MAURICE LACROIX – AIKON Quartz Chronograph – Limited Edition VIKINGS 2021
Maurice Lacroix is pleased to unveil the AIKON Quartz Chronograph, a limited-edition Vikings watch designed in collaboration with ML Crew members and professional beach volleyball players Anders Mol and Christian Sørum.
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Two years ago, Maurice Lacroix is pleased to unveil the AIKON Quartz Chronograph, a limited-edition Vikings watch designed in collaboration with ML Crew members and professional beach volleyball players Anders Mol and Christian Sørum. Two years ago, Maurice Lacroix was delighted when Anders Mol and Christian Sørum joined the ML Crew. Throughout their careers they have won numerous gold medals and are currently ranked number 1 in their chosen sport.
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Building on its relationship with Anders and Christian, Maurice Lacroix has created a limited-edition timepiece encompassing the ideas of the ambitious duo. Indeed, both athletes played an active role in the design process.Anders and Christian wanted a watch they could wear while competing on the court. This meant the watch had to be light, comfortable to wear and precise. It was for this latter reason that a quartz movement was selected.
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Moreover, the watch needed to be shock resistant, a useful attribute when the players are 100% committed to the game. By taking into account the requirements of Anders and Christian, he AIKON Quartz Chronograph – Limited Edition Vikings came to fruition.The AIKON Quartz Chronograph – Limited Edition Vikings, a limited-edition of 250 pieces, is suffused with Beachvolley Vikings’ team colours. This chronograph stylishly combines blue, red and white tones, conferring a young, vibrant appearance. The watch is housed in a 44mm stainless steel case.
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Dressed in red, the dial features a sun-brushed effect and incorporates three snailed counters presented in a contrasting shade of blue. Since the outset, the AIKON has always been known for blending different finishes on its dial and case, enriching the ownership experience. The AIKON Quartz Chronograph – Limited Edition Vikings proves no exception.
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The hour and minute hands are rhodium-plated and treated with White Super-LumiNova, aiding legibility in dim light conditions. A date display is located within the counter at 6 o’clock, completing the inventory of functions. Reinforcing the association with the Beachvolley Vikings, the AIKON Quartz Chronograph – Limited Edition Vikings is fitted with a rubber strap enlivened with the team’s colours.
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The case back is engraved with Beachvolley Vikings branding, recognising the team’s success on the world stage. This watch perpetuates the story of the AIKON, a timepiece launched in 2016 that was inspired by the Calypso, a popular watch produced in the 90s. The design codes of the AIKON include a bezel, adorned with six prominent arms, and a case that juxtaposes polished and satin-brushed finishes throughout. Interestingly, this latter characteristic is typical of the brand’s costlier Masterpiece models, further illustrating the brand’s continuous desire to deliver high-perceived value coupled with traditional Swiss craftsmanship.
YOUR TIME IS NOW WITH MAURICE LACROIX
For more than 40 years, Maurice Lacroix has demonstrated all of its watchmaking expertise, crafting watches within the brand’s Manufacture in Saignelégier, Switzerland. Having won more than fifteen awards, the brand has demonstrated an innovative, avant-garde and perfectionist spirit over the years.
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Maurice Lacroix’s culture is indeed to offer affordable watches, with iconic design and high perceived value. In 2016, Maurice Lacroix reinterpreted its iconic model of the 90s, the Calypso, releasing the AIKON. Modern and daring, the AIKON is made for a generation of Millennials who are connected, cosmopolitan and talented.
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This ambitious generation is setting out to conquer the world’s cities, embracing their unique spirit. A constant source of inspiration for the Maurice Lacroix creative team, an active and urban brand, that thrives in the electric energy of these cities. With this in mind, Maurice Lacroix chooses to associate its image with a set of activities that allow consumers to experience the unique vitality of city life.
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TECHNICAL SPECIFICATIONS
Model: AIKON Quartz Chronograph VIKINGS
Click, to see the large size. ▶ BIG FOTO
Case
Stainless steel
Diameter: 44 mm
Height: 11.00 mm
Case setting: no
Water resistance: 10 ATM
Movement
Quartz Chronograph
Functions
Hours, minutes.
- Small seconds at 6 o'clock.
- Date at 6 o'clock.
Chronograph second indicated on central hand.
- 30-minute counter at 9 o'clock
- 1/10 second counter at 12 o'clock
Dial
Red sun-brushed
Blue snailed counters and white circular brushed rings
Indexes: Rhodium plated, white SLN
Hands: Rhodium plated, white SLN
Chronograph counters and second light blue
Strap / Bracelet
Red, white and blue lined rubber strap with rhodium M-logo
Buckle Stainless steel pin buckle
Warranty: 2 years
Limitation
Limited Edition to only 250 pieces
- #BeYourAIKON
- #pulseofthecity
Price: US$ 1,340
* Recommended retail price
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Press release – 2021
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International PR Manager
Lucie Notari
Phone +41 78 638 70 09
lucie.notari@mauricelacroix.com
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Maurice Lacroix S. A.
Thurgauerstrasse 40
CH-8050 Zürich
Phone +41 (0)44 209 11 11
Fax +41 (0)44 209 12 52
info@mauricelacroix.com
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