ZENITH – 50th EL PRIMERO A386 Chronograph Platinum Unique Piece

ZENITH – 50th EL PRIMERO A386 Chronograph Platinum 50th Anniversary - Unique Piece

Zenith and Phillips come together
for a one-off El Primero chronograph in platinum
that will be offered at auction during Phillips’ The Geneva Watch Auction X.

Especially designed by Phillips in Association with Bacs & Russo to commemorate the 50th Anniversary of Zenith’s El Primero chronograph, this one-off watch will be auctioned in Geneva on 9-10 November 2019. Proceeds from the auction of this unique commemorative timepiece will go to Zoe4Life, a Swiss non-profit organization, part of the Childhood Cancer International network. The event around this special and unique timepiece crowns the Zenith El Primero 50th Anniversary World Tour across 5 continents throughout 2019, celebrating the first automatic chronograph in watchmaking history introduced by Zenith in 1969.

Click, to see the large size. ▶ BIG FOTO

Geneva, Switzerland – 1st of October 2019 – Zenith is ending its year-long celebration of the El Primero’s 50th Anniversary with a bang. On November 8, 2019 in Geneva, the final stop of its Anniversary World Tour, Zenith - in partnership with Phillips in Association with Bacs & Russo – will unveil a unique and truly unprecedented El Primero in platinum that is bound to make waves among watch collectors and El Primero aficionados.

Click, to see the large size. ▶ BIG FOTO

Among some of the most captivating and historically important collectors’ watches offered during the Geneva Watch Auction X on November 9 & 10, 2019 at Hôtel La Réserve in Geneva by the market-leading auctioneer Phillips in Association with Bacs & Russo, one will undoubtedly attract keen interest: the one-off Zenith El Primero chronograph in platinum.

With a pedigree that is unmatched among chronographs, this particular timepiece is doubly special. Designed by Phillips in Association with Bacs & Russo in collaboration with Zenith — a first for the auctioneer — this one-off creation celebrates the invention 50 years ago of the Zenith El Primero, the first ever automatic chronograph – with a surprising take on the iconic reference A386. Exceptionally for this one-off creation, and for the first time for an El Primero, the watch is made in PT 950 platinum.

Click, to see the large size. ▶ BIG FOTO

Another first for Zenith: The unique and precious dial with a vintage touch is crafted from lapis lazuli, a vividly blue stone with flecks of gold. The strap is made from calfskin for elegant simplicity. As a testament to its time-tested robustness and reliability, it comes with a special 50-year international warranty. The final result is a visually captivating timepiece that is sure to please connoisseurs, enthusiasts and collectors.

“This will be the first and sole El Primero A386 in platinum,” promises Zenith CEO Julien Tornare, adding, “and it is only fitting as we commemorate and celebrate a true breakthrough in the quest for precision in time measurement.”

Click, to see the large size. ▶ BIG FOTO

“It was pure joy to work with the specialists at Phillips and the team at Zenith to explore the possibilities for realising a unique vision, creative and contemporary, that pushes the boundaries while respecting tradition,” says Aurel Bacs, Senior Consultant of Bacs & Russo, adding, “The result is quite becoming of the importance of the El Primero as a milestone in horology.” And particularly gratifying as well because proceeds from the auction of this unique commemorative timepiece will go to Zoe4Life, a Swiss non-profit organization, part of the Childhood Cancer International network.

Click, to see the large size. ▶ BIG FOTO

The platinum El Primero will be unveiled on the eve of the auction, at a special event on November 8 at La Rèserve in Geneva, to crown the El Primero 50th Anniversary World Tour which carried the El Primero torch, as it were, across 5 continents throughout 2019 in celebration of the first automatic chronograph in watchmaking history introduced in 1969.

Viewing dates: November 7 to 10, 2019 – Hôtel La Réserve – Geneva.


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Press Release - 2019
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ZENITH | Swiss Watch Manufacture Since 1865
Rue des Billodes 34-36 | CH-2400 Le Locle
Minh-Tan-Bui
Tel. +41 32 930 65 59
Mobile +41 79 515 47 54
Email: minh-tan.bui@zenith-watches.com

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