MAURICE LACROIX – AIKON Chronograph 44

MAURICE LACROIX – AIKON Chronograph 44 mm NEW

Recognise your success, be your own icon.

Few watches are regarded as an icon. The aspiration to create a watch that is immediately recognised by many purely by seeing its unique design, is shared by all watch companies. In the 1990s, Maurice Lacroix had such a watch, the Calypso. This iconic quartz timepiece graced the wrists of many style conscious wearers and proved very successful.

Click on the mouse wheel to see the large size ...               BIG FOTO

In 2016, the progressive watch company, Maurice Lacroix, has updated this iconic watch, aptly
named the AIKON; a timepiece with a new, contemporary design, honed to modern tastes. Each
element of the AIKON's specification exudes luxury with fine quality finishing and a high precision
quartz movement.

Click on the mouse wheel to see the large size ...               BIG FOTO

The new AIKON is available in three distinct models, AIKON Ladies 35mm, AIKON Gents 42mm
and, the ultimate expression of sportiness, the AIKON Chronograph 44mm.

Your time is now. It is time to choose your own AIKON.

The foundations of an iconic timepiece

The round case of the new AIKON features a prominent bezel, incorporating six 'arms' which embrace its form. This aspect of the design confers a unique contrast. On one hand, the arms represent strength and robustness while, conversely, they characterise a caring and loving embrace.

In watchmaking there is a long tradition of companies offering 'his' and 'hers' timepieces where couples choose to be reminded of each other by wearing a similar watch. The AIKON upholds this tradition. However, whilst both male and female watches share a strong likeness, there are subtle differences.

Click on the mouse wheel to see the large size ...               BIG FOTO

 



The case and bracelet of the gents' AIKON models incorporate assertive, sharp, strong lines, whilst the ladies' AIKON models feature smoother, gentler, curving details. Clearly, both male and female models share a strong likeness to each other. However, through its design expertise, Maurice Lacroix has refined the small details of the timepieces created for both genders, leading to the AIKON perfectly meeting the needs of stylish wearers, now and in the future.

Click on the mouse wheel to see the large size ...             FOTO

Each of the three models in the AIKON collection shares a common identity with key design elements that have made this a classic timepiece since 1990. It has always been an iconic design and is likely to remain so for decades to come.

The AIKON Chronograph 44mm

The ultimate watch for competitive gents who seek success in everything they do is the chronograph.

Click on the mouse wheel to see the large size ...               BIG FOTO

The AIKON Chronograph 44mm offers superb wrist presence, exhibiting a strong character and confident persona. Similar to other AIKON watches, this timepiece provides excellent legibility and, courtesy of its thoughtful case design, delivers exceptional wearer comfort. This is a watch equipped with a convenient stop-watch complication, proving ideal for measuring elapsed periods of time when vital seconds matter.

Click on the mouse wheel to see the large size ...               BIG FOTO

However, the AIKON Chronograph 44mm is equally suited to evening attire, when the pace is more relaxed and a handsome, reliable timepiece is the perfect horological partner for a night out. Available with a choice of silver, black or cool blue dials, the AIKON Chronograph 44mm harnesses the greatness of an iconic watch from the past whilst delivering a new look for the future.

Click on the mouse wheel to see the large size ...               BIG FOTO

Maurice Lacroix has created a timepiece that encapsulates Swiss watchmaking savoir faire and the company's exceptional design expertise. This timepiece delivers superb value, standing out from the crowd with its unique and admirable array of qualities.

Click on the mouse wheel to see the large size ...               BIG FOTO

It is the perfect watch for the successful professional. Embrace the AIKON, exhibit your own style. Your time is now. Be your own icon.

---------------------------------
 Technical Specifications

Model: AIKON Chronograph 44 mm

Ref: AI1018-SS002-131-1 Silver-blue
Ref: AI1018-SS001-130-1 Sun-brushed silver
Ref: AI1018-SS001-330-1 Black

MOVEMENT
QUARTZ Chronograph movement
CASE
- Ø 44 mm, Stainless steel case
- Sapphire crystal with anti-reflective coating
- Water-resistant to 10 atm
- Screwed crown
DIAL
- Sun-brushed silver, black, silver-blue
- Rhodium indexes
- Black or silver printings
HANDS
- Diamond-cut hour, minute and second hands available in rhodium execution
- White SLN (Green light) on hour and minute hands
STRAP/BRACELET
- Calf leather strap with alligator pattern with applied polished logo
- 5 rows brushed finishing bracelet in stainless steel
BUCKLE
- Double folding clasp with push buttons, brushed-polished- perlage finishing

--------------------------------------
Maurice Lacroix S. A.
Thurgauerstrasse 40
CH-8050 Zürich
Phone +41 (0)44 209 11 11
Fax +41 (0)44 209 12 52
info@mauricelacroix.com
-------------------------------------------------------------
www.facebook.com - MauriceLacroix
-----------------------------------------------------------------------
www.MauriceLacroix.com

ETERNA – ETERNITY Avant-Garde Gent & Lady

ETERNA – ETERNITY Avant-Garde Gent & Lady Automatic NEW

AVANT-GARDE GENT & LADY

WORTH MORE THAN JUST A GLIMPSE!

True to its name, Avant-Garde doesn’t want to set short-term trends, but to focus attention on the essentials. It impresses with its classically elegant restraint, but also surprises with refined details. It’s worth a closer look!

Click on the mouse wheel to see the large size ...               BIG FOTO

Anyone looking for a watch to accompany them stylishly, yet unobtrusively, through the day as well as through a festive evening, should take a closer look at Avant-Garde by Eterna. At first sight, it looks perfectly shaped and restrained. Thanks to its timeless design, it fits seamlessly into Eterna’s long line of legendary classic watches. Gently curved case sides combine harmoniously with a carefully crafted link chain made of stainless steel. The extremely fine bezel is polished to a high gloss. The discreet dial gives the applied hour markers at 3, 6, 9 and 12, and the clock hands in elegant Dauphine form, a perfect appearance.

Click on the mouse wheel to see the large size ...               BIG FOTO

At second glance, Avant-Garde reveals its sophistication. Extraordinary details give both the men’s and the women’s versions a special touch. Two narrow rows of chains in the bracelet, the bezel and the finely knurled crown are furnished with PVD in rose gold, which on the one hand ensures a classic look, and, on the other hand, a modern touch with regard to the materials used. Also, the dial reveals its secret only after a closer look. It is made of white, high quality mother of pearl and carries eight small diamonds marking the remaining hours. Their mounting, as well as the hands and the hour markers, pick up the warm rose gold tone of the bezel, resulting in a harmonious overall impression, giving joy each time anew.

Click on the mouse wheel to see the large size ...               BIG FOTO

An automatic movement inside the Avant-Garde beats a steady rhythm, leaving the hands to gently indicate the passing of time. For the men’s model, which measures 42 mm, the automatic calibre has also been equipped with a practical date display at 6 o’clock.

Click on the mouse wheel to see the large size ...               BIG FOTO

With the Avant-Garde, Eterna once again lives up to its name in producing watches that not only immediately become the absolute favorite, but which are loved to be worn again and again for a lifetime.

---------------------
Model: ETERNITY Avant-Garde Gent 42 mm
Ref  2945.53.61.1716

Click on the mouse wheel to see the large size ...               BIG FOTO

Movement :
Sellita calibre SW200-1
Case :
Stainless steel and PVD rose gold (4N) bezel ;
mineral caseback ; 42 mm
Dial :
White MOP endowed with 8 diamonds (Wesselton VS1, 0.072 carat)
Functions : hour, minute, second, date
Strap :
Stainless steel and PVD rose gold (4N) ; folding clasp

Retail price:
CHF: 2’600.- 
€: 2’600.-


---------------------
Model: ETERNITY Avant-Garde Lady 34 mm
Ref  2946.53.66.1709

Click on the mouse wheel to see the large size ...               BIG FOTO

Movement :
ETA calibre 2671
Case :
Stainless steel and PVD rose gold (4N) ;
mineral caseback ; 34 mm
Dial :
White MOP endowed with 8 diamonds (Top Wesselton, VVS, 0.04 carat)
Functions : Hour, minute, second, date
Strap :
Stainless steel and PVD rose gold (4N) ; folding clasp

Retail price:
CHF: 1’990.- 
€: 1’990.-

---------------------
Eterna SA
Schützengasse 46 
• CH-2540 Grenchen
• Tel. +41 (0)32 654 72 52
----------------------------------
www.facebook.com - Eterna SA
------------------------------------
Eterna.com

ZENITH – ELITE Lady Moon Phase

ZENITH – ELITE Lady Moon Phase 36 mm Automatic NEW

ELITE LADY MOONPHASE
AN ANTHEM TO FEMININITY

In 2016, the Elite collection by Zenith appears in a distinctly feminine guise. Elegance goes well beyond gender boundaries. While the recent Elite models can be admired on the wrists of men and women of discerning taste, the new Elite Lady Moon Phase embodies the essence of refined femininity according to Zenith.

Click on the mouse wheel to see the large size ...               BIG FOTO

A subtle blend of understatement, flowing curves and perfectly mastered technical sophistication – all tinged with modernity. The Elite woman makes her grand entrance with an unmistakable air of classic distinction.

Graceful quintet

The new feminine face of the Elite collection, this Moon Phase model conveys its elegance through five variations made of 18K pink gold or stainless steel. The ultra-thin pebble-shaped 36 mm-diameter case, water-resistant to 50 metres, is fitted with a fluted crown enabling smooth moon-phase adjustments. Its exhibition case-back provides a chance to admire its mechanism powered by an oscillating weight adorned with a “Côtes de Genève” motif.

Click on the mouse wheel to see the large size ...               FOTO

Surrounded by a diamond-set or polished bezel, the pure mother-of-pearl dial is graced with a star-studded deep blue moon disc. Slender leaf-shaped hands sweep over stylised engraved hour-markers, or else slim Roman numerals on one of the versions.

Elegance and technicality

The heart of this new ladies’ watch beats to the rhythm of the automatic Elite Calibre 692, entirely developed and crafted by Zenith. Bestowed with a more than 50-hour power reserve, this ultra-thin movement operating at a frequency of 28,800 vibrations per hour and comprising 195 parts – measuring an exceptionally slim 3.97 mm – powers indications of the hours, minutes, small seconds and moon phases,

Click on the mouse wheel to see the large size ...               FOTO

Exquisitely feminine in every detail, the Elite Lady Moon Phase is fitted with a glossy black or brown rubber-lined alligator leather strap secured by a stainless steel or pink gold pin buckle. These five new Elite references embody ageless elegance entirely in tune with the times.

Click on the mouse wheel to see the large size ...               FOTO

-----------------------------------------------------
TECHNICAL SPECIFICATIONS

Model: ELITE Lady Moon Phase 36 mm

Reference: 22.2320.692/80.C713 Pink Gold - Diamonds Bezel
Reference: 18.2320.692/80.C713 Pink Gold
Reference: 16.2320.692/80.C714 Stainless stee - Diamonds Bezel
Reference:  03.2320.692/80.C714 Stainless stee
Reference:  03.2320.692/81.C714 Stainless stee - Roman numerals

  - NEW 36 MM LADIES’ COLLECTION
  - AUTOMATIC ELITE CALIBRE WITH MOONPHASE INDICATION
  - CROWN-OPERATED MOONPHASE SETTING
  - BEZEL SET WITH 64 ROUND DIAMONDS: ~0.90 CARATS

MOVEMENT
Movement El Primero 692, Automatic
Calibre 11 1⁄2″` (Diameter: 25.60 mm)
Thickness: 3.97 mm
Components: 195
Jewels: 27
Frequency: 28,800 VpH (4 Hz)
Power-reserve: min. 50 hours
Finishes: Oscillating weight with “Côtes de Genève” motif

FUNCTIONS
Hours and minutes in the centre
Moonphase indication at 6 o'clock
Small seconds at 9 o’clock
CASE, DIAL & HANDS
Ultra-thin case
Material: 

• 18K Pink Gold 
• Stainless steel

Diameter: 36 mm
Thickness: 9.25 mm
Bezel set with 64 round diamonds: ~0.90 CTS
Crystal: Domed sapphire crystal with anti-reflective treatment on both sides
Case-back: Transparent sapphire crystal
Water-resistance: 5 ATM

Dial: White mother-of-pearl
Hour-markers:

• Engraved and gold-plated
• Engraved and rhodium-plated
• Black transferred Roman numerals

Hands: Leaf-shaped, gold-plated or blued
Gemsetting: Carats: ~0.90 cts

STRAPS & CLASP

• Brown alligator leather strap with protective rubber lining
• Black  alligator leather strap with protective rubber lining

Clasp

• 18-carat Rose gold pin buckle
• Stainless steel pin buckle

-----------------------------------------------------------------
ZENITH | Swiss Watch Manufacture Since 1865
Rue des Billodes 34-36  | CH-2400 Le Locle
| T +41 32 930 62 62  | F +41 32 930 62 60
info@zenith-watches.com 
Email: fabiana.chiacchio@zenith-watches.com
---------------------------------------------------------------------
www.facebook.com - Zenith Watches
-----------------------------------------------------------------------------
www.Zenith-Watches.com

Frederique Constant – Classics Moonphase Automatic

Frederique Constant – Classics Moonphase Automatic NEW

Frederique Constant’s “Accessible Luxury” premise translated into the new Classics Moonphase Automatic

The Swiss Watchmaker Frederique Constant is recognized for its classical and refined timepieces of exceptional value. Elegant lines and a timeless appearance are the prime features of every watch within the Classics Collection.

Click on the mouse wheel to see the large size ...               BIG FOTO

The success of this collection is based on the attractive ratio between the high-end elements and its incomparable value. Intricate details, not only esthetically but also at the technical level, using the finest materials and the most advanced techniques. With the Classics Collection, the brand continues to affirm its status as the first one to offer high end luxury to a reasonable price without compromising on the quality of the timepiece.

Click on the mouse wheel to see the large size ...               BIG FOTO

The newest addition to the collection, the Classic Moonphase Automatic fits this description flawlessly. Three versions are introduced for the first time in 2016, a yellow gold plated steel, a stainless steel on a leather strap and a full stainless steel version, all supporting a 40 mm case.

Click on the mouse wheel to see the large size ...               BIG FOTO

In this new model, the automatic caliber FC-330 displays hours, minutes, seconds and a date by hand on a elaborated silver-colored dial featuring clous de Paris decoration, printed black Roman numerals and classical Breguet-style hands. The sub-dial shows off the date while the detailed moonphase opening ornates the 6 o’clock position. When turning over the watch, discover the finely decorated movement visible by the see-through back case. The several strap combinations vary from a black, brown or blue leather to a full steel bracelet.

Click on the mouse wheel to see the large size ...               BIG FOTO

The “Accessible Luxury” premise is imbedded in the Frederique Constant’s culture and DNA, and this particular timepiece, embodies it perfectly. A highly detailed timepiece for a reasonable price.

-----------------------------------------
TECHNICAL DESCRIPTIONS

Model: Classics Moonphase Automatic
Reference: FC-330MC4P5 - Yellow Gold
Reference: FC-330MC4P6 - Stainless steel/Strap
Reference: FC-330MC4P6B Stainless steel/bracelet

Case

• Yellow gold plated polished stainless steel 2-parts case
• Polished stainless steel 2-parts case

Diameter of 40mm
Convex sapphire crystal
See-through back case
Water-resistant to 6ATM
Movement
Automatic movement
Caliber FC-330
26 jewels, 38 hours power reserve, 28’800 alt/h
Functions
Hours, minutes, seconds, moonphase, date by hand
Dial
Silver-colored dial, clous de Paris decoration, printed Roman numerals
Moonphase display at 6 o’clock
Hand-polished black hands
Strap

• Brown leather strap
• Navy leather strap
• Stainless steel polished bracelet

---------------------------
Press release - 2016
----------------------------------------------
-----------------------------------------------------
www.facebook.com - .Frederique.Constant
-------------------------------------------------------------------------------
www.FrederiqueConstant.com

ARMIN STROM – Edge Double Barrel Rose Gold Edition

ARMIN STROM – Edge Double Barrel Rose Gold Limited Edition NEW

Click on the mouse wheel to see the large size ...               BIG FOTO

Armin Strom's Edge Double Barrel, the first model in the brand's new Edge collection, is now available in 18k rose gold.

Click on the mouse wheel to see the large size ...               BIG FOTO

Introduced at BaselWorld 2016, manual-wind Edge Double Barrel is powered by an innovative new Armin Strom movement housed in the 46.80mm case. The ARM16 caliber is composed of unusual polygon and angular-shaped components.

Click on the mouse wheel to see the large size ...           BIG FOTO

Click on the mouse wheel to see the large size ...               BIG FOTO

The large case size deepens the sense of dimensionality of the open-worked movement, which is visible from the front and back of the timepiece. The hand-beveled bridges contrast with a cross-grinding surface decoration, adding to the watch's industrial appearance. Altogether, the mechanical elements and design create a captivating aesthetic.

Click on the mouse wheel to see the large size ...           BIG FOTO

A close look reveals that Mr. Edge, official ambassador of the collection, is composed of many of the same individual components as the ARM16 movement. He's the creation of the brand and Biel artist Herbert Krake, aka Tarkin, to serve as a communications tool.

Click on the mouse wheel to see the large size ...               BIG FOTO

With his Transformer-like, brawny physique, the futuristic Mr. Edge makes an intense impression, matching the bold statement and design language of the Edge collection. The robot's likeness will appear on advertising and marketing support for the collection, which Armin Strom plans to extend with forthcoming new models.

------------------------------------------------------------  
Technical Specifications

Ref. RG16-EB.5N  EDGE DOUBLE BARREL ROSE GOLD

Movement 
Manufacture movement ARMIN STROM  
16½‘‘‘ calibre ARM16
Specification
Winding-mechanism: Manual wind-up with spider-shaped crown wheels turning on the dial side
Impulse: Double going barrel
Plates and bridges: With cross-grinding decoration
Escapement:  Escape wheel and pallets made of massive gold with hardened functional areas
Regulating system: Screwed balance with Breguet overcoil
Frequency: 18,000 A/h
Number of Jewels:  34
Number of individual parts:  194
Diameter: 36.60mm
Height:  7.70mm
Power reserve:  8 days
Case 
18ct Rose gold
Sapphire crystal and case back with anti-reflective treatment
Diameter: 46.80mm
Height: 13.20mm
Water-resistance: 50m
Dial ring:  Black with white indices and rose gold numerals
Hands:  Rose gold
Functions:  Hour, minute, small second, power reserve indicator
Straps
Delivered with a brown alligator strap and ardillon buckle in 18ct rose gold as well as an additional brown rubber.
A double-fold clasp in 18ct rose gold is available on option

Edition Limited to 100 pieces

Retail price:  CHF 39’900.--

----------------------------------------------------------------------------------------
For more information relating to this press release or to Armin Strom:
Bettina Fleury, Armin Strom AG,
Tel. +41 32 343 33 44, b.fleury@arminstrom.com
------------------------------------------------------------
www.facebook.com - ARMIN STROM
--------------------------------------------------------------------
www.ArminStrom.com

Manufacture Royale – 1770 MICROMEGAS Revolution

Manufacture Royale – 1770 MICROMEGAS Revolution Double Flying Tourbillon NEW

Manufacture Royale presents the new 1770 Micromegas Revolution, a timepiece featuring a double flying tourbillon with two different rotation speeds named in tribute to a legendary char-acter imagined by Voltaire.

Click on the mouse wheel to see the large size ...               BIG FOTO

“Micromegas” (small/large) is the story of the giant Micromégas and a dwarf from the planet Saturn who travel the universe seeking knowledge. Inspired by this character, the 1770 Micromegas Revolution is a groundbreaking timepiece featuring a dial display that is at once revolutionary and captivating, both technically and visually. Two flying tourbillons spin at two different rotation speeds, one at 6 seconds and the other at 60 seconds. An hour hand tracks a subdial while a skeletonized turning disc indicates minutes. Together with an oscillating automatic rotor, these elements all combine to interpret the passing of time in an anthology of revolving indications.

Click on the mouse wheel to see the large size ...               BIG FOTO

Manufacture Royale initially found inspiration in Voltaire’s story to develop the calibre MR04 that equips the 1770 Micromegas—their first timepiece with a double flying tourbillon rotating at two different speeds. While multiple tourbillons do already exist, it wasn’t until the 1770 Micromegas that the two tourbillon cages each rotated at a different rate. How does it work?

Click on the mouse wheel to see the large size ...               BIG FOTO

The cage on the left side of the dial completes a rotation in only 6 seconds — quite a performance, whereas the cage on the right side of the dial moves 10 times slower, requiring a full minute to complete its rotation. Both cages are connected by a torque stabilizer directly linked to the main power source, the barrel, with no intermediaries for the regulating mechanisms. This combination of two different technical solutions combine to form a single, multi-faceted approach to telling time that Micromégas himself would not have denied — a gigantic innovation!

Click on the mouse wheel to see the large size ...               BIG FOTO

Building on this concept, the 1770 Micromegas Revolution has a completely new heart that makes it beat: calibre MR08. This exclusive movement reveals a medium-sized rotor on its dial. A notable exception among similar timepieces, its automatic winding system is mounted on ceramic ball bearings and features a power reserve of approximately 40 hours.

Click on the mouse wheel to see the large size ...               BIG FOTO

A revolutionary horological concept is one thing; making it appealing and beautiful is yet another challenge. The 1770 Micromegas Revolution has a hypnotizing power that will attract contemplative eyes. The two tourbillons will immediately capture and hold your attention while you delight in their de-synchronization. The two revolving and revolutionary cages are supported by delicately chiseled ruthenium bridges, offering a display that enthralls.

Click on the mouse wheel to see the large size ...               BIG FOTO

A rotor oscillates in the upper dial, flanked on the right by a subdial indicating hours, and both elements have a superimposed rotating skeletonized minute disk floating on top of them. Every indication of time is therefore displayed independently. “Revolution” is a perfectly appropriate name for this timepiece, since everything on its dial is revolving: the two cages, the hour hand, the minute disk, and the rotor — a fascinating spectacle!

Click on the mouse wheel to see the large size ...               BIG FOTO

With the new 1770 Micromegas Revolution, Manufacture Royale pays a vibrant tribute to the beliefs of its founder Voltaire. It explores byways and adopts free, innovative, and emancipated ideas.

Listen to me, Micromégas, what if time was actually plural? – Manufacture Royale

--------------------------------------------------------
TECHNICAL SPECIFICATIONS

Model: 1770 MICROMEGAS Revolution

References: 1770MR45.10.B Titanium 45mm
References: 1770MR45.08.B Rose Gold 45mm

Movement
Calibre MR08
Type: In-house Mechanical, self-winding by medium-rotor
Dimensions: diameter: 36mm / height: 8.7mm
Power reserve: 40 hours
Frequency
     Micro : 4Hz, 28. 800 vibrations/hour (10 RPM)
     Megas: 3Hz, 21. 600 vibrations/hour (1 RPM)
Plate and bridges
     Entirely decorated by hand / ruthenium treatment
     Mainplate with Côtes de Genève, 5N & 1N engraving
Double flying tourbillon
        Left tourbillon: one rotation/6 seconds,   
        Titanium cage, brass flying balance wheel.
        Right tourbillon: one rotation/60 seconds,
        Brass Cage, brass flying balance wheel.
        Silicon escape wheel and pallet fork
Functions
Double Flying Tourbillon,
Regulator, Hours, Minutes
Case
Material:     Titanium/Rose Gold 
Dimensions: Diameter: 45mm / height: 11.8mm
Crown: MR logo, sanded, hand-polished
Caseback: Transparent
Crystal: Sapphire, antiglare treatment on both sides
Water resistance: 3 ATM
Dial
Dial with hand of hours
Skeletonized Minute wheel
Strap
Alligator, hand-stitched        
Buckle
Titanium/ Rose Gold folding clasp

----------------------------------------------------------------
MANUFACTURE ROYALESA
ZILEDAY CH-1337 VALLORBE
SWITZERLAND TEL.+41218430101
PRESS@MANUFACTURE-ROYALE.COM
Contact: 
 Pia de Chefdebien, PR & Marketing Manager
pia@manufacture-royale.com
----------------------------------------------------------------------------
www.facebook.com - Manufacture Royale
-----------------------------------------------------------------------------------
www.Manufacture-Royale.com