Thursday, October 20, 2016



Recognise your success, be your own icon.

Few watches are regarded as an icon. The aspiration to create a watch that is immediately recognised by many purely by seeing its unique design, is shared by all watch companies. In the 1990s, Maurice Lacroix had such a watch, the Calypso. This iconic quartz timepiece graced the wrists of many style conscious wearers and proved very successful.

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In 2016, the progressive watch company, Maurice Lacroix, has updated this iconic watch, aptly
named the AIKON; a timepiece with a new, contemporary design, honed to modern tastes. Each
element of the AIKON's specification exudes luxury with fine quality finishing and a high precision
quartz movement.

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The new AIKON is available in three distinct models, AIKON Ladies 35mm, AIKON Gents 42mm
and, the ultimate expression of sportiness, the AIKON Chronograph 44mm.

Your time is now. It is time to choose your own AIKON.

The foundations of an iconic timepiece

The round case of the new AIKON features a prominent bezel, incorporating six 'arms' which embrace its form. This aspect of the design confers a unique contrast. On one hand, the arms represent strength and robustness while, conversely, they characterise a caring and loving embrace.

In watchmaking there is a long tradition of companies offering 'his' and 'hers' timepieces where couples choose to be reminded of each other by wearing a similar watch. The AIKON upholds this tradition. However, whilst both male and female watches share a strong likeness, there are subtle differences.

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The case and bracelet of the gents' AIKON models incorporate assertive, sharp, strong lines, whilst the ladies' AIKON models feature smoother, gentler, curving details. Clearly, both male and female models share a strong likeness to each other. However, through its design expertise, Maurice Lacroix has refined the small details of the timepieces created for both genders, leading to the AIKON perfectly meeting the needs of stylish wearers, now and in the future.

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Each of the three models in the AIKON collection shares a common identity with key design elements that have made this a classic timepiece since 1990. It has always been an iconic design and is likely to remain so for decades to come.

The AIKON Chronograph 44mm

The ultimate watch for competitive gents who seek success in everything they do is the chronograph.

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The AIKON Chronograph 44mm offers superb wrist presence, exhibiting a strong character and confident persona. Similar to other AIKON watches, this timepiece provides excellent legibility and, courtesy of its thoughtful case design, delivers exceptional wearer comfort. This is a watch equipped with a convenient stop-watch complication, proving ideal for measuring elapsed periods of time when vital seconds matter.

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However, the AIKON Chronograph 44mm is equally suited to evening attire, when the pace is more relaxed and a handsome, reliable timepiece is the perfect horological partner for a night out. Available with a choice of silver, black or cool blue dials, the AIKON Chronograph 44mm harnesses the greatness of an iconic watch from the past whilst delivering a new look for the future.

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Maurice Lacroix has created a timepiece that encapsulates Swiss watchmaking savoir faire and the company's exceptional design expertise. This timepiece delivers superb value, standing out from the crowd with its unique and admirable array of qualities. It is the perfect watch for the successful professional. Embrace the AIKON, exhibit your own style. Your time is now. Be your own icon.

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 Technical Specifications

Model: AIKON Chronograph 44 mm

Ref: AI1018-SS002-131-1 Silver-blue
Ref: AI1018-SS001-130-1 Sun-brushed silver
Ref: AI1018-SS001-330-1 Black

QUARTZ Chronograph movement
- Ø 44 mm, Stainless steel case
- Sapphire crystal with anti-reflective coating
- Water-resistant to 10 atm
- Screwed crown
- Sun-brushed silver, black, silver-blue
- Rhodium indexes
- Black or silver printings
- Diamond-cut hour, minute and second hands available in rhodium execution
- White SLN (Green light) on hour and minute hands
- Calf leather strap with alligator pattern with applied polished logo
- 5 rows brushed finishing bracelet in stainless steel
- Double folding clasp with push buttons, brushed-polished- perlage finishing

Maurice Lacroix S. A.
Thurgauerstrasse 40
CH-8050 Zürich
Phone +41 (0)44 209 11 11
Fax +41 (0)44 209 12 52
------------------------------------------------------------- - MauriceLacroix

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