Watches 7: Savoy - Icon EXTREME Chronograph

Wednesday, November 14, 2012

Savoy - Icon EXTREME Chronograph

SAVOY - Icon EXTREME Chronograph NEW

Straight from Switzerland, Savoy is a unique new accessory brand with a modern history! An innovative line that continues the Swiss tradition of watch-making excellence, yet free from the restrictions of tradition, allowing the firm to bring distinctive and independent design verve.

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Already recognized for its edgy, modern styles, Savoy has debuted its 2012 collection with a host of new sizes, dials and finishes. Savoy’s unisex timepieces are available in three different case sizes – all featuring high-end Swiss Made movements, European design at reasonable prices.

THE COMPANY

Savoy is now part of an important and large watch group in the industry – with offices in Switzerland, Dubai, Hong Kong and Fort Lauderdale, Florida. It fully designs and makes its watches in Switzerland and prides itself on its lifestyle brand, and on producing watches with a distinct and recognizable look. It is a high-end company, competing with some of the most well-known luxury watch brands worldwide, but is likewise known for watches of style and quality with the appropriate pricing

Synonymous with confidence, character and class, SAVOY is the new accessory brand with modern history!

FOUNDER'S BIO

With a drive for perfection, Swiss native Pascal Savoy set out to gain as much knowledge of the luxury goods industry as possible. He began his career in the beauty and fragrance industry before entering the watch industry more than 15 years ago. He then moved to Fort Lauderdale, Florida in 1999 as President of Hublot America and was instrumental in broadening awareness of the Hublot name in the US, helping to make it one of the most inspirational brands found today. In 2004, Savoy founded his own branding and product development company and immediately recognized that there was a void in the watch industry for Swiss Made watches that would combine unique iconic designs with reasonable prices.

Early 2009 he decides to create his own brand. The name and logo is deeply rooted to the Geneva region, his place of birth, and represents perfectly the character the brand will convey: strong, yet refined.

After two years of development, SAVOY was finally launched worldwide at the 2011 Basel World fair and was immediately credited as one of the most innovative design in its price category.

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An oversized façade encircles a sundial marked at each five-minute interval, and is accentuated with symmetric ‘3’ and ‘9’ digits. Marking 12:00 is Savoy’s simplistic branding – a true sign of refinement – and the timepieces exhibit a smaller sundial denoting the ten-minute time at the base of the watch face. Created in a 45mm case and available in a single-time style as well as Chronograph models, these pieces are guaranteed to be a favorite for wearers with the most individual style.

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They feature Swiss Made movement, fixed tachymeter or rotating bezel and a sapphire crystal with anti-reflective coating. Each SAVOY watch strap or bracelet is equipped with metal inserts that offers versatility and the ability to express personality by simply exchanging them for a new look. The collection’s timepieces are created in a range of colors – including yellow gold, gunmetal, black and a softer rose gold IP – that compliment multi-hued rubber straps and metal bracelets. Perfect for the most stylish men of the season.

SAVOY - Icon EXTREME Chronograph Rose Gold
Ref. - (WM1-42C2T-24-RB-HRG)

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Technical specifications

Case Size	45mm

Movement	Swiss Made Chronograph ETA G10.211 / counters 1/10s, 60 seconds, 30 minutes

Case Finish	Stainless steel 316L with IP rose gold plating and PVD black screws and crown

Bezel	Stainless steel with black PVD coating and tachymeter

Crystal	Sapphire with 5 anti reflective coatings

Dial	Black pattern with raised indexes and rose gold sub dial rings

Strap Bracelet	Black rubber

Buckle	IP rose gold folding clasp

Straps Insert	Stainless steel logo insignia with IP rose gold plaiting

Water Resistance	100 m/330 feet

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SAVOY - Icon EXTREME Chronograph Black PVD
Ref. - (WM1-22C7TA-27A-RB-LC)

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Technical specifications

Case Size	45mm

Movement	Swiss Made Chronograph ETA G10.211 / counters 1/10s, 60 seconds, 30 minutes

Case Finish	Stainless steel 316L with black PVD plating and black PVD screws and crown

Bezel	Stainless steel with black PVD coating and tachymeter

Crystal	Sapphire with 5 anti reflective coatings

Dial	Black pattern with raised indexes

Strap Bracelet	Black rubber

Buckle	IP black folding clasp

Straps Insert	Carbon fiber with orange stitching

Water Resistance	100 m/330 feet