Tuesday, October 16, 2012

RJ-Romain Jerome - Art-DNA Limited Edition















RJ-Romain Jerome - Art-DNA Limited Edition NEW











































ABOUT JOHN M ARMLEDER
John M Armleder is a Swiss visual artist born in Geneva in 1948. His internationally renowned work is above all an attempt to transform the status of works of art in terms of how they are perceived and received. The complex relations that a work can create with different environments and the interactions to which it gives rise are key to the artist’s approach.
In 1969, together with two other artists involved in the Fluxus movement, Patrick Lucchini and Claude Rychner, John M Armleder founded the Ecart group. Their ambition was to master all the phases involved in artistic production, from creation to presentation and dissemination of the works. They went on to found an art gallery in 1973 that was also named Ecart. The performances he staged at the time were marked by the influence of Fluxus as well as by a detached and amusing neo-dada spirit. They influenced his approach which played on the integration and disturbance of places. Collage later led him to evolve towards the more geometric abstraction that marked his initial paintings, which were "freely formalistic". Associated with the neo-geo trend, from 1979 onwards he developed his own vocabulary combining abstraction with the re-use of furniture, creating pieces midway between painting and sculpture which he called Furniture sculptures.


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John M Armleder has represented Switzerland at important international events and exhibitions such as the Paris Biennale in 1975, the Sydney Biennale in 1986 and Open Ends at Moma, in New York in 2000. He has taught at ECAL (Ecole cantonale d’art de Lausanne – Lausanne School of Art) since 1994, and at the Braunschweig Art Academy in Germany. His many apparently disordered works feature a number of different approaches. Irony, detachment and apparent indifference are some keys to understanding this work, along with an enormous sense of jubilation. John M Armleder lives and works in Geneva.

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ABOUT MANUEL EMCH
Born in Switzerland in 1972, Manuel Emch studied design at the Art Center in La Tour-de-Peilz before gaining a Master’s Degree in business at Lausanne University’s Faculty of Business and Economics (HEC). The winner of several watch design awards, Manuel Emch is gifted with considerable skills in the field of establishing and consolidating brand identity, which he ably demonstrated at Jaquet Droz, which he revived and repositioned as one of the finest references in the field of Haute Horlogerie.
On January 1st 2010, Manuel Emch joined RJ-Romain Jerome as CEO in order to give it a fresh creative impulse and to establish the credibility and reputation of this youthful brand that shakes up the conventions and clichés often associated with watchmaking. In parallel with his activities in the watch industry, Manuel Emch has for over 20 years nurtured a passion for contemporary art and has built up an eclectic collection.

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RJ-Romain Jerome
Air, earth, sea : RJ-Romain Jerome offers the raw energy of imagination to those who are capable of nurturing their most secret dreams. Born at the dawn of the 3rd millennium, RJ-Romain Jerome creates the watches of the new horological era. The magic of the moon, the power of lava, and underwater mysteries are the poetic driving forces behind this creative explosion.
Whether through recovering steel from the Titanic or from the Apollo 11 space shuttle, mingling silver with moon dust or sculpting volcano lava, RJ-Romain Jerome asserts its iconoclastic spirit and electrifies tradition by celebrating contemporary legends. Its approach is characterised by a blend of raw character and elaborate refinement, drawing as much on the roar of an erupting volcano as on the writings of H.G. Wells.
A taste for adventure, an all-conquering spirit and visionary avant-gardism merge with the realm of the imagination in the "Titanic-DNA", "Moon Dust-DNA" and "Eyjafjallajökull-DNA" collections. These three worlds exalt contemporary horizons through a resolutely masculine and contemporary touch. From the ocean depths to the immensity of space, from incandescent lava to age-old minerals, the RJ-Romain Jerome collections are far more than just astonishing watches : they define a new era in watchmaking.

Offering every man a chance to explore a dreamlike new dimension, they also embody the values of their times : a sense of distinctiveness, a need for speed, and a spectacular yet discreetly sophisticated aura of virility. Air, earth and sea : it is now up to everyone to find his own universe, and to give substance to his dream and to his own vision of Time.

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Technical Specifications

Reference RJ.T.AU.AR.001.01 to RJ.T.AU.AR.001.10
Caliber RJ-001A
Mechanical self-winding movement
Frequency 28’800 v/h
Jewelling 23 jewels
Power reserve 42h
Water resistance 30 meters
Functions Central hours and minutes
Case Ø46 mm
Polished steel
Engraved medallion with the artist’s signature on the back of the watch
Bezel Polished steel
Dial Polished and hammered dial. Skull motif applique raised on the dial. Underside of the
applique lacquered with different colour
Hands Rhodiumed and satin-brushed hours and minutes hands with superluminova
"blue emission"
Strap Hornback alligator
Limited edition 10 unique pieces of different colours
Retail price CHF 19,000.-* / EUR 17,500.-*

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Press-release
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www.RomainJerome.ch

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