PIAGET – Polo 79 Yellow Gold 38mm 150th anniversary

PIAGET – POLO 79 Yellow Gold 38mm 150th Anniversary

 PIAGET POLO
HIGH GOAL, HIGH LIFE

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In 1979, Piaget revealed a watch that would come to define the spirit of the 1980s, which is coming back to life today for the 150th anniversary of the Maison.

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Piaget already had a long-established reputation for elegant watches, but at the dawn of the 1980s the lifestyle of his clients was changing.

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We really had to answer to this particular demand of our customers who are used to getting just dress watches.’ explained Yves Piaget at the time. ‘But now our customers like to do more and more sports. That’s part of the evolution of our lives today. They want to be exquisite, even in sport. They want to wear a better watch, even in their sports. So we created this sport line which is waterproof, shockproof.”

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The answer to that ‘demand’ was a watch known simply as ‘Piaget Polo’. The evocation of the elite sport was entirely in keeping with the elite status enjoyed by Piaget in their Piaget Society. 

 

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Now, 45 years after its first appearance, this historically significant timepiece is reborn as Piaget Polo’79 and still in keeping with today’s Zeitgeist and Piaget Society.

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The 1970s had witnessed the arrival of a number of elegant sports watches, mostly in steel, launched by some of the grandest names of Swiss watchmaking. But there had been nothing like Piaget’s Polo: a masterpiece of modern design that conceived timekeeper and bracelet as one aesthetic whole. And in full gold.

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A noted equestrian, Yves Piaget crystallised his love of horses and the highlife in a single timepiece that became emblematic of the glamour of the 1980s. Piaget’s Polo was equally at home in the nightclubs of New York (Regine’s, Studio 54 to name just a few) as the Polo Clubs of Palm Beach.

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The motif imparted by a construction of alternating polished gadroon and brushed block links continued seamlessly from bracelet, to case, and even to the dial.

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Embracing the wrist like a second skin the bracelet was so skilfully wrought in Piaget’s workshops that it appeared to have been sculpted from a single piece of gold : ‘Piaget Polo’ may have been shock resistant and waterproof, but it refused to compromise on luxury and exclusivity at a time when Piaget only worked with precious metals. 

 

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Advertised as ‘the world’s ultimate sportswatch’, the Piaget Polo was as revolutionary as it was chic.

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Its profile on the wrist was guaranteed by Piaget’s mastery of ultra-thin movements both mechanical and quartz. In 1976 Piaget had launched the famous 7P, at the time the thinnest quartz movement in the world, which equipped early examples of Piaget Polo. By the beginning of the 1980s it was superseded by the even thinner 1.95mm 8P. 

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But the celebrated mechanical calibre 9P was also used to make certain models of Piaget Polo. Such was the model’s popularity that it soon appeared in an array of variations : round, square, gem set, bi-colour gold, time-only, perpetual calendar… it even appeared on a leather strap.

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Piaget Polo 79 returns to the purest expression of the original design, albeit with a few subtle updates. In line with current tastes the quartz calibre has been eschewed in favour of the ultra-thin 1200P1 in-house self-winding calibre that can be admired through the crystal back of a case that has been slightly enlarged to 38mm.

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Otherwise, it is the same masterpiece executed entirely in 18 carat gold that dazzled the jet set 45 years ago and is already beloved by the people in the know.

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There are many elegant sports watches, but only Piaget’s Polo 79 is a sports elegant watch.

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ABOUT PIAGET  

Piaget epitomizes daring creativity – a quality that has continued to permeate through the Maison since its beginnings in 1874. From his first workshop in La Côte-aux-Fées, Georges-Edouard Piaget devoted himself to crafting high-precision movements in a feat that formed the very foundations of our pioneering name. In the late 1950s, Piaget unveiled the ultra-thin movements that would later become the Maison’s trademark and the cornerstone of the Alti-plano collection. As a true innovator of the watch and jewellery world, Piaget strongly believed in creativity and artistic values. It is within the walls of our “Ateliers de l’Extraordinaire” where master artisans continue to harness rare skills that have been preserved and perfected from generation to generation, transforming gold, stones and precious gems into dazzling works of art. Through its pursuit of masterful craftsmanship, the Maison has created emblems of daring excellence channeled into its collections including Piaget Altiplano, Piaget Polo, Limelight Gala, Possession, Sunlight, Piaget Rose and Extremely Piaget.

#Piaget #PiagetPolo #Polo79 #PiagetPolo79

#PiagetSociety
#150Anniversary
#150YearsPiaget
#HouseOfGold
#MaisonOfExtraleganza

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TECHNICAL SPECIFICATIONS

Collection: POLO 

Model: POLO 79 Yellow Gold 38mm

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 Ref.  G0A49150

Movement
Type: Manufacture self-winding ultra-thin movement
Calibre  1200P1
Thickness: 2.35mm
Frequency: 28,800 vph (4 Hz)
Number of jewels: 25 jewels
Power reserve of 44 hours
Functions/Indications: Hours, Minutes
Finishing:
Beveled bridges, Circular satin-brushed back, Sunburst satin-brushed bridges, Circular or sunburst-brushed wheels, Grey colored screws
Piaget historical logo on the hour disc, with 2 circles at 7 and 4 and small plat at 2:30.
“La Cote-aux-Fees” and the Manufacture's coordinate engraved onto the ratchet wheel.
Case
Material: 18-carat yellow gold
Diameter: 38mm
Thickness: 7.45mm
Crystal: Sapphire with double-sided antireflective coating
Back: Screwed with sapphire crystal
Water-resistant to 50 meters (5 ATM)
Weight nearly: 200g
Dial
18-carat yellow gold dial and hands
Bracelet
18-carat yellow gold bracelet

• Development time: 6 years
• Five patents pending

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🔴 PRICE:   available CHF 79,000 /$ 83,000 / € 80,500  💰

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Press release - 2024
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Contact
Bucherer AG
Martina Brönnimann
Ameia Communication GmbH
Alte Dorfstrasse 42
8704 Herrliberg
Tel.: +41 44 915 05 43
Mobile: +41 78 601 47 47
E-mail: mbroennimann@ameia.ch
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www.Piaget.com

PIAGET – ALTIPLANO Ultimate Concept Edition La Cote-Aux-Fees

PIAGET – ALTIPLANO Ultimate CONCEPT Edition “La Côte-aux-Fées” Cobalt 41mm 2023

 A ONE-OF-A-KIND TRIBUTE TO
THE ALTIPLANO ULTIMATE CONCEPT La Cote-Aux-Fees

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Not fully green, not blue…. This new expression of the now iconic Altiplano Ultimate Concept is one-of-a-kind. Playing on subtle cobalt-alloy variations on the mainplate and dial, Piaget brings a new unexpected texture and depth to this innovative design. 

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Still ultra-thin and a landmark in its category without ever making compromises on the comfort and the watchmaking standards like the water resistance in an open-work watch. And just like the Piaget Polo Perpetual Calendar in steel or pink gold, green is this season Piaget’s new shade of bold.

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The lineage of the Altiplano Ultimate Concept is being celebrated in a special version dedicated to the Swiss Jura village of La Côte-aux-Fées. The Altiplano Ultimate Concept Watch has a bridge, screws, hands and a dial in a deep, forest green and complemented by a matching strap in alligator leather. 

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The highly polished, cobalt alloy case contrasts beautifully with the richness of the green detailing, evoking the feeling of a typical spring or summer's day in the hills and fields around the village that has been Piaget's home for almost 150 years. As a reminder of that, the main plate is subtly engraved with the year of the company's founding, 1874. 

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The Altiplano Ultimate Concept watch houses our 900P-UC movement, one of the world thinnest mechanical watch that we have produced entirely in-house. This re-energized version of our iconic 9P movement, is based on our concept of fusing the case and the movement. 

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The Altiplano Ultimate Concept mechanical watch has won the prestigious "Aiguille d'Or" at the 2020 Grand Prix d'Horlogerie de Genève (GPHG). This prize, awarded to the best overall watch in terms of creativity and quest for excellence, comes as a celebration of our maison's savoir-faire and expertize.

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The latest Altiplano Ultimate Concept is embellished with tones of forest green applied to the hour and minutes dial and hands, as well as the bridge and screws on the dial. The green areas are satin-brushed and coated with an atomic layer deposition (ALD) for additional protection. 

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The 41mm case is a cobalt alloy and beautifully polished throughout to contrast with the rich green details and the bright pink colour of the rubies. The grainy white mainplate framing the movement is engraved with Piaget and 1874 in reference to the year Piaget was founded. Echoing the green details on the dial, the alligator leather strap is also forest green. 

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The movement connected to the Altiplano Ultimate Concept watch is the Piaget caliber 900P-UC. It operates at 4Hz (28,800 bph) with a power reserve of about 42 hours. The mainspring barrel is carefully mounted on one single ceramic ball bearing. 

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Time is indicated off-center via its own dial at the 12 o’clock position. The entire movement is meant to minimize the thinness of parts and maximize space. Assembling these watches requires incredible skill because of how unforgiving the tolerances are.

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The challenge at this thin size is structural integrity. Too thin and brittle, and the watch case parts will snap or bend. The sapphire crystal, for example, is just 0.2mm-thick. There really isn’t a separation of case and movement, as the case is the mainplate for the movement, a design detail that allows for the watch to be considerably thinner than most other wristwatches.

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The case back, bezel and lugs have all been satin brushed making a nice contrast to the case band that is polished. The timepiece is paired with an extremely thin green alligator strap that does not exceed 1.5mm, in keeping with the watch’s ultra-thin design. 

  ======================
ABOUT PIAGET Piaget epitomizes daring creativity – a quality that has continued to permeate through the Maison since its beginnings in 1874. From his first workshop in La Côte-aux-Fées, Georges-Edouard Piaget devoted himself to crafting high-precision movements in a feat that formed the very foundations of our pioneering name. In the late 1950s, Piaget unveiled the ultra-thin movements that would later become the Maison’s trademark and the cornerstone of the Alti-plano collection. As a true innovator of the watch and jewellery world, Piaget strongly believed in creativity and artistic values. It is within the walls of our “Ateliers de l’Extraordinaire” where master artisans continue to harness rare skills that have been preserved and perfected from generation to generation, transforming gold, stones and precious gems into dazzling works of art. Through its pursuit of masterful craftsmanship, the Maison has created emblems of daring excellence channeled into its collections including Piaget Altiplano, Piaget Polo, Limelight Gala, Possession, Sunlight, Piaget Rose and Extremely Piaget.

#Piaget #PiagetAltiplanoUltimate #AltiplanoUltimate 

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TECHNICAL SPECIFICATIONS

Collection: ALTIPLANO 

Model: ALTIPLANO Ultimate CONCEPT Edition “La Côte-aux-Fées”

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 Ref.  G0A46503

Movement
Type: Self-winding mechanical ultra-thin skeleton manufacture movement
Calibre 900P-UC skeletonised version movement, in-house 
Power reserve (in hours): Approx. 40
Frequency : 28,800 vibrations/h (4Hz)
Number of jewels: 13 jewels 
Number of components: 167 parts (whole watch) 
Super-LumiNova on the main plate representing the sky above the manufacture at the date and time when the first AUC started beating
Functions:  Hours, Minutes offset at 12 o'clock
Finishing:
Beveled bridges, Circular satin-brushed back, Sunburst satin-brushed bridges, Circular or sunburst-brushed wheels, Grey colored screws
Piaget historical logo on the hour disc, with 2 circles at 7 and 4 and small plat at 2:30.
“La Cote-aux-Fees” and the Manufacture's coordinate engraved onto the ratchet wheel.
Case
Case and movement merged as one 
Polished cobalt-based alloy 
Dark slate green PVD finish - 0.2mm thick crystal 
Flat crown recessed into the case band
Crystal: Sapphire with double-sided antireflective coating
Back: Screwed with sapphire crystal
Diameter: 41 mm
Thickness: 2 mm
Waterproofness: 30 ATM
Metal weight:  14.2 g  
Dial
Sskeletonised
Bracelet
Strap: Delivered with an green alligator leather strap
Buckle:  Ardillon buckle

• Development time: 6 years
• Five patents pending

PRICE:   available CHF 408,000 /$ 425,000 / € 410,000  💰

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Press release - 2023
----------------------------------------------
Contact
Bucherer AG
Martina Brönnimann
Ameia Communication GmbH
Alte Dorfstrasse 42
8704 Herrliberg
Tel.: +41 44 915 05 43
Mobile: +41 78 601 47 47
E-mail: mbroennimann@ameia.ch
------------------------------------------------------
www.Piaget.com

PIAGET – POLO Perpetual Calendar Ultra-thin Automatic

PIAGET – POLO Perpetual Calendar Ultra-thin 42 mm Automatic 2023

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Piaget Polo adopts the perpetual calendar in signature ultra-thin mode

The iconic Piaget Polo reaches unprecedented heights in 2023 with the Piaget Polo Perpetual Calendar Ultra-thin powered by the 1255P caliber. 

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This stunning new model showcases one of watchmaking’s most emblematic complications, evocatively complemented by a moonphase display.

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Worn by exceptional figures including Ursula Andress, Roger Moore, Andy Warhol and Bjorn Borg, this stand-out-from-the-crowd unisex icon in gold or steel radiates a singular character and an unmistakable aura of distinction that resonates with the Piaget spirit of shared joy, sophistication and extravaganza. 

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Yves Piaget’s numerous travels helped him sense the momentum of the American market and its appetite for luxury sports watches. Piaget was thus primed to overturn industry conventions by offering a sporty and relaxed approach to round-the-clock watchmaking elegance that took the U.S. by storm.

The emblematic Perpetual Calendar

The iconic Piaget Polo collection now welcomes for the first time a mechanical perpetual calendar – an emblematic complication in which Piaget has developed considerable expertise already deployed in some of its other watch lines. 

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Designed to advance the day, date, and year until the year 2100 - months, moon phases and leap-year cycle – perpetual calendar watches naturally appeal to a demanding and discerning audience, people in the know who appreciate the sum of haute horlogerie savoir faire embodied in such models.

Trailblazing ultra-thin horology

Piaget has built its reputation first in the development and manufacturing of ultra-thin components and then in the development of ultra-thin movements. 

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Combining watchmaking prowess, high-precision design and daring creativity, the in-house 12P movement launched in 1960 was the thinnest in the world because it drew on the idea of using a micro-rotor to ensure its ultra-thinness. Fifty years later, this caliber in turn gave rise to the new generation of 1200P caliber.

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For Piaget’s new 1255P ultra-thin 4 mm caliber, the Manufacture drew on the ultra-thin 1200P caliber with its extremely slimness and proven reliability, while adding an additional Perpetual Calendar with moon-phase mechanism. 

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At just 8.65 mm thick overall, the new 42mm Piaget Polo Perpetual Calendar Ultra-Thin brings the universe to the wrist while retaining the joyful highlife vibe flaunted by this fabulously festive and colourful collection.

Iconic fluidity

The Piaget Polo Perpetual Calendar Ultra-Thin features a dark emerald-green dial with a gadroon pattern and three subdials for the date, month (along with leap-year indication) and weekday at 9, 12 and 3 o’clock, along with the moonphase indication at 6 o’clock. 

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True to Piaget tradition, the subdials incorporate several finishes, adding visual richness as the light plays across them, along with Super-Luminova^® indexes. 

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While retaining the gadroons that have been part of the Piaget Polo signature since 1979 on both the case, the aesthetic link between the new-gen Piaget Polo and its predecessors is reinforced by the reappearance of the gadroons on the bracelet. 

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Other enhancements relate to a brand-new interchangeable SingleTouch system for the bracelet, as the model comes with a comfortable rubber strap alternative – echoing the gadroon pattern on the dial – that easily yet securely diversifies the wearability options.

A legacy of effortless distinction

The quintessential encounter between haute horlogerie and everyday wearability, the Piaget Polo slips seamlessly from day to night, public to private. Always fitting, never blending, it offers a contemporary narrative for the boldest, most versatile identities. 

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The new Piaget Polo continues to epitomise the joyful mix of everyday wearability, sophistication and extravagance that has forged its renown. For Piaget, style is a gift. A seventh sense. Something that cannot be learnt or bought. 

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Whatever the place, whatever the moment, while remaining true to its effortless distinction, Piaget Polo is an invitation to liberate one’s versatility and self-expression, igniting a unique ability to fit in yet stand out.

  ======================
ABOUT PIAGET Piaget epitomizes daring creativity – a quality that has continued to permeate through the Maison since its beginnings in 1874. From his first workshop in La Côte-aux-Fées, Georges-Edouard Piaget devoted himself to crafting high-precision movements in a feat that formed the very foundations of our pioneering name. In the late 1950s, Piaget unveiled the ultra-thin movements that would later become the Maison’s trademark and the cornerstone of the Alti-plano collection. As a true innovator of the watch and jewellery world, Piaget strongly believed in creativity and artistic values. It is within the walls of our “Ateliers de l’Extraordinaire” where master artisans continue to harness rare skills that have been preserved and perfected from generation to generation, transforming gold, stones and precious gems into dazzling works of art. Through its pursuit of masterful craftsmanship, the Maison has created emblems of daring excellence channeled into its collections including Piaget Altiplano, Piaget Polo, Limelight Gala, Possession, Sunlight, Piaget Rose and Extremely Piaget.

#PiagetPolo

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TECHNICAL SPECIFICATIONS

Collection: POLO

Model: POLO Perpetual Calendar Ultra-thin Automatic 

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 Ref.  GOA48005

Movement
Manufacture Piaget 1255P ultra-thin automatic mechanical
Perpetual Calendar movement with hours, minutes and moon phases.

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    Type:    Automatic mechanical
    Shape: Round
    Functions:    Hours, Minutes, Moon phase indicator at 6 o'clock, 
Retrograde day display at 9 o'clock, Month at 12 o'clock, 
Year at 12 o'clock, Date at 3 o'clock
    Technical features: Ultra-thin movement
     Power reserve (in hours):    Approx. 42
    Frequency (vph):    21,600
    Frequency (Hz):    3
    Diameter(mm):    29.9 (lines): 13.25
    Number of jewels:    25
    Thickness (mm):    4
    Number of components:    238
    Finishing:    Circular Côtes de Genève, Wheels with sunburst motif, Engraved coat-of-arms, Circular-grained and beveled bridges, Blued screws on bridges, Blue oscillating weight
Finishing: 
Blued screws, Circular Côtes de Genève, Beveled bridges, Circular-grained mainplate
Case
Metal: Steel
Case shape:  Cushion
Crown set with logo P
Diameter: 42 mm
Thickness: 8.65 mm
Waterproofness: 3 ATM
Specificities: Sapphire case back
Dial
Color: Green
Dark emerald-green dial with a gadroon pattern and three subdials for the date
Index: Batons
Hour and minute hands with Super-Luminova^® indexes.
Finishing: Guilloché
Display:  

• Moon phase indicator at 6 o'clock, 
• Retrograde day display at 9 o'clock, 
• Month at 12 o'clock, 
• Year at 12 o'clock, 
• Date at 3 o'clock

Bracelet
Strap type: Complimentary 2nd strap
Color: Green rubber
Buckle: Folding clasp
Steel bracelet watch: G0A48005

🔴 Retail Price: EUR 53,400 / USD 58.500 💰

 Up to 8 years of Piaget warranty

 ---------------------------------------------- 
Press release - 2023
----------------------------------------------
Contact
Bucherer AG
Martina Brönnimann
Ameia Communication GmbH
Alte Dorfstrasse 42
8704 Herrliberg
Tel.: +41 44 915 05 43
Mobile: +41 78 601 47 47
E-mail: mbroennimann@ameia.ch
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www.Piaget.com