Friday, November 4, 2016

TAG HEUER – AQUARACER Calibre 5 Premier League Edition

















TAG HEUERAQUARACER 300M Calibre 5 Automatic Premier League Special Edition NEW

AQUARACER Premier League Special Edition

Just six months have passed since the announcement of the partnership with TAG Heuer, the Swiss watchmaker and first Official Timekeeper in the history of the Premier League.

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Driven by strong demand from fans across the world — who now see the Swiss watch brand during all Premier League TV broadcastsTAG Heuer has raised the tempo and is now releasing special edition watches featuring the logo of the famous English league.

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April 2016: TAG Heuer is immensely proud to have been chosen by the Premier League as its Official Timekeeper and Official Watch, the first in its history.

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The pinnacle of English football, the Premier League is the most watched football league in the world. All Premier League matches now run on TAG Heuer time, both on the English pitches and in 190 countries via broadcasts.

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This is a comprehensive partnership for the Swiss watch brand: on the pitch, the fourth officials' boards are now shaped like a TAG Heuer Carrera watch. Referees have already started to wear the TAG Heuer Connected smart watch, which provides them with assistance via their own dedicated and exclusive application. The deal is completed by the TAG Heuer logo which is displayed on-screen during TV broadcasts, not to mention all the activities on-site with customers, and the famous Pressure Test competitions which have proved such a big hit with fans.

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Today, TAG Heuer is incredibly proud to unveil the very first special edition Premier League watch. Naturally, a sports model — a 43 mm Aquaracer — has been chosen to bear the colours of the English league. At its heart beats the Calibre 5 mechanical movement. Made from steel, it boasts an attractive black ceramic bezel, specially designed for this football-themed watch. The 45-minute numerals for each period of half-time are lacquered white and the 15 minutes of extra time are lacquered red.

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The anthracite grey dial with its sunray effect is particularly elegant. It features the new Premier League lion logo at 9 o'clock, stamped in white. The MatchTimer inscription in the centre is another nod to this watch's footballing pedigree. The baton indexes are coated in white SuperLuminova™ to improve visibility in the stadium during evening matches. The hour hands are rhodium-plated and the minute and seconds hands are red.

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As a finishing touch, the date window positioned at 3 o'clock is equipped with a magnifier, another sports feature, which helps improve visibility. The case has a screw-on back with an exclusive engraving of the Premier League lion, and the exclusive inscription "Official TimeKeeper". The watch is complemented by an elegantly integrated steel link bracelet.

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About the Premier league

The Premier League is the most watched and followed football league in the world.. Last season, 13 million fans attended matches, with stadiums filled to a record 96.3% of their capacity. Throughout the nine-month competition, 380 matches are watched in 190 countries across the world, in more than 900 million homes.

 About TAG Heuer

TAG Heuer is the Swiss Avant-Garde watchmaker since 1860. Avant-garde is our culture and our philosophy. TAG Heuer’s unique heritage is built on pushing boundaries and breaking rules: harnessing mental fortitude to overcome technology restraints and create watches with real racing spirit. The brand has marked the history of watchmaking, especially in the field of chronographs with an unparalleled mechanical accuracy.

With Jean-Claude Biver, TAG Heuer CEO and President of the LVMH Watch Division at the helm, the watch brand enhanced its presence in global sports, and football in particular, becoming Official Timekeeper and Official Watch for the most prestigious and iconic names, leagues, organizations, and people who share similar values and a strong vision.

"Football is the most popular sport in the world. Football is like a language between people or a religion. With football, we communicate passion, emotion, joy, dreams, team spirit, organization, strategy and finally victory, values that are also carried by our brand and more importantly by the people who buy and wear our watches." says Jean-Claude Biver.

Europe, North America, Asia, Australia, all our partnerships provide the perfect geographic complement with our marketing activities and commercial presence around the globe, including the Premier League, the German Bundesliga, the Spanish LaLiga, the American Major League Soccer (MLS) with the US Soccer Federation & Professional Referee Organization, the Chinese Football Association Super League, the Copa America, the International Champions Cup, the Australia’s men’s national team, Manchester United and the Asian Football Confederation (AFC) including the Asian Cup 2019 & the Asian Qualifiers Final Round for the qualification to the 2018 FIFA World Cup. The brand has also a global ambassador from the world of football, the legendary Cristiano Ronaldo, since 2014.


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Technical Specifications

Model: AQUARACER Calibre 5 Automatic Premier League Special Edition (43mm)

Reference: WAY201D.BA0927 (sunray anthracite grey dial, black ceramic bezel and steel bracelet)

Movement  
TAG HEUER Calibre 5
Automatic calibre.
Diameter: 26 mm (11 ½''') — 25 to 26 rubies depending on the execution.
Rapid date correction. Hours — minutes — small seconds at 3.
Display:
Hours — minutes — seconds.
Date window.
Balance frequency: 28,800 vibrations per hour (4 Hz).
Power reserve: about 40 hours.
Oscillating oscillating mass: "Côtes de Genève",
engraved "TAG Heuer — Calibre 5 — Swiss Made".
Dial  
Anthracite grey sunray effect
  • White contour of the Premier League lion
  • Faceted, polished hand-applied indexes with white SuperLuminova™ markers
  • Faceted, polished minute hand, with white SuperLuminova™ markers
  • Faceted, polished hour hand, with white SuperLuminova™ markers
  • Red seconds hand
"AQUARACER CALIBRE 5 – AUTOMATIC (in red) – 300M/1000FT" inscribed at 6 o'clock
"TAG Heuer" logo at 12 o'clock - Printed minute track
Date window at 3 o'clock with magnifier
Case
Diameter: 43 mm
Polished and satin-finished steel
Uni-directional rotary bezel in polished, faceted black ceramic
Silver lacquer    engraved numerals with white SuperLuminova™ dot at 12 o'clock
Extra time engraved then filled with red lacquer - Sapphire crystal with scratch-resistant, antireflective coating
Screw-down crown in polished steel - Satin-finished screw-on back, engraved with the Premier League lion
Water-resistance: 300 metres 
Strap
Triple-row brushed steel, with polished edges
Steel folding buckle with safety push-buttons and diving extension.

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Press release - 2016
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www.facebook.com - TAG Heuer
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www.TAGheuer.com

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