Bell & Ross – BR 03 CYBER Ceramic 42 Black Edition

Bell & Ross – CONCEPT BR 03 CYBER Ceramic 42 Black Edition 2024

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With each passing second, we are taken away from the present and propelled into the future. 

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With its new BR 03 CYBER watch in matt black ceramic, Bell & Ross looks to the immediate future. A testament to modern watchmaking design.

A WATCH FOR THE CYBER AGE

Having ventured into every territory of watchmaking over its thirty years, alongside the Maison’s involvement in aeronautics, Bell & Ross has developed a unique technical and stylistic expression that looks to the future. 

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Tending towards the essential, the BR 03 CYBER line is the testament to a modernist vision of elegance; a way of pushing the envelope a little further. From this moment, the new BR 03 Cyber Ceramic embodies the uninhibited Bell & Ross ‘vision of futuristic watchmaking.

AVANT-GARDE INSPIRATION

Design is a concrete form of the future. Through the physical transformation of the object and dedicated work of designers, new perspectives are born.

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It was from this starting point that the watchmaker set itself a challenge: to transform the design of the iconic BR 03 line without distorting everything behind the strength and identity of one of the Maison‘s cornerstone collections.  

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To solve the conundrum without resorting to traditional watchmaking forms, Bell & Ross decided to combine the BR 03 design with the Cyber collection’s graphic and futuristic codes. For this, Bell & Ross’ co-founder and Creative Director, Bruno Belamich, worked on redefining reality with faceted 3D designs. “Their workings question our relationship to speed, sound and light”, emphasises Belamich.

SEEING THE INVISIBLE

The personality of a watch is expressed through the lines making up its case. The new BR 03 Cyber Ceramic’s unique quality lies in its faceting, which immediately evokes the powerful design of stealth aircraft, with their sharpedged fuselages boasting the distinctive technical feature of reflecting waves. 

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This is how spy planes, drones and strategic bombers become undetectable to radars. In creating a watch inspired by stealth design, Bell & Ross transposes the readability of flight instruments to the wrist with a graphic edge. 

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Pushing the concept of stealth invisibility further, Bell & Ross has chosen to openwork the dial and main components on the mechanical selfwinding movement, the BR-CAL.383 calibre, with particularly spectacular 3D skeletonizing. “The faceting on the lines is, of course, a nod to the digital arts. When a digital image freezes, it reveals the pixels of which it is made”, explains Bruno Belamich, Creative Director and co-founder of Bell & Ross.

MATT BLACK: THE COLOUR OF HIGH-TECH, THE COLOUR OF POWER

With its definitive bold shade, it’s impossible not to notice the new BR 03 Cyber Ceramic immediately. The paradoxical matt black chosen for the watch it’s as discreet as it is spectacular. 

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An unconventional choice for a watch, moving away from the usual precious materials used in traditional watchmaking. To make the design a success, Bell & Ross deliberately turned to more technical and contemporary components. 

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The 42 x 43.7 mm case is made of ceramic, a cutting-edge material requiring complex production methods performed at very high temperatures, which offers increased resistance. “Grinding with diamond powder made it possible to resurface the facets, like jewellers cutting a precious stone. To preserve the purity of the design, the lugs have disappeared, and the housing for the rubber strap has been cut into the case”, explains Belamich.  

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Bell & Ross again chose ceramic, a high-tech material that’s both strong and lightweight, to decorate the twelve metallic indices and logo, treated in glossy black under the surface of the anti-reflective sapphire crystal.

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 With faceted angles and clean lines, at the heart of its avant-garde design, a manufacture movement with a 5-year warranty is housed in this exceptional timepiece.

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TECHNICAL SPECIFICATIONS

  Collection: CONCEPT 

Model: BR 03 CYBER Ceramic

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Ref. 3-CYBER-CE

MOVEMENT
Skeletonised Calibre BR-CAL.383.
Automatic mechanical.
Black skeletonised main plate and bridges.
25 jewels.
28,800 vph.
48-hour power reserve.
Manufacture movement guaranteed for 5 years.
CRYSTAL  Sapphire with anti-reflective coating with logo at 12 o'clock.
Metal indices with black gloss effect under the crystal
FUNCTIONS
Hours and minutes.
Self-winding movement.
CASE
WIDTH 42 x 43.7 mm
Matt black ceramic
Water-resistance . 50 metres
DIAL
Skeletonised. Facetted bridges.
Balance at 6 o'clock.
Black microblasted hour and minute hands filled with grey Super-LumiNova® (green glow).
STRAP
Black rubber
Buckle . pin. Black PVD coated steel

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Edition
Limited edition of 500 timepieces

🔴 Price : 12.300 CHF / $ 13,400 / 13 600 € 💰 

Global retail price on request

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Press Release - 2020
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Bell & Ross – BR 05 Artline DRAGON Edition

Bell & Ross – URBAN BR 05 AUTO Artline DRAGON Edition 2024 

2024 will be the Year of the Dragon. According to Chinese astrology, those born under the Dragon have a character that is active, strong-willed, confident, enterprising and lucky. 

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The new BR 05 Artline Dragon watch takes on this bold personality, with exclusive laser engraving reminiscent of a tattoo.

Artline: engraving with style

While the Maison has built its reputation on producing efficient instrument watches designed for professionals, Bell & Ross has never held back from giving free rein to creativity. This is the BR 05 Artline’s mission: a unique variation within the BR 05 line allowing for a freer range of artistic expression. 

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The Maison aims to offer watches with ornate finishes: an ambition clearly expressed in the version embellished with gadrooning. “We wanted to launch a watch that was dressy and decorated. The BR 05 had potential, with a case with ample space for embellishment”, Bell & Ross’ Creative Director Bruno Belamich noted at the launch of the first Artline model.

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Now, Bell & Ross is going further. Part of the Maison’s philosophy is pushing one’s limits. The BR 05 Artline Dragon moves into a whole new field by adopting graphic codes linked to the art of tattooing. Playing on light and shadow through the relative fineness and thickness of each stroke, this line work is crucial to transcending the realm of drawing to that of a metal tattoo.

The wood dragon: a symbol of daring

According to Chinese astrology, the year of the Wood Dragon will begin on Chinese New Year, which lands on 10 February 2024 – also known as Spring Festival. The dragon is more than a mythical creature; it is a major cultural and spiritual reference.

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It evokes power because it actively participates in the world’s equilibrium. Bringing rain for the crops, the dragon is an omen of life. To create the motif on the new BR 05 Artline Dragon watch, Bell & Ross has invoked highly symbolic natural elements, such as the sun and moon, as well as references to flora and fauna, as with the swallow motif.

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In popular culture, the dragon is the marker of strong, courageous, powerful individuals, but it also symbolises benevolence, prosperity and luck. The dragons of Asian mythologies bring good news.

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For artists, the dragon motif is a tireless source of inspiration with endless variations, from the most figurative to the most refined. Dragons are thought to be an amalgamation of many animals, with their snake like bodies, deer antlers and eagle claws, not to mention their carp scales and eyes of a demon. The graphic designer’s work meets that of the watchmakers to create a harmonious motif across the entire watch, with engraving on its different surfaces.

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The BR 05 Artline Dragon still features the collection’s principle of a bezel with rounded corners, attached to the case by four screws. It was also necessary to work around the readability of the watch’s time indications: another sign of boldness on this avant-garde timepiece.

The art of engraving

On the BR 05 Artline Dragon’s dial and integrated bracelet, the decorative motif is finely engraved. The ancestral technique of engraving has been practised in China for more than a millennium.

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In watchmaking, engraving is traditionally considered the first non-functional enrichment of a timepiece. With its new BR 05 Artline Dragon, Bell & Ross pays homage to Chinese culture and its art of engraving, while pushing its mastery of watchmaking techniques a little further. To produce the BR 05 Artline Dragon‘s case and links on the integrated bracelet, an exceptional laser engraving technique is used. 

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For the bracelet, this means engraving each link individually before assembly. There is no room for error: perfect precision is required to make sure the pattern is not distorted. Each link is a feat in itself, with continuity of design ensured from one component to the next.

BR 05: Contemporary Elegance Concentrated

Since its launch in 2019, the BR 05 line has been the tangible expression of Bell & Ross’ desire to offer an urban watch with contemporary elegance.

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Ever faithful to the desire for technical excellence, which is the guiding principle behind the development of all Bell & Ross watchmaking instruments, the BR 05 Dragon features a BR-CAL.321 self-winding mechanical movement. It has a 54-hour power reserve, ensuring not only advanced chronometric precision, but also great ease of use for active lifestyles. The hour graduation is subtly positioned at the level of the flange so as not to compromise the design.

An exceptional piece

Designed to celebrate the strong symbolism of the Chinese dragon on the advent of this new year, the BR 05 Artline Dragon is deliberately created as a rare piece – not only because of its character, but also the complexity of its design. This exceptional timepiece will only be produced in a limited edition of 99 pieces. 

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The BR 05 Artline Dragon is on sale exclusively in Bell & Ross boutiques and e-boutiques. 

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 TECHNICAL SPECIFICATIONS

Collection: URBAN

Model: BR 05 AUTO Artline DRAGON Edition 

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Ref:   BR05A-DR-ST/SST  -


Movement
Calibre BR-CAL.321.
Automatic mechanical.
Functions: hours, minutes, small seconds and date at 3 o’clock.
Case
Diameter: 40 mm, 10.33 mm thick.
Laser-engraved satin-finished and polished steel.

Engraved upper bezel. 
Screw-down crown. 

Sapphire case-back with 360° oscillating weight.
Engraved crown guard.
Water-resistance: 100 metres.
Dial
Ragon engraved in the centre. 

Satin-finished rhodium-plated skeletonised hour and minute hands, filled with black lacquer. 

Satin-finished rhodium-plated sweep seconds.
Crystal: Sapphire with anti-reflective coating.
Strap
Laser-engraved steel.
Folding. Steel folding buckle.

🔴 Price:   $ 7,900 / 8,200 EUR -

🔰 Edition of ✅99 pieces

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Press Release - 2022
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Bell & Ross – BR 01 CYBER SKULL Sapphire Ice Blue Edition

Bell & Ross – CONCEPT BR 01 CYBER SKULL Sapphire Ice Blue Edition 2023

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The Bell & Ross BR 01 CYBER SKULL SAPPHIRE ICE BLUE stands out as a refreshing contemporary high-end watchmaking timepiece. Hidden behind its mocking smile, the blue skull reveals, in complete transparency, a masterpiece of craftmanship in the service of watchmaking.

BR 01 CYBER SKULL range, a modern talisman

The new BR 01 CYBER SKULL SAPPHIRE ICE BLUE is the latest member in the Bell & Ross BR 01 Cyber Skull collection of rare watches. Through this atypical collection, with versions in ceramic, sapphire and bronze, Bell & Ross is able to fully pursue the exploration of its favourite themes: the design of exceptional timepieces and the singularity of its design. 

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The Cyber Skull collection’s state-of-the-art and multi-faceted watch case is strikingly reminiscent of the aesthetics of certain stealth planes. The link is not trivial when we know the involvement of the House in the world of aeronautics. This timepiece is symbolic in more than one way. In art and watchmaking, the skull motif is well known as an expression of the philosophical theme of vanity, associated with the passing of time, life and death.

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This skull is also a tribute to the special forces units for which Bell & Ross designs and develops instrument timepieces. Tracing back its roots to the times of the Vikings or pirates right through to modern-day situations, elite troops and paratroopers have made the skull motif their emblem to ward off bad luck. With its resolutely bold and modern design, Bell & Ross has made it one of its talismans.

ICE blue

If boldness had to have a colour, it would be blue for sure. The meaning of the colour blue has changed several times over the centuries. In modern times, it has become a symbol of nature and purity. 

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So many inspirations that could not fail to nourish the creative imagination of Bruno Belamich, Creative Director and co-founder of Bell & Ross, “the icy aspect of sky blue combines perfectly with the transparency of the sapphire of the case, like a faceted iceberg”. 

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For a new exceptional execution, it is this fresh ice blue tone, a bold and unusual colour in fine watchmaking, which was chosen to adorn the central part of the dial. Meticulously made in galvanised brass and blue PVD, it is the true face of the BR 01 CYBER SKULL SAPPHIRE ICE BLUE.

The magic of transparency: a remarkable piece of expertise

To express all the fascinating power of the skull, Bell & Ross has chosen to place it in a 45 mm case, which is water-resistant to 30 metres and completely transparent, including the back. This case is made of sapphire, a high-tech composite material that is almost as hard and scratch-resistant as diamond. The design of this particular type of corundum gem is very complex. Its flawless transparency assumes that there is no impurity. 

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Its production, which requires heating an alumina powder melted by a hydrogen flame to a temperature exceeding 2,000°C, is extremely delicate. Transparency is also a way of exposing the contemporary know-how of fine watchmaking. To make the overall look perfectly consistent on the wrist, Bell & Ross has equipped the watch with a transparent soft silicone strap, which is closed by a polished and satin-finished steel pin buckle. A limited edition of only 25 pieces, the new BR 01 CYBER SKULL SAPPHIRE ICE BLUE is an ultra-exclusive timepiece by nature.

An unequalled technical feat

In its entirely translucent case, the BR 01 CYBER SKULL SAPPHIRE ICE BLUE reveals a fine watchmaking automaton animation which triggers the lower part of the jaw. The skull of this modern vanity becomes particularly smiling and seems to burst into life thanks to a high-end watch movement: the hand-wound mechanical calibre BR-CAL.209, with a 48-hour power reserve and a frequency of 28,800 vibrations per hour. The latter, mixed with the energy demand of the automaton animation, guarantees precision and reliability. 

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The overall transparency of this exceptional timepiece allows you to admire the carefully crafted finishes of this manufacture calibre with the naked eye. Watchmaking enthusiasts will appreciate the rhodium-plated bridges and plates which, together with the numerous openwork or skeletonised components, will not only delight collectors, but will also allow aesthetes to delve into the heart of the subject. 

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Undeniably, this blue skull represents an addition to the Bell & Ross’ collection confirming the brand’s credibility when it comes to fine watchmaking.

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Technical Specifications

Collection: CONCEPT

Model: BR 01 CYBER SKULL Sapphire Ice Blue

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Ref. BR01-CSKBLU-SAPHIR

MOVEMENT
Calibre BR-CAL.209.
Manufacture. Hand-wound mechanical .
Skeletonised, rhodium-plated main plate and bridges.
21 jewels. 28,800 vph.
Incabloc shock protection system. 48-hour power reserve.
CRYSTAL sapphire with anti-reflective coating
FUNCTIONS
Hours and minutes.
Moving skull when wound by hand  
CASE
LENGTH 45 MM, WIDTH 43.5 MM.
Sapphire.
Faceted polished steel crown.
Sapphire case back.
Water-resistance . 30 metres
DIAL
Skeletonised faceted sapphire.
Blue anodized steel skull.
Balance at 12 o'clock.
STRAP
Transparent silicone.
Buckle . pin. Satin-polished steel.

Edition
🔰Limited Edition ✅ Only 25 timepieces
🔴 Price : RRP  € 120’000 / 115.000 USD 💰

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Bell & Ross – BR-X5 GREEN LUM Titanium LM3D Edition

Bell & Ross – URBAN BR-X5 GREEN LUM Titanium LM3D Automatic Edition 2023

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Bell & Ross has chosen to take things a step further and explore a new avenue of creative expression. 

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To this day, the concept of luminescence has been applied to the hands, numerals, indices and dial of the models, on Bell & Ross BR-X5 Green Lum‘ 41mm case that glows in the dark in a spectacular way, with a composite material developed specially for Bell & Ross: LM3D. For the first time, the Maison’s manufacture collection is venturing out onto planet LUM.

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Visibility has always been a key objective for each Bell & Ross design, taking inspiration from aeronautical instrumentation.

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Launched in 2017, all the watches in the LUM collection explore the possibilities offered by luminescence, giving superior luminosity and maximum readability, whether day or night.

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Having used Super-LumiNova for the numerals, indices, hands and dial on previous pieces, now Bell & Ross is going even further with the BR-X5 GREEN LUM and its innovative composite material: LM3D. 

 

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The biggest challenge for this new approach? Bringing together innovation with photoluminescent material and high-end design in the BR-X5 line.

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Whether in a plane cockpit or on a diver’s wrist, a central challenge for any watchmaking instrument has always been a display that glows in the dark to offer the best possible readability. Since the 1930s, various luminescent materials have been used to coat the hands, numerals and indices on timepieces intended for professionals, starting with the military – whether pilots or combat divers. With tritium and radium shelved due to radioactivity, Super-LumiNova is now the predominant material when it comes to achieving luminescence.

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While every watch across the Bell & Ross collections displays the time even in the dark, some models go even further. This is the case for the brand’s LUM pieces, making direct reference to luminescence.

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Bell & Ross launched its LUM line in 2017 with the BR 03-92 HOROLUM, followed a year later by the BR 03-92 NIGHTLUM, both of which featured exceptional luminescence on the numerals, indices and hands.  In 2019, the BR 03-92 FULL LUM was launched, this time with a dial covered entirely in Super-LumiNova, with a contrast effect that highlighted key elements for maximum readability.

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With the year 2020 came the first appearance of the BR 03-92 GREY LUM, emitting a particularly intense green glow reminiscent of landing strip lights, followed by the BR 03-92 Diver FULL LUM, with a dial featuring different shades of light green and pale yellow luminescence. 

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In 2021, the torch was passed to the vintage limited edition BR V2-94 FULL LUM, showcasing the same double luminous effect. 

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Finally, in 2022, the BR V2-92 FULL LUM was released, featuring the ultra-luminescent dial in a 3-hand version.

BRX5: The Manufacture Collection enriched

Continuing the tradition of aeronautical heritage and the brand’s iconic “round within the square” visual signature, in 2022 the BR-X5 added a new chapter to the Bell & Ross BR 05 range launched in 2019. 

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In its design, style and technical features, the BR-X5 takes its place as a superlative BR 05: the BR-CAL.323 calibre, a prestigious manufacture movement designed by Kenissi, raises the BR-X5 collection to the heights of precision with a power reserve of approximately 70 hours, while the architecture of its multi-component case prioritises purity and radicality, resistance and lightness. 

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Now, Bell & Ross is completing its high-end line with its new model, the BR-X5 GREEN LUM. In its concept as much as in its design, the piece reflects the desire to innovate and dare to be different.

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Bell & Ross has chosen to take things a step further and explore a new avenue of creative expression. To this day, the concept of luminescence has been applied to the hands, numerals, indices and dial of the models, on this new watch, it is the 41mm case that glows in the dark in a spectacular way, with a composite material developed specially for Bell & Ross: LM3D. For the first time, the Maison’s manufacture collection is venturing out onto planet LUM.

A limited concept series

For the structure of this new version of the BR-X5, lightness comes first on the multi-component case, which alternates LM3D and grade 2 micro-blasted black DLC titanium in a multi-layer assembly.

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Cut from a block of DLC-coated grade 2 titanium, the case housing the mechanism is inserted between two shields made from a photoluminescent composite material, LM3D, made of quartz fibres that diffuse a powerful green luminescence. 

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In the dark, the entire case glows, highlighting the dial’s indications: hours, minutes, seconds, date and power reserve. Beyond its watchmaking function, with this innovation, the new 500-piece limited BR-X5 GREEN LUM series achieves the rank of one-of-a-kind conceptual art object.

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Technical Specifications

Collection: URBAN 

Model: BR-X5 GREEN LUM Titanium Edition

 

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Ref. BRX5R-LUM-TC/SRB – Edition of 500 pieces

Movement
Manufacture. Calibre BR-CAL.323.
Automatic mechanical.
Approximate power reserve of 70 hours.
Functions: Hours, minutes and seconds. 
Date window at 3 o'clock and power reserve indicator at 9 o'clock.
Case
41 mm wide. 12.80 mm thick.
Container in Grade 2 microblasted titanium with DLC (diamond-like carbon) finish.
Upper and lower inserts in green luminescent fiberglass composite.
Fixed bezel in Grade 2 microblasted titanium with bezel insert in luminescent composite.
Screw-down crown and crown guard in Grade 2 titanium.
Case-back in Grade 2 microblasted titanium with smoked grey sapphire crystal with anti-reflective coating.
Case-back with oscillating weight.
Water-resistance: 100 metres.
Crystal: sapphire with anti-reflective coating.
Dial
Matt black. Applique indices filled with black varnish.
Skeletonised Super-LumiNova®-covered hour and minute hands.
Black flange with 60-minute scale with green marking.
Strap
Black openworked rubber.
Buckle: Folding buckle. Folding. Steel with DLC (diamond-like carbon) finish.

🔰EDITION  – Limited Edition of 500 pieces 

🔴 Price: VAT for  13,900 € / CHF 13,000 / $ 13,300 💰

⚠️ Pre-order only Solo bajo reserva Entrega en diciembre

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Press Release - 2023
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