Click, to see the large size. ▶ BIG FOTO
Lead From The Front
Maurice Lacroix has created a new AIKON model, limited to just 500 pieces, which is perfectly in tune with an active lifestyle. This overtly sporty chronograph has a black sun brushed dial incorporating three snailed counters. It delivers chronometric precision, courtesy of its quartz movement, and fea- tures a cutting carbon-effect leather strap. This contemporary chronograph is ideally suited for those competitive individuals who like to lead from the front.
Strive To Achieve
Housed in a stainless steel black PVD case, measuring 44mm in diameter, this AIKON exhibits a stealthy appearance and an overtly sporty character. The black sun brushed dial features three contrasting snailed counters, two of which are framed with circular brushed rings, delivering a high quotient of eye-appeal. These counters include a 30-minute counter at 9 o’clock, a 1/10 second counter at 12 o’clock and a small seconds display located at 6 o’clock. The latter counter also includes a date indication. The hour and minute hands are rhodium plated and incorporate white SLN. Light blue hues enrich the central chronograph seconds hand, chronograph registers and the minute track, imbuing the dial with tasteful bursts of colour.
Click, to see the large size. ▶ BIG FOTO
Click, to see the large size. ▶ BIG FOTO
This limited-edition AIKON invites the wearer to press the pusher, explore their limits and strive to achieve.
Success Breeds Success
Maurice Lacroix has frequently enjoyed the sweet taste of success. In the 1990s, the Calypso was the brand’s bestselling model. This model provided the inspiration for the AIKON, another watch that has enjoyed huge commercial success.
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Always Faster With Maurice Lacroix Running Club #MLRC
In connection with this launch, Maurice Lacroix created #MLRC Running Club, a sporting challenge realized in collaboration with the popular Strava application. Runners are invited to participate in monthly challenges with the possibility of winning this watch. Building on the success of #chaseyourwatch and #Timecode, two online games which enjoyed huge global success, Maurice Lacroix is pleased to unveil its latest challenge, #MLRC. Maurice Lacroix has always appealed to ambitious, driven individuals.
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TECHNICAL SPECIFICATIONS
Model: AIKON Quartz Chronograph Strava
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Case
Stainless steel black PVD
Diameter: 44 mm
Height: 11.00 mm
Case setting: no
Water resistance: 10 ATM
Movement
Quartz Chronograph
Functions
Hours, minutes.
- Small seconds at 6 o'clock.
- Date at 6 o'clock.
Chronograph second indicated on central hand.
- 30-minute counter at 9 o'clock
- 1/10 second counter at 12 o'clock
Black sun brushed
Snailed counters and circular brushed rings
Indexes: Rhodium plated
Hands: Rhodium plated, white SLN
Chronograph counters and second light blue
Strap / Bracelet
Black calf leather ; light blue stitching
Buckle Butterfly in stainless steel black PVD
Warranty: 2 years
Limitation
Limited Edition to only 500 pieces
#BeYourAIKON
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Press release – 2020
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International PR Manager
Lucie Notari
Phone +41 78 638 70 09
lucie.notari@mauricelacroix.com
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Maurice Lacroix S. A.
Thurgauerstrasse 40
CH-8050 Zürich
Phone +41 (0)44 209 11 11
Fax +41 (0)44 209 12 52
info@mauricelacroix.com
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