Toledano & Chan – B/1M Muonionalusta Meteorite Case - Unique - Piece TimeForArt Special Edition for Auction Phillips - 2024
There was no business plan, no market survey. Just a desire to make something beautiful, and something beautifully unusual. Admirers of the bold sculptural style of 1970’s watches, we loved how designers of this era considered a watch in totality — the bracelet and watch head were one continuous thought.
Rewind to 2021, and the landscape seemed divided between the major brands rehashing their backcatalogues and the wild, rococo exuberance of independent brands. What was missing was something pure, something sculptural, something architectural. What was missing was a striking shape.
Click, to see the large size. ▶ BIG FOTO
Alfred (Hong Kong) and Phillip (New York) bonded on Instagram over a shared love of brutalist architecture and 1970’s watches, and began exchanging ideas.
Click, to see the large size. ▶ BIG FOTO
We ended up with two major sources of inspiration: the 👉 Rolex Midas and early 1970’s integrated bracelet watches; and more importantly, brutalist architecture.The final result is a collision between these two ideas. Part 70’s watch, part brutalist architecture, entirely new.
Click, to see the large size. ▶ BIG FOTO
The B/1M is a continuation of the brutalist design language established with Toledano & Chans’ first watch, the B/1.
Click, to see the large size. ▶ BIG FOTO
The Toledano & Chan B/1 meteorite draws its inspiration from the angular lines of brutalist architecture, in particular the windows of the Marcel Breuer Whitney Museum in Midtown New York City.Click, to see the large size. ▶ BIG FOTO
The B/1 meteorite is a prototype, and as the name would suggest, is made primarily of meteorite – the case, dial and lugs – while the strap is crafted from ostrich leg skin.
Click, to see the large size. ▶ BIG FOTO
The caseback and crown are made from
sandblasted stainless steel, and the handset from DLC-coated stainless
steel.
Click, to see the large size. ▶ BIG FOTO
Toledano & Chan was first established in 2021, a partnership between watch enthusiasts with artistic pursuits in their own right, Phillip Toledano and Alfred Chan. The first B/1 wristwatch was released in May 2024 to widespread delight, selling out within 45 minutes.Click, to see the large size. ▶ BIG FOTO
Phillip Toledano is a widely exhibited conceptual artist, with seven published books to his name, and an entrepreneur. Alfred Chan has been designing watches for over a decade, working for Japanese, European and American brands.
---------------------------------------------
TECHNICAL SPECIFICATIONS
Model: Toledano & Chan – B /1M
Manufacturer: Toledano & Chan
• Year: 2024
• Reference No: N /A
• Model Name: B /1M
• Material: Muonionalusta meteorite, 904L Stainless steel,
Sapphire lens
Caliber: Sellita SW100
• Bracelet /Strap: Bespoke ostrich leg leather strap
• Clasp /Buckle: Grade 5 titanium
• Dimensions: 33.5mm width x 35.8 lug to lug x 10.4mm thick
• Signed: TIMEFORART
Click, to see the large size. ▶ BIG FOTO
• Accessories: Hand made concrete presentation BOX PRODUCTION
=============
About TimeForArt
TimeForArt is the first and only benefit watch auction to support contemporary art and artists. TimeForArt
is a curated benefit auction of exceptional timepieces from the world’s
greatest watchmakers with 100% of the proceeds used to support today’s
most visionary artists through Swiss Institute’s innovative exhibitions,
public programs, education & community engagement workshops in New
York City and beyond; all provided free of charge.
TimeForArt provides a year-round platform that unites the worlds of horological and visual arts. TimeForArt's inaugural edition was held as part of the Phillips New York Watch Auction: SEVEN in 2022. TimeForArt’s second edition will be held as part of the live Phillips New York Watch Auction in December 2024.
---------------------------------
Press Release - 2024
========================
ToledanoandChan.com