ARMIN STROM – MIRRORED FORCE Resonance FIRE - Award 2017

ARMIN STROM – MIRRORED FORCE Resonance FIRE Gold Edition wins the Red Dot Design Award 2017

ARMIN STROM’S MIRRORED FORCE RESONANCE WINS

THE PRESTIGIOUS INTERNATIONAL RED DOT DESIGN AWARD

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ARMIN STROM wins the Red Dot Design Award 2017 for excellence in product design already for the second time. The independent Swiss watch manufacturer gains this international design award in the “Watches” category with its Mirrored Force Resonance model.

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ARMIN STROM's Mirrored Force Resonance contains more than just great mechanical design; this groundbreaking timepiece comprises an innovative, sophisticated mechanism created for the pursuit of precision in a way that has never before been seen in a wristwatch: the eminently visible animated resonance clutch spring that connects two oscillators, the most sensitive part of a watch’s movement.

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Thus, the top of the movement becomes a stage for the stars of the timekeeping show underneath a transparent dome of scratch-resistant sapphire crystal, putting the fascinating functionality of the oscillating balances squarely in the spotlight while simultaneously improving the watch’s precision using the phenomenon of resonance.

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Never has form followed function in such a compelling and mechanically beautiful way.


Professor Dr Peter Zec, Initiator and CEO of the Red Dot Awards, comments: “The Red Dot winners are pursuing the right design strategy. They have recognised the fact that good design goes hand in hand with economic success. The award made by the critical Red Dot jury documents high design quality and points the way forward to a successful styling policy”.


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The international award, which is already celebrating its 60th anniversary, pays tribute to outstanding international product design in 31 different categories. In 2017, the prize winners were selected by a prestigious jury with some 40 members.

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 It is made up of independent designers, professors and professional journalists who assess the products in an evaluation process lasting for several days. More than 5,500 products from 54 different countries were entered this year. The winners were officially announced at a prize ceremony and gala on 3 July in Essen Opera House.


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For more information relating to this press release or to Armin Strom:
Bettina Fleury, Armin Strom AG, Tel. +41 32 343 33 44, b.fleury@arminstrom.com

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www.Red-Dot.sg
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Technical specifications

ARMIN STROM Mirrored Force Resonance FIRE
Ref. RG15-RF.5N

Movement manufacture
ARMIN STROM calibre ARF15  16½‘‘‘ 
Characteristics:
Diameter: 36.60 mm
Height: 7.70 mm
Manual-winding, resonance clutch spring, twin display of seconds, off-centre time indications
Plate and bridges: Plate and bridges are decorated at the highest quality level
Frequency: 25,200 vph
Jewels: 43
Number of components: 226
Power reserve: 48 hours
Regulating system:
Two independent regulation systems that stabilize each other connected by a resonance clutch spring
Functions
Hours, minutes, twin display of seconds
Case
18ct Rose Gold
Sapphire crystal and case back with anti-reflective treatment
Diameter: 43.40 mm
Height: 13.00 mm
Water resistant to 50 m
Dial
Dial ring: Sapphire with founded appliques
Hands: Roségold
Straps
Delivered with a genuine brown alligator horn-back strap and
18kt rose gold ardillon buckle as well as an additional brown rubber strap.
A double-folding clasp in 18kt rose gold is available as an option.

Edition: Limited to 50 pieces

Price from: 67‘000 CHF

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ARMIN STROM AG |
Bözingenstrasse 46
CH-2502 Biel-Bienne | Switzerland
Tel. +41 (0)32 343 33 44
Fax +41 (0) 32 343 33 40
info@arminstrom.com
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For more information relating to this press release or to Armin Strom:
Bettina Fleury, Armin Strom AG,
Tel. +41 32 343 33 44, b.fleury@arminstrom.com
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www.ArminStrom.com

AUDEMARS PIGUET – Royal Oak Tourbillon Extra-Thin Openworked Edition

AUDEMARS PIGUET – Royal Oak Tourbillon Extra-Thin Openworked Limited Edition

SIHH 2017

Openworking — also known as skeletonisation — involves cutting away material to reveal the mechanical artistry contained within. It is among the most exacting performances in watchmaking: cutting too much can jeopardize tolerances or affect shock resistance. Achieving the right balance between the beauty of the revealed components and the safeguarding of their performance’s precision is a rare art.

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Audemars Piguet has been a master of this intricate process since the 1930s. Today, it performs it in precisely the same manner: filing, decoration and finishing exclusively done by hand. The reasons for this are both aesthetic and technical. For example, a milling machine produces perfectly acceptable rounded angles, but it cannot produce the perfect interior angles (or v-cut angles) that so superlatively reflect light, expressing the artistry of Haute Horlogerie.

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Introduced in 2012, the original Royal Oak Tourbillon Extra-Thin marked the Royal Oak's 40th anniversary and was originally available only in platinum, followed by the launch of a yellow gold version in 2016.

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Demand from connoisseurs around the world has led to the creation of two new limited edition versions in 2017 - one in brushed 18-carat pink gold with matching bracelet, the other in stainless steel. Just like their platinum and yellow gold predecessors, each model features the mesmerizing
Audemars Piguet in-house caliber 2924 hand-wound skeleton movement, comprising 216 components  - but in two very different finishes.

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The pink gold model (available in 50 examples) features a pink gold mainplate and bridges, while the movement of the steel version (available in 100 examples) is rhodium plated in cool, understated tones.

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These will be the very last Royal Oak Extra-Thin Openworked watches featuring this exact skeleton design to be produced. Keep your eyes open for what will be coming next!

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TECHNICAL SPECIFICATIONS

Reference 26518OR.OO.1220OR.01 - Pink Gold Limited Edition - 50 pieces
Reference 26513BA.OO.1220BA.01 - Yellow Gold Limited Edition - 50 pieces
Reference 26518OR.OO.1220OR.01 - Stainless Steel Limited Edition - 100 pieces

MOVEMENT
Hand-Wound: Calibre 2924
Total diameter: 31.50 mm (14 lignes)
Total thickness: 4.46 mm
Number of jewels: 25   
Number of parts: 216
Minimal guaranteed power reserve: 70h
Frequency of balance wheel (Hz): 3 (=21,600 vibrations /h)
FUNCTIONS
Tourbillon, power-reserve, hours and minutes.
CASE

• 18-carat Pink Gold
• 18-carat Yellow Gold
• Stainless Steel

Glareproofed sapphire crystal and caseback
Water-resistant to 20 m.
DIAL
Openworked
Slate grey dial

• Pink gold applied hour-markers 
• Pink yellow applied hour-markers 
• Steel applied hour-markers

Royal Oak hands with luminescent coating.
BRACELET

• 18-carat Pink Gold bracelet with AP folding clasp.
• 18-carat Yellow Gold bracelet with AP folding clasp.
• Stainless Steel bracelet with AP folding clasp.

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Audemars Piguet (Marketing) SA
Route de France 16 - Case postale 16
1348 Le Brassus - Switzerland
Phone : + 41 21 642 39 00
Fax : + 41 21 642 34 02
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CORUM – BIG BUBBLE MAGICAL M. CECCARINI Titanium Edition

CORUM – BIG BUBBLE MAGICAL MATTEO CECCARINI Automatic Titanium 52 mm Limited Edition

Big Bubble Anima
Big Bubble is watching you

Corum revisits the shape of its acclaimed Bubble with a fresh pair of eyes, taking it to new, Big
dimensions. The new watch is the result of a partnership between the La Chaux-de-Fonds watch
brand and DJ and composer Matteo Ceccarini.

Presented as a limited edition of 88 pieces, this Bubble is striking thanks to its intense, piercing oceanic
gaze. Enhanced by 3D technology and the watch’s famous domed sapphire crystal, this memorable
eye leaves a lasting impression on a dial free from numerals.

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For the artist, the eye is much more than an artistic creation: “Anima means ‘soul’ and it is said that
the eyes are the mirror of the soul.” The eye has been seen as a protective symbol and used as a kind
of lucky charm since ancient times.

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About Matteo Ceccarini

Matteo Ceccarini is an Italian DJ, composer and producer. In 1993, he launched his career at the age
of 21 by performing in famous clubs in Milan and Paris, as well as Bali.
He was then discovered by designer Gianfranco Ferré, who introduced him to the fashion world.
Through music that combines ambient, electro, classic contemporary and minimalist influences, he
composes pieces for the biggest luxury brands for their fashion shows and parties.
Given his love for Asia, Matteo spent several years living there, and in India in particular in order to
soak up the traditional holy music that he uses for his compositions. In the same vein, he composed
music in 1997 for ‘Zanskar and Tibet’ – Richard Gere’s personal exhibition of photos of Tibet.

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Technical Specifications

Watch Name: BIG BUBBLE MAGICAL M. CECCARINI  52mm

Reference:  L390/03259 Titanium  Limited Edition: 87 piece
Reference:  L390/03317 Titanium  Limited Edition: 88 piece

MOVEMENT
Movement number: CO390
Winding system: Automatic
Movement finishes: Côtes de Genève finishing
Power reserve: 65 hours
Frequency: 4 Hz, 28'800 vph
Dimension: 13 1/4'''
Rubies: 30
DIAL
Color: Blue & green
Material: Brass
Distinctive features: 3D
Hands: Hour and minute: Circle • Black
CASE
Material:  Titanium grade 5
Diameter: 52 MM
Height: 20.20 MM
Crown material: Titanium grade 5
Crystal:  Domed sapphire crystal with antireflective treatment
Back:  SScrewed in open back cover in titanium grade 5 with glare proof sapphire crystal
Water-resistant: 100 M / 10 ATM
BRACELET
Material: Vulcanized rubber
Colours: Black
Interhorn/Buckle: 26.5/22 mm
Buckle type: Tongue buckle
Buckle material: Stainless steel
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Press release - 2017
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Montres CORUM Sàrl
Rue du Petit-Château 1
Case postale 374 - CH-2301 La Chaux-de-Fonds
Switzerland
Tél. +41 (0) 32 967 06 70 
Fax +41 (0) 32 967 06 00  press@corum.ch
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www.Corum.ch

HUBLOT – MP-09 Tourbillon Bi-Axis Limited Edition

HUBLOT – MP-09 Tourbillon Bi-Axis Limited Edition

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Hublot’s watchmaking expertise and creativity
know no limits
Hublot MP-09 Tourbillon Bi-Axis

The 1 st Hublot multi-axis tourbillon designed for unique visibility
All-new case and movement made at the manufacture

With its new Manufacture Piece (MP), Hublot is pushing back the boundaries in terms of
multi-axis tourbillons. The MP-09 Tourbillon Bi-Axis is thus the result of a powerful idea: to
provide a maximum of visibility on the tourbillon—and its fascinating double rotation—by
designing a fine watchmaking movement devoted to this objective, and then creating an
original case that highlights the 100% manufacture calibre. Here, the function defines the
form. This perfectly reflects the prevailing philosophy in the design of all of Hublot’s “MPs”,
namely to develop an exclusive movement dedicated to a function and to design specific
external parts to highlight this motor.

“With our Manufacture Pieces, we are taking the expression of
our watchmaking savoir-faire very far and making the most of it
to give each watch a specific aesthetic,”
Ricardo Guadalupe, CEO of Hublot.

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The MP-09 corresponds in every way to this concept. Let’s remember that this capacity to
design and produce an interdependent movement and case is the signature of a truly
integrated manufacture.

The Hublot MP-09 Tourbillon Bi-Axis watch beats to the rhythm of the fine watchmaking
calibre HUB9009.H1.RA, a mechanical movement with self-winding featuring a 5-day power
reserve. It also features a bi-axial tourbillon that undertakes a complete rotation per minute
for the first axis and a rotation every 30 seconds for the second. This means that the
dynamic movement — immediately perceptible — of this double tourbillon frame has an
appearance that is as fascinating as it is fun.

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In order to offer the greatest possible visibility to the watch’s beating heart, the watchmakers
at the Hublot manufacture have created an all-new MP-09 design for the movement and for
the case. Thanks to its position at 6 o’clock and a large opening that covers a very complex
3-sided sapphire glass, the gaze of the wearer will literally plunge onto the frantic travel of
this bi-axial tourbillon, which overcomes the effects of gravity in a much more subtle manner
than an ordinary tourbillon.

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Besides this technical specific feature, the MP-09 Tourbillon Bi-Axis also stands out because
of its innovative date corrector, which is as ingenious as it is practical. Via a simple winding
movement of the lever up or down, the date moves respectively forward or back by a day.
The construction of the dial over several levels—alternating black, white and red—also
enhances the elegant character of the MP-09. Around the hours and minutes display, the
date indication—instantaneous—is arranged in tiers in two half-circles on two distinct levels,
while the 5-day power reserve is displayed in a gauge at 9 o’clock.

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Incorporating many codes from Hublot’s DNA, the 49-mm diameter case, water resistant to
30 metres, comes in two distinct versions: in titanium or in King Gold (bezel / upper and
lower plates / back). Like all exceptional watches combining cutting edge technology and
complex construction, the Hublot MP-09 Tourbillon Bi-Axis model is subject to production
that is, by definition, limited. The MP-09 in titanium will be a limited edition of 50, whereas the
version in King Gold is limited to 20.

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In unveiling its MP-09 Tourbillon Bi-Axis, Hublot once again demonstrates its capacity to
design clearly unique and distinctive watches. Watches that clearly bear Hublot’s signature
with a strong character that demonstrate an absolute mastery in all areas of fine
watchmaking

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Technical details

Model: MP-09 TOURBILLON BI-AXIS

References
909.NX.1120.RX (Titanium) – Limited to 50 pieces 
909.NX.1120.RX.1704.SD-HR (Titanium/Brilliant-cut Diamonds) – Limited to 50 pieces
909.OX.1120.RX (King Gold) – Limited to 20 pieces

Case
Satin-finished and polished Titanium (Titanium)
Satin-finished and polished King Gold (King Gold)
Diameter: 49mm
Thickness: 17.95mm
Bezel: Satin-finished and polished Titanium (Titanium);
           Satin-finished and polished King Gold (King Gold)
Bezel lug: Black composite resin, engraved at 9 o'clock and filled with red lacquer
Case-band: Microblasted black PVD Titanium
Screws: « H » Polished and Microblasted Titanium
Glass: Sapphire with anti-reflective treatment (2 sides)
Crown: Black rubber and satin-finished/microblasted Titanium or King Gold
Pusher 9hr: Satin-finished and polished Titanium or King Gold, Engraved “Date” and filled with black lacquer
Case back: Microblasted Titanium, Engraved "Limited Edition 50NUM" and filled with black lacquer (Titanium);
Microblasted King Gold, Engraved "Limited Edition 20NUM" and filled with black lacquer (King Gold); Sapphire with interior anti-reflective treatment
Water Resistant: 3 ATM (30m)
Dial
Multi-layered Black and Red dial, with white and red decals, and Rhodium plated counter (Titanium)
Multi-layered Black and Red dial, with white and red decals, and Gold 5N plated counter (King Gold)
Hands: Mat black hands with white SuperLuminova®
Movement
Caliber Hublot HUB9009.H1.RA
Manufacture Self-winding Tourbillon Bi-Axis Skeleton Movement
Bridges: Anthracite grey-coated
Balance: Rhodium plated, polished
Number of components: 356 (43 rubies)
Frequency: 3 Hz (21'600 A/h)
Power reserve: Approx. 120 Hours
Strap
Black Structured Lined Rubber Strap
Titanium (Titanium) or King Gold and Black-plated (King Gold) deployant buckle clasp


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HUBLOT SA – Switzerland
T +41 (0)22 990 90 00
F +41(0)22 990 90 29
International Press Contact: 
Annabelle Galley – a.galley@hublot.ch
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F.P.Journe – OCTA Automatique Havana Dial

F.P.Journe – OCTA Automatique Havana Dial

NEW OCTA HAVANA DIAL

Available exclusively for the Octa Automatique Réserve and 

the Octa Automatique Lune

F.P.Journe has created a warm-brown colored dial that perfectly matches the 40mm Platinum cases and the caramel alligator straps of the Octa Automatique Réserve and the Octa Automatique Lune.

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The Havana color is unique to F.P.Journe, a result of the company’s well-tended independence, which ensures its creative freedom. It was developed by Journe’s own dial-makers, Les Cadraniers de Genève, in a process lasting several months. In essence, it is a combination of Gold and Ruthenium, but to get the color just right required many adjustments to the formula.

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The two models represent a watchmaking ideal blending comfort, innovation and reliability. The one-meter long mainspring and extremely fast automatic winding give these watches autonomy of more than five days and make them very comfortable to wear.

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A specific wheel train allows precise moon phase indications for the Octa Automatique Lune. Adjusting the indications is done via the crown, which makes it very easy to use.

They are also available on a Platinum bracelet.

The unidirectional winding of the exclusive off-centre F.P. Journe rotor in 22K red Gold is achieved by a self-locking ball bearing system. Thus each movement, no matter how slight, is utilised for the optimal winding of the watch.

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Watches with long power reserves have hitherto been handicapped by small balances which are susceptible to shocks and disturbances. The Octa's compact construction allows a large (10.1 mm) balance to be fitted, giving greater inertia and stability. The free-sprung chronometer balance is adjusted by five turning weights that vibrate at a steady 21'600 times an hour.

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Fully wound, the Octa delivers chronometric precision for 120 hours. The meter-long mainspring supplies an average 850gr of torque, limiting the loss in balance amplitude to 25% over the five-day period. Beyond that time, the watch will continue to go for another day or two, but the amplitude-loss no longer guarantees precision timekeeping.

These watches are also available on a platinum bracelet and exclusively in the F.P.Journe Boutiques.

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Technical Specifications

Collection - OCTA

Model:
Octa Automatique Réserve
Octa Automatique Lune

Movement
    Automatic Calibre FPJ 1300-3 in 18K rose gold (4N)
    Unidirectional automatic winding
    Off-centre 22K gold guilloché winding rotor
Crown:
    Correction of 24h time zones in position 2, clockwise
    Correction of date in position 2, anti clockwise and Correction of time in position 3
    Instant jump calendar
    Rotation of the earth by secured correction pusher at 4h
Dimensions:
    Overall dimensions : 30.80 mm
    Casing-up diameter : 30.40 mm
    Overall Height : 5.85 mm
    Height of winding stem : 3.00 mm
    Diameter of stem thread : S0.90mm
Decoration:
    Circular Côtes de Genève on 18K gold bridges
    Circular graining on 18K gold baseplate Polished screw heads with chamfered slots
    Chamfered and circular grained wheels, diamond-moulded
    Pegs with polished rounded ends
Escapement:
Escapement 15 tooth
Balance:
    Four adjustable inertia weights
    Anachron free-sprung flat balance spring
    Mobile stud holder
    Nivatronic laser soldered balance spring
    Pinned GE stud
Frequency:  21'600 Alt/h, 3 Hz
Inertia:   10.10 mg/cm2
Angle of lift: 52°
Amplitude:
    0 h dial up: > 300°
    24 h dial up: > 280°
Autonomy: 120+/- 12hours
Winding Speed:  274 anti clock-wise rotations per 24 hours
Finishing:
Circular Côtes de Genève on bridges
Partly circular graining on baseplate
Polished screw heads with chamfered slots
Pegs with polished rounded ends 
Case :
Platinum PT 950
Diameter: 40 mm or 42 mm.
Total height: 10.07 mm
Dial :
Color: Havana Dial
Materials: combination of Gold and Ruthenium
Arabic numerals in Superluminova
Superluminova hands
Date at  11h 30  o'clock.

• Octa Automatique Réserve

Indications
 Off centre hours and minutes / off centre timezones / Small second at 4h30 /
Winter summer hour / large date / power reserve at 9h

• Octa Automatique Lune 

Off centre hours and minutes / off centre timezones / Small second at 4h30 /
Earth dial divided in timezones at 7h30 / winter summer hour / large date / power reserve at 9h
Number of parts:
Movement without dial 286
Cased up on leather strap: 312
Jewels 37
Rubber 72
Strap
Caramel Alligator straps
Available on a Platinum bracelet.

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MONTRES JOURNE SA
Brigitte Bocquet-Makhzani - Communication
International PR & Events Manager
17, rue de l’Arquebuse – 1204 Geneva – Switzerland
Tel : +41 (0)22 322 09 09
Fax : +41 (0)22 322 09 19
e-mail: bmakhzani@fpjourne.com
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www.F.P.Journe.com

TAG HEUER – AQUARACER Lady 300M Quartz Ceramic Edition

TAG HEUER – AQUARACER Lady 300M Quartz Ceramic Special Edition

Maya Gabeira Chooses TAG Heuer

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Big Wave Surfer champion, Maya Gabeira chooses TAG Heuer
for her first partnership with a luxury brand. This announcement is unveiled with a photoshoot in Rio de Janeiro’s beaches where Maya rode her first wave at the age of 13.

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Brazil, Rio de Janeiro, 8 March 2017 – Luxury Swiss Avant-Garde watchmaker TAG Heuer, is delighted to announce Maya Gabeira as its new friend of the brand. Called by the Los Angeles Times the “Super Woman of Big-Wave Surfing”, Maya with only 29 year-old is one of the biggest game-changers in tow-in surfing, a technique that uses artificial assistance to catch big waves.

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Five- times winner of the Billabong XXL, Maya received an ESPY award in 2009 as the Best Female Action Sports Athlete, and the following year she was named top Female Action Sport Stars at the Teen Choice Awards. After experiencing a near-drowning accident in Nazare, the infamous spot for delivering some of the heaviest waves in the world, Maya made a major comeback with incredible courage and determination. 

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Challenging herself tackling waves that no other woman has, she endlessly pushes forward the boundaries of the #DontCrackUnderPressure TAG Heuer mindset.

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Maya’s quote: “It is an honour for me to become a TAG Heuer Friend of the Brand. TAG Heuer watches are definitely the watches that everyone wants! It is also a brand that invests and supports the giant wave surfing with the Big Wave Tour and whose motto - #DontCrackUnderPressure – totally reflects my sport and my spirit. It well defines what we must do to realize our dreams as athletes. It is my motto, and it reminds me of Ayrton Senna, my hero! There is no greater happiness than joining this dream team” .

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The photoshoot featured Maya wearing her TAG Heuer Aquaracer Lady Quartz black Ceramic case and rose gold plated bezel, the new addition to the iconic collection inspired by the aquatic world. Water-resistant to an incredible 300 metres, all 2017 Aquaracer Lady Watches features generous diameters of 35mm or 40.5 mm case in polished ceramic or steel.

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TAG Heuer is the first luxury brand to join the World Surf League as Official Timekeeper of the Big Wave Tour, and supporting the American surfer Kai Lenny. Being an inspiration for all the women athletes in the world, Maya Gabeira is the first Brazilian female TAG Heuer friend of the brand.

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TAG Heuer Caribbean and Latin America - Media relations:
Lise Drouilly – lise.drouilly@tagheuer.com
T. +1 305 442-7231 ext. 112
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Press release - 2017
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