Friday, April 22, 2016

IWC – PORTUGIESER Annual Calendar Edition “Tribeca Film Festival 2016”

IWC Schaffhausen PORTUGIESER Annual Calendar Edition “Tribeca Film Festival 2016NEW

New York, 30 March 2016 IWC Schaffhausen’s dedicated passion for the world of film-making continues as it marks its fourth year as Official ‘Festival-Time’ Partner of the Tribeca Film Festival©. The Swiss watchmaker will again honour the festival with a special edition, the Portugieser Annual Calendar Edition “Tribeca Film Festival 2016.

The timepiece is an exceptional tribute to the renowned New York-based festival, to be manufactured in a limited number of 50 pieces and exclusively made available for purchase at IWC boutiques within the United States.

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“At IWC Schaffhausen, we have a long history with the film industry, most importantly reflected in our support of film festivals around the world, including the Tribeca Film Festival®. Our desire to support film festivals and young filmmakers is because we believe in the art of storytelling,” says Georges Kern, CEO of IWC Schaffhausen. “It is the foundation of our work. Each new timepiece starts with a story we wish to convey to our customers. With the new Portugieser Annual Calendar dedicated to the Tribeca Film Festival, we are able to not only share a story about IWC’s heritage and craftsmanship, but also our commitment to film and the talented people within the film industry.”

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The Portugieser Annual Calendar Edition “Tribeca Film Festival 2016” (Ref. 503506) is powered by the IWC-manufactured 52850 calibre. Located at “12 o’clock” on the dial, IWC’s annual calendar shows the month, date and day in three separate, semicircular windows. The “American” order in which the date is shown was not only necessary from a technical and design point of view, but is also an homage to F. A. Jones, IWC’s American founder. With its voluminous 44.2-millimetre case, grooved bezel, classic railway-track-style chapter ring, slim feuille hands and Arabic numerals, the Portugieser Annual Calendar very closely resembles the original Portugieser of 1939, a veritable design icon.

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The dial is a subtle slate colour which embodies the New York City streets to honour the Tribeca Film Festival, while the small seconds subdial and the power reserve display are Bordeaux-coloured, symbolizing the red carpets – a glamorous mainstay of the film industry often visible around the world, from film premieres to award shows. The oscillating weight bears the logo of the Tribeca Film Festival, and the milled lettering 01/50 is a reminder that only very few watch lovers will be able to secure this extra-special edition.

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In addition to the limited edition, IWC will show support to the festival by making a donation to Tribeca Film Institute (TFI). TFI is a non-profit arts organization that supports film-makers with grants, professional development and resources, while also helping students to discover film and film-making. The donation, in the amount of USD 100,000, will be split between TFI and one individual who is chosen by a jury as this year’s “IWC Filmmaker Award” recipient. The award will be presented at the Annual “For the Love of Cinema” Gala during the festival on Thursday, 14 April 2016. The Filmmaker award will consist of a cash prize of USD 50,000 and will provide finishing funds to a feature-length narrative with technical excellence based on the candidate’s innovative approach to cinema and character, as well as year-long film-maker mentorship by TFI. The IWC Filmmaker Award will channel IWC’s passion for innovation and technical inventiveness to support the next generation of film-makers as they realize their creative vision, and help them to reach audiences worldwide.

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“Given the similarities between watchmaking and filmmaking – the elaborate mechanics, master craftsmanship and meticulous attention to detail and timing – it is no surprise that
IWC supports film festivals across the globe,” says Anna Ponder, Executive Director of TFI. “Tribeca Film Institute has proven to be a rich creative breeding ground for new talent in the film industry and we are so pleased to continue to be a dedicated partner”.


Tribeca Film Institute champions cutting-edge storytelling for social change in our communities and around the world. Each year, we identify a diverse group of exceptional filmmakers and media artists then empower them with funding and resources to fully realize their stories and connect with audiences. Furthermore, our education programmes empower students through hands-on training and exposure to socially relevant films, offering young people the media skills necessary to be creative and productive global citizens. We are a year-round nonprofit arts organi- zation founded by Robert De Niro, Jane Rosenthal and Craig Hatkoff in the wake of 11 September 2001.
Technical details

Model: Portugieser Annual Calendar Edition “Tribeca Film Festival 2016” 
Ref. IW503506

Power reserve display
Annual calendar with displays for the date, day and month
Small hacking seconds at “9 o’clock”
IWC-manufactured calibre 52850
Mechanical movement
Pellaton automatic winding
Glucydur® beryllium alloy indexless balance with high-precision adjustment screws on balance rim
Breguet spring
Frequency: 28,800 A/h / 4 Hz
Jewels: 36
Power reserve: 7 days (168 h)
Rotor with 18-carat gold medallion and Tribeca Film Festival logo
Stainless steel case
Diameter 44.2 mm
Case height 15.3 mm
Glass: Sapphire, arched edge, antireflective coating on both sides
See-through sapphire-glass back
Water-resistant 3 bar
Slate-coloured dial with Bordeaux-coloured subdials
Black alligator leather strap, stainless-steel folding clasp

Limited Edition  50 timepieces

* IWC Schaffhausen is not the owner of the Super-LumiNova® trademark.

Further Information
Clemens von Walzel
Department Manager Public Relations
Tel. +41 (0)52 235 79 29
Press releases 2016
 IWC Schaffhausen
Uwe Liebminger
Department Manager Public Relations
Mobile  +41 (0)79 957 72 52
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