Showing posts with label MAURICE LACROIX. Show all posts
Showing posts with label MAURICE LACROIX. Show all posts

Tuesday, March 19, 2024

MAURICE LACROIX – MASTERPIECE Skeleton LABEL NOIR Special Edition

MAURICE LACROIXMASTERPIECE Skeleton LABEL NOIR Black DLC Steel 43 Special Edition - 2024

Maurice Lacroix x Label Noir
Masterpiece Skeleton Label Noir

Created in partnership with Label Noir, Maurice Lacroix unveils a new version of its MASTERPIECE Skeleton. Equipped with a highly refined in-house movement, this model reveals many components usually hidden from view. Label Noir has played with light and shade, disclosure and stealth, as well as black and white hues, skilfully juxtaposing contrasts. The resultant watch, the MASTERPIECE Skeleton Label Noir, limited to 288 pieces, showcases the creativity of both brands and the wisdom of being inventive.

Click, to see the large size. BIG FOTO


In 2020, Maurice Lacroix, the brand from the Franches Montagnes, collaborated with the Geneva-based watchmaker, Label Noir. This inaugural collaboration, a reinterpretation of the urban-themed AIKON, sold out within minutes of being released. Keen to repeat this achievement, Maurice Lacroix has, once again, joined forces with the watch personalisation specialist.

Click, to see the large size. BIG FOTO  

Emmanuel Curti - Label Noir

Founded in 2011, Label Noir has gained a reputation for revisiting existing designs, masterfully working with a palette of black and white to deliver a new and unique expression of style. Occasionally the Genevan firm employs a pop of colour to evoke excitement; however, it is the brand’s judicious application of monochromatic hues that has led to its work attracting much critical acclaim.

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While Maurice Lacroix employs some incredibly creative individuals, working at its headquarters in Saignelégier, it also recognises the benefits of collaborating with other parties, drawing on their inventive talents. Indeed, Maurice Lacroix has worked closely with Monocle, Wallpaper and even collaborated with Stoff and Schnapps to produce Aikonic Gin! Now, Maurice Lacroix has joined forces with Label Noir and reimagined the MASTERPIECE Skeleton in a new and exciting way.

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Skeleton watches can trace their roots to the 18th century. The traditional technique for openworking a movement involves removing superfluous metal by using handsaws and files. The resultant movement possesses an attractive filigreed appearance. However, on some occasions, the material removed adjacent to critical components, such as jewel beds, screws and the gear train, impaired reliability and created unwanted flex. Maurice Lacroix designed and developed its own in-house movement that addressed these potential issues.

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The Jura-based brand optimised the design of the movement within the MASTERPIECE Skeleton using CAD (Computer Aided Design), calculating the forces acting on each part of its structure. The mainplate and bridges are made using a modern-day CNC (Computer Numerical Control) machine, ensuring the resultant calibre remains stable, precise and reliable.

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This contemporary skeleton timepiece, featuring a hand-wound movement, reveals numerous components typically hidden from view. The keyless works, motion works and gear train are freely shown. The spring barrel features an openworked cap, affording sight of the mainspring in various states of tension. 

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Adjacent to 12 o’clock, the wearer can see the screwed balance wheel oscillate to and fro, the hairspring breathe and the pallet lever engage with the escape wheel. Indeed, the MASTERPIECE Skeleton Label Noir indulges the onlooker with a spellbinding mechanical performance, a spectacle heightened with Label Noir’s masterful use of contrasting tones.

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Consistent with other MASTERPIECE models, the ultimate expression of Maurice Lacroix ownership, the Manufacture ML134 calibre is adorned with Grand Colimaçon, sand-blasted finishing and bridges with polished edges. 

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The Manufacture movement and the final assembly of the MASTERPIECE Skeleton Label Noir takes place in the company’s own workshops. Refinement and Swiss quality are much in evidence, while the watch delivers high-perceived value, a characteristic common to all Maurice Lacroix models.

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An exhibition caseback allows light to pass through the movement, illuminating every interior contour. The case of the MASTERPIECE Skeleton Label Noir is coated in the firm’s trademark black and anthracite matte DLC and measures 43mm in diameter, imbuing the watch with much wrist-presence. The timepiece comes presented on a matching M-branded black nylon strap paired with a folding clasp.

Click, to see the large size. BIG FOTO

Stéphane Waser, Managing Director of Maurice Lacroix, remarks, “At Maurice Lacroix, we strive to be inventive in everything we do. Nevertheless, we recognise that, on some occasions, collaborating with other creative individuals can deliver a synergistic outcome. The AIKON Label Noir reimagined our popular urban watch with an interesting use of black and grey hues. All examples of this model promptly sold. On this occasion, we decided to use one of our in-house movements that we designed, developed. We skilfully assemble this movement at our site in Saignelégier. The Masterpiece Skeleton Label Noir is limited to just 288 pieces and, based on its prepossessing appearance, I suspect they will also be quickly snapped up by avid collectors.”

YOUR TIME IS NOW WITH MAURICE LACROIX

For almost 50 years, Maurice Lacroix has demonstrated all of its watchmaking expertise, crafting watches within the brand’s Manufacture in Saignelégier, Switzerland. Having won more than fifteen awards, the brand has demonstrated an innovative, avant-garde and perfectionist spirit over the years. Maurice Lacroix’s culture is indeed to offer affordable watches, with iconic design and high perceived value.  In 2016, Maurice Lacroix reinterpreted its iconic model of the 90s, the Calypso, releasing the AIKON. Modern and daring, the AIKON is made for a generation of Millennials who are connected, cosmopolitan and talented. This ambitious generation is setting out to conquer the world’s cities, embracing their unique spirit. 
 
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A constant source of inspiration for the Maurice Lacroix creative team, an active and urban brand, that thrives in the electric energy of these cities. With this in mind, Maurice Lacroix chooses to associate its image with a set of activities that allow consumers to experience the unique vitality of city life.
 
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TECHNICAL SPECIFICATIONS

Model: MASTERPIECE Skeleton Label Noir Edition


Ref     MP7228-DLB04-090-2
Case
Diameter     43mm
Height     13 mm
Material     Black DLC stainless steel
Case description     
Brushed and polished stainless steel case  with a gunmetal DLC coating and an open caseback. 
Bezel and crown with a black DLC coating. 
White line on the crown and decal on the front and back glasses
Case setting     No
Water resistance     5 ATM
 Dial & Hands 
Sapphire. Skeleton
Hands : Matte black-plated, white super-luminova
SPECIAL 
Hands : Black-plated second hand
Movement    
Caliber: Manufacture manual ML134
Vibration: 18,000 vibrations per hour, 2.5 Hz
Power reserve: 45 hours
Jewels: 17
Functions     Hour, minute, second, open heart
Decorations    
Black sunbrushed plate with sandblasting at the bottom of the pockets, engraving "Maurice Lacroix" with white lacque, black 3/4 bridge with Grand colimaçon 
Strap / Bracelet    
Black nylon strap with black sandblasted M-logo, white stitching and Easychange system
Buckle     Stainless steel butterfly buckle with a gunmetal DLC coating on top cover


 🔰 Special Edition     Limited edition of 288

🔴 Price: MSRP: $ 7.950 / € 7,350 EUR / 6.900 CHF💰

⚠️ Warranty :    5 years 

Launch year     2024

 #YourTimeIsNow #MasterYourTime

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Press release 2024
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www.LabelNoirdesign.com
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International PR Manager
Lucie Notari
Phone +41 78 638 70 09
lucie.notari@mauricelacroix.com
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Maurice Lacroix S. A.
Thurgauerstrasse 40
CH-8050 Zürich
Phone +41 (0)44 209 11 11
Fax +41 (0)44 209 12 52
info@mauricelacroix.com
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www.facebook.com - MauriceLacroix
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www.MauriceLacroix.com

Thursday, February 15, 2024

MAURICE LACROIX – AIKON Venturer Burgundy Asia Edition

 

MAURICE LACROIXAIKON AUTOMATIC Venturer Burgundy Asia Bronze Case 40mm Special Edition - 2024

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THE YEAR OF THE DRAGON WITH THE AIKON VENTURER

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 To celebrate the Year of the Dragon, join Maurice Lacroix in the Spring Festival with the AIKON Venturer Burgundy Asia Limited Edition.

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Embark on a journey mixing Asian Culture and urban design with the AIKON Venturer Burgundy Asia Limited Edition. Wrapped in the auspicious colours of red and bronze, the AIKON Venturer Burgundy Asia Limited Edition becomes more than an accessory, it's an emblem. 

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This colour combination has been carefully considered. Red has positive connotations and is often linked to vitality, luck and joy. 

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The golden hues of bronze are associated with power and wealth, ensuring the watch always makes a statement wherever it goes.

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As we celebrate the Chinese New Year with this special model, may joy, peace, and time with family be as timeless as the dragon's dance. 

Click, to see the large size. BIG FOTO 

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TECHNICAL SPECIFICATIONS

Model: AIKON Venturer Burgundy Asia Edition

Click, to see the large size. BIG FOTO 

Click, to see the large size. BIG FOTO 

Reference: AI6058-BRZ6B-530-6

Case
    Material: Bronze with ceramic bezel
    Finition: Brushed and polished
    Diameter: 40 mm
    Thickness: 11 mm
    Front Glass: Sapphire crystal with double anti-reflective coating
    Case Back:
Case back with special engraving
    Bezel: Unidirectional rotating bezel
    Crown: Screwed crown
    Water-resistant to 200 metres (20 ATM)
Dial and hands
Burgundy, sun-brushed
Hour Markers: Dots, rose gold-plated, white super-luminova
Hands: Rose gold-plated, white super-luminova
Special Hands: Rose gold-plated second hand
Movement
Type: Automatic
Caliber: ML115
Vibrations    28'800vph / 4 Hz
Power Reserve    38 hours
Number of jewels    26
Decorations Circular-graining and snailing.
Vertical Côtes de Genève and sun brushed on rotor with maori engravement Rhodium-plated.
Functions/Indications
- Hours, minutes and seconds
- Date at 3 o’clock
Strap and buckle 
Brown, leather strap, featuring the Maurice Lacroix 'm' logo
Buckle : Pin buckle
Buckle MATERIAL: Bronze
Easy change system available: Yes
BRACELET/STRAP: Burgundy, rubber strap, featuring the Maurice Lacroix 'm' logo


🔴 Price: MSRP: $ 2.900 / € 2,900 EUR 💰

⚠️ Warranty :    5 years 

Launch year     2024

 #YourTimeIsNow

------------------------------------
Press release 2024
-------------------------------------
---------------------------
International PR Manager
Lucie Notari
Phone +41 78 638 70 09
lucie.notari@mauricelacroix.com
--------------------------------------
Maurice Lacroix S. A.
Thurgauerstrasse 40
CH-8050 Zürich
Phone +41 (0)44 209 11 11
Fax +41 (0)44 209 12 52
info@mauricelacroix.com
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www.facebook.com - MauriceLacroix
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www.MauriceLacroix.com

Wednesday, September 6, 2023

MAURICE LACROIX – AIKON #tide KOTC Special Edition

 

MAURICE LACROIXAIKON #tide KOTC Upcycled Plastic Case 40mm Special Edition - 2023

 Success expressed in a sustainable form

Once again, Maurice Lacroix returns to the urban landscape in its role as Official Timekeeper of the King of the Court. On the eve of the Royal Championships in Rotterdam, the brand from the Franches Montagnes, will unveil the AIKON #tide KOTC, a special edition watch incorporating innovative #tide technology.

 

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Building on its partnership with King of the Court (KOTC), Maurice Lacroix unites its urban-themed design language with the dynamic sport of Beach volleyball and #tide sustainability, all distilled into one groundbreaking package.

 

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Maurice Lacroix
became the Official Timekeeper of King of the Court in 2021. KOTC holds Beach Volleyball tournaments around the globe, bringing beach excitement to some of the world’s most prominent cities. This highly accessible sporting format invites spectators to almost come within touching distance of the adrenaline-packed action, courtesy of sky boxes arranged around the perimeter of the court. These modern-day coliseums see the world’s finest male and female Beach volleyball teams do battle in the pursuit of podium glory.

 

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In 2021, Maurice Lacroix announced another innovative initiative, the inaugural AIKON #tide. The urban-themed watch is made from ocean-bound upcycled plastic. It takes 17 bottles to make one AIKON #tide and its user-friendly packaging, which means 17 fewer bottles polluting the ocean. The AIKON #tide shares the same attributes as other members of the AIKON family, namely Swiss quality, precision, notable wearer comfort and, consistent with all Maurice Lacroix models, high perceived value. By recovering plastic bottles from the ocean, Maurice Lacroix has contributed to making the World a cleaner, better place for everyone.

 

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The new AIKON #tide KOTC is dressed in a stealthy shade of black and incorporates golden accents, a stylish combination inspired by the KOTC colour scheme. Close examination of the dial reveals a motif comprising numerous iterations of the KOTC crown-themed emblem. The hour and minute hands, as well as the indexes, are dressed in white Super-LumiNova®. A minute track is presented on a golden flange encircling the dial while the prevailing date is shown at 3 o’clock. The case and bezel are understated, designed to play a deferential role to the detailed dial area headlining on the centre court. The black rubber strap sports a golden Maurice LacroixM’ logo and the watch is equipped with the company’s Easy Strap Exchange system, providing a simple means of switching one strap for another without the need for tools.

 Click, to see the large size. BIG FOTO 

 Stéphane Waser, Managing Director of Maurice Lacroix, remarks, “The AIKON #tide KOTC perfectly encapsulates who we both are. Maurice Lacroix is urban, accessible and celebrates success, values we share in common with King of the Court. Moreover, we also wanted to showcase the AIKON #tide, a sustainable approach to watchmaking that removes plastic from our oceans while delivering Swiss precision timing. It’s a win-win.”

 

 Click, to see the large size. BIG FOTO 

Wilco Nijland CEO & Founder Queen & King of the Court added “Our partnership with Maurice Lacroix felt from the beginning way more than just a collaboration. It feels like we are part of the ML family and that we are one team. When I saw the first King of the Court watch Maurice Lacroix created for us: it was such a special feeling to see this watch: great pure mix of both brands in a jewel.

With the introduction of the second KOTC watch, we add such a beautiful watch to the ‘collection’. A watch with a true story behind it. Made from plastic from the ocean and created for beach volleyball lovers.”

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TECHNICAL SPECIFICATIONS

Model: AIKON #tide KOTC  

Click, to see the large size. BIG FOTO 

Reference: AI2008-00000-V00

Case
    Material: Made from ocean-bound upcycled plastic
    Diameter: 40 mm
    Thickness: 11 mm
    Water-resistant to 100 metres (10 ATM)
Dial and hands
    Black dial with "King Of The Court" pattern in gold color and external ring in gold color, date at 3 O'C
Movement
Type: Quartz, Swiss Made
Functions/Indications

    Hours, minutes and seconds.
    Date at 3 o'clock.
Strap and buckle
    Black rubber strap with gold color M-logo and Easychange system
    Made from black ocean-bound upcycled plastic pin buckle

🔴 Price: MSRP: $ 825 💰

⚠️ Warranty :    5 years 

Launch year     2023

 #pulseofthecity

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Press release 2023
-------------------------------------
---------------------------
International PR Manager
Lucie Notari
Phone +41 78 638 70 09
lucie.notari@mauricelacroix.com
--------------------------------------
Maurice Lacroix S. A.
Thurgauerstrasse 40
CH-8050 Zürich
Phone +41 (0)44 209 11 11
Fax +41 (0)44 209 12 52
info@mauricelacroix.com
-------------------------------------------------------------
www.facebook.com - MauriceLacroix
-----------------------------------------------------------------------
www.MauriceLacroix.com

Tuesday, August 22, 2023

MAURICE LACROIX – AIKON Skeleton Urban Tribe Engraved Edition

 

MAURICE LACROIXAIKON Skeleton Urban Tribe Engraved Stainless Steel Automatic Limited Edition 2023

 Reaching new heights

Once again, Maurice Lacroix embraces the urban landscape and takes inspiration from those tall architectural buildings that endow a city with its unique skyline. Made from a variety of materials, beam-type structures confer strength while at the same time inviting light to bathe interior spaces. A couple of years ago, the brand from the Franches Montagnes, released the AIKON Urban Tribe, a model that swiftly sold out. Now, Maurice Lacroix is pleased to unveil another daring creation, subscribing to the Urban Tribe design, but presented in skeleton form.

Click, to see the large size. BIG FOTO  

In 2021, Maurice Lacroix released the AIKON Urban Tribe, a watch made for city dwellers that promptly sold out. Now, the Maison seeks to repeat this success with a new urban-themed timepiece, the AIKON Skeleton Urban Tribe. Once again, the styling celebrates urban architecture, but on this occasion, courtesy of its sapphire dial, reveals the intricate structure of the movement.

Click, to see the large size. BIG FOTO  

Maurice Lacroix
worked closely with the movement specialist, Sellita to produce the exclusive Automatic ML135 (base SW200). Similar to some of the most interesting buildings, this movement plays with transparency, allowing light to pass through various openings, thereby illuminating a myriad of parts. The oscillating weight is customised and sports sandblasted and sunbrushed decoration. Furthermore, the movement is endowed with circular graining and colimaçon.

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In terms of styling, the hour and minute hands are facetted and lined with Super-LumiNova®, while the dial is framed with luminescent indexes and a dark grey flange. Housed in a 39mm stainless steel case, the exterior of the AIKON Skeleton Urban Tribe is laser engraved with an intricate motif. The various patterns have been inspired by the concrete, glass and steel structures which have come to define the avenues and boulevards populating the World’s most vibrant cities. 

Fitted with an integrated bracelet, this new watch, in common with all AIKON models, proffers peerless wearer comfort. The timepiece is equipped with the company’s Easy Strap Exchange System, providing a simple, user-friendly means of swapping the strap for an alternative without the need for tools.

Click, to see the large size. BIG FOTO

Stéphane Waser, Managing Director of Maurice Lacroix, remarks, “Back in 2021, when we released the AIKON Urban Tribe, the watch attracted much attention and soon sold out. Since then, we’ve received numerous requests for another Urban Tribe watch. The new AIKON Skeleton Urban Tribe subscribes to the same non-conformist spirit, but goes further by employing a sapphire dial that reveals the intricately shaped skeleton movement. This is a watch made for city dwellers who love the excitement and noise of an urban landscape. It emulates the structures of tall buildings that showcase their many structural components, juxtaposing strength with airiness and transparency. Limited to 500 pieces, the new AIKON Skeleton Urban Tribe is wonderfully executed, has an impressive specification and upholds our reputation for delivering high perceived value.”



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TECHNICAL SPECIFICATIONS

Model:  AIKON Skeleton Urban Tribe Automatic Edition

Click, to see the large size. BIG FOTO  
 Reference  AI6007-SS009-030-1


Case
Material    Stainless steel
Diameter 39 mm
Height    11 mm
Urban tribe engraved polished stainless steel case with an open caseback
Water resistance 20 ATM
Dial
Sapphire with dark grey flange
Indexes    Rhodium plated with white SLN
Hands    Rhodium facetted hour and minute hands with white SLN, rhodium second hand
Movement
Automatic Caliber ML135
Vibrations    28'800 vph / 4 Hz
Power Reserve    38 hours
Number of jewels    26
Decorations Perlage and colimaçon.
Skeleton rotor with M-logo
Rhodium plated.
Functions    Hours, minutes and seconds.
Date at 3 o'clock.
Strap/Bracelet
Ubran tribe engraved 5 rows stainless steel bracelet with butterfly buckle and Easychange system
Buckle    Company’s Easy Strap Exchange System

🔰Limited to 500 pieces
🔴 Recommended retail price : CHF 3’990 💰


------------------------------------
Press release 2023
-------------------------------------
---------------------------
International PR Manager
Lucie Notari
Phone +41 78 638 70 09
lucie.notari@mauricelacroix.com
--------------------------------------
Maurice Lacroix S. A.
Thurgauerstrasse 40
CH-8050 Zürich
Phone +41 (0)44 209 11 11
Fax +41 (0)44 209 12 52
info@mauricelacroix.com
-------------------------------------------------------------
www.facebook.com - MauriceLacroix
-----------------------------------------------------------------------
www.MauriceLacroix.com