De Bethune – Distribution Partnership In Mexico SIAR
On The Occasion Of The SIAR, De Bethune Announces
Its Distribution Partnership In Mexico
To mark the event, the brand is present at the SIAR, notably with two models displayed for the first time in Latin America.
The DB28 Steel Wheels with its resolutely contemporary look, which is competing for the upcoming 2018 Grand Prix d’Horlogerie de Genève.
Click, to see the large size. ▶ BIG FOTO
he more traditional-looking DB25 Starry Varius, featuring a blued titanium star- studded sky that can be personalised according to the customer’s wishes.
Click, to see the large size. ▶ BIG FOTO
After opening the Stephen Silver point of sale last week in California’s Silicon Valley, De Bethune is continuing its international development by taking the opportunity of the SIAR to announce an exclusive distribution agreement in Mexico with its new partner, the Raconli group.
Click, to see the large size. ▶ BIG FOTO
De Betune’s CEO Pierre Jacques, who is attending the SIAR, said: “Mexico is a real connoisseurs’ market with a longstanding tradition and true appreciation of Swiss Haute Horlogerie models. To offer our customers enhanced service, while ensuring our brand’s solid long-term development in Mexico, we are delighted to have reached a distribution agreement with the Raconli group. I wish to express my sincere thanks to the Raconli Group’s CEO Ramon Gonalez and his family for their confidence in us. Their excellent knowledge of this market will ensure the high-quality presence that is key to our development.”
Click, to see the large size. ▶ BIG FOTO
The new model of the year, the DB28 Steel Wheels, is one of the watches competing in the Grand Prix d’Horlogerie de Genève. This resolutely transparency-themed titanium watch features a particularly light architecture thanks to the open construction of its central delta- shaped bridge. Its self-regulating twin barrel ensures a six-day power reserve. The palladium and blued steel spherical moon at 6 o’clock spins on its axis with such accuracy that it will show a mere one-day discrepancy in 122 years.
Click, to see the large size. ▶ BIG FOTO
The distinctive architecture of Calibre 2115V4 is beautifully highlighted by the decision to trim down the mechanism, notably by openworking the barrels and ratchet wheels, as well as cutting out the heart of the central delta-shaped bridge. The latter is adorned with a “Côtes De Bethune” decoration, produced using the Microlight micrometric engraving technique developed by De Bethune. The entire movement thus creates the impression of levitating.
Click, to see the large size. ▶ BIG FOTO
Also introduced this year, the DB25 Starry Varius is a more traditional-looking watch. With its blued titanium star-studded sky and its Milky Way sprinkled with 24K gold dust, this timepiece is powered by the Manufacture DB2105 calibre equipped with a new balance wheel featuring white gold inserts, along with the triple pare-chute shock-absorbing system.
Click, to see the large size. ▶ BIG FOTO
To kick off this Mexican week, De Bethune took part in the “Private Experience” organised by the Berger boutique. A beautiful means of enjoying personal encounters with its customers.
Salón Internacional Alta Relojería México 2018
16-18 October
----------------------------------------------Name: Starry Varius Tourbillon
Collection DB25 / Limited Edition to 20 exemplaires
Reference DB25VTTIS3
Limited Edition to only 20 pieces - Price incl. VAT 197'000 CHF
▶ Press releases - 2018
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Name: DB28 Steel Wheels
Reference: DB28SWTIS1PN/S
Limited Edition to only 25 pieces
▶ Press releases - 2018
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Press release -- Geneva 2018
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De Bethune Geneva Office
25 Grand-Rue 1204 Geneva
Switzerland
Tel: +41 22 310 22 71
Fax: +41 22 310 33 40
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www.DeBethune.ch
