Timeless Swiss Watch – Timeless HMS Edition

Timeless Swiss Watch – Timeless HMS Guilloché Dial Edition

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Designed in Vevey, Switzerland, the "Timeless" watch synthesizes the future seen from the past, and the past seen from the future. From the industrial revolution to the rationalisation of the early 20th century, through to particle colliders and the machinery of the future. 

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This timepiece plays with curves, textures and depth with powerful shapes and subtle details, with simplicity and complexity. Our source of inspiration? 

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The Swiss industrial heritage that has made Switzerland's industrial heritage that has made it famous and shaped its pioneering image. Old locomotives, heavy machinery, industrial tools or even turbines of dams with an emblematic cylindrical shape ... so many achievements that have fed our imagination and guided our aesthetic choices to create this watch.

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Timeless began with a question: why is an original and attractive design usually associated with a high price tag? Then, thinking about watches, we turned the question around: why are affordable watches generally so insignificant? Why do they so rarely surprise, delight or provide lasting pleasure to their owners? 

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To do this, we knew that we had to define our own path, to put all our energy into a fresh perspective, to evolve in a spirit of independence, to be...Timeless.

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As we sought to answer those questions, a more fundamental question arose – and to us it became a challenge. Rather than just accepting the status quo, why not create a completely new brand – designing timepieces that are both beautiful and functional; useful and a pleasure to wear? 

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Objects to become attached to. Watches that speak of our individual styles. Watches for the way we live in the 21st century. Memorable, distinctive designs that transcend fashion. Watches that make us feel good – without ruining us.

What makes us tick

Over the past decade, as industrial designers, watch designers and architects, we’ve had the honour of working for some of the greatest names in the business. Design is in our blood. So are watches. And so is Switzerland (naturally our timepieces had to comply with the Swiss Made label).

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Even the name we chose to express time is based on a paradox: Timeless

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But there’s a paradox at the heart of what we do. We love traditional watchmaking as much as we love contemporary design. We have a deep respect for the values of the watch business and yet we have defied the received wisdom about how we should produce our watches – and how we should market them. 

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(As watch enthusiasts, we take great pleasure in talking directly to our customers and fellow amateurs.) 

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We’re committed to ensuring that every Timeless watch will look great, be beautifully crafted and deliver solid performances – and we’re equally determined that it will cost only a fraction of the price you might expect to pay.

From design to reality... Giving form the time

 We knew that our design had to be distinctive and recognisable at first glance – resolutely contemporary with an avant-garde touch, and yet rooted in the codes of classical design. In a word: Timeless.

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So we synthesised the concepts of watch design, industrial design and architecture. We imagined the future as seen from the past. And the past as seen from the future. From the Industrial Revolution to early 20th-century streamlining, from particle colliders to Mars explorers – and back again.

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We played with curves, textures and depth. With powerful shapes and subtle details. With simplicity and complexity.

Inspiration

Our source of inspiration? The Swiss industrial heritage that has made Switzerland famous and shaped its image as a pioneer in technological innovation. Old locomotives, heavy machinery, industrial tools and even dam turbines withan emblematic cylindrical shape... so many achievements that have fuelled our imagination and guided our aesthetic choices.

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When it came to making watches it was absolutely clear: ‘timeless’ also means made to last. So we only chose the right materials: stainless steel, 4N pink gold, calf leather, sapphire crystal. For the mechanism, we’ve selected one of the most robust and reliable Swiss self-winding movements – a calibre that has proven itself over and over again. 

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And, as for the finishes and decoration, we’ve naturally chosen top-of-the-range techniques, combining traditional guillochage and contemporary micro-blasting. We’ve added layers of detail and subtle surprises. Because a Timeless watch is designed to provide pleasure for a very long time.

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Technical Specifications

Watch name   Timeless HMS 003 Edition

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Ref : 003 WH-G-BL  Swiss Made

The second model of the Timeless brand, this steel timepiece is adorned with fine rose gold-plated details and a curved sapphire crystal that suits everyone.

Case
Finishes : Circular satin finish, fine sandblasting polished details
Diameter : 41.5 mm
Lugs to Lugs : 46.1mm
Thickness : 12,80 mm
Waterproofing : 50 m
Strap : Calf leather / width : 22m
Screwed-in lugs : Steel & gold
Case back : Numbered and engraved with the Timeless logo 
Crown : Made up of 3 parts
Materials : Gold & steel
Dial
Glass : Sapphire (domed), with anti-reflective coating
Exterior elevation : Circular satin-brushed anthracite or matte white
Center dial : Guilloché finished Apparent decorative hour wheel
Hands : Gold & steel
Complication : Small date
Movement
Automatic (Swiss) Swiss made STP 1-11
Power reserve : 44 hours
Access : Screwed case back
Number of versions : 2
Functions : hours, minutes, seconds, date
Fermoir: Custom deployant buckle

🔰LIMITED EDITION   40 NUMBERED UNITS

🔴 Price: 1,450 CHF💰

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Contact
Maël Oberkampf
info@timeless-watch.ch
+41 79 334 59 23
Timeless Swiss Watch SARL
Rue de Valentin 41, 1004 Lausanne
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Presse
Sophie Jäggi - Ameia Communications
contact@ameia.ch
+41 76 570 32 55

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ZENITH – CHRONOMASTER Sport Pink Edition

ZENITH – CHRONOMASTER Sport Pink Chronograph Special Limited Edition 2023

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 ZENITH CONTINUES ITS SUPPORT FOR THE GLOBAL FIGHT AGAINST BREAST CANCER WITH THE CHRONOMASTER SPORT PINK IN SUPPORT OF SUSAN G. KOMEN®

Le Locle, October 02, 2023: During Breast Cancer Awareness Month, ZENITH is once again reaffirming its support for the global fight against breast cancer with the Chronomaster Sport Pink, a limited edition of 500 pieces with a portion of the sales benefitting Susan G. Komen® and which marks the first new dial colour for the steel Chronomaster Sport since the collection’s launch in 2021.

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A bold colour with a strong message. The Chronomaster Sport Pink limited edition is the latest in a long series of ZENITH special and unique watches created to raise awareness on breast cancer. A worthy cause that falls within the ZENITH HORIZ-ON initiative’s main pillar of women’s empowerment, ZENITH supports Susan G. Komen®, the world’s leading breast cancer organization and its mission to raise global awareness about the impact of breast cancer. 

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Alongside numerous activities to be hosted in major cities across the world this October, ZENITH is furthering its commitment during Breast Cancer Awareness Month by using its most popular model, the Chronomaster Sport, to support the cause. The Chronomaster Sport Pink limited edition of 500 watches marks the latest action by ZENITH in support of the foundation, with a portion of the sales donated to reach more women and offer access to education, support and hope.

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On ZENITH’s continued support for the Susan G. Komen foundation, CEO Julien Tornare shared “The Chronomaster Sport is definitely our most emblematic modern El Primero chronograph today, and I’m so happy to see it serve as a vessel to promote the fight against breast cancer and raise awareness. Susan G. Komen is doing an incredible job making a difference for women across the world, and ZENITH is proud and humbled to support their efforts.”

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“ZENITH remains a strong advocate and partner to the breast cancer community. ZENITH and Komen demonstrate the power of working together to make a difference to our courageous community,” said Sarah Rosales, Senior Vice President of Corporate Partnerships at Susan G. Komen. “With ZENITH’s partnership, we are working everyday to create a world without breast cancer. We are truly thankful for their support.”

The Chronomaster Sport Pink limited edition reimagines ZENITH’s award-winning 1/10th of a second chronograph with a striking pink dial. Its radiant sunburst metallic dial reflecting a range of intense pink hues, while its oversized chronograph counters and even the date wheel have been coloured to match.

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In a first for the steel version of the Chronomaster Sport, the engraved 1/10th of a second bezel is crafted in steel instead of ceramic. With its polished surface and black filled engraved markers, it takes on a slightly retro vibe, recalling the El Primero “Rainbow” models of the 1990s. Paired with the three-link steel bracelet, the pink dial truly stands out.

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Visible through the sapphire display back is the latest version of the El Primero calibre. With its high frequency of 5 Hz (36’000 VpH), the movement offers a true 1/10th of second indication. The contemporary and efficient construction allows for a power reserve of 60 hours.

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The Chronomaster Sport Pink is limited to 500 pieces and available from ZENITH physical and online boutiques as well as authorized retailers around the world. 20% of the proceeds from the sale of the Chronomaster Sport Pink will directly be donated to Susan G. Komen, supporting its efforts to make a positive impact on their community by allowing patients everywhere to live better, longer lives.

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 ABOUT SUSAN G. KOMEN

Susan G. Komen® is the world’s leading nonprofit breast cancer organization, working to save lives and end
breast cancer forever. Komen has an unmatched, comprehensive 360-degree approach to fighting this disease
across all fronts and supporting millions of people in the U.S. and in countries worldwide. We advocate for
patients, drive research breakthroughs, improve access to high-quality care, offer direct patient support and
empower people with trustworthy information. Founded by Nancy G. Brinker, who promised her
sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life, Komen remains committed to
supporting those affected by breast cancer today, while tirelessly searching for tomorrow’s cures.
Visit komen.org or call 1-877 GO KOMEN. Connect with us on social a

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TECHNICAL SPECIFICATIONS

Model:  Chronomaster Sport Pink Edition

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 Reference 03.3109.3600/18.M3100

Key points:  

• Limited Edition of 500 units.
  Partnership with Charity Susan G Komen to raise money to fight breast cancer.
  Automatic El Primero column-wheel chronograph able to measure and display 1/10th of a second. Increased power reserve of 60 hours.
  Date indication at 4:30.
  Stop-second mechanism.
  

Movement
Calibre El Primero 3600
Frequency 36,000 VpH (5 Hz)
Power reserve approx. 60 hours 

311 Components
Functions:

1/10th of a second Chronograph:
- Central chronograph hand that makes one turn in 10 seconds
- 60-minute counter at 6 o'clock
- 60-second counter at 3 o'clock
Hours and minutes in the centre
Small seconds at 9 o'clock
Finishes: New star-shaped oscillating weight with satined finishings
Case &
Material: Stainless steel
Diameter: 41 mm
Thickness: 12.60 mm
Crystal: Domed sapphire crystal with anti-reflective treatment on both sides
Case-back: Transparent sapphire crystal
Water resistance: 10 ATM

Dial
Dial: Pink-toned sunray-patterned
Hour markers: Rhodium-plated, faceted and coated with SuperLuminova SLN C1
Hands: Rhodium-plated, faceted and coated with SuperLuminova SLN C1
Bracelet & Buckle
Stainless steel Chronomaster Original Bracelet

🔰 Limited edition: 500 pieces

🔴 Public price: 11'400  CHF / 12,000 EUR / $ 12,500 USD 💰

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Press Release - 2023
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ZENITH | Swiss Watch Manufacture Since 1865
Rue des Billodes 34-36 | CH-2400 Le Locle
Minh-Tan-Bui
Tel. +41 32 930 65 59
Mobile +41 79 515 47 54
Email: minh-tan.bui@zenith-watches.com

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