MARCH LA.B - JC1 BANKER NATO NEW
THE TRANSVERAL TRAVELER
THE LEGEND OF PAN-AM
PAN-AM introduced the world to the 'Jet Age' with its launch of twenty fuel mode!ed Boeing 707's, and shortly thereafter made transatlantic crossings with the 320 series. It used to be that the event of travel was an occasion to look exceptional, and rightly so- travelers endeavored to put their best foot forward as they explored new territories.
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60’S ADVERTISEMENT
The aesthetic of the JC1 series is a modern rendition of the banker watch which exudes an early 1960’s Madison Avenue sophistication. Firms and agencies of the era revolutionized workplace fashions and attitudes that would remain existent for decades to come.
OL’ BLUE EYES
Promise of eternal sunshine, weekends of cocktails, cabanas and oblivion were enough reasons for Frank Sinatra to deem Palm Springs as his haven and home. His former local haunts, such as Melvyn's Restaurant and Bar, are now known as town attractions and Hollywood's Playground to the rest.
Story
The JC1 aesthetic is a modern rendition of the ‘banker watch’, which exudes an early 1960’s, Madison Avenue sensibility. March LA.B’s taste for details and sophistication lends the JC its Mad Men appeal, celebrating beautiful women, luxury and a crazy lifestyle.
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The steel case silhouette is perfectly oval shaped, with the curve of the case back elegantly mirroring thecrystal dome. The pusher, located at 2 o’clock, sets the analog alarm, responding to the needs of the worldwide traveler.
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Technical Specifications
40 mm round 316 L stainless steel case
Swiss quartz analogic movement with alarm
ETA 804.192 Date / Hour / minute / alarm
Black dial / silver indexes
Desert NATO Band Made in USA
Anti-reflective domed mineral crystal with sapphire coating
Clapsed case back
Waterproof 5 ATM / 50M
€450.00 EURO
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