Thursday, September 15, 2016

AUDEMARS PIGUET Supports Serena Williams in Her Quest for Victory

















AUDEMARS PIGUET – Supports Serena Williams in Her Quest for Victory

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As Serena Williams is defending her title in London, Audemars Piguet accompanies its brand ambassador in her quest for a 22nd major victory

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London, Monday 4th July 2016 Serena Williams continues her grass-court campaign in South West London to defend the crown she won last year. A 7th victory there would represent her highest number of wins for a specific grand slam tournament as she counts 3 wins on the red clay of Paris, and 6 on each of the hard courts of Melbourne and New York. It would therefore become her 22nd title, which would allow her to equal the record held by Steffi Graff.

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Audemars Piguet’s brand philosophy “To break the rules, you must first master them.” perfectly embodies Serena’s quest and her unrelenting drive and passion during her impressive career. The brand now celebrates this spirit and shows its support in a new campaign launched on social media worldwide.

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Serena Williams wears the new white Royal Oak Offshore Chronograph
in rose gold Ref. 26231OR.ZZ.D010CA.01

Inspired by a verse from Rudyard Kipling’s “If” poem written on the wall of the Center Court players’ entrance - “If you can meet with Triumph and Disaster and treat those two impostors just the same” -, Audemars Piguet’s campaign, consisting of a short film and series of still images, features Serena in a stunning black and white setting while reciting the famous poem with a slight twist at the end.

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“If you can make one heap of all your winnings
And risk it on one turn of pitch-and-toss,
And lose, and start again at your beginnings
And never breathe a word about your loss;
If you can force your heart and nerve and sinew
To serve your turn long after they are gone,
And so hold on when there is nothing in you
Except the Will which says to them: “Hold on!”


If you can talk with crowds and keep your virtue,
Or walk with Kings—nor lose the common touch,
If neither foes nor loving friends can hurt you,
If all men count with you, but none too much;
If you can fill the unforgiving minute
With sixty seconds’ worth of distance run,
Yours is the Earth and everything that’s in it,
And—which is more—you’ll be a Woman, Sister.”



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Technical Specifications

Royal Oak Offshore Chronograph Pink Gold case 37mm

Reference: 26231OR.ZZ.D010CA.01

MOVEMENT:
Selfwinding Calibre 2385
Total diameter: 26.20 mm (11 ½ lignes)
Total thickness: 5.50 mm
Number of jewels: 37
Number of parts: 304
Minimal guaranteed power reserve: 40 h
Frequency of balance wheel: 3 Hz (= 21,600 vibrations/hour)
FUNCTIONS:
Chronograph
Hours
Minutes
Small seconds
Date
CASE:
37 mm pink gold
18-carat pink gold case, glare-proofed sapphire crystal.
Diamond-set bezel, screw-locked crown.
Water-resistant to 50 m
DIAL:
Silver-toned dial with new “Lady Tapisserie” pattern, circular-grained external zone.
Pink gold applied hour-markers and Royal Oak hands with luminescent coating
STRAP:
White rubber strap with 18-carat pink gold AP folding clasp

GEMSETTING
32 brilliant-cut diamonds; ~1.02 carats (bezel)


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Audemars Piguet (Marketing) SA
Route de France 16 - Case postale 16
1348 Le Brassus - Switzerland
Phone : + 41 21 642 39 00
Fax : + 41 21 642 34 02
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www.AudemarsPiguet.com

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