SEVENFRIDAY - P1/2 Essence BRIGHT

SEVENFRIDAY - P1/2 Essence  BRIGHT NEW

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SEVENFRIDAY’S GOING BRIGHT AND FRESH…

Zürich, 15. August 2013 – fresh with the P1/2 bright!

“Industrial essence” is the universe where the P1/2 got its inspiration from.

Subtle elegance, striking highlights, light and bright design are the criteria and characteristics of this new model.

The light, airy and clean product and environment of high end textile fabrication were the guiding principles for the creation here. Highlights of gold bring a striking but still subtle contrast to the interface.

Whilst the box is made of steel, the animation ring is made of rubber once again as the P3 before. This allows besides the visual also a very special haptic experience.

SEVENFRIDAY’s watches consist of two integral elements – the Box and the Interface. The box – made of stainless steel- is a complex constructed and protecting casing. The shape and style lies between modernity and classic and creates an exciting atmosphere. The case is surrounded by the animation ring made of different material catering additionally to the haptic and visual senses of the products respective universe.

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In the box you find the interface which consists of hands, discs, dial and movement. The indicators are designed and arranged in way to bring the complexity of the movement to the surface. The dial alone is made of 5 separate pieces / layers with eleven different applications. The complex construction attracts and fascinates the spectator and makes checking the time a new.


A variety of materials, finishing and colors completes the uniqueness of the collection and takes the user on a tour of ongoing discoveries.

Die P1/2 is available on a web-site as well as in selected retail stores starting end August 2013.

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