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MUCH MORE THAN A CHRONOGRAPH
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A concentration of classic codes in a resolutely contemporary model equipped with a 21st-century monopusher chronograph calibre. Limited series of 178 pieces, CHF 4,250.
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Nor is this the first time that Louis Erard has invited Massena LAB to co-produce a creation. After Le Régulateur, shortlisted for the Grand Prix d'Horlogerie de Genève, the four-handed collaboration this time focused on the monopusher chronograph.
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Now for the Massena LAB touch. As its name suggests, this is a laboratory, with a laboratory technician, William Massena. He is a leading figure in the world of collector's watches.
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With a single idea in mind: to promote the watchmaking he loves and "democratise a style usually reserved for wealthy collectors", historical watchmaking from the 18th and 19th centuries, in his own way following in the footsteps of Antide Janvier and marine chronometry.
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Making the exceptional accessible. Meeting Louis Erard was a logical and natural step. Manuel Emch, CEO and creative director of the Franches-Montagnes-based brand, has made watchmaking culture his hallmark, opening up his collections to everything that haute horlogerie had previously reserved for itself: métiers d’art, cutting-edge collaborations, independent watchmakers, creative people, artists, craftsmen; Alain Silberstein, Vianney Halter, Konstantin Chaykin, atelier oï, seconde/seconde/, Eric Giroud, Bastien Chevalier - and all the others to come.
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"Together we are stronger" has become the motto of Louis Erard, the new signature of this historic manufacturer, born in the Great Depression of 1929. And it's not just a posture, as Louis Erard is proving, exploring every area of expertise, from collaboration to collaboration, each time pushing the quest for excellence as far as possible.
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How does this excellence reveal itself? In the style, which is thorough, meticulous and detailed. In the finishing, of course. This monopusher chronograph is a striking example: rhodium-plated outer flange and counter with circular satin-finish and diamond-cut corners, rhodium-plated or 2N gilded lower plate with grained finish and silver opaline counter centre, black transfers with Louis Erard symbol and Massena logo at six o'clock.
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Like all the other collaborations, Le Chronographe Monopoussoir Louis Erard x Massena LAB is therefore produced in a limited series: 178 pieces - a figure that symbolises "together we are stronger". 178 pieces in two variations: rhodium-plated or gilded dial.
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"To be successful, says William Massena, a collaboration has to make sense". Duly noted. And there are more meaningful beauties to come.
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Le Chronographe Monopoussoir Louis Erard x Massena LAB Silver ref. 74239AA70 Limited series of 178 pieces (78 Silver and 100 Gold) Price excl. tax: CHF 4,250.—
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TECHNICAL SPECIFICATIONS
🤝 COLLABORATIONS:
Collection: EXCELLENCE
Model: Excellence Le Chronographe Monopoussoir Gold
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Ref. 74239AA71.BVA103 - Gold Dial
Automatic monopusher chronograph, Sellita SW500MPCa calibre,
4 hands 30-minute counter at 12 o'clock
13¼’’’, Ø30.00 mm, height: 7.90 mm
25 jewels, 28,800 VpH (4Hz),
élaboré grade movement, meticulously decorated,
special openworked oscillating weight with black lacquered Louis Erard symbol, approx.
48 hours of power reserve
Functions
HMS+ chronograph
Time: central hour and minute hands
Chronograph: central second hand, 30-minute counter at 12 o'clock
Case
Polished stainless steel, Ø43 mm,
lug width: 22 mm, lug to lug: 50.40 mm, thickness: 15.70 mm,
3 pieces, domed sapphire crystal with anti-reflective treatment on both sides,
movement visible through the transparent caseback,
water resistant up to a pressure of 5 bars (50m/165ft)
Signature Massena LAB crown, caseback engraved with “Limited Edition 1 of 178”
Dial
Rhodium-plated outer flange and counter with circular satin-finish and diamond-cut corners,
2N gilded lower plate with grained finish and silver opaline counter centre,
black transfers, Louis Erard symbol and Massena logo at 6 o'clock
Hands Blued steel leaf-shaped hands
Strap
Black grained calf leather with tone-on-tone attachment points, blue grained calf leather lining, polished stainless steel pin buckle, functional catch spring bars enabling the strap to be changed quickly
Dimensions: 22/20mm width, 80/115mm length
🤝 COLLABORATIONS:
Watch developed in collaboration with Massena LAB in a limited edition of 178 pieces
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Limited Edition of 178 pieces. (100 Gold and 78 Silver)
Recommended retail price: CHF 3,250
WARRANTY 3 year guarantee
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Model: Excellence Le Chronographe Monopoussoir Silver
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Movement
Automatic monopusher chronograph, Sellita SW500MPCa calibre,
4 hands 30-minute counter at 12 o'clock
13¼’’’, Ø30.00 mm, height: 7.90 mm
25 jewels, 28,800 VpH (4Hz),
élaboré grade movement, meticulously decorated,
special openworked oscillating weight with black lacquered Louis Erard symbol, approx.
48 hours of power reserve
Functions
HMS+ chronograph
Time: central hour and minute hands
Chronograph: central second hand, 30-minute counter at 12 o'clock
Case
Polished stainless steel, Ø43 mm,
lug width: 22 mm, lug to lug: 50.40 mm, thickness: 15.70 mm,
3 pieces, domed sapphire crystal with anti-reflective treatment on both sides,
movement visible through the transparent caseback
Water resistant up to a pressure of 5 bars (50m/165ft)
Signature Massena LAB crown, caseback engraved with “Limited Edition 1 of 178”
Dial
Rhodium-plated outer flange and counter with circular satin-finish and diamond-cut corners,
rhodium-plated lower plate with grained finish and silver opaline counter centre,
black transfers, Louis Erard symbol and Massena logo at 6 o'clock
Hands Blued steel leaf-shaped hands
Strap
Black grained calf leather with tone-on-tone attachment points, blue grained calf leather lining, polished stainless steel pin buckle, functional catch spring bars enabling the strap to be changed quickly
Dimensions: 22/20mm width, 80/115mm length
🤝 COLLABORATIONS:
Watch developed in collaboration with Massena LAB in a limited edition of 178 pieces
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Limited Edition of 178 pieces. (78 Silver and 100 Gold)
Recommended retail price: CHF 4,250
WARRANTY 3 year guarantee
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ABOUT MASSENA LAB
Massena
LAB, founded by noted watch collector and industry veteran William
Massena, is a creative horological studio that designs, develops, and
produces timepieces, often in collaboration with respected watchmakers
from around the world. Massena LAB exists to be a reference point of
horological culture and to play an integral part in its constant
evolution, using elements of style from the past to enhance the future
of watchmaking. It aims to create and nurture a community of informed watch enthusiasts with a passion for novel timepieces from independent watchmakers. The “LAB” in Massena LAB is a combination of two words: “laboratory,” for our willingness to experiment and our embrace of new ideas, and “collaboration,” for our fruitful, long-standing relationships with our partner brands.
ABOUT LOUIS ERARD
Based
in the Jura mountains, the birthplace of watchmaking, Louis Erard
embodies the values of Swiss mechanics, the tradition that keeps its
promises. Combining luxury, timelessness and elegance, this independent
brand is renowned for its mechanical watches and, in particular, its
iconic regulators. A collection on which the brand, founded by Mr. Louis
Erard in 1929, built its reputation. Today, continuing the work of its founder and honouring watchmaking tradition, the Maison is reinterpreting the codes in a contemporary language. Louis Erard continues to set itself apart from mass-market brands. Inspired by high-end watchmaking, the brand draws on its values to enhance its mechanical timepieces.
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Press release - 2022
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CONTACT:
LOUIS ERARD
Rue de l’Ouest 2
CH–2340 Le Noirmont
Suisse
info@louiserard.com
+41 (0) 32 957 65 30
Cristina Saiu, Digital Marketing Executive
+41 32 957 65 34, Cristina.Saiu@louiserard.com
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