Bell & Ross – BR-03 Green Radar Ceramic 41 Edition

Bell & Ross – INSTRUMENTS BR-03 Green Radar Ceramic Black 41mm Edition - 2026

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 A STORY THAT CONTINUES

For more than fifteen years, the Radar collection has held a unique place in the Bell & Ross universe. It introduced an entirely new way of reading the time, directly inspired by the screens used in aircraft cockpits and air traffic control centres. 

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Following the 2010, 2011, 2014 and 2021 editions, Bell & Ross now presents its fourth iteration: the BR-03 Green Radar Ceramic. For the first time, the Radar display takes over the 41 mm BR-03 case. 

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This new format tightens the scale of the dial and delivers an even more immersive display, recreating with unprecedented realism the luminous sweep of an authentic airborne radar. Green, mysterious and striking, this new creation reinterprets one of the Maison's most emblematic concepts, giving it an entirely new colourway. 

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The BR-03 Green Radar Ceramic will appeal equally to loyal collectors of the Radar collection, design enthusiasts and aviation aficionados looking for something truly distinctive.

AN ICONIC DISPLAY

It all began in 2010, when the BR-01 RADAR introduced, for the first time, a way of reading the time inspired by an aviation instrument: radar. Hands and dial merged into a single plane, replaced by concentric discs marked with luminous beams. 

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In 2011, Bell & Ross once again challenged convention with the Red Radar: the crystal was tinted red and the model quickly became one of the Maison's best-sellers. 

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The collection continued to evolve in 2014, before returning in 2021 with the BR-03-92 Red Radar Ceramic, which introduced ceramic to the collection for the first time and featured two stylised aircraft flying across the dial.

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With the BR-03 Green Radar Ceramic, the collection takes another step forward. Whereas previous editions featured either radar beams or aircraft silhouettes, this version brings both elements together for the first time: the aircraft and their luminous trails appear simultaneously on the dial, just as they would on an authentic air surveillance screen. 

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Following the red of control rooms, the green of next-generation radar screens now enriches the collection's colour palette. 

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This continuity is no coincidence. Since 2005 and the creation of the iconic BR-01, Bell & Ross has patiently built its Flight Instruments collection, comprising a dozen exclusive timepieces, each translating the graphic language of an aircraft navigation instrument into watchmaking. 

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The Radar collection is one of its boldest lineages, and the Green Radar Ceramic now opens a new chapter in its story.

A RADAR DIAL

Bell & Ross has always maintained close ties with the world of aviation. With this new Green Radar, the Maison goes one step further by bringing three iconic aircraft to life on the dial. The Falcon*, a high-end civilian business jet, indicates the hours. 

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The Rafale*, a multirole fighter aircraft, indicates the minutes. The Neuron*, a stealth combat drone, indicates the seconds. Each aircraft moves on its own independent rotating disc, creating a continuous aerial ballet that replaces traditional hands. 

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This trio was carefully selected: it brings together three generations and three distinct fields of French military and business aviation. 

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By having them fly together across a single dial, Bell & Ross extends its vocation as a watchmaking Maison born from the meeting of aviation and precision watchmaking. This association once again illustrates Bell & Ross's close relationship with the leading names of French aviation. 

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By choosing to depict a business jet, a fighter aircraft and a stealth drone side by side, the Maison pays tribute to the diversity of Dassault Aviation's expertise, from business aviation to the most advanced combat systems.

A NEW WAY OF READING THE TIME

The time is read through three superimposed, independent discs, each animated by a miniature aircraft. The Falcon completes one revolution of the dial in twelve hours, the Rafale in sixty minutes and the Neuron in sixty seconds. 

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The aircraft silhouettes provide immediate visual reference points. Behind them, a luminous trail evokes the radar trails that these same aircraft would leave on an authentic air surveillance screen, reinforcing the illusion of a full-scale monitoring instrument rather than that of a traditional watch. 

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The hour markers and graduations are printed in green beneath the sapphire crystal, which is tinted throughout and treated with an anti reflective coating. This dual reading system moving discs on one side and fixed graduations on the other creates a striking sense of depth and places the Green Radar firmly within the lineage of the control screens that inspired it.

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The result is a clearly defined two-level display: on the lower level, the three discs and their continuously moving aircraft; on the upper level, the fixed graduation printed beneath the sapphire crystal. Between the two, the wearer's gaze moves like that of an air traffic controller scanning a screen, searching for the next aircraft to identify. This new display complexity represented a significant technical challenge. 

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As with previous Radar models, the discs must be light enough not to affect the movement's power reserve, while remaining sufficiently rigid to prevent any deformation or friction between them. Each component is assembled and adjusted to within a micron, ensuring constant parallelism between the three display levels.

CERAMIC IN THE SERVICE OF PRECISION

The 41 mm BR-03 case is crafted from microblasted black ceramic, a high-tech material that is smooth to the touch and highly resistant to scratches. 

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The case back is engraved with the three aircraft featured on the dial. It houses the BR-CAL.327 calibre, a self-winding mechanical movement offering a 54-hour power reserve. The watch is water-resistant to 100 metres and is worn on a black rubber bracelet, secured by a matching pin buckle. 

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This level of precision echoes the approach that guided the development of the Radar collection's very first discs in 2010: to deliver absolute mechanical reliability behind an ever-evolving visual spectacle. 

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With the BR-03 Green Radar Ceramic, Bell & Ross once again demonstrates that the most spectacular innovation can emerge from the encounter between watchmaking precision and a passion for aviation.

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 TECHNICAL SPECIFICATIONS

Collection: INSTRUMENTS

Model: BR-03 Green Radar Ceramic 41mm Edition

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 Ref. BR03A-GRDR-CE/SRB

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 CASE
Material: Micro-blasted black ceramic.
Dimensions: 41 mm
Thickness: 10.60 mm
Crystal: Sapphire crystal, through-coloured green, with an anti-reflective coating under which a target marking is applied
Water-resistant to 100 metres
DIAL
Composed of three black discs with a green gradient for the hours,
minutes and seconds, each is represented by a plane with a marking in Dark Green Super-LumiNova® (green glow).
MOVEMENT
Calibre BR-CAL.327
Automatic Mechanical Movement.
Power reserve of 54 hours
Function
Hours, minutes and seconds.
STRAP
Black rubber and ultra-resilient black synthetic fabric.
Buckle  Pin. Steel with black PVD (Physical Vapour Deposition) finish.

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🔰Edition  - ✅Only ❱❱❱ 999 Piece 
🔴 Price: VAT for CHF 4,500 / EUR 4,900 € / US$ 5,100.00💰

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Bell & Ross – INSTRUMENTS BR-03 GMT GREEN LUM Edition

Bell & Ross – INSTRUMENTS BR-03 GMT GREEN LUM 42mm Steel Edition - 2026

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A new journey into the light

For pilots, globetrotters and active urban explorers who move from one time zone to another without ever compromising on style, Bell & Ross has redesigned its BR-03 GMT by dressing it in green and enhancing its photoluminescent properties. 

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Bell & Ross showcases its expertise in contemporary design with this professional instrument watch. The new BR-03 GMT Green Lum takes the GMT function to a new level, bringing it into a new dimension, both day and night. 

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Its original dial stands out with a unique vertical gradient. Transitioning from black to green, from top to bottom, it evokes a night sky illuminated by the glow of the Northern Lights. 

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Powered by an automatic movement and water-resistant to 100 meters, the new BR-03 GMT Green Lum is available as a limited edition of only 500 pieces.

Green luminescence as a signature

Perfectly legible in all circumstances, the new BR-03 Green Lum stands out in the dark with its green hue and intense afterglow. The numerals, hour markers and hands are coated with pale green Super-LumiNova® C3, while the 24-hour scale on the bidirectional rotating bezel in polished ceramic is also photoluminescent. 

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More than just a stylistic feature, this property is above all afunctional advantage, allowing the time to be read in the dark. This highly useful characteristic is particularly valued by pilots and divers. 

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Through its research into the development of professional instrument watches, Bell & Ross has taken a keen interest in photoluminescence and in the materials that provide the most optimal performance. Developed in the 1990s, Super-LumiNova® is a strontium aluminate-based pigment enhanced with rare earth elements to produce its luminous effect. 

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The particularly high-performance C3 variant contains zinc sulphide and copper, which gives it its green color, and emits a long-lasting glow for approximately 10 hours after exposure to light. For many years, through numerous creations, Bell & Ross has also made photoluminescence a distinctive style signature.

The GMT function for travelers

The BR-03 GMT Green Lum simultaneously displays the time in two different time zones. Local time is read on a 12-hour scale printed on the dial, while the destination time is indicated by a dedicated hand with a large triangular tip, pointing to a 24-hour scale engraved on the bezel. 

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Pilots and frequent travelers know that a watch like this can also display a third time zone by using the rotating bezel. Favored by airline pilots and globetrotters, the GMT (Greenwich Mean Time) function was born in the 1950s with the rise of international air travel. 

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More precisely, it emerged in 1953, when the American airline Pan American World Airways commissioned a watch capable of displaying two time zones, one of which was set to the Greenwich meridian in London — the international reference for longitude calculations since 1884 and therefore the basis for all time zones. 

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As with all its instrument watches, Bell & Ross designs its GMT timepieces with absolute priority given to ease of adjustment and readability. 

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BR 03-51 GMT Titanium

In 2007, the BR 03-51 GMT Titanium set the tone. Since then, the Franco-Swiss watchmaker has continued to reinterpret this function through creations with a strong and distinctive design identity. The BR-03 GMT Compass, unveiled last year, is a perfect example. 

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Thanks to its GMT indication, it could also be used as a compass. With the new BR-03 GMT Green Lum, Bell & Ross opens a new chapter. The functionality now reveals its full potential in the dark, offering optimal readability at any time.

From the cockpit to the wrist

The BR-03 line holds a central and essential place in Bell & Ross collections, as it perfectly embodies the brand’s philosophy: creating watches that bring the efficiency and aesthetics of aircraft dashboard instruments to the wrist. Introduced in 2005, this collection is distinguished by an instantly recognizable design identity built around the concept of the “circle within the square”. 

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Its square case, enhanced by a round bezel secured with four visible screws, has become Bell & Ross’ visual signature. Robust by design, these watches are shock-resistant and waterresistant up to 100 meters. As a structural element, the four screws positioned at the corners of the case have become one of the brand’s most recognizable graphic signatures.

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The BR-03 GMT Green Lum features a 42 mm wide and 11.3 mm thick steel case, combining polished and satin-finished surfaces, and is equipped with a bidirectional rotating bezel graduated over 24 hours. The bezel insert is made of polished black ceramic, with markings treated with green-emission Super-LumiNova® C3. 

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Fitted either with a black rubber strap secured by a polished and satin-finished steel pin buckle, or with an ultra-resistant black synthetic fabric strap, this efficient timepiece, powered by the automatic BR-CAL.303 caliber offering 54 hours of power reserve, embraces its bold personality. 

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The dial adopts the aviation-inspired hands of the iconic BR-03 Auto for the hour and minute indications. The black seconds hand features an aircraft wing-shaped cross at its tip, another defining marker of Bell & Ross identity.

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 TECHNICAL SPECIFICATIONS

Collection: INSTRUMENTS

Model: BR-03 GMT GREEN LUM 42mm Steel Edition

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Ref. BR0393-GN-ST/SRB 

CASE
Material: Satin-finished and polished steel. 
Bi-directional rotating bezel with 24-hour scale, with polished black ceramic ring and Super-LumiNova® C3 marking (green glow)
Dimensions: 42 mm
Thickness: 11.30 mm
Crystal: Sapphire with anti-reflective coating
Water-resistant to 100 metres
DIAL
Green with a vertical black gradient.
Transfer numerals and indices, coated in Super-LumiNova® C3 (green glow).
Black gloss hour and minute hands and 24-hour hand, coated in Super-LumiNova® C3 (green glow).
Black second hand with aeroplane-shaped tip, coated in Super-LumiNova® C3 (green glow).
CRYSTAL Sapphire with anti-reflective coating.
MOVEMENT
Calibre BR-CAL.303
Automatic movement
Power reserve of 54 hours
Function
Hours, minutes, central seconds, second 24-hour time zone and date. 
Quick setting of the GMT hand, independently of the hour hand.
STRAP
Black rubber and ultra-resilient black synthetic fabric.
Buckle  Pin. Satin-finished and polished steel.

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🔰Edition  - ✅Only ❱❱❱ 500 Piece 
🔴 Price: VAT for CHF 4,500 / EUR 4,900 € / US$ 5,000.00💰

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Bell & Ross – INSTRUMENTS BR-03 Helipad Black Ceramic Edition

Bell & Ross – INSTRUMENTS BR-03 Helipad 41mm Black Ceramic Edition - 2026

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 THE ON-BOARD INSTRUMENT FOR THE WRIST: TIME TAKES FLIGHT

The history of Bell & Ross is akin to a quest for the essential, where every second is dictated by absolute precision. Since its founding in 1994 under the visionary leadership of Carlos Rosillo and Bruno Belamich, the brand has established itself as an essential benchmark in the world of professional watchmaking. 

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This human and technical adventure was born from a shared fascination with aeronautical instrumentation, where legibility is not an aesthetic luxury but a vital necessity. Drawing on a dual Franco-Swiss culture, the house has elevated functionality to the level of art, following the fundamental principle that function must always create form. 

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This philosophy led Bell & Ross to explore aircraft cockpits to extract measurement tools capable of defying the most hostile environments. In 2005, this trajectory reached a pinnacle with the launch of the BR-01, a timepiece that revolutionized watch design codes by transposing a cockpit clock directly to the wrist. 

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The "circle within a square" concept, held by four screws in the corners, became the brand's indelible visual signature, laying the groundwork for the BR-03 collection, which continues to evolve today while preserving its genetic heritage.

THE FLIGHT INSTRUMENTS SAGA: A LINEAGE OF EXCELLENCE

At the heart of this aeronautical identity, the Flight Instruments collection holds a place of honor, functioning as a true laboratory of high precision where the house’s engineers and designers constantly push the boundaries of traditional display. 

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This exceptional lineage has seen the birth of timepieces that are now part of contemporary watchmaking legend. We recall the launch of the Radar and Red Radar, which reinvented time-telling via rotating discs evoking the sweep of an air traffic control radar screen. Then came the Altimeter, which integrated the markings of a barometric altimeter, and the HUD, inspired by the Head-Up Display technology found in modern fighter jets. 

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More recently, the BR-03 GMT Compass and the BR-03 Gyrocompass continued this exploration of navigation instruments, transforming complex tools into sleek, functional design objects. 

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It is within this prestigious wake that the new BR-03 Helipad follows—a piece that does not merely extend a collection but introduces an unprecedented narrative and immersive dimension to the brand's history.

A SPECTACULAR VISUAL ANALOGY

The genesis of the BR-03 Helipad is based on a striking visual analogy that struck Bell & Ross designers during their research into new displays. Observing the continuous circular motion of a seconds hand at the center of a dial, the evidence emerged as a technical revelation: this steady rotation irresistibly recalls that of helicopter blades. 

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From this intuition, the brand designed a watch that transforms the dial into a spectacular, almost cinematic stage. The BR-03 Helipad recreates the image of an aircraft in a stationary hover just above its landing base. 

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This approach allows a shift from a classic display to a truly immersive visual experience, placing the timepiece on the frontier between a pure instrument-watch and the illusion of an advanced horological complication. 

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For the observer, time is no longer read statically but watched as a constant mechanical ballet, paying tribute to the power and grace of rotary-wing aircraft. Behind this bold staging lies precision engineering that meets the manufacture’s highest reliability standards. To animate this flight scene, Bell & Ross creatively adapted a three-hand automatic movement, the BR-CAL.327 calibre, to bring each element of the dial to life. 

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The hour indication is entrusted to a black rotating disc representing the helipad, whose yellow photoluminescent index ensures optimal clarity against the outer scale. The minutes are carried by the fuselage of the helicopter itself, with its nose serving as a precise marker for reading. 

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Finally, the seconds hand is replaced by the helicopter blades, which spin tirelessly at the center of the watch, materializing the passage of seconds with fascinating dynamism. This multi-level functional animation offers exceptional depth to the dial, ensuring time reading remains intuitive and efficient despite the design's apparent complexity.

THE BR-03 ICON: A CASE BUILT FOR ACTION

To house this visual feat, the brand chose the iconic case of the BR-03 range in its contemporary 41mm version. This size, more versatile than the original BR-01, offers a perfect balance between wearing comfort and a commanding wrist presence. 

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The choice of micro-blasted black ceramic for the case is no coincidence; this technical material is favored in the aerospace industry for its exceptional lightness and phenomenal scratch resistance. Its matte finish gives the watch a stealthy, technical allure, reinforcing its identity as an onboard instrument. With a controlled thickness of 10.60mm and water resistance guaranteed to 100 meters, the BR-03 Helipad stands as a robust tool, capable of accompanying its wearer in all situations, from the most intense missions to daily city life.

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The sapphire crystal, with anti-reflective treatment, ensures total transparency so as not to miss a moment of the spectacle playing out on the dial. Nighttime legibility is another fundamental pillar of this creation, faithful to the brand's requirements for its professional watches. Bell & Ross has extensively used Super-LumiNova® X2 material with green emission on the yellow areas of the dial and the main indexes. This choice guarantees striking contrast and perfect legibility in total darkness, directly evoking the nighttime lighting of instruments in a rescue helicopter cockpit. 

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This attention to chromatic detail underlines the importance of aviation safety codes, where yellow is the color of alert and visibility par excellence. By integrating these codes into the heart of the watch, the brand highlights its unbreakable link with the world of rescuers and extreme pilots.

DESIGN AND VERSATILITY: THE CODES OF AIR RESCUE

To offer total versatility, the BR-03 Helipad comes with two interchangeable straps that allow its style to vary according to mood or environment. The first strap, made of bright yellow rubber, is a direct nod to air rescue codes and gives the watch a resolutely sporty and modern look. 

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The second, made of ultra-resistant black synthetic fabric, aligns more with a military and technical aesthetic, emphasizing the object's sobriety and robustness. The micro-blasted steel pin buckle with a matte black PVD treatment completes the set with perfect aesthetic consistency, ensuring a secure and comfortable fit. Every component of the watch has been designed to integrate harmoniously into a global design where nothing is left to chance.

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The BR-03 Helipad brilliantly illustrates Bell & Ross's ability to constantly reinvent its own heritage without ever denying its origins. By transforming a simple automatic movement into a captivating aerial animation, the house proves that watchmaking can be both a highly technical instrument and a medium for poetic storytelling. This edition, limited to just 500 pieces, is intended for those who see a watch as much more than a simple accessory, but as a tangible link to the world of aviation and human adventure. 

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With this new release, Bell & Ross confirms its position as a leader in watches with character, capable of transforming every glance at the wrist into a moment of takeoff toward new horizons. 

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The BR-03 Helipad is not just a tribute to rescue helicopters; it is the very embodiment of the spirit of conquest that has driven the manufacture since its earliest days, reminding us that for Bell & Ross, the sky is not a limit, but an eternal playground. 

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 TECHNICAL SPECIFICATIONS

Collection: INSTRUMENTS

Model: BR-03 Helipad 41mm Black Ceramic Edition

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Click, to see the large size. ▶ BIG FOTO 

Ref. BR03A-HE-CE/SRB 

CASE
Material: Micro-blasted black ceramic
Dimensions: 41 mm
Thickness: 10.60 mm
Crystal: Sapphire with anti-reflective coating
Water-resistant to 100 metres
DIAL
Dial: Hours indicated by a black disc representing a heliport where the yellow zone is coated with Super-LumiNova® X2 (green glow).
Seconds hand represented by the helicopter blades.
CRYSTAL Sapphire with anti-reflective coating.
MOVEMENT
Calibre BR-CAL.327
Automatic movement
Power reserve of 54 hours
Function
Hours, minutes and seconds.
STRAP
Yellow rubber and black ultra-resilient synthetic fabric.
BUCKLE
Pin. Steel with matt black PVD (Physical Vapour Deposition) micro-blasted finish.

🔰Edition  - ❱❱❱ Only ✅ 500 Piece 
🔴 Price: VAT for CHF 4,300 / EUR 4,700 € / US$ 4,800.00💰

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Press Release - 2026
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