Thursday, October 20, 2016

MIDO – BELLUNA Chronograph Caliber 60
















MIDOBELLUNA Chronograph Caliber 60 Automatic NEW

A sport-chic model that combines elegance and performance

Sporty and sophisticated, the new Belluna Chronograph Caliber 60 perfectly encapsulates Mido's watchmaking expertise. Its round steel case with polished rose PVD treatment reveals a subtle anthracite dial. Decorated with a beautiful wave pattern, it houses two snailed counters outlined by a gold-coloured border. The Belluna Chronograph Caliber 60 also features exceptional autonomy, as it is equipped with the Caliber 60 – an automatic chronograph movement at the cutting edge of watchmaking innovation that offers up to 60 hours of power reserve. The Belluna Chronograph Caliber 60 is a sport-chic model that combines elegance and performance.

Inaugurated in 1871 to promote the arts and science, London's Royal Albert Hall is now one of the most renowned concert halls in the United Kingdom. Built in a style true to the Victorian era, this huge red brick monument consists of a series concentric circles. Its curvaceous, rounded architecture is impressively dominated by a central glass dome. Just like this magnificent building, the Belluna range displays perfectly harmonious forms and embodies classic, timeless elegance.

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In the new Belluna Chronograph Caliber 60, elegance rivals performance. This sport-chic model perfectly encapsulates Mido's watchmaking expertise. Its slender round case measuring 42 mm in diameter is made from polished rose PVD-treated steel. It reveals a superb anthracite dial decorated with a wave pattern and protected by a sapphire crystal coated with an anti-reflective treatment on both sides. The two counters are snailed and surrounded by a gold-coloured border. The chronograph's 30-minute counter is positioned at 3 o'clock, while the small-seconds counter is located at 9 o'clock. The date, meanwhile, is displayed in an aperture at 6 o’clock. It can easily be adjusted thanks to the quick corrector situated at 10 o’clock. Just like London's Royal Albert Hall, whose harmonious curves inspired this timepiece, the Belluna Chronograph Caliber 60 exhibits undeniable delicacy and subtlety.

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Yet behind its great elegance, the Belluna Chronograph Caliber 60 conceals a much sportier side. The timepiece is fitted with an automatic movement at the cutting edge of watchmaking innovation: the Caliber 60, which gives it up to 60 hours of power reserve. This characteristic is sure to appeal to all men who love sport and fine mechanical watchmaking. The transparent case back will enable them to endlessly admire the finely decorated movement, with its blued screws and an oscillating weight adorned with Geneva stripes and the Mido logo.

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Water-resistant up to a pressure of 5 bars (50 m/165 ft), the Belluna Chronograph Caliber 60 is supplied with a brown crocodile-style leather strap integrated into the case. It is equipped with a highly ergonomic Mido folding clasp featuring two safety buttons that secure its opening.

Two other versions of this model are available.

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TECHNICAL INFORMATION

Model:  BELLUNA Chronograph Caliber 60

Ref M024.427.36.061.00

Movement
Automatic chronograph Mido Caliber 60 (ETA A05H31 base),
13¼’’’, Ø30.40 mm, height: 7.90 mm, 27 jewels, 28,800 vph,
ANACHRON - ETASTABLE balance-spring, NIVAFLEX NM mainspring.
Finely decorated TOP movement with blued screws,
oscillating weight decorated with Geneva stripes and Mido logo.
Adjusted on 5 different positions for high accuracy.
Up to 60 hours of power reserve.
Functions
HMS + Chrono + Date
    Time:
  •  Hour and minute hands, small seconds at 9 o’clock.
  •  Chrono: 60-second counter in the centre, 30-minute counter at 3 o’clock
  •  Date at 6 o'clock.
Case
316L stainless steel with polished rose PVD treatment,
Ø 42 mm, 3 pieces, sapphire crystal with anti-reflective treatment on both sides,
screwed case back, quick date corrector at 10 o'clock,
transparent case back revealing the finely decorated movement, engraved serial number,
water-resistant up to a pressure of 5 bars (50 m/165 ft).
Dial
Anthracite, wave pattern, snailed counters,
polished applied indexes, date at 6 o'clock.
Hands    Leaf-shaped.
Strap
Brown calfskin with crocodile look, integrated into the case,
highly ergonomic folding clasp in 316L stainless steel with rose PVD treatment and with two safety buttons.

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press.mido.ch
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www.Mido.ch

MAURICE LACROIX – AIKON Chronograph 44
















MAURICE LACROIXAIKON Chronograph 44 mm NEW

Recognise your success, be your own icon.

Few watches are regarded as an icon. The aspiration to create a watch that is immediately recognised by many purely by seeing its unique design, is shared by all watch companies. In the 1990s, Maurice Lacroix had such a watch, the Calypso. This iconic quartz timepiece graced the wrists of many style conscious wearers and proved very successful.


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In 2016, the progressive watch company, Maurice Lacroix, has updated this iconic watch, aptly
named the AIKON; a timepiece with a new, contemporary design, honed to modern tastes. Each
element of the AIKON's specification exudes luxury with fine quality finishing and a high precision
quartz movement.

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The new AIKON is available in three distinct models, AIKON Ladies 35mm, AIKON Gents 42mm
and, the ultimate expression of sportiness, the AIKON Chronograph 44mm.

Your time is now. It is time to choose your own AIKON.


The foundations of an iconic timepiece

The round case of the new AIKON features a prominent bezel, incorporating six 'arms' which embrace its form. This aspect of the design confers a unique contrast. On one hand, the arms represent strength and robustness while, conversely, they characterise a caring and loving embrace.

In watchmaking there is a long tradition of companies offering 'his' and 'hers' timepieces where couples choose to be reminded of each other by wearing a similar watch. The AIKON upholds this tradition. However, whilst both male and female watches share a strong likeness, there are subtle differences.

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The case and bracelet of the gents' AIKON models incorporate assertive, sharp, strong lines, whilst the ladies' AIKON models feature smoother, gentler, curving details. Clearly, both male and female models share a strong likeness to each other. However, through its design expertise, Maurice Lacroix has refined the small details of the timepieces created for both genders, leading to the AIKON perfectly meeting the needs of stylish wearers, now and in the future.

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Each of the three models in the AIKON collection shares a common identity with key design elements that have made this a classic timepiece since 1990. It has always been an iconic design and is likely to remain so for decades to come.


The AIKON Chronograph 44mm

The ultimate watch for competitive gents who seek success in everything they do is the chronograph.

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The AIKON Chronograph 44mm offers superb wrist presence, exhibiting a strong character and confident persona. Similar to other AIKON watches, this timepiece provides excellent legibility and, courtesy of its thoughtful case design, delivers exceptional wearer comfort. This is a watch equipped with a convenient stop-watch complication, proving ideal for measuring elapsed periods of time when vital seconds matter.

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However, the AIKON Chronograph 44mm is equally suited to evening attire, when the pace is more relaxed and a handsome, reliable timepiece is the perfect horological partner for a night out. Available with a choice of silver, black or cool blue dials, the AIKON Chronograph 44mm harnesses the greatness of an iconic watch from the past whilst delivering a new look for the future.

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Maurice Lacroix has created a timepiece that encapsulates Swiss watchmaking savoir faire and the company's exceptional design expertise. This timepiece delivers superb value, standing out from the crowd with its unique and admirable array of qualities.

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It is the perfect watch for the successful professional. Embrace the AIKON, exhibit your own style. Your time is now. Be your own icon.

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 Technical Specifications

Model: AIKON Chronograph 44 mm

Ref: AI1018-SS002-131-1 Silver-blue
Ref: AI1018-SS001-130-1 Sun-brushed silver
Ref: AI1018-SS001-330-1 Black

MOVEMENT
QUARTZ Chronograph movement
CASE
- Ø 44 mm, Stainless steel case
- Sapphire crystal with anti-reflective coating
- Water-resistant to 10 atm
- Screwed crown
DIAL
- Sun-brushed silver, black, silver-blue
- Rhodium indexes
- Black or silver printings
HANDS
- Diamond-cut hour, minute and second hands available in rhodium execution
- White SLN (Green light) on hour and minute hands
STRAP/BRACELET
- Calf leather strap with alligator pattern with applied polished logo
- 5 rows brushed finishing bracelet in stainless steel
BUCKLE
- Double folding clasp with push buttons, brushed-polished- perlage finishing

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Maurice Lacroix S. A.
Thurgauerstrasse 40
CH-8050 Zürich
Phone +41 (0)44 209 11 11
Fax +41 (0)44 209 12 52
info@mauricelacroix.com
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Wednesday, October 19, 2016

ETERNA – ETERNITY Avant-Garde Gent & Lady


















ETERNAETERNITY Avant-Garde Gent & Lady Automatic NEW

AVANT-GARDE GENT & LADY
WORTH MORE THAN JUST A GLIMPSE!

True to its name, Avant-Garde doesn’t want to set short-term trends, but to focus attention on the essentials. It impresses with its classically elegant restraint, but also surprises with refined details. It’s worth a closer look!

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Anyone looking for a watch to accompany them stylishly, yet unobtrusively, through the day as well as through a festive evening, should take a closer look at Avant-Garde by Eterna. At first sight, it looks perfectly shaped and restrained. Thanks to its timeless design, it fits seamlessly into Eterna’s long line of legendary classic watches. Gently curved case sides combine harmoniously with a carefully crafted link chain made of stainless steel. The extremely fine bezel is polished to a high gloss. The discreet dial gives the applied hour markers at 3, 6, 9 and 12, and the clock hands in elegant Dauphine form, a perfect appearance.

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At second glance, Avant-Garde reveals its sophistication. Extraordinary details give both the men’s and the women’s versions a special touch. Two narrow rows of chains in the bracelet, the bezel and the finely knurled crown are furnished with PVD in rose gold, which on the one hand ensures a classic look, and, on the other hand, a modern touch with regard to the materials used. Also, the dial reveals its secret only after a closer look. It is made of white, high quality mother of pearl and carries eight small diamonds marking the remaining hours. Their mounting, as well as the hands and the hour markers, pick up the warm rose gold tone of the bezel, resulting in a harmonious overall impression, giving joy each time anew.

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An automatic movement inside the Avant-Garde beats a steady rhythm, leaving the hands to gently indicate the passing of time. For the men’s model, which measures 42 mm, the automatic calibre has also been equipped with a practical date display at 6 o’clock.

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With the Avant-Garde, Eterna once again lives up to its name in producing watches that not only immediately become the absolute favorite, but which are loved to be worn again and again for a lifetime.

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Model: ETERNITY Avant-Garde Gent 42 mm
Ref  2945.53.61.1716

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Movement :
Sellita calibre SW200-1
Case :
Stainless steel and PVD rose gold (4N) bezel ;
mineral caseback ; 42 mm
Dial :
White MOP endowed with 8 diamonds (Wesselton VS1, 0.072 carat)
Functions : hour, minute, second, date
Strap :
Stainless steel and PVD rose gold (4N) ; folding clasp

Retail price:
CHF: 2’600.- 
€: 2’600.-


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Model: ETERNITY Avant-Garde Lady 34 mm
Ref  2946.53.66.1709

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Movement :
ETA calibre 2671
Case :
Stainless steel and PVD rose gold (4N) ;
mineral caseback ; 34 mm
Dial :
White MOP endowed with 8 diamonds (Top Wesselton, VVS, 0.04 carat)
Functions : Hour, minute, second, date
Strap :
Stainless steel and PVD rose gold (4N) ; folding clasp

Retail price:
CHF: 1’990.- 
€: 1’990.-

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Eterna SA
Schützengasse 46 
• CH-2540 Grenchen
• Tel. +41 (0)32 654 72 52
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Eterna.com

Tuesday, October 18, 2016

ZENITH – ELITE Lady Moon Phase

















ZENITHELITE Lady Moon Phase 36 mm Automatic NEW

ELITE LADY MOONPHASE
AN ANTHEM TO FEMININITY

In 2016, the Elite collection by Zenith appears in a distinctly feminine guise. Elegance goes well beyond gender boundaries. While the recent Elite models can be admired on the wrists of men and women of discerning taste, the new Elite Lady Moon Phase embodies the essence of refined femininity according to Zenith.

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A subtle blend of understatement, flowing curves and perfectly mastered technical sophistication – all tinged with modernity. The Elite woman makes her grand entrance with an unmistakable air of classic distinction.

Graceful quintet

The new feminine face of the Elite collection, this Moon Phase model conveys its elegance through five variations made of 18K pink gold or stainless steel. The ultra-thin pebble-shaped 36 mm-diameter case, water-resistant to 50 metres, is fitted with a fluted crown enabling smooth moon-phase adjustments. Its exhibition case-back provides a chance to admire its mechanism powered by an oscillating weight adorned with a “Côtes de Genève” motif.

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Surrounded by a diamond-set or polished bezel, the pure mother-of-pearl dial is graced with a star-studded deep blue moon disc. Slender leaf-shaped hands sweep over stylised engraved hour-markers, or else slim Roman numerals on one of the versions.

Elegance and technicality

The heart of this new ladies’ watch beats to the rhythm of the automatic Elite Calibre 692, entirely developed and crafted by Zenith. Bestowed with a more than 50-hour power reserve, this ultra-thin movement operating at a frequency of 28,800 vibrations per hour and comprising 195 parts – measuring an exceptionally slim 3.97 mm – powers indications of the hours, minutes, small seconds and moon phases,

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Exquisitely feminine in every detail, the Elite Lady Moon Phase is fitted with a glossy black or brown rubber-lined alligator leather strap secured by a stainless steel or pink gold pin buckle. These five new Elite references embody ageless elegance entirely in tune with the times.

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TECHNICAL SPECIFICATIONS

Model: ELITE Lady Moon Phase 36 mm

Reference: 22.2320.692/80.C713 Pink Gold - Diamonds Bezel
Reference: 18.2320.692/80.C713 Pink Gold
Reference: 16.2320.692/80.C714 Stainless stee - Diamonds Bezel
Reference:  03.2320.692/80.C714 Stainless stee
Reference:  03.2320.692/81.C714 Stainless stee - Roman numerals

  - NEW 36 MM LADIES’ COLLECTION
  - AUTOMATIC ELITE CALIBRE WITH MOONPHASE INDICATION
  - CROWN-OPERATED MOONPHASE SETTING
  - BEZEL SET WITH 64 ROUND DIAMONDS: ~0.90 CARATS


MOVEMENT
Movement El Primero 692, Automatic
Calibre 11 1⁄2″` (Diameter: 25.60 mm)
Thickness: 3.97 mm
Components: 195
Jewels: 27
Frequency: 28,800 VpH (4 Hz)
Power-reserve: min. 50 hours
Finishes: Oscillating weight with “Côtes de Genève” motif

FUNCTIONS
Hours and minutes in the centre
Moonphase indication at 6 o'clock
Small seconds at 9 o’clock
CASE, DIAL & HANDS
Ultra-thin case
Material: 
  • 18K Pink Gold 
  • Stainless steel
Diameter: 36 mm
Thickness: 9.25 mm
Bezel set with 64 round diamonds: ~0.90 CTS
Crystal: Domed sapphire crystal with anti-reflective treatment on both sides
Case-back: Transparent sapphire crystal
Water-resistance: 5 ATM

Dial: White mother-of-pearl
Hour-markers:
  • Engraved and gold-plated
  • Engraved and rhodium-plated
  • Black transferred Roman numerals
Hands: Leaf-shaped, gold-plated or blued
Gemsetting: Carats: ~0.90 cts

STRAPS & CLASP
  • Brown alligator leather strap with protective rubber lining
  • Black  alligator leather strap with protective rubber lining
Clasp
  • 18-carat Rose gold pin buckle
  • Stainless steel pin buckle

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ZENITH | Swiss Watch Manufacture Since 1865
Rue des Billodes 34-36  | CH-2400 Le Locle
| T +41 32 930 62 62  | F +41 32 930 62 60
info@zenith-watches.com 
Email: fabiana.chiacchio@zenith-watches.com
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Monday, October 17, 2016

Frederique Constant – Classics Moonphase Automatic
















Frederique Constant Classics Moonphase Automatic NEW

Frederique Constants “Accessible Luxury” premise translated into the new Classics Moonphase Automatic

The Swiss Watchmaker Frederique Constant is recognized for its classical and refined timepieces of exceptional value. Elegant lines and a timeless appearance are the prime features of every watch within the Classics Collection.

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The success of this collection is based on the attractive ratio between the high-end elements and its incomparable value. Intricate details, not only esthetically but also at the technical level, using the finest materials and the most advanced techniques. With the Classics Collection, the brand continues to affirm its status as the first one to offer high end luxury to a reasonable price without compromising on the quality of the timepiece.

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The newest addition to the collection, the Classic Moonphase Automatic fits this description flawlessly. Three versions are introduced for the first time in 2016, a yellow gold plated steel, a stainless steel on a leather strap and a full stainless steel version, all supporting a 40 mm case.

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In this new model, the automatic caliber FC-330 displays hours, minutes, seconds and a date by hand on a elaborated silver-colored dial featuring clous de Paris decoration, printed black Roman numerals and classical Breguet-style hands. The sub-dial shows off the date while the detailed moonphase opening ornates the 6 o’clock position. When turning over the watch, discover the finely decorated movement visible by the see-through back case. The several strap combinations vary from a black, brown or blue leather to a full steel bracelet.

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The “Accessible Luxury” premise is imbedded in the Frederique Constant’s culture and DNA, and this particular timepiece, embodies it perfectly. A highly detailed timepiece for a reasonable price.

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TECHNICAL DESCRIPTIONS

Model: Classics Moonphase Automatic
Reference: FC-330MC4P5 - Yellow Gold
Reference: FC-330MC4P6 - Stainless steel/Strap
Reference: FC-330MC4P6B Stainless steel/bracelet

Case
  • Yellow gold plated polished stainless steel 2-parts case
  • Polished stainless steel 2-parts case
Diameter of 40mm
Convex sapphire crystal
See-through back case
Water-resistant to 6ATM
Movement
Automatic movement
Caliber FC-330
26 jewels, 38 hours power reserve, 28’800 alt/h
Functions

Hours, minutes, seconds, moonphase, date by hand
Dial

Silver-colored dial, clous de Paris decoration, printed Roman numerals
Moonphase display at 6 o’clock
Hand-polished black hands
Strap
  • Brown leather strap
  • Navy leather strap
  • Stainless steel polished bracelet
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Press release - 2016
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Friday, October 14, 2016

ARMIN STROM – Edge Double Barrel Rose Gold Edition


















ARMIN STROMEdge Double Barrel Rose Gold Limited Edition NEW

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Armin Strom's Edge Double Barrel, the first model in the brand's new Edge collection, is now available in 18k rose gold.

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Introduced at BaselWorld 2016, manual-wind Edge Double Barrel is powered by an innovative new Armin Strom movement housed in the 46.80mm case. The ARM16 caliber is composed of unusual polygon and angular-shaped components.

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The large case size deepens the sense of dimensionality of the open-worked movement, which is visible from the front and back of the timepiece. The hand-beveled bridges contrast with a cross-grinding surface decoration, adding to the watch's industrial appearance. Altogether, the mechanical elements and design create a captivating aesthetic.

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A close look reveals that Mr. Edge, official ambassador of the collection, is composed of many of the same individual components as the ARM16 movement. He's the creation of the brand and Biel artist Herbert Krake, aka Tarkin, to serve as a communications tool.

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With his Transformer-like, brawny physique, the futuristic Mr. Edge makes an intense impression, matching the bold statement and design language of the Edge collection. The robot's likeness will appear on advertising and marketing support for the collection, which Armin Strom plans to extend with forthcoming new models.

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Technical Specifications


Ref. RG16-EB.5N  EDGE DOUBLE BARREL ROSE GOLD

Movement 
Manufacture movement ARMIN STROM  
16½‘‘‘ calibre ARM16
Specification
Winding-mechanism: Manual wind-up with spider-shaped crown wheels turning on the dial side
Impulse:
Double going barrel
Plates and bridges:
With cross-grinding decoration
Escapement: 
Escape wheel and pallets made of massive gold with hardened functional areas
Regulating system:
Screwed balance with Breguet overcoil
Frequency:
18,000 A/h
Number of Jewels:
  34
Number of individual parts: 
194
Diameter:
36.60mm
Height: 
7.70mm
Power reserve: 
8 days

Case 
18ct Rose gold
Sapphire crystal and case back with anti-reflective treatment
Diameter: 46.80mm
Height: 13.20mm
Water-resistance: 50m
Dial ring:  Black with white indices and rose gold numerals
Hands:  Rose gold
Functions:  Hour, minute, small second, power reserve indicator
Straps
Delivered with a brown alligator strap and ardillon buckle in 18ct rose gold as well as an additional brown rubber.
A double-fold clasp in 18ct rose gold is available on option

Edition Limited to 100 pieces

Retail price:  CHF 39’900.--

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For more information relating to this press release or to Armin Strom:
Bettina Fleury, Armin Strom AG,
Tel. +41 32 343 33 44, b.fleury@arminstrom.com
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