Parmigiani Fleurier – BUGATTI Mythe Limited Edition
THE BUGATTI MYTHE – CELEBRATING A DECADE OF PARTNERSHIP
This year, in order to celebrate the 10th Anniversary of the partnership with Bugatti, Parmigiani Fleurier is unveiling three limited editions.
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The brand has decided to take the iconic Bugatti 370 timepiece, and its transverse tubular movement, as its basis. This model, which marked the creation of the partnership in 2004, demonstrates the brand's cutting-edge creative spirit and the quest for technical excellence which made it possible.
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The Bugatti Anniversary Limited Edition opens with the Bugatti Mythe. The aesthetic of this timepiece is based on an emblematic Bugatti component: the remarkable Type 57 grille.
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This grille, which graced the very first Bugatti cars, has a striking structure, formed of lines rather than mesh. These lines are echoed in the watch dial and they extend downward beyond its perimeter, affirming the Art Deco style which made the historic grille such a success.
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In addition to this homage to Bugatti's history, the Bugatti Mythe timepiece also pays tribute to the ongoing collaboration between industrial and artisan traditions in both the automotive and watchmaking worlds. Inextricably linked at Bugatti, industry and craftsmanship see their potential combined in every creation, and this is what the brand's reputation is based on.
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The Bugatti Mythe evokes this marriage through the dual-colour effect of the surfaces of its case middle. A mottled anthracite grey surface, which reinforces its "industrial" appearance, represents this side of the spectrum; the burnished, gold surfaces reflect the refined, artisan side.
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The Bugatti Mythe is possessed of a powerful symbolism, which encapsulates the history of two brands and the success of a collaboration that is celebrating its 10th anniversary.
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