TAG Heuer – MONACO Purple Dial Edition

 

TAG HEUER – MONACO Heuer 02 Purple Dial Automatic Chronograph Special Edition 2022

 TAG HEUER PRESENTS
THE TAG HEUER MONACO PURPLE DIAL

TAG Heuer’s most daring collection, the TAG Heuer Monaco welcomes a new limited-edition timepiece with a striking purple dial.

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La Chaux-de-Fonds, Switzerland – 6 July 2022: The Swiss luxury watchmaker is once again surprising clients and collectors with a bold new interpretation of its famed racing chronograph: the TAG Heuer Monaco Purple Dial Limited Edition.

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Born in 1969, the rule-defying square-shaped chronograph has kept its maverick spirit alive and thriving through the decades, with many statement and sought-after variations of its original blue dial.

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In 2022 the brand is releasing a never-seen-before edition of only 500 numbered pieces. The new TAG Heuer Monaco Purple Dial Limited Edition combines its unmistakable heritage with fresh and distinctive finishes.

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The 39-mm square case in fine-brushed and polished steel houses an elegantly imagined dial in a rich purple color. 

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The dial gradient, from lighter purple in the center to darker purple at the edge, adds depth and sophistication to the piece, while the rhodium-plated indexes and hands with white Super-LumiNova® and the two black opalin sub-counters subtly enhance the unexpected smoky design.

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Steve McQueen

Connoisseurs of the TAG Heuer Monaco lineage might recognize a subtle parallel with the very early Heuer Monaco reference 1113B, the Chronomatic version launched at the beginning of 1969, as well as the transitional series - before what is known as the “McQueen” – and the reference 1533 Calibre 15. 

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TAG Heuer - Monaco Calibre 15 Blue Ref. 1533B

These pieces used a different dial finish with a metallic blue paint over the brass plate. Over time, the dials have shown a tendency to patinate from blue to a similar dégradé purple color, sometimes slightly faded in the center and darker around the edges.

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In the 2022 interpretation, TAG Heuer’s in-house chronograph movement, Calibre Heuer 02, is clearly visible through the sapphire case back, and features a customized oscillating mass, column wheel, and engravings, with purple details. 

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It offers outstanding timekeeping performance including a power reserve of 80 hours. For an added special touch, the black alligator strap is also lined with purple on the inside and the case back is engraved with the piece’s number of XXX/500.

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With this vibrant new aesthetic, the TAG Heuer Monaco Purple Dial Limited Edition explores new design territories without losing sight of its distinctive heritage. Available from July 2022, the chronograph will be sold exclusively in TAG Heuer boutiques.

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TECHNICAL DETAILS

Model: TAG HEUER – MONACO Purple Dial Edition

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 Reference   CBL2118.FC6518

Movement   
TAG Heuer Calibre Heuer 02 manufacture movement
Automatic chronograph
Diameter: 31.0 mm
Total Height: 6.95 mm
168 Components
Frequence: 28’800 Vibrations Per Hour / 4 Hertz
33 Jewels
Power reserve at least 80 hours
Display
Chronograph: hour and minute counters; hour, minute, small seconds 
Case   
Diameter 39 mm
Polished and fine-brushed stainless-steel case
Stainless-steel crown at 3 o’clock, with push-buttons at 2 and 4 o’clock
Stainless-steel sapphire crystal screw-down case back
Limited and numbered with special engraving XXX/500
Water-resistant to 100 metres (10 bar)
Dial
Purple sunray and smoked brushed dial
3 counters:
– 3 o’clock: black minute chronograph counter
– 6 o’clock: permanent second indicator
– 9 o’clock: black hour chronograph counter
Rhodium-plated applied indexes, hour and minute hands with white
Super-LumiNova®
White lacquered central hand
Angled date display at 6 o’clock
Strap
Black alligator leather strap; purple lining
Steel folding clasp with double safety push buttons

Availability From July 2022

  LIMITED EDITION  - 500 Piece

PRICE Estimate:  CHF 50 000 - 100 000 

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Press Release - 2022
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For further information, please contact:
Sonja Hagmann, International PR Manager
Tel. +41 32 919 81 52
Mobile: +41 79 898 54 73
E-mail: sonja.hagmann@tagheuer.com
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