BA111OD – Chapter 4.5 Veblen Dilemma Tourbillon Titanium Edition 2023
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"We believe in an uninhibited watchmaking industry that stays accessible to the greatest number of people"
Neuchâtel, May 23, 2023 - Following the big success of its first tourbillon, Chapter 4.1, The Veblen Dilemma*, which has sold more than 600 pieces to date, and in response to recurring demand, BA111OD announces the launch of its 40mm version. This bestseller - entirely designed and produced in Switzerland, with the renowned watch designer Olivier Mory - integrates NFC technology into the watch glass. A feat that the brand was the first to offer.Click, to see the large size. ▶ BIG FOTO
Since 2019, Thomas Baillod, the daring entrepreneur at the helm of BA111OD, has been shaking up the conventions of watchmaking, which are sometimes too conservative for his taste.
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Chapter 4.1 Veblen Dilemma
After rethinking the margins linked to distribution channels and demonstrating that it was possible to innovate in the watchmaking industry's business model, he went even further by combining one of the most prestigious watchmaking complications, the tourbillon, with a technological feat: the very first NFC-connected sapphire crystal in the history of watchmaking. This convergence of art and technology strengthens the bond with customers and pushes the boundaries of the customer experience.
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With the Chapter 4.5 "The Veblen Dilemma "* Tourbillon, BA111OD combines the quintessence of Swiss haute horlogerie with customized services for its clients. This exceptional watch, entirely made in Switzerland, offers a unique design and an innovative approach. Unlike traditional connected watches, the technology is integrated only into the sapphire crystal, preserving the aesthetics and integrity of the mechanical movement.
Click, to see the large size. ▶ BIG FOTO
With the Chapter 4.5 "The Veblen Dilemma "* Tourbillon, BA111OD combines the quintessence of Swiss haute horlogerie with customized services for its clients. This exceptional watch, entirely made in Switzerland, offers a unique design and an innovative approach. Unlike traditional connected watches, the technology is integrated only into the sapphire crystal, preserving the aesthetics and integrity of the mechanical movement.
Click, to see the large size. ▶ BIG FOTO 
With features such as a concierge service, private invitations and a personalized user experience, BA111OD strengthens the special bond with its customers.
With features such as a concierge service, private invitations and a personalized user experience, BA111OD strengthens the special bond with its customers.
A perfectly unisex design
In response to numerous requests, BA111OD introduces the all-new 40mm case size for the Chapter 4.5 "The Veblen Dilemma "* Tourbillon, offering a perfectly unisex design. This versatile size ensures that both men and women can enjoy the elegance and sophistication of this extraordinary watch.
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The Chapter 4.5 "The Veblen Dilemma "* Tourbillon, with its contemporary beauty and high-end finishes, embodies the excellence of fine watchmaking. With a 40mm grade 5 titanium case with an exclusive tantalum grey DLC treatment, a hand-wound movement and a 105-hour power reserve, this exceptional timepiece demonstrates BA111OD's commitment to quality and innovation.
BA111OD
Since 2019, each launch orchestrated by Thomas Baillod, the founder of the watch brand BA111OD, via the LinkedIn platform and private events, is eagerly awaited by his Afluendors (a contraction of "Ambassadors, inFLUENcers and venDORS").
Each time, the recipe is the same: the presentation, to a growing and committed community, of watches with a powerful DNA and design, with a clear positioning and at a price never seen before on the market.
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This complication is one of the most prestigious in watchmaking.
A device designed by Abraham-Louis Breguet in 1801 to cancel the deviations in the rate in vertical positions.
The name of Chapter 4.1 The Veblen Dilemma Tourbillon was chosen in a nod to the Veblen Effect. Named after the economist and sociologist Thorstein Veblen (1857-1929), it refers to the snobbery which considers that the high price of a luxury good makes it more desirable.
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Chapter 4.5 Veblen Dilemma
Chapter 4.5 The Veblen Dilemma* Tourbillon is now on sale as a numbered edition for CHF 5540. The first deliveries are scheduled for December 2023.THE TOURBILLON
This complication is one of the most prestigious in watchmaking.
A device designed by Abraham-Louis Breguet in 1801 to cancel the deviations in the rate in vertical positions.
Click, to see the large size. ▶ BIG FOTO 
Click, to see the large size. ▶ BIG FOTO 
The cage makes 1 revolution/minute, it cancels by turning the differences of march in the vertical positions. (Source: Federation of the Swiss Watch Industry, FH)
Chapter 4.5 Veblen Dilemma
*The Veblen Dilemma :
The name of Chapter 4.1 The Veblen Dilemma Tourbillon was chosen in a nod to the Veblen Effect. Named after the economist and sociologist Thorstein Veblen (1857-1929), it refers to the snobbery which considers that the high price of a luxury good makes it more desirable.
And conversely, that an accessible price necessarily corresponds to a lower intrinsic value. BA111Od, with its tourbillonl, poses a real dilemma.
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PRODUCT SPECIFICATIONS
Model: Chapter 4.5 Veblen Dilemma Tourbillon
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Technology
ID Glass technology with a non-invasive NFC tag inserted into the curved sapphire crystal.
BA111OD was the first watchmaker to use the NFC function in the glass.
Movement
Mechanical hand-wound caliber BA.01 (base BCP Tourbillon)
21,600 vibrations per hour (3 Hertz)
Variable inertia balance
19 jewels
Over 5000 G shock resistance
105 hours power reserve (more than 4 days)
Functions
Hours and minutes
Tourbillon at 6 o’clock
Case
Case in grade 5, tantalum grey DLC
Diameter 40 mm
Crown At 4 o'clock, engraved with the BA111OD emblem
Crystal Domed sapphire crystal with double anti-reflective coating,
printed logo, NFC technology with "concierge function
Water resistance: 50 meters
ID Glass technology with a non-invasive NFC tag inserted into the curved sapphire crystal.
BA111OD was the first watchmaker to use the NFC function in the glass.
Movement
Mechanical hand-wound caliber BA.01 (base BCP Tourbillon)
21,600 vibrations per hour (3 Hertz)
Variable inertia balance
19 jewels
Over 5000 G shock resistance
105 hours power reserve (more than 4 days)
Functions
Hours and minutes
Tourbillon at 6 o’clock
Case
Case in grade 5, tantalum grey DLC
Diameter 40 mm
Crown At 4 o'clock, engraved with the BA111OD emblem
Crystal Domed sapphire crystal with double anti-reflective coating,
printed logo, NFC technology with "concierge function
Water resistance: 50 meters
Magnetic resistance 2000 Gauss
Dial
Semi-open dial according to an original design
White SuperLuminova hands and markers
Bracelet
Saffiano textured leather, night blue stitching, made in Italy, folding clasp
Dial
Semi-open dial according to an original design
White SuperLuminova hands and markers
Bracelet
Saffiano textured leather, night blue stitching, made in Italy, folding clasp
🔰Edition Numbered series watches
🌍 Free worldwide shipping
✅ Free return within 14 days
🔴 Price CHF 5,540.00
«Pour aimer du temps, celui qui ne compte pas» / « To love time, the one that doesn't count »
This enigmatic sentence, engraved on the barrel, is a tribute to Gil Baillod, the father of
Thomas Baillod, a leading figure in journalism in French-speaking Switzerland. He had written
it on the title page of the book he had written on the measurement of time, which he had
given to Thomas' best friend on the day of his death.
All of our watches are numbered. The price includes our 2-year international watch warranty and the worldwide shipping costs.
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