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Louis Erard breaks new ground, bringing its fine watchmaking to the world of contemporary art. A new collaboration with a historic and rebellious figure in abstract art, Swiss artist Olivier Mosset. A black-on-black model with sparkling inlays. Limited edition of 178.
A manufacturer of fine mechanical timepieces. A contemporary artist, figure of 60's abstraction, gestures, objects, attitude. A meeting point between the two worlds lies somewhere between the Franches-Montagnes and Arizona, between Noirmont and Tucson. The result is more than a watch. An essay. A compendium. A few grams of polysemy, a bit of artist Olivier Mosset in a watch that strives not to become all art, but to keep telling the time.
This watch is a frontier. On one side, the land of signs; on the other, the land of watchmaking. This watch is an invitation to cross this frontier, a journey. Of course, Olivier Mosset doesn't just make art, he's also a biker. “Easy Rider” in the Jura. An artist in “Watchland”. Everything is black: case, bracelet, hands. A pure work of art, with no labels, no logos. Only the dial contrasts, decorated with silver glitter. The hands are batons, hour, minute, second, three times the same, same length, same width, same rounded ends. There's just one detail: the size of the hole that gives the direction, a minimalist reference, just enough to ensure that you don't lose the sense of reading altogether.
This watch is an abstraction. A minimalist geometric reinterpretation of the regulator, whose three hands - minute in the center, hour at the top, seconds at the bottom - are mechanically separated. Normally, this improves precision and legibility. In this case, though, it is rather a work of art.
The artist's codes have been translated into the watch's design. Geometric reduction. Chromatic reduction. Flat colour tints. It's all there. Then comes the dial, which takes up another aspect of Olivier Mosset's work. The artist loves street culture, including motorbikes and cars, all of which have a place in his work. He adapts and presents them like sculptures.
This watch evokes the look and feel of an automobile body with its metallic paint, black and glittering dial. This collaboration was initiated by Manuel Emch, director of Louis Erard and a keen connoisseur of contemporary art, of which Olivier Mosset is a leading figure since his participation in the B.M.P.T group - founded in Paris in December 1966 by Daniel Buren, Olivier Mosset, Michel Parmentier and Niele Toroni. Olivier Mosset had never designed an object, and certainly never a watch. But when Manuel Emch suggested this project, he let himself be drawn in, with amusement and a touch of sentiment.
Erected as a work of art, each of the 178 timepieces comes with a red seal bearing the words "work of art - do not wear". Two interchangeable bracelets complete the case, one signed by the artist. Shaking up the codes of watchmaking is the direction taken by Louis Erard through its artistic collaborations, which delight collectors and contemporary art lovers the world over.
With Le Régulateur Louis Erard x Olivier Mosset, the watchmaking brand continues its initiatory journey. Other collaborations are to come, involving artists, craftsmen and independent watchmakers. Always limited to 178 pieces.
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TECHNICAL SPECIFICATIONS
🤝 COLLABORATIONS:
Collection: EXCELLENCE
Model: Le Régulateur Louis Erard x Olivier Mosset Edition -
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Ref. 85237NN62
Limited edition of 178 pieces
Movement Automatic regulator, Sellita SW266-1 calibre, 11½’’’, Ø25.60 mm, height: 5.60 mm, 31 jewels, 28,800 VpH (4Hz), élaboré grade movement, meticulously decorated, special openworked oscillating weight with Louis Erard symbol, approx. 38 hours of power reserve
Functions HMS
Hour hand at 12 o'clock, central minute hand, second hand at 6 o'clock
Case Sand-blasted stainless steel with black PVD treatment, Ø42 mm, lug width: 22 mm, lug to lug: 49.60 mm, thickness: 12.25 mm, 3 pieces, domed sapphire crystal with anti-reflective treatment on both sides, movement visible through the transparent black caseback, water resistant up to a pressure of 5 bars (50 m/165 ft), signature fir tree crown, caseback engraved with “Olivier Mosset x Louis Erard Limited Edition 1 of 178”
Dial Shiny black lacquered dial inlaid with silver glitter
Hands Satin-finish hour, minute and seconds hands with black PVD treatment
Strap Two black Baranil calf leather bracelets with tone-on-tone stitching, black calf leather lining, sandblasted stainless steel pin buckle with black PVD treatment, functional catch spring bars
enabling the strap to be changed quickly
Handwritten signature of artist Olivier Mosset on one of the two straps
Dimensions: 22/20mm width, 80/115mm length
Collaboration Watch developed in collaboration with atelier Olivier Mosset in a limited edition of 178 pieces
Recommended retail price: CHF 3,750
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ABOUT Olivier Mosset
Olivier Mosset was born in Bern in 1944 and entered the art world in the early 1960s. He worked as an assistant to Jean Tinguely and then Daniel Spoerri. He arrived in Paris in 1963 and began to question the meaning of art and the role of the artist and took up painting. At first, Olivier Mosset painted small formats with the letter "A". Then came some of his emblematic motifs, including a black circle on a white background, which he painted 200 times between 1966 and 1974, his way of reaching degree zero in painting.
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Today, continuing the work of its founder and honouring watchmaking tradition, the Maison is reinterpreting the codes in a contemporary language. Louis Erard continues to set itself apart from mass-market brands. Inspired by high-end watchmaking, the brand draws on its values to enhance its mechanical timepieces.
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Press release - 2024
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CONTACT:
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Rue de l’Ouest 2
CH–2340 Le Noirmont
Suisse
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+41 (0) 32 957 65 30
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+41 32 957 65 34, Cristina.Saiu@louiserard.com
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