Friday, June 22, 2018

CASIO – G-SHOCK MT-G B1000-1A


















CASIO G-SHOCK MT-G B1000-1A SOLAR Smart Watches

Casio G-SHOCK Elevates Luxury Line 
with First-Ever Connected MT-G Timepieces

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CASIO G-SHOCK ELEVATES LUXURY LINE 
WITH FIRST-EVER CONNECTED MT-G TIMEPIECES
New High-End Men’s Models Will Be Available for Purchase Beginning in July

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DOVER, NJ, JUNE 7, 2018 – Casio G-SHOCK announces the on-sale date of its first-ever Connected MT-G timepieces, first revealed at Baselworld 2018. Part of the brand’s luxury MT-G men’s line, the newest models of silver with black and red accents (MTGB1000-1A) and all black with red accents (MTGB1000B-1A) will be available for purchase beginning in July 2018.

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Boasting Bluetooth® capabilities and BLE time-sync, the timepieces keep the most accurate time anywhere in the world using the Connected Engine module, which connects to a time server via a paired smartphone or using radio wave time-calibration signals.

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G-SHOCK ConnectedSmartphone App

Easy operation of various watch functions
  • - Automatic time adjustment*
  • - World Time for over 300 cities*
  • - Watch status checking
  • - Phone Finder
* Updating of internal data according to the latest time zone/ daylight saving time information


WATCH STATUS CHECKING

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Watch status checking [Smartphone app] The time reception status, solar power-generation status and internal data updating history are displayed graphically































The watch connects to the G-SHOCK Connected smartphone app to enable the user to easily set the world time and alarms from the app. The app also collects and analyzes usage data from the timepiece to prompt various responses, such as reminding the user to charge the watch and warning about possible magnetic interference.

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The two new timepieces boast a polished look, complete with a slimmer case and re-designed Core Guard Structure linking the bezel, back cover and band connection pieces to form a box frame for enhanced strength.

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The inner case is constructed of a carbon fiber reinforced resin. In addition, highly abrasion resistant sapphire crystal is used to ensure clear visibility, the metal parts feature either a polished or hairline finish for an overall distinctive look.

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NEW CORE GUARD STRUCTURE

An inner case is installed in a box-shaped frame formed by screws that securely connect the bezel, case back and band connection pieces. A stronger structure is realized by absorbing shocks with the exterior instead of the core.

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BAND STRUCTURE

Fine-resin parts are firmly fixed by screws to the base of the thick, soft urethane band, which is then securely attached to the case by metal parts and large bolts. This unique, newly developed tough structure has reinforced the band connection section, where metal and resin intersect

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The watches also come with premium features such as tough solar technology and Multi-Band 6 Atomic Timekeeping, which provides accurate timekeeping virtually anywhere via radio signals from up to six different transmitters worldwide.

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DOWNSIZING

Refinement of the exterior design by improving the connection structure and developing a smaller module has reduced the case to 55.4mm vertically (12:00-6:00 axis), 51.92mm horizontally (3:00-9:00 axis), and 14.39mm in thickness.

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PREMIUM METAL FINISHING

Sallaz polishing, said to be the ultimate polishing technology, produces exceptionally smooth mirror-finished surfaces on sloping parts of metal products. Other processing techniques such as hairline, knurling (crown) and honing (screw shafts) processing are also included in the thoroughly detailed finishing conducted by the skilled hands of craftsmen.

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The times in two different cities are displayed on the main dial and an inset dial.

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This enables at-a-glance checking of the current time in either location with no troublesome operation. An LED illuminates the dial with bright light to ensure visibility in the dark.

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The MTGB1000-1A and MTGB1000B-1A also come equipped with standard G-SHOCK technology, with additional features including:

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    200M water resistance and shock resistance
    2-way time sync
    Super illuminator light
    Dual dial world time display
    World time (in 39 time zones and 27 cities + UTC)
    Daily alarm
    Stopwatch and countdown timer
    Full auto calendar




Beginning in July, the MTGB1000-1A will retail for $800 and the MTGB1000B-1A will retail for $900 at G-SHOCK retailers, including select Macy's, select jewelers, shopcasio.com, and the G-SHOCK Soho Store.

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www.GShock.com
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About G-SHOCK
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up”.

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Press Contact
Corinna Fromm Communication
Kleine Reichenstraße 6-8
20457 Hamburg / Germany
Tel.: +49 (0)40 / 8000 73 820
E-Mail: kontakt@corinnafromm.de

Press Contact UK
Casio Electronics Co. Ltd.
Stephanie Weekes
Harp View,
12 Priestley Way,
London, NW2 7JD
Tel: + 44 20 8208 9558
E-Mail: stephaniew@casio.co.uk
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www.casio.com
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www.Casio-Watches.com

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