Timeless Swiss Watch – Timeless HMS Edition

Timeless Swiss Watch – Timeless HMS Guilloché Dial Edition

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Designed in Vevey, Switzerland, the "Timeless" watch synthesizes the future seen from the past, and the past seen from the future. From the industrial revolution to the rationalisation of the early 20th century, through to particle colliders and the machinery of the future. 

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This timepiece plays with curves, textures and depth with powerful shapes and subtle details, with simplicity and complexity. Our source of inspiration? 

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The Swiss industrial heritage that has made Switzerland's industrial heritage that has made it famous and shaped its pioneering image. Old locomotives, heavy machinery, industrial tools or even turbines of dams with an emblematic cylindrical shape ... so many achievements that have fed our imagination and guided our aesthetic choices to create this watch.

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Timeless began with a question: why is an original and attractive design usually associated with a high price tag? Then, thinking about watches, we turned the question around: why are affordable watches generally so insignificant? Why do they so rarely surprise, delight or provide lasting pleasure to their owners? 

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To do this, we knew that we had to define our own path, to put all our energy into a fresh perspective, to evolve in a spirit of independence, to be...Timeless.

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As we sought to answer those questions, a more fundamental question arose – and to us it became a challenge. Rather than just accepting the status quo, why not create a completely new brand – designing timepieces that are both beautiful and functional; useful and a pleasure to wear? 

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Objects to become attached to. Watches that speak of our individual styles. Watches for the way we live in the 21st century. Memorable, distinctive designs that transcend fashion. Watches that make us feel good – without ruining us.

What makes us tick

Over the past decade, as industrial designers, watch designers and architects, we’ve had the honour of working for some of the greatest names in the business. Design is in our blood. So are watches. And so is Switzerland (naturally our timepieces had to comply with the Swiss Made label).

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Even the name we chose to express time is based on a paradox: Timeless

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But there’s a paradox at the heart of what we do. We love traditional watchmaking as much as we love contemporary design. We have a deep respect for the values of the watch business and yet we have defied the received wisdom about how we should produce our watches – and how we should market them. 

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(As watch enthusiasts, we take great pleasure in talking directly to our customers and fellow amateurs.) 

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We’re committed to ensuring that every Timeless watch will look great, be beautifully crafted and deliver solid performances – and we’re equally determined that it will cost only a fraction of the price you might expect to pay.

From design to reality... Giving form the time

 We knew that our design had to be distinctive and recognisable at first glance – resolutely contemporary with an avant-garde touch, and yet rooted in the codes of classical design. In a word: Timeless.

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So we synthesised the concepts of watch design, industrial design and architecture. We imagined the future as seen from the past. And the past as seen from the future. From the Industrial Revolution to early 20th-century streamlining, from particle colliders to Mars explorers – and back again.

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We played with curves, textures and depth. With powerful shapes and subtle details. With simplicity and complexity.

Inspiration

Our source of inspiration? The Swiss industrial heritage that has made Switzerland famous and shaped its image as a pioneer in technological innovation. Old locomotives, heavy machinery, industrial tools and even dam turbines withan emblematic cylindrical shape... so many achievements that have fuelled our imagination and guided our aesthetic choices.

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When it came to making watches it was absolutely clear: ‘timeless’ also means made to last. So we only chose the right materials: stainless steel, 4N pink gold, calf leather, sapphire crystal. For the mechanism, we’ve selected one of the most robust and reliable Swiss self-winding movements – a calibre that has proven itself over and over again. 

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And, as for the finishes and decoration, we’ve naturally chosen top-of-the-range techniques, combining traditional guillochage and contemporary micro-blasting. We’ve added layers of detail and subtle surprises. Because a Timeless watch is designed to provide pleasure for a very long time.

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Technical Specifications

Watch name   Timeless HMS 003 Edition

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Ref : 003 WH-G-BL  Swiss Made

The second model of the Timeless brand, this steel timepiece is adorned with fine rose gold-plated details and a curved sapphire crystal that suits everyone.

Case
Finishes : Circular satin finish, fine sandblasting polished details
Diameter : 41.5 mm
Lugs to Lugs : 46.1mm
Thickness : 12,80 mm
Waterproofing : 50 m
Strap : Calf leather / width : 22m
Screwed-in lugs : Steel & gold
Case back : Numbered and engraved with the Timeless logo 
Crown : Made up of 3 parts
Materials : Gold & steel
Dial
Glass : Sapphire (domed), with anti-reflective coating
Exterior elevation : Circular satin-brushed anthracite or matte white
Center dial : Guilloché finished Apparent decorative hour wheel
Hands : Gold & steel
Complication : Small date
Movement
Automatic (Swiss) Swiss made STP 1-11
Power reserve : 44 hours
Access : Screwed case back
Number of versions : 2
Functions : hours, minutes, seconds, date
Fermoir: Custom deployant buckle

🔰LIMITED EDITION   40 NUMBERED UNITS

🔴 Price: 1,450 CHF💰

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Contact
Maël Oberkampf
info@timeless-watch.ch
+41 79 334 59 23
Timeless Swiss Watch SARL
Rue de Valentin 41, 1004 Lausanne
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Presse
Sophie Jäggi - Ameia Communications
contact@ameia.ch
+41 76 570 32 55

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