. 74239AA70.BVA103 - Silver (Rhodium) DialMovement
Automatic monopusher chronograph, Sellita SW500MPCa calibre,
4 hands 30-minute counter at 12 o'clock
13¼’’’, Ø30.00 mm, height: 7.90 mm
25 jewels, 28,800 VpH (4Hz),
élaboré grade movement, meticulously decorated,
special openworked oscillating weight with black lacquered Louis Erard symbol, approx.
48 hours of power reserve
Functions
HMS+ chronograph
Time: central hour and minute hands
Chronograph: central second hand, 30-minute counter at 12 o'clock
Case
Polished stainless steel, Ø43 mm,
lug width: 22 mm, lug to lug: 50.40 mm, thickness: 15.70 mm,
3 pieces, domed sapphire crystal with anti-reflective treatment on both sides,
movement visible through the transparent caseback
Water resistant up to a pressure of 5 bars (50m/165ft)
Signature Massena LAB crown, caseback engraved with “Limited Edition 1 of 178”
Dial
Rhodium-plated outer flange and counter with circular satin-finish and diamond-cut corners,
rhodium-plated lower plate with grained finish and silver opaline counter centre,
black transfers, Louis Erard symbol and Massena logo at 6 o'clock
Hands Blued steel leaf-shaped hands
Strap
Black grained calf leather with tone-on-tone attachment points, blue grained calf leather lining, polished stainless steel pin buckle, functional catch spring bars enabling the strap to be changed quickly
Dimensions: 22/20mm width, 80/115mm length
🤝 COLLABORATIONS:
Watch developed in collaboration with Massena LAB in a limited edition of 178 pieces
Click, to see the large size. ▶ BIG FOTO
Limited Edition of 178 pieces. (78 Silver and 100 Gold)
Recommended retail price: CHF 4,250
WARRANTY 3 year guarantee
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It aims to create and nurture a community of informed watch enthusiasts with a passion for novel timepieces from independent watchmakers. The “LAB” in Massena LAB is a combination of two words: “laboratory,” for our willingness to experiment and our embrace of new ideas, and “collaboration,” for our fruitful, long-standing relationships with our partner brands.
Today, continuing the work of its founder and honouring watchmaking tradition, the Maison is reinterpreting the codes in a contemporary language. Louis Erard continues to set itself apart from mass-market brands. Inspired by high-end watchmaking, the brand draws on its values to enhance its mechanical timepieces.
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Press release - 2022
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CONTACT:
LOUIS ERARD
Rue de l’Ouest 2
CH–2340 Le Noirmont
Suisse
info@louiserard.com
+41 (0) 32 957 65 30
Cristina Saiu, Digital Marketing Executive
+41 32 957 65 34, Cristina.Saiu@louiserard.com
www.facebook.com - LouisErardOfficial
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