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CARL F. BUCHERER UNVEILS A STUNNING, COLORFUL LINEUP OF FIVE NEW 40 mm MANERO FLYBACK WATCHES
When it was first launched in 2016, Carl F. Bucherer’s Manero Flyback enjoyed immediate global market success. The chronograph, in a range of colors, is a seamless blend of classic watch design and contemporary style. And now, the Lucerne-based brand has announced the Manero Flyback story’s next chapter, which perfectly complements the current collection. These 40 mm timepieces have intriguing subdials and matching and sustainable textile straps, and are offered in five different colors: blue, green, red, white, and black.
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Timeless elegance and a distinctive flair for color
Carl F. Bucherer introduced the first model of its popular Manero Flyback collection – a version with a 43 mm stainless steel case on a black leather strap – some six years ago. The response was so positive that the brand has regularly expanded the collection ever since.
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Created for mindful individuals
Carl F. Bucherer’s CMO, Uwe Liebminger, says that the new timepieces will attract cosmopolitan men and women who are ever-mindful of the world around them. He says: “The 43 mm Manero Flyback was a tremendous success. Listening to our global clientele – men and women – we decided to launch a complementary 40 mm version. It’s a perfect way to engage with a younger, cooler audience with a conscious mindset who love minimalism with a great design. The collection resonates with what our young audience expects from a contemporary timepiece and an equally modern watchmaker.”
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Which color gets you going?
Each of the five new Manero Flyback watches seems to ask, “Which color gets you going?” To help answer that question, Carl F. Bucherer partnered with nature photographer Hannes Becker, who created striking landscapes that represent each of the five colors in the brand’s new 40 mm collection.
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Hannes Becker was intrigued by the project. He says: “When Carl F. Bucherer invited me to photograph Switzerland’s beauty in colors that would complement the new Manero Flyback, I was thrilled by the opportunity. ‘Swissness’ is an essential part of the brand’s identity, and with that in mind, it was an interesting challenge to take inspiration directly from Swiss nature.”
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Uwe Liebminger and his Carl F. Bucherer team are thrilled with the results. He says: “It was a conscious decision to stay in Switzerland in order to keep the carbon footprint at a minimum. Hannes Becker is a young and extremely talented guy with an impressive attitude. He’s well-travelled and his work and achievements are amazing, all of which makes him a perfect match for our brand, particularly in the context of the Manero Flyback 40 mm launch.”
Exuberant green, blue, and red
The Manero Flyback in green reflects the explosion of green you might experience as you hike through the rolling hills in the countryside in spring. Its white dial has a sunray-brushed surface with boldly contrasting green subdials. It is presented on a sustainable textile strap whose color perfectly matches that of the subdials.
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The Manero Flyback in red recalls the stunning hues of the burning desert sands beneath your hiking boots as you walk toward a seductive crimson sunset at the end of a perfect day. Its dark red subdials against the striking sunray-brushed white dial match the timepiece’s sustainable red textile strap.
Black and white: a shared expression of shadow and light
The last two versions are the ultimate shared expression of shadow and light. These watches are the yin and yang of the collection, each in its own way a flawless manifestation of timeless classic watchmaking.
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Asked about which color gets him going, photographer Hannes Becker says: “That is a hard question to answer. Each color represents another element to me, shares a different story, and I’d say gives me a different reaction. I don’t think I could choose a favorite among them, but I can say that I find the one in black very trendy and cool.”
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Superb chronograph performance
Each of the five timepieces in the new Manero Flyback collection is powered by a CFB 1973 caliber, a fine automatic mechanical movement that delivers 56 hours of power reserve. Along with central hour, minute, and chronograph seconds hands, the dial features a date aperture at 6 o’clock.
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The chronograph counter and small seconds subdials complete the picture. The watches are presented on textile straps with a quick release system, which are made of recycled materials (vegan) and feature a stainless steel pin-lock folding clasp.
A watch for all your journeys
Like you, the watches in the new Manero Flyback collection move effortlessly between the daytime and the night. Between the city and the country. Between work and play. In short, we created the Carl F. Bucherer Manero Flyback 40 mm with you and all of your journeys in mind.
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Which color gets you going?
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TECHNICAL SPECIFICATIONS
Facts and Figures: Carl F. Bucherer MANERO Flyback 40mm
Reference number:
00.10927.08.13.01, Silver
00.10927.08.13.02, green
00.10927.08.13.03, Blue
00.10927.08.13.04, Red
00.10927.08.33.01 Black
Movement
Automatic, CFB 1973 caliber
Diameter 30.4 mm,
Height 7.9 mm, 29 jewels,
Power reserve 56 hours
Functions: Chronograph: minute and seconds counters,
flyback function, tachymeter, date, hour, minute, small seconds
Case
Stainless steel, double-domed sapphire crystal with anti-reflective coating on both sides,
case back with sapphire crystal,
Water-resistant to 3 bar (30 m),
Diameter 40 mm, height 14.45 mm,
Dial
Silver color with red, blue, or green counters, silver-white or black, sunray brushed,
wedge index marks in rhodium or rose gold color, wedge hands with SLN
Strap:
Textile strap made of recycled materials (vegan) with quick release system,
stainless steel pin-lock folding clasp
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Contact:
For further information, please contact:
Gitte Hammerström, Head of Communications
Tel. +41 ( 0 )41 369 73 58
E-mail l : gitte.hammerstroem@carl-f-bucherer.com
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Press center
Carl F. Bucherer
Langensandstrasse 27
CH-6002 Lucerne
Tel. +41 41 369 70 70
Fax +41 41 369 70 72
E-mail: presscenter@carl-f-bucherer.com
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