SEVENFRIDAY - P2/2 “Works” NEW
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SEVENFRIDAY’S GONE CLASSIC…AGAIN…
Zürich, 25th September 2013 – the story of the P2 is also continuing with the latest model P2/2 “works” !
The model name P2 (the second) already makes it obvious that its inspiration can be found in the universe of the “industrial revolution”.
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Elegant, yet powerful, sophisticated yet cool – that’s how the P2/2 presents itself. Inspired by the emotional beauty of the classic machineries of the 19th century we went about creating this latest model.
The animation ring is in stainless steel, specially treated for the finishing to remind the heavy machinery of its time.
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SEVENFRIDAY’s watches consist of two integral elements – the Box and the Interface. The box – made of stainless steel- is a complex constructed and protecting casing. The shape and style lies between modernity and classic and creates an exciting atmosphere. The case is surrounded by the animation ring made of different material catering additionally to the haptic and visual senses of the products respective universe.
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In the box you find the interface which consists of hands, discs, dial and movement. The indicators are designed and arranged in way to bring the complexity of the movement to the surface. The dial alone is made of 5 separate pieces / layers with eleven different applications. The complex construction attracts and fascinates the spectator and makes checking the time a new.
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A variety of materials, finishing and colors completes the uniqueness of the collection and takes the user on a tour of ongoing discoveries.
Die P2/2 is available on www.sevenfriday.com as well as selected retail stores starting end September 2013.
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