IWC Schaffhausen – INGENIEUR Chronograph Sport Edition "50th Anniversary of Mercedes-AMG" Titanium
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IWC CEO TAKES THE DRIVER’S SEAT IN THE NEW
SOCIAL MEDIA CAMPAIGN BY MERCEDES-AMG
SOCIAL MEDIA CAMPAIGN BY MERCEDES-AMG
Schaffhausen, 2018 – Christoph Grainger-Herr, CEO of IWC Schaffhausen stars in the new social media campaign by Mercedes-AMG, a long-standing partner of the Swiss luxury watch manufacturer. In a short film now available online, the CEO appears in the new Mercedes-AMG E 53 4MATIC+ Coupé, wearing the Ingenieur Chronograph Sport Edition "50th Anniversary of Mercedes-AMG".
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The #SpeedUpInStyle campaign launches the new Mercedes-AMG 53 series on digital media. The #Speed-UpInStyle campaign launches the Mercedes-AMG 53 series, featuring IWC CEO Christoph Grainger-Herr behind the wheel of the E 4MATIC+ Coupé in the streets of New York City.
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He explains: "I am grateful to have tak-en part in this dynamic campaign with our partner. The versatility, comfort, efficiency and performance of the AMG sports car impressed me immensely during filming. The finished film perfectly encapsulates the driving force behind both Mercedes-AMG and IWC Schaffhausen: precise, world-class engineering, uncompromising perfor-mance and iconic design – always combined with great joy and passion, of course."
THE CO-STAR IS AN ICON OF IWC
The Ingenieur Chronograph Sport Edition "50th Anniversary of Mercedes-AMG" (ref. IW380902) also makes a grand appearance in the film, on the wrist of Christoph Grainger-Herr.
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This special edition to mark the 50th anniversary of Mercedes-AMG was launched last year at the Nürburgring. The watch is driven by the IWC 89361 manufacture calibre and housed in a robust titani-um case. The magnetic field protection is visible through the glass back and is inspired by the brake discs of the high-performance sports cars from Mercedes-AMG.
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IWC Schaffhausen and Mercedes-AMG have enjoyed a successful partnership since 2004. Their collaboration is based on the vibrant tradition of technology in both companies, combined with common values such as precision engineering and exclusive design.
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Both the high-performance sports cars from Mercedes-AMG and the mechanical watches from IWC appeal to individuals with high expectations, who go their own way in their search for something special.
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Technical Specifications
Model: INGENIEUR Chronograph Sport Edition "50th Anniversary of Mercedes-AMG"REF. IW380902
SPECIFICATIONS
Mechanical chronograph movement
– Automatic winding – Date display
– Chronograph function for hours, minutes and seconds
– Flyback function – Small hacking seconds
– See-through sapphire glass back
– Screw-in crown
– Soft-iron inner case for protection against magnetic fields
– Limited to 250 watches
MOVEMENT
Manufacture calibre 89361
Côtes de Genève, perlage
Frequency 28,800 vph / 4 Hz
Jewels 38
Power reserve 68 h
Winding Automatic
Chronograph function with hours, minutes and seconds
Hour and minute counters combined in a totalizer at 12 o’clock
Flyback function
Date display
Small hacking seconds
WATCH
Materials Titanium case
Soft-iron inner case for protection against magnetic fields
Crystal Sapphire, arched edge, anti-reflective coating on both sides
Water resistance 12 bar
Diameter 44.3 mm
Height 15.9 mm
Screw in crown
DIAL
Silver-plated dial, black hands with luminescence
Red hand counters for 12 hours, red stopwatch hand.
STRAP
Black calf leather strap
Limited to 250 watches
#SpeedUpInStyle
#Speed-UpInStyle
* IWC Schaffhausen is not the owner of the Super-LumiNova® trademark.
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Press releases - 2018
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IWC Schaffhausen
Uwe Liebminger
Department Manager Public Relations
Mobile +41 (0)79 957 72 52
E-mail uwe.liebminger@iwc.com
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