Monday, April 3, 2017

TAG HEUER – AQUARACER Lady 300M Quartz Ceramic Edition



















TAG HEUERAQUARACER Lady 300M Quartz Ceramic Special Edition
Maya Gabeira Chooses TAG Heuer


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Big Wave Surfer champion, Maya Gabeira chooses TAG Heuer
for her first partnership with a luxury brand. This announcement is unveiled with a photoshoot in Rio de Janeiro’s beaches where Maya rode her first wave at the age of 13.

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Brazil, Rio de Janeiro, 8 March 2017 – Luxury Swiss Avant-Garde watchmaker TAG Heuer, is delighted to announce Maya Gabeira as its new friend of the brand. Called by the Los Angeles Times the “Super Woman of Big-Wave Surfing”, Maya with only 29 year-old is one of the biggest game-changers in tow-in surfing, a technique that uses artificial assistance to catch big waves.

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Five- times winner of the Billabong XXL, Maya received an ESPY award in 2009 as the Best Female Action Sports Athlete, and the following year she was named top Female Action Sport Stars at the Teen Choice Awards. After experiencing a near-drowning accident in Nazare, the infamous spot for delivering some of the heaviest waves in the world, Maya made a major comeback with incredible courage and determination. 


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Challenging herself tackling waves that no other woman has, she endlessly pushes forward the boundaries of the #DontCrackUnderPressure TAG Heuer mindset.

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Maya’s quote: It is an honour for me to become a TAG Heuer Friend of the Brand. TAG Heuer watches are definitely the watches that everyone wants! It is also a brand that invests and supports the giant wave surfing with the Big Wave Tour and whose motto - #DontCrackUnderPressuretotally reflects my sport and my spirit. It well defines what we must do to realize our dreams as athletes. It is my motto, and it reminds me of Ayrton Senna, my hero! There is no greater happiness than joining this dream team” .

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The photoshoot featured Maya wearing her TAG Heuer Aquaracer Lady Quartz black Ceramic case and rose gold plated bezel, the new addition to the iconic collection inspired by the aquatic world. Water-resistant to an incredible 300 metres, all 2017 Aquaracer Lady Watches features generous diameters of 35mm or 40.5 mm case in polished ceramic or steel.

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TAG Heuer is the first luxury brand to join the World Surf League as Official Timekeeper of the Big Wave Tour, and supporting the American surfer Kai Lenny. Being an inspiration for all the women athletes in the world, Maya Gabeira is the first Brazilian female TAG Heuer friend of the brand.

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TAG Heuer Caribbean and Latin America - Media relations:
Lise Drouillylise.drouilly@tagheuer.com
T. +1 305 442-7231 ext. 112
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Press release - 2017
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www.facebook.com - TAG Heuer
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www.TAGheuer.com

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