FORMEX – ELEMENT Ceramic Bezel Black Hero

FORMEX – ELEMENT Ceramic Bezel Black Hero Steel 46mm

Introducing the most affordable 

high-end watch in the world

Biel/Bienne, Switzerland –  2017 A watch that withstands the most extreme challenges and nature’s forces: down on the ground, up in the sky, deep underwater or right where you are. A timepiece priced at its real value rather than by its brand‘s name. 

A watch for those who strive against the current and know where they stand in life. A Swiss masterpiece, made of high-tech materials and manufactured with cutting-edge technologies. Quality that is unmatched in this segment and sold directly by the people who create and manufacture it, without retailers in-between. This is ELEMENT. This is #betweenyouandus.

Click, to see the large size. ▶ BIG FOTO

From micro-components to the case body, our designers and engineers chose the best materials for every building block of the watch:

Scratch-proof high-tech ceramic bezel

The deep black ceramic bezel is made of zirconium oxide, a high-tech ceramic that is approximately seven times harder, but two thirds lighter than steel. To produce it, a special powder is pressed at 1550 bar and heated up to 1,550°C. Its superior hardness and solidity make it virtually impervious to scratches. Four CNC milling and grinding operations are executed to reach the final shape. The vertical satin finish on top and the mirror polish on the side of the bezel are achieved by using diamond-studded high precision finishing tools.

Unique stainless steel case with patented suspension

With the 46mm case made of the toughest 316L stainless steel, we reimagined Formex´s design DNA. Composed of 38 individual components, the complex case resists water depths of up to 100m. Hand-finished with flawless precision and craftsmanship, the watch comes alive with facets of brushed, mirror -polished and sandblasted surfaces, elevating the powerful shapes and elegant lines of the case.

Click, to see the large size. ▶ BIG FOTO

With its patented case suspension system, protecting the watch’s movement from heavy impacts and adding to the comfort on the wrist by adapting to the wearer’s movements, this system has been an integral part of Formex timepieces since the very beginning of the brand.

Most reliable and accurate Swiss automatic movement

The anti-reflective sapphire crystal on the laser-engraved case back offers a view of the horological engine, the legendary Valjoux 7750 self-winding chronograph movement with a 42-hour power reserve. On the dial, the chronograph counters with hints of red and the 60 second scale on the flange emphasize Formex’ origins as a motorsport watch manufacturer. The base satin finish matches the bezel’s top and powerful Super-Luminova on the hands and the machined indexes ensure perfect readability, even in the darkest environment.

State of the art folding clasp with patented fine-adjustment

The ELEMENT can be worn on either a black or brown leather crocodile-embossed strap with stitching of the same color or a black oiled leather strap with white stitching, both made of Italian calf-leather.
Click, to see the large size. ▶ BIG FOTO

Another distinguishing feature is the ultra-strong and light -weight folding clasp, made of carbon fiber composite and a stainless-steel cover. This durable clasp has an easy to use, patented fine-adjustment, allowing that perfect fit on the wrist in all conditions.

Unprecedented value for money #betweenyouandus

#betweenyouandus means that we design, develop and manufacture our watches and sell direct-to-consumer, without anyone in -between. Being fully detached from any retailer margins, we can offer our watches at half the price of what they would cost otherwise in a store, which gets you closer to the real value of the timepieces than ever before.

Click, to see the large size. ▶ BIG FOTO

All watch prices in our online store www.formexwatch.com already include taxes & duties, fast courier-delivery, 30-day free return and a 3-year warranty. Our watches can be tried on virtually on the wrist in Augmented Reality with the Formex TryOn App, available for free in the AppStore and GooglePlay.

The ELEMENT collection

The ELEMENT collection consists of the ELEMENT Full Steel ( £995) and the ELEMENT Ceramic Bezel (£1190), both available with black or white dial. The ELEMENT collection is available on pre-order. First orders will ship November 1st, 2017.

Which is your Element ?

------------------------
Specifications

Collection ELEMENT

Reference number: 1200.5.8027.311

Movement
Automatic, Chronograph with weekday and date display.
Caliber ETA Valjoux 7750 (13 1/4”)
Power reserve: 42 hour
Case
Diameter: 46mm
Height: 14.5mm
Specials: Patented case suspension
Waterproofness: 10ATM (100 m)
Material
Case: Stainless Steel 316L
Container: Titanium Grade 2
Bezel: Zirconium Oxide Ceramic
Glass: Sapphire crystal with anti-reflection treatment
Dial
Black satin-finished base with machined indexes,
60 second scale on the flange and super luminova on hands and indexes
Strap
Black Italian calf leather with embossed croco pattern and black stitching
Clasp: Folding clasp with carbon fibre composite frame with fine adjustment function and stainless steel 316L clasp

=====================
For questions related to the distribution of this press release, please contact:
Markus Walchli
Head of Marketing Formex Swiss Watches Wasserstrasse 42
2502 Biel/Bienne Switzerland
+41 (0) 32 333 24 57
markus@formexwatch.com

---------------------------------
www.facebook.com - Formex-Swiss-Watches
------------------------------------------
www.Formexwatch.com