Showing posts with label MAURICE LACROIX. Show all posts
Showing posts with label MAURICE LACROIX. Show all posts

Wednesday, October 9, 2024

MAURICE LACROIX – MASTERPIECE Skeleton "With what eyes ?" - Unique Piece

MAURICE LACROIXMASTERPIECE Skeleton "With what eyes ?" by Rodrigo Hernández - Unique Piece TimeForArt Special Edition for Auction Phillips - 2024

Following the success of its participation in TimeForArt’s inaugural edition in 2022, Maurice Lacroix is pleased to announce its support, once again, for the biennial charity auction. TimeForArt and Swiss Institute promote contemporary art and artists through an array of initiatives. 

Click, to see the large size. BIG FOTO  

This year, the brand from the Franches-Montagnes has created a unique piece featuring a handcrafted bronze dial and skeletonised movement, made in collaboration with acclaimed artist Rodrigo Hernández. The auction is to be held as part of The Phillips New York Watch Auction: XI at Phillips on Saturday December 7th 2024 at 3pm EST.

Art x Maurice Lacroix

In recent years, Maurice Lacroix has worked with several artists and design experts. For instance, the watch brand has previously collaborated with Wallpaper Magazine, reinventing the PONTOS with various designers, including Jean Nouvel, Kris Van Assche, and Patricia Urquiola. Moreover, in 2022, the luxury marque invited the Thai street-artist, Benzilla, to create a new expression of the AIKON #tide. For the second edition of TimeForArt, the Swiss Maison has chosen to work with Rodrigo Hernández, the multi-award winning artist.

Maurice Lacroix and Rodrigo Hernández

TimeForArt introduced Rodrigo Hernández to the Maison, recognising that both parties share much in common. While proud of its Swiss roots, Maurice Lacroix continuously showcases its urban-style watches to a global audience, a characteristic it shares with Rodrigo Hernández, an artist who has exhibited his work around the world. When reinterpreting the Masterpiece Skeleton, Hernández was given full creative freedom to express his own ideas and craft a horological sculpture in materials of his choosing. 

Click, to see the large size. BIG FOTO

Adroit at working in various mediums, Hernández is widely known for his brass and bronze reliefs. By contemplating time from a different perspective and finding inspiration from the animal kingdom, Hernández, working in collaboration with Maurice Lacroix, has created a highly imaginative wrist-worn sculpture, presented in a 43 mm case.

Maurice Lacroix Masterpiece Skeleton ‘With what eyes?’

Mexican philosopher David M. Peña-Guzmán posed a question, “Are humans the only dreamers on Earth?” This question resonated with Hernández leading him to create a body of work exhibited at the Wattis Institute in San Francisco. The Maurice Lacroix Masterpiece Skeleton ‘With what eyes?’ perpetuates this philosophical discussion with its captivating representation of two monkeys staring at each other, executed in handcrafted bronze. This alloy of copper and tin has been used in the making of important statues for thousands of years and is often viewed with due reverence, making it an ideal medium for this wrist-worn sculpture. Hernández remarks. “I like the use of materials whose firmness and solidity can act in contrast with the ideas they try to represent”. By using bronze, the son of Mexico has created a piece of ticking art, destined to be admired for years to come.

Click, to see the large size. BIG FOTO 


Hernández created a mould depicting the heads of the monkeys. This was subsequently used to create the dial and formed in bronze. Maurice Lacroix, keen to perpetuate the tradition of métier d'art, hand engraved the dial and positioned it to the front of the watch. 

Click, to see the large size. BIG FOTO

The dial, portraying two monkey heads, resembles the work recently exhibited at the Wattis Institute, albeit depicted in a smaller format. 

The artist explains, “It’s known that monkeys are very close to us from an evolutionary point of view, but this closeness does not make their world less unique. They have conscious experiences that are inherently subjective and hard to describe. In thinking about other animals, we are biased by our senses and by our vision in particular. So, by putting two monkeys facing each other I want to think about the moment when two equals can really see each other for what they are without this bias I describe before.” 

Click, to see the large size. BIG FOTO 


Beneath the hour and minute hands, the hour wheel is freely disclosed, sitting at the centre of two worlds, namely that of the watch brand and the sculptor.

Click, to see the large size. BIG FOTO 

The bronze case juxtaposes polished and brushed surfaces and confers a warm, golden appearance. Like many works of art, it’s signed by the artist, on this occasion at 9 o’clock. To the rear of the watch, a stainless steel caseback incorporating a pane of sapphire crystal affords sight of the Masterpiece ML134 Manufacture Calibre. This hand-wound movement features a three-quarter plate, granting torsional rigidity to the skeletonised structure. The plate and bridges are executed in a golden sandblasted finish, serving as a foil to Hernández’s gleaming sculpture located centre stage.

A hand-braided leather strap, accompanied with a bronze buckle, was selected by the artist to complement the handcrafted dial.

Click, to see the large size. BIG FOTO 

Stéphane Waser, Managing Director of Maurice Lacroix, remarks, “We are delighted to support TimeForArt again. This initiative brings together two complementary worlds, namely art and watchmaking. On this occasion, we chose to reimagine one of our Masterpieces and, with the help of Rodrigo, we have created a sculpture for the wrist. At the heart of this timepiece is our ML134 Manufacture Calibre, a hand-wound movement used in some of our Masterpiece creations, the ultimate expression of Maurice Lacroix ownership where excellence is manifest throughout. In this instance, we have united one of our Manufacture movements with art and craftsmanship. Indeed, this unique watch demonstrates our creativity and the talents of our craftspeople…..attributes which are consistent with the work of Swiss Institute.”

For both Maurice Lacroix and the artist, this journey of discovery is the creative goal; a world where dreams promise discovery. In this instance, the journey has culminated in the creation of a Masterpiece par excellence.

Click, to see the large size. BIG FOTO 


The name of the watch, ‘With what eyes?’ originates from the Greek poet Sapho and shares the same title as the artist’s installation, hosted at the Wattis Institute. For this exhibition, Hernández presented a series of hand-hammered, stainless steel depictions of monkeys. This collection of thought-provoking works echoes the sentiments of Marcel Proust, “The only true voyage would not be to visit strange lands but to possess other eyes, to see the universes that each of them sees.”

 
=============
About TimeForArt

TimeForArt is the first and only benefit watch auction to support contemporary art and artists. TimeForArt is a curated benefit auction of exceptional timepieces from the world’s greatest watchmakers with 100% of the proceeds used to support today’s most visionary artists through Swiss Institute’s innovative exhibitions, public programs, education & community engagement workshops in New York City and beyond; all provided free of charge.

TimeForArt provides a year-round platform that unites the worlds of horological and visual arts. TimeForArt's inaugural edition was held as part of the
Phillips New York Watch Auction: SEVEN in 2022. TimeForArt’s second edition will be held as part of the live Phillips New York Watch Auction in December 2024.
 
==============
About Swiss Institute


Founded in 1986, Swiss Institute (SI) is an independent non-profit space for international contemporary art. Open to all, and always free of charge, its innovative exhibitions, education workshops, public programs and artist residencies make Swiss Institute one of New York City’s pioneering venues for art.

As a fully independent, non-profit organisation primarily funded through private support, philanthropy is essential for implementing SI’s mission.


=============
About Rodrigo Hernández 

Hernández received a BA from the Staaliche Akademie der bildenden Künste in Karlsrhuhe (2013) and studied at the Jan Van Eyck Academie in Maastricht (2014). He works in a wide range of mediums, including brass and bronze reliefs, paper mache sculptures, intimate paintings and drawings, and large-scale murals. Furthermore, he is inspired by a diverse array of sources… literary fiction, Mexican pre-Columbian imagery, European and Latin American Modernism, natural science and personal experiences. In this instance, he continues his exploration of a question posed by Mexican philosopher David M. Peña-Guzmán: "Are humans the only dreamers on Earth?" To elucidate humans’ relationship to the natural world, Hernández responds by featuring animals, such as monkeys, in various states of repose.

Born in Mexico City in 1983, where he continues to live and work, Hernández has had solo and group exhibitions, including Kestner Gesellschaft, Hannover; Museo Jumex, Mexico City; Swiss Institute, New York; Museo de Arte Moderno, Medellin; Kunsthalle Kohta, Helsinki and Galerie Fons Welters, Amsterdam

 ----------------------------------------   
TECHNICAL SPECIFICATIONS

 Model:  MASTERPIECE Skeleton by Rodrigo Hernández - Unique Piece TimeForArt 2024

 Click, to see the large size. BIG FOTO 



 Reference    MP7228-TIMEFORART24

Case
Diameter 43 mm
Height 13 mm

Case material    Bronze
Brushed and polished bronze case with an open caseback.
Handmade "Rodrigo H." engraving at 9 o'clock
Water resistance    5 ATM
Dial    
Handcrafted bronze dial featuring two monkeys heads, corresponding to the design by artist Rodrigo Hernández
Hands    PVD 4N gold facetted hour and minute hand with white SLN
Movement    
Caliber: Manufacture manual ML134
Vibration: 18,000 vibrations per hour, 2.5 Hz
Power reserve: 45 hours
Decorations     Galvanic 4N sandblasted plate 3/4 bridge, balance bridge, anchor bridge
Number of jewels  19
Functions    Hours, minutes, visible balance
Strap    
Hand-woven Testa Dimoro leather strap 5 row brushed and polished bicolour 2N gold PVD and stainless steel bracelet with Easychange system

🔰LIMITED EDITION    1 watches - Unique Piece

For more information, visit 👉 www.timeforart.ch and www.swissinstitute.net 

⚠️ Warranty :    5 years 

Launch year     2024

 #YourTimeIsNow #MasterYourTime

------------------------------------
Press release 2024
---------------------------------------

 --------------------------------------
Maurice Lacroix S. A.
Thurgauerstrasse 40
CH-8050 Zürich
Phone +41 (0)44 209 11 11
Fax +41 (0)44 209 12 52
info@mauricelacroix.com
-------------------------------------------------------------
www.facebook.com - MauriceLacroix
-----------------------------------------------------------------------
www.MauriceLacroix.com

Tuesday, March 19, 2024

MAURICE LACROIX – MASTERPIECE Skeleton LABEL NOIR Special Edition

MAURICE LACROIXMASTERPIECE Skeleton LABEL NOIR Black DLC Steel 43 Special Edition - 2024

Maurice Lacroix x Label Noir
Masterpiece Skeleton Label Noir

Created in partnership with Label Noir, Maurice Lacroix unveils a new version of its MASTERPIECE Skeleton. Equipped with a highly refined in-house movement, this model reveals many components usually hidden from view. Label Noir has played with light and shade, disclosure and stealth, as well as black and white hues, skilfully juxtaposing contrasts. The resultant watch, the MASTERPIECE Skeleton Label Noir, limited to 288 pieces, showcases the creativity of both brands and the wisdom of being inventive.

Click, to see the large size. BIG FOTO


In 2020, Maurice Lacroix, the brand from the Franches Montagnes, collaborated with the Geneva-based watchmaker, Label Noir. This inaugural collaboration, a reinterpretation of the urban-themed AIKON, sold out within minutes of being released. Keen to repeat this achievement, Maurice Lacroix has, once again, joined forces with the watch personalisation specialist.

Click, to see the large size. BIG FOTO  

Emmanuel Curti - Label Noir

Founded in 2011, Label Noir has gained a reputation for revisiting existing designs, masterfully working with a palette of black and white to deliver a new and unique expression of style. Occasionally the Genevan firm employs a pop of colour to evoke excitement; however, it is the brand’s judicious application of monochromatic hues that has led to its work attracting much critical acclaim.

Click, to see the large size. BIG FOTO

While Maurice Lacroix employs some incredibly creative individuals, working at its headquarters in Saignelégier, it also recognises the benefits of collaborating with other parties, drawing on their inventive talents. Indeed, Maurice Lacroix has worked closely with Monocle, Wallpaper and even collaborated with Stoff and Schnapps to produce Aikonic Gin! Now, Maurice Lacroix has joined forces with Label Noir and reimagined the MASTERPIECE Skeleton in a new and exciting way.

Click, to see the large size. BIG FOTO

Skeleton watches can trace their roots to the 18th century. The traditional technique for openworking a movement involves removing superfluous metal by using handsaws and files. The resultant movement possesses an attractive filigreed appearance. However, on some occasions, the material removed adjacent to critical components, such as jewel beds, screws and the gear train, impaired reliability and created unwanted flex. Maurice Lacroix designed and developed its own in-house movement that addressed these potential issues.

Click, to see the large size. BIG FOTO

The Jura-based brand optimised the design of the movement within the MASTERPIECE Skeleton using CAD (Computer Aided Design), calculating the forces acting on each part of its structure. The mainplate and bridges are made using a modern-day CNC (Computer Numerical Control) machine, ensuring the resultant calibre remains stable, precise and reliable.

Click, to see the large size. BIG FOTO

This contemporary skeleton timepiece, featuring a hand-wound movement, reveals numerous components typically hidden from view. The keyless works, motion works and gear train are freely shown. The spring barrel features an openworked cap, affording sight of the mainspring in various states of tension. 

Click, to see the large size. BIG FOTO

Adjacent to 12 o’clock, the wearer can see the screwed balance wheel oscillate to and fro, the hairspring breathe and the pallet lever engage with the escape wheel. Indeed, the MASTERPIECE Skeleton Label Noir indulges the onlooker with a spellbinding mechanical performance, a spectacle heightened with Label Noir’s masterful use of contrasting tones.

Click, to see the large size. BIG FOTO

Consistent with other MASTERPIECE models, the ultimate expression of Maurice Lacroix ownership, the Manufacture ML134 calibre is adorned with Grand Colimaçon, sand-blasted finishing and bridges with polished edges. 

Click, to see the large size. BIG FOTO

The Manufacture movement and the final assembly of the MASTERPIECE Skeleton Label Noir takes place in the company’s own workshops. Refinement and Swiss quality are much in evidence, while the watch delivers high-perceived value, a characteristic common to all Maurice Lacroix models.

Click, to see the large size. BIG FOTO

An exhibition caseback allows light to pass through the movement, illuminating every interior contour. The case of the MASTERPIECE Skeleton Label Noir is coated in the firm’s trademark black and anthracite matte DLC and measures 43mm in diameter, imbuing the watch with much wrist-presence. The timepiece comes presented on a matching M-branded black nylon strap paired with a folding clasp.

Click, to see the large size. BIG FOTO

Stéphane Waser, Managing Director of Maurice Lacroix, remarks, “At Maurice Lacroix, we strive to be inventive in everything we do. Nevertheless, we recognise that, on some occasions, collaborating with other creative individuals can deliver a synergistic outcome. The AIKON Label Noir reimagined our popular urban watch with an interesting use of black and grey hues. All examples of this model promptly sold. On this occasion, we decided to use one of our in-house movements that we designed, developed. We skilfully assemble this movement at our site in Saignelégier. The Masterpiece Skeleton Label Noir is limited to just 288 pieces and, based on its prepossessing appearance, I suspect they will also be quickly snapped up by avid collectors.”

YOUR TIME IS NOW WITH MAURICE LACROIX

For almost 50 years, Maurice Lacroix has demonstrated all of its watchmaking expertise, crafting watches within the brand’s Manufacture in Saignelégier, Switzerland. Having won more than fifteen awards, the brand has demonstrated an innovative, avant-garde and perfectionist spirit over the years. Maurice Lacroix’s culture is indeed to offer affordable watches, with iconic design and high perceived value.  In 2016, Maurice Lacroix reinterpreted its iconic model of the 90s, the Calypso, releasing the AIKON. Modern and daring, the AIKON is made for a generation of Millennials who are connected, cosmopolitan and talented. This ambitious generation is setting out to conquer the world’s cities, embracing their unique spirit. 
 
Click, to see the large size. BIG FOTO

A constant source of inspiration for the Maurice Lacroix creative team, an active and urban brand, that thrives in the electric energy of these cities. With this in mind, Maurice Lacroix chooses to associate its image with a set of activities that allow consumers to experience the unique vitality of city life.
 
 ----------------------------------------  
TECHNICAL SPECIFICATIONS

Model: MASTERPIECE Skeleton Label Noir Edition

Case
Diameter     43mm
Height     13 mm
Material     Black DLC stainless steel
Case description     
Brushed and polished stainless steel case  with a gunmetal DLC coating and an open caseback. 
Bezel and crown with a black DLC coating. 
White line on the crown and decal on the front and back glasses
Case setting     No
Water resistance     5 ATM
 Dial & Hands 
Sapphire. Skeleton
Hands : Matte black-plated, white super-luminova
SPECIAL 
Hands : Black-plated second hand
Movement    
Caliber: Manufacture manual ML134
Vibration: 18,000 vibrations per hour, 2.5 Hz
Power reserve: 45 hours
Jewels: 17
Functions     Hour, minute, second, open heart
Decorations    
Black sunbrushed plate with sandblasting at the bottom of the pockets, engraving "Maurice Lacroix" with white lacque, black 3/4 bridge with Grand colimaçon 
Strap / Bracelet    
Black nylon strap with black sandblasted M-logo, white stitching and Easychange system
Buckle     Stainless steel butterfly buckle with a gunmetal DLC coating on top cover


 🔰 Special Edition     Limited edition of 288

🔴 Price: MSRP: $ 7.950 / € 7,350 EUR / 6.900 CHF💰

⚠️ Warranty :    5 years 

Launch year     2024

 #YourTimeIsNow #MasterYourTime

------------------------------------
Press release 2024
---------------------------------------

--------------------------------------
www.LabelNoirdesign.com
---------------------------
International PR Manager
Lucie Notari
Phone +41 78 638 70 09
lucie.notari@mauricelacroix.com
--------------------------------------
Maurice Lacroix S. A.
Thurgauerstrasse 40
CH-8050 Zürich
Phone +41 (0)44 209 11 11
Fax +41 (0)44 209 12 52
info@mauricelacroix.com
-------------------------------------------------------------
www.facebook.com - MauriceLacroix
-----------------------------------------------------------------------
www.MauriceLacroix.com

Thursday, February 15, 2024

MAURICE LACROIX – AIKON Venturer Burgundy Asia Edition

 

MAURICE LACROIXAIKON AUTOMATIC Venturer Burgundy Asia Bronze Case 40mm Special Edition - 2024

Click, to see the large size. BIG FOTO 

THE YEAR OF THE DRAGON WITH THE AIKON VENTURER

Click, to see the large size. BIG FOTO 

 To celebrate the Year of the Dragon, join Maurice Lacroix in the Spring Festival with the AIKON Venturer Burgundy Asia Limited Edition.

Click, to see the large size. BIG FOTO 


Embark on a journey mixing Asian Culture and urban design with the AIKON Venturer Burgundy Asia Limited Edition. Wrapped in the auspicious colours of red and bronze, the AIKON Venturer Burgundy Asia Limited Edition becomes more than an accessory, it's an emblem. 

Click, to see the large size. BIG FOTO 

Click, to see the large size. BIG FOTO 

This colour combination has been carefully considered. Red has positive connotations and is often linked to vitality, luck and joy. 

Click, to see the large size. BIG FOTO 

Click, to see the large size. BIG FOTO 
The golden hues of bronze are associated with power and wealth, ensuring the watch always makes a statement wherever it goes.

Click, to see the large size. BIG FOTO 

As we celebrate the Chinese New Year with this special model, may joy, peace, and time with family be as timeless as the dragon's dance. 

Click, to see the large size. BIG FOTO 

 ----------------------------------------
TECHNICAL SPECIFICATIONS

Model: AIKON Venturer Burgundy Asia Edition

Click, to see the large size. BIG FOTO 

Click, to see the large size. BIG FOTO 

Reference: AI6058-BRZ6B-530-6

Case
    Material: Bronze with ceramic bezel
    Finition: Brushed and polished
    Diameter: 40 mm
    Thickness: 11 mm
    Front Glass: Sapphire crystal with double anti-reflective coating
    Case Back:
Case back with special engraving
    Bezel: Unidirectional rotating bezel
    Crown: Screwed crown
    Water-resistant to 200 metres (20 ATM)
Dial and hands
Burgundy, sun-brushed
Hour Markers: Dots, rose gold-plated, white super-luminova
Hands: Rose gold-plated, white super-luminova
Special Hands: Rose gold-plated second hand
Movement
Type: Automatic
Caliber: ML115
Vibrations    28'800vph / 4 Hz
Power Reserve    38 hours
Number of jewels    26
Decorations Circular-graining and snailing.
Vertical Côtes de Genève and sun brushed on rotor with maori engravement Rhodium-plated.
Functions/Indications
- Hours, minutes and seconds
- Date at 3 o’clock
Strap and buckle 
Brown, leather strap, featuring the Maurice Lacroix 'm' logo
Buckle : Pin buckle
Buckle MATERIAL: Bronze
Easy change system available: Yes
BRACELET/STRAP: Burgundy, rubber strap, featuring the Maurice Lacroix 'm' logo


🔴 Price: MSRP: $ 2.900 / € 2,900 EUR 💰

⚠️ Warranty :    5 years 

Launch year     2024

 #YourTimeIsNow

------------------------------------
Press release 2024
-------------------------------------
---------------------------
International PR Manager
Lucie Notari
Phone +41 78 638 70 09
lucie.notari@mauricelacroix.com
--------------------------------------
Maurice Lacroix S. A.
Thurgauerstrasse 40
CH-8050 Zürich
Phone +41 (0)44 209 11 11
Fax +41 (0)44 209 12 52
info@mauricelacroix.com
-------------------------------------------------------------
www.facebook.com - MauriceLacroix
-----------------------------------------------------------------------
www.MauriceLacroix.com

Wednesday, September 6, 2023

MAURICE LACROIX – AIKON #tide KOTC Special Edition

 

MAURICE LACROIXAIKON #tide KOTC Upcycled Plastic Case 40mm Special Edition - 2023

 Success expressed in a sustainable form

Once again, Maurice Lacroix returns to the urban landscape in its role as Official Timekeeper of the King of the Court. On the eve of the Royal Championships in Rotterdam, the brand from the Franches Montagnes, will unveil the AIKON #tide KOTC, a special edition watch incorporating innovative #tide technology.

 

Click, to see the large size. BIG FOTO 


Building on its partnership with King of the Court (KOTC), Maurice Lacroix unites its urban-themed design language with the dynamic sport of Beach volleyball and #tide sustainability, all distilled into one groundbreaking package.

 

Click, to see the large size. BIG FOTO 


Maurice Lacroix
became the Official Timekeeper of King of the Court in 2021. KOTC holds Beach Volleyball tournaments around the globe, bringing beach excitement to some of the world’s most prominent cities. This highly accessible sporting format invites spectators to almost come within touching distance of the adrenaline-packed action, courtesy of sky boxes arranged around the perimeter of the court. These modern-day coliseums see the world’s finest male and female Beach volleyball teams do battle in the pursuit of podium glory.

 

Click, to see the large size. BIG FOTO 


In 2021, Maurice Lacroix announced another innovative initiative, the inaugural AIKON #tide. The urban-themed watch is made from ocean-bound upcycled plastic. It takes 17 bottles to make one AIKON #tide and its user-friendly packaging, which means 17 fewer bottles polluting the ocean. The AIKON #tide shares the same attributes as other members of the AIKON family, namely Swiss quality, precision, notable wearer comfort and, consistent with all Maurice Lacroix models, high perceived value. By recovering plastic bottles from the ocean, Maurice Lacroix has contributed to making the World a cleaner, better place for everyone.

 

Click, to see the large size. BIG FOTO 


The new AIKON #tide KOTC is dressed in a stealthy shade of black and incorporates golden accents, a stylish combination inspired by the KOTC colour scheme. Close examination of the dial reveals a motif comprising numerous iterations of the KOTC crown-themed emblem. The hour and minute hands, as well as the indexes, are dressed in white Super-LumiNova®. A minute track is presented on a golden flange encircling the dial while the prevailing date is shown at 3 o’clock. The case and bezel are understated, designed to play a deferential role to the detailed dial area headlining on the centre court. The black rubber strap sports a golden Maurice LacroixM’ logo and the watch is equipped with the company’s Easy Strap Exchange system, providing a simple means of switching one strap for another without the need for tools.

 Click, to see the large size. BIG FOTO 

 Stéphane Waser, Managing Director of Maurice Lacroix, remarks, “The AIKON #tide KOTC perfectly encapsulates who we both are. Maurice Lacroix is urban, accessible and celebrates success, values we share in common with King of the Court. Moreover, we also wanted to showcase the AIKON #tide, a sustainable approach to watchmaking that removes plastic from our oceans while delivering Swiss precision timing. It’s a win-win.”

 

 Click, to see the large size. BIG FOTO 

Wilco Nijland CEO & Founder Queen & King of the Court added “Our partnership with Maurice Lacroix felt from the beginning way more than just a collaboration. It feels like we are part of the ML family and that we are one team. When I saw the first King of the Court watch Maurice Lacroix created for us: it was such a special feeling to see this watch: great pure mix of both brands in a jewel.

With the introduction of the second KOTC watch, we add such a beautiful watch to the ‘collection’. A watch with a true story behind it. Made from plastic from the ocean and created for beach volleyball lovers.”

 ----------------------------------------
TECHNICAL SPECIFICATIONS

Model: AIKON #tide KOTC  

Click, to see the large size. BIG FOTO 

Reference: AI2008-00000-V00

Case
    Material: Made from ocean-bound upcycled plastic
    Diameter: 40 mm
    Thickness: 11 mm
    Water-resistant to 100 metres (10 ATM)
Dial and hands
    Black dial with "King Of The Court" pattern in gold color and external ring in gold color, date at 3 O'C
Movement
Type: Quartz, Swiss Made
Functions/Indications

    Hours, minutes and seconds.
    Date at 3 o'clock.
Strap and buckle
    Black rubber strap with gold color M-logo and Easychange system
    Made from black ocean-bound upcycled plastic pin buckle

🔴 Price: MSRP: $ 825 💰

⚠️ Warranty :    5 years 

Launch year     2023

 #pulseofthecity

------------------------------------
Press release 2023
-------------------------------------
---------------------------
International PR Manager
Lucie Notari
Phone +41 78 638 70 09
lucie.notari@mauricelacroix.com
--------------------------------------
Maurice Lacroix S. A.
Thurgauerstrasse 40
CH-8050 Zürich
Phone +41 (0)44 209 11 11
Fax +41 (0)44 209 12 52
info@mauricelacroix.com
-------------------------------------------------------------
www.facebook.com - MauriceLacroix
-----------------------------------------------------------------------
www.MauriceLacroix.com