DOXA – SUB 300 Beta Ceramic ‘Dubai Watch Week 2025’ Edition

DOXA – SUB 300 Beta Ceramic ‘Dubai Watch Week 2025’ Black Cherry Red Dial Special Edition

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Ceramic case, bezel, and crown. An unprecedented two-tone combination of matte black and
cherry red: tool watch engineering meets urban elegance.
The perfect fusion of a technical, robust, and reliable watch with a newly refined profile:
the versatile diver’s watch — equally at ease in a wetsuit, in the C-suite,
or on a night out on the town with friends.
The ‘β’ for ‘Beta’ factor – from DOXA:
a subtle bezel modification for greater finesse and elegance.
Only 11 pieces have been produced, available exclusively
at Ahmed Seddiqi boutiques.

  Click, to see the large size. ▶ BIG FOTO  

DOXA and Ahmed Seddiqi share a common vision of watchmaking: an art deeply rooted in tradition, yet forward-looking and driven by a passion for transmission. Both value authenticity, expertise, and the quest for meaning in horological creation. 

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Born from their partnership founded on shared values of horological heritage and excellence, they present today — on the occasion of Dubai Watch Week 2025 — a special edition of the SUB 300β that embodies their common commitment: to offer timepieces steeped in history that resonate with collectors and aesthetes, connoisseurs of Swiss watchmaking.

SUB 300 – DOXA’s iconic diver

In 1967, DOXA launched the then-revolutionary SUB concept, regarded as the first true professional diving watch made accessible to the general public. The groundbreaking innovations it introduced quickly made it the go-to tool watch even for uncompromising professionals.

 Click, to see the large size. ▶ BIG FOTO 

 Back then, the SUB 300 was a 30 ATM (300 meters) water-resistant watch that, for the first time, incorporated a unidirectional bezel with a dual scale for dive time and depth. The US Navy's no-decompression dive table, allowing divers to monitor their time underwater relative to depth to ensure a safe return to the surface, had established itself as the definitive reference. 

 Click, to see the large size. ▶ BIG FOTO 

Inspired by the Navy’s model, the engineers at DOXA devised two distinct scales on the bezel — an orange outer ring indicating depth and a black inner ring indicating minutes — which enabled divers to calculate their dive times and thus ensure a safe ascent without decompression stops. It became a DOXA patent.

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This watch quickly became a legend, easily recognizable for its bright orange dial: the bold – and practical color choice was also a first on a diver’s watch, contrasting with the traditional black, gray, or white dials of the era.

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Starting in 1968, the SUB 300 was worn by the divers of the Calypso who took millions of viewers along on the legendary missions to explore The Undersea World of Jacques Cousteau. 

 Click, to see the large size. ▶ BIG FOTO 

Commander Jacques-Yves Cousteau, co-inventor of the modern scuba regulator and spiritual father of modern diving, so valued the SUB 300 that he negotiated exclusive distribution rights for the United States.

Capturing the spirit of the times: the SUB 300 Beta Ceramic

Following the SUB 300β Sharkhunter in black and gold, and the SUB 300β ‘Seddiqi Limited Edition’ featuring a deep ocean-blue mother-of-pearl dial — both introduced in 2023 — here comes the SUB 300 Beta Ceramic ‘Dubai Watch Week 2025’, with an unprecedented matte black and cherry red two-tone finish that is as stealthy as it is radiant.

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The result is a masterful balance of proportions, materials, and colors connecting the watch to our times: a matte black ceramic case, a sunburst cherry red dial that plays with light, together forming a striking contrast with the hands and indexes generously filled with white Super-LumiNova®. 

 Click, to see the large size. ▶ BIG FOTO  

The bezel, with its indications engraved tone-on-tone in cherry red, subtly extends the dial’s color while enhancing the piece’s sporty character. 

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The DOXA SUB 300β is equipped with a supple black FKM rubber strap that matches the case, ensuring exceptional wearing comfort (it also comes with a timeless gray NATO strap included in its box). With all its cosmopolitan refinement, it remains a true dive watch with its deployant clasp and wetsuit extension, adorned with DOXA's hallmark ‘fish’ symbol.

The ‘β’ factor – for a slimmer, lighter, more elegant profile

‘β’ is for ‘Beta’: not just a remix of colors, materials, and textures. Always in tune with contemporary lifestyles, and mindful that dive watches must transition seamlessly from sea to city, DOXA has created a watch that perfectly combines toughness and urban sophistication.

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Guided by the belief that a sports watch should be worn with ease in any situation, the SUB 300β Ceramic ‘Dubai Watch Week 2025’ preserves its original DNA while cultivating style and elegance. DOXA has subtly refined the design to achieve a slimmer watch with a case profile of only 11.95 mm and a bezel height 0.5 mm lower than the SUB 300T.

 Click, to see the large size. ▶ BIG FOTO 

With a diameter of 42.5 mm, the SUB 300β ‘Dubai Watch Week 2025’ combines a pressure-resistant inner container in titanium to protect the movement, DOXA’s patented – and celebrated – unidirectional rotating bezel with dual indication of dive time (minutes) and depth (feet) for no-decompression dives, a screw-down crown, and a 30 ATM water resistance (equivalent to 300 meters) for underwater exploration in complete freedom. 

 Click, to see the large size. ▶ BIG FOTO 

 Its scratch-resistant sapphire crystal is treated with anti-reflective coating, and the COSC-certified Swiss automatic movement offers a power reserve of approximately 38 hours.

 Click, to see the large size. ▶ BIG FOTO 

Ultimately, the SUB 300β ‘Dubai Watch Week 2025’ is designed as an indispensable companion for divers seeking a reliable, high-performance tool for their most extreme underwater adventures — while cultivating a sporty-chic look in the city: elegant and contemporary.

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The 11 pieces of the DOXA SUB 300β ‘Dubai Watch Week 2025’ special edition are available exclusively today at 👉 Ahmed Seddiqi boutiques.

=============
ABOUT DOXA

The symbol of your thirst for adventure? A DOXA watch. It’s your timekeeper as you explore new horizons and push boundaries. DOXA was born in Le Locle, the cradle of Swiss watchmaking. Since 1889, the brand’s expertise has consistently woven together tradition and continuous innovation. Among the many milestones of its storied history, DOXA was the first brand to introduce a dive watch for the general public in 1967 that featured a unidirectional rotating bezel to calculate and monitor no-decompression dive times, a huge leap towards ensuring diver safety. Along with its major innovations, the DOXA SUB became an easily recognizable icon with its orange dial. Today, Montres DOXA SA remains true to the guiding principle it established more than 130 years ago: to produce high-quality watches at affordable prices. The name ‘DOXA SUB’ designates some of the most iconic dive watches in horological history – and the adventure continues.

============================
Technical Specifications

Model:   DOXA SUB 300 Beta Ceramic ‘Dubai Watch Week 2025’

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 Click, to see the large size. ▶ BIG FOTO  

Case
    Material: Matte black ceramic
    Dimensions: 42.50 mm x 44.50 mm
    Thickness: 11.95 mm
    Crystal: Flat sapphire with anti-reflective coating
    Inner case and screw-in caseback: Titanium
    Crown: Matte black ceramic
    Water resistance: 300 meters (30 ATM), approx. 984 feet 
Bezel
   Matte black ceramic
   Unidirectional rotation
   Outer ring: Depth in feet (tone-on-tone cherry red indications)
   White Super-LumiNova® marker at 12 o’clock
   Inner ring: Dive time in minutes (tone-on-tone cherry red indications)
Dial 
    Cherry red, sunburst finish
    Black hands and indexes highlighted with white Super-LumiNova®
    Outer minute track painted cherry red
Movement
    Swiss-made automatic mechanical, COSC certified; three hands, hacking seconds
    Power reserve: Approximately 38 hours
    Frequency: 28,800 vibrations per hour (4 Hz)
    Decorations by DOXA
Functions
    Hours, minutes, seconds, date
Strap
    Black FKM rubber strap matching the matte black case
    Black PVD-coated deployant clasp with wetsuit extension featuring the DOXA “fish” symbol
    Additional grey NATO strap included
    Lug width: 20 mm

#Doxawatches
#YourCallToAdventure

🔰Edition - ✅ Only ❱❱❱ 11 pieces
🔴Retail price:   CHF 4'200 / 4,500.00 $ / AED 18'750💰

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Press releases - 2025
------------------------------
 -----------------------------------------------
📌International Press Contact
Aude Campanelli / 289 Consulting
marie.aude.campanelli@289consulting.com /
Tel. +41 78 637 16 91 
==========================
DOXA Watches - International Press Contact
Aude Campanelli - 289 Consulting
T.+41 78 637 16 91
aude.campanelli@289consulting.com
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DOXA – SUB 300 Carbon Seafoam Exclusive Edition

DOXA – SUB 300 Carbon Seafoam Green WOS Exclusive Edition 2025

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An Icon Reimagined

Celebrating a partnership built on a shared passion and values, DOXA and Watches of Switzerland unveil The DOXA SUB 300 Carbon Seafoam Limited Edition. 

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A legend preserved in forged carbon – lighter, stronger, and more urban, yet as true as ever to its origins. A sunray-finished dial in a soft-pastel Seafoam-green hue exclusive to The Watches of Switzerland Group. Only 100 numbered pieces made.

 Click, to see the large size. ▶ BIG FOTO

More than 50 years after the legend was born, the SUB 300 in carbon remains true to its origins while cultivating an edgier, more technical, but also more urban look and feel. It takes the legend into the future, with a high-performance construction that puts an advanced lightweight material at the service of function.

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The SUB 300 Carbon Seafoam Limited Edition is presented with a sunray-finished dial in a soft-pastel Seafoam-green hue that is exclusive to The Watches of Switzerland Group. 

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The case back is engraved with the Watches of Switzerland logo and the individual watch number out of the 100 limited-edition pieces. Included in the matching green box, alongside the black FKM rubber strap is a Seafoam NATO strap in the same color as the exclusive dial.

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With a diameter of 42.5 mm, the carbon SUB 300 features a pressure-resistant titanium casing to protect the movement and a screw-down crown. It is rated to 300 meters, equivalent to approximately 980 feet. 

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Precision, robustness, reliability – the SUB 300’s automatic three-hand movement holds the prestigious COSC Certified Chronometer certification guaranteeing all three. It also provides a 38-hour power reserve. The date window is positioned at 3 o'clock. 

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The scratch-resistant sapphire crystal with an anti-reflective treatment is domed: a tribute to its heritage and the curved plexiglass of the very first SUB 300. All dive-related markings have a Super-LumiNova® luminescent coating to ensure optimum legibility even in low-visibility conditions. 

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Featuring distinctive DOXA cues on both sides, the black rubber strap is fitted with a black PVD-treated folding clasp decorated with the exclusive DOXA fish symbol. It also has an adjustable diving extension to accommodate the thickness of a wetsuit.

 Click, to see the large size. ▶ BIG FOTO 

The SUB 300 Carbon Seafoam Limited Edition will be available excluisely from The Watches of Switzerland Group at their UK and US showrooms and their website from September 22^nd, 2025. 

About Watches of Switzerland Group

The Watches of Switzerland Group is the UK’s largest luxury watch retailer, operating in the UK and US comprising seven prestigious brands; Watches of Switzerland (UK and US), Mappin & Webb (UK), Goldsmiths (UK), Mayors (US), Betteridge (US), Analog:Shift (US) and Hodinkee (US), with a complementary jewellery offering. Since 8 May 2024, the Group has also owned the exclusive distribution rights for Roberto Coin in the US, Canada, Central America and the Caribbean.

As at 27 April 2025, the Watches of Switzerland Group had 208 showrooms across the UK, US and Europe including 94 dedicated mono-brand boutiques in partnership with Rolex, OMEGA, TAG Heuer, Breitling, TUDOR, Longines, Grand Seiko, Roberto Coin, BVLGARI and FOPE and has a leading presence in Heathrow Airport with representation in Terminals 2, 3, 4 and 5 as well as seven retail websites.

The Watches of Switzerland Group is proud to be the UK’s largest retailer for Rolex, OMEGA, Cartier, TAG Heuer and Breitling watches. Visit www.thewosgroupplc.com

 ============================
Technical Specifications

Model:  Doxa SUB 300 Carbon Seafoam Limited Edition

Reference: 822.70.131.20-SE5

 Click, to see the large size. ▶ BIG FOTO  

Watches of Switzerland

References  WoS article number: 18800182


Case
    Material: Forged carbon
    Diameter: 42.50 mm × 45.00 mm
    Thickness: 13.40 mm
    Glass: Domed sapphire crystal
    DOXA’s patented unidirectional rotating bezel in carbon (in meters)
    Screw-down crown
    Chamber and screw-in caseback in titanium
    Water-resistant to 30 ATM / 300 meters / 984 feet
Dial (Display)
    ‘Seafoam green’ dial with sunray finish, exclusive to The Watches of Switzerland Group
    3 hands: Hours, minutes, seconds
    Baton markers
    Date window at 3 o’clock
Movement
    Swiss-made automatic movement, COSC-certified chronometer
    Frequency: 28,800 vph (4 Hz)
    Number of jewels: 26
    Power reserve: approximately 38 hours
    Decorated with DOXA finishes
Functions
    Hours, minutes, seconds, and date
Strap and buckle
    FKM rubber strap with black PVD-coated folding clasp, featuring ratcheting wetsuit extension
    Seafoam NATO strap with pin buckle and quick-release spring bars
    Lug width: 20 mm

🔰Edition - ✅ Only ❱❱❱ 100 pieces

🔴Retail price:  GBP 3'890 / 3,990.00 $ / 💰


#Doxawatches
#YourCallToAdventure

------------------------------
Press releases - 2025
------------------------------

 -----------------------------------------------
📌International Press Contact
Aude Campanelli / 289 Consulting
marie.aude.campanelli@289consulting.com /
Tel. +41 78 637 16 91 

==========================
DOXA Watches - International Press Contact
Aude Campanelli - 289 Consulting
T.+41 78 637 16 91
aude.campanelli@289consulting.com
---------------------------------------------------------
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DoxaWatches.com

DOXA – SUB 300 Beta Sharkhunter Black & Gold

DOXA – SUB 300β Sharkhunter Black Ceramic & Gold Automatic 2023

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 Destined to defy dress codes, ready for any mission: The surprising and singular SUB 300β Sharkhunter

Black ceramic case, 18K 3N gold bezel and crown:
Tool watch engineering meets sleek urban flair

 Click, to see the large size. ▶ BIG FOTO  

The perfect alchemy of a robust and reliable tool watch with urban elegance.
Real sport, real chic, equally at ease on a dive in the ocean or a night on the town.

 Click, to see the large size. ▶ BIG FOTO  

The DOXA “β” factor: a stunning combination of colors, materials and textures for presence and a subtle bezel tweak for slimness. Another DOXA First.

Available in October 2023 at DOXA retailers
and on the official DOXA website

DOXA always begins with a bit of history...

 Click, to see the large size. ▶ BIG FOTO   

In 1967, DOXA launched the revolutionary SUB concept, considered to be the first truly 'mainstream' professional diving watch. The radical innovations it introduced at the time quickly made it the benchmark for professionals, too. Water-resistant to 30 ATM (equivalent to 300 meters, just over 984 feet), it was the first to have a unidirectionally rotating bezel with dive time and depth indications for ascending back to the surface without decompression stops. 

 
 Click, to see the large size. ▶ BIG FOTO  

Back then the US Navy’s no-decompression table was the diver’s standard, enabling divers to monitor their time underwater as a function of depth to ensure a safe, no-stop return to the surface. Based on the science developed by the US Navy, DOXA engineers incorporated two separate scales into the bezel, one orange for the outer "depth" ring and the other black for the inner "minutes" ring – a DOXA patent.

Click, to see the large size. ▶ BIG FOTO 

The DOXA SUB watch would become an easily recognizable legend: It was also the first diving watch ever to come with a bright orange dial, contrasting with the traditional black or white dials of the time.

Click, to see the large size. ▶ BIG FOTO 

From 1968 onwards, a DOXA SUB could be seen on the wrists of the divers who jumped from the deck of the Calypso to take millions of TV viewers on the legendary missions deep into “The Undersea World of Jacques Cousteau”. Captain Jacques-Yves Cousteau, who co-invented the Aqua-Lung underwater breathing apparatus and was the spiritual father of modern scuba diving, liked the SUB concept so much that he negotiated the exclusive rights for distributing the watches in the US.

Capturing the Zeitgeist: SUB 300β Sharkhunter

After the iconic orange of the inaugural SUB 300, the bright colors that retrace the concept’s evolution, the camo version that echoes the brand´s Swiss Army connection, and the just recently launched vintage patina look of the SUB 300T Clive Cussler special edition, here comes the SUB 300β Sharkhunter – in stunning Black & Gold. Another DOXA First.

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Today, more than 50 years after it was first launched, rich with a unique heritage, DOXA suits up in a color combination as intriguing as it is self-evident: The SUB 300β Sharkhunter’s two-tone color scheme with its interplay of dark and bright, of matte and glossy, of showy and stealthy, remains deeply connected with the DOXA codes that defined the icon.

 The ‘β’ factor – there’s a method to the madness

 β for ‘beta’, for beyond the conventional. Because it’s not just about re-combining colors, materials and textures. Always in touch with the contemporary lifestyle, and aware that diving watches need to adapt to city life, DOXA created a watch with a perfect blend of urban sophistication and contemporary elegance.
 

Click, to see the large size. ▶ BIG FOTO 

Starting from the premise that a sports watch should feel right under any circumstance, the SUB 300β Sharkhunter retains all of its original DNA while cultivating a sleeker, more stylish appeal. Here, DOXA ever so slightly reworked the design to achieve a slimmer watch, resulting in a profile of just 11.95mm (13.65mm for the SUB 300T) as well as a lower bezel height (by 0.5mm) compared to the SUB 300T.
 

  Click, to see the large size. ▶ BIG FOTO  

The result is extravagance with a sense of proportion and a choice of materials that connect the watch to our time. A way of juxtaposing elements that seems to have been waiting beneath the surface all along: the black ceramic case, the matte grained dial with black-on-black markings…and the dazzling contrast with the mission-critical information provided by the hands and indexes, and the functional components of the bezel and crown in 18K 3N gold. 

 Click, to see the large size. ▶ BIG FOTO  

The DOXA SUB 300β Sharkhunter comes on a black FKM rubber strap for a particularly comfortable fit. Sporting DOXA markings on both sides, its black PVD folding clasp with ratcheting wetsuit extension features the embossed ‘DOXA Fish’ symbol. True to the DOXA spirit, a watch that defies conventions and pushes the boundaries. And yet…

The SUB 300β Sharkhunter – true as ever to the SUB’s signature technical attributes.

 DOXA has always believed in gradually, carefully improving and expanding on its diving watches. This is especially true of the most emblematic of them all: the SUB 300T; it remains among the rare diving watches to have significantly marked Swiss watchmaking history. And the legend lives on...

 Click, to see the large size. ▶ BIG FOTO  

The 42.5mm-diameter SUB 300β Sharkhunter is equipped with a pressure-resistant titanium container to protect the movement, the patented DOXA unidirectional rotating bezel in 18K 3N gold with dual indication of dive time (in minutes) and depth (in feet) for no-stop dives, a screw-down crown also in 18K 3N gold, and a water-resistance rating of 30 ATM (equivalent to 300 meters) for exploring the seabed in total freedom. 

 Click, to see the large size. ▶ BIG FOTO  

Its scratch resistant sapphire crystal is treated with anti-reflective coating and the COSC-certified Swiss automatic movement provides a power reserve of approximately 38 hours.

  Click, to see the large size. ▶ BIG FOTO  

The SUB 300β Sharkhunter is the indispensable tool for those who depend on a reliable, high-performance watch for underwater adventures, but also cultivate an elegant, contemporary sport-chic look.

  Click, to see the large size. ▶ BIG FOTO  

See now, buy now: the SUB 300β Sharkhunter will be available in October at all DOXA Watches points of sale, and on the official DOXA Watches e-commerce platform.

 Click, to see the large size. ▶ BIG FOTO  

 ============================
Technical Specifications

Model:  DOXA SUB 300 Beta Sharkhunter

 Click, to see the large size. ▶ BIG FOTO  

Reference  830.20.101.20 (black dial, black matte ceramic case, 18K 3N gold bezel, 18K 3N gold crown, black
FKM rubber strap)
EAN code: 7640462133187

Case
Black matte ceramic
Diameter: 42.50mm x 44.50mm
Height: 11.95mm
Crystal: Flat sapphire with anti-reflective coating
Titanium container and screw-down titanium case back
Crown: screw-down, 18K 3N gold
Lug width: 20mm
Water-resistance: 30 ATM (equivalent to 300 meters, approx. 984 feet)
Dial
Matte black, grained
Black hands, indexes highlighted with Super-LumiNova®
Minute track, painted, glossy black
Bezel
Bezel in 18K 3N gold
Unidirectional rotation
Outer ring: Depth in feet (tone-on-tone black indications);
Super-LumiNova® dot at 12 o'clock
Inner ring: Time in minutes (tone-on-tone black indications)
Movement
Swiss mechanical automatic, COSC-certified chronometer, 3 hands
Power reserve: 38 hours
Frequency:  28,800 vibrations per hour (4 Hz)
DOXA decorationsIndications: hours, minutes, seconds, date
Bracelet
FKM rubber strap, black to match the dial
Black PVD-coated folding clasp with ratcheting wetsuit extension, embossed "DOXA fish" symbol

🔴Retail price: 6,950.00 CHF / 7,250.00 EUR / 6,950.00 $ 💰


#Doxawatches
#YourCallToAdventure
 

------------------------------
Press releases - 2023
------------------------------

==========================
DOXA Watches - International Press Contact
Aude Campanelli - 289 Consulting
T.+41 78 637 16 91
aude.campanelli@289consulting.com
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